Livpure addresses “the elephant in the room” with Sachin Tendulkar in new ad
“Maintaining an ordinary water purifier = maintaining an elephant.” Livpure has launched a television commercial with Sachin Tandulkar to introduce its new Livpure
Indian
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Nvidia overtakes Apple as No.2 most valuable company amid AI boom
Nvidia has overtaken tech giant Apple as the world’s second most valuable company, hitting a $3 trillion market cap milestone for the first
Digital Media
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Ruder Finn Asia launches crisis simulation management platform SONAR 5.5
“Build Resilience, Act with Confidence.” Ruder Finn Asia, the award-winning communications consultancy, has announced the latest version of its SONAR crisis management platform.
Digital Media
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‘Throw them in the dustbin’: X user criticizes Mamaearth products; CEO hits back
An X user criticized Mamaearth’s products for their poor quality, sparking similar criticism across social media. CEO Ghazal Alagh has responded to these
Digital Media
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‘The world isn’t ready’: OpenAI employees publish open letter warning about AI risks
“A Right to Warn about Advanced Artificial Intelligence.” A group of current and former employees at tech giants OpenAI and Google DeepMind have
Digital Media
News
X will now allow adult content…
Social media platform X, formerly Twitter, now officially allows pornographic content on its platform under its updated policy. “Sexual expression, whether visual or
Indian
Durex TBBT celebrates the LGTBQIA+ community with a special issue of Outlook Magazine
“Reflect. Empower. Unite.” Durex has announced a special new collaboration with Outlook Magazine for an exclusive Pride Month edition. Curated under Durex’s flagship
Digital Media
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Instagram tests unskippable ‘ad breaks’ to boost ad engagement
Is Instagram forcing you to watch ads? Instagram has confirmed that it has begun testing “unskippable” ads that will force you to watch
Indian
Shaadi.com launches a “Dowry Calculator”
“Anti-Dowry.” Shaadi.com, India’s premier online matrimonial site, has launched a controversial new “Dowry Calculator”. Spearheaded by founder Anupam Mittal, this initiative is designed
Creator Dissect
Creator Economy
Amazon.in launches ‘Creator University’ for budding creators in India
Amazon.in has announced the launch of Creator University and Creator Connect to help budding creators in India. Creator University is an education program
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FSSAI orders food companies to remove ‘100 fruit juice’ from ads and labels
The Food Safety and Standards Authority of India (FSSAI) has directed all food companies to remove any claim of ‘100% fruit juices’ from
Indian
Zomato cheers for Team India with Ranveer Singh & Ruth Prabhu
“India’s only wish.” In a bid to spark excitement for the Cricket World Cup, India’s leading food delivery platform Zomato has launched an
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Creator News
Viraj Ghelani’s horror-comedy ‘Jhamkudi’ hits the cinema
Content creator Viraj Ghelani’s debut movie ‘Jhamkudi’ has hit the cinemas! A horror-comedy drama set in the haunted Gujarati village of Raniwada, the
Creator Dissect
Creator News
Mr. Beast becomes the most subscribed creator on YouTube
Jimmy Donaldson, aka MrBeast, is now the most subscribed YouTuber, officially surpassing the music company T-Series. MrBeast, who runs a channel famous for
Marketing
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Virat Kohli introduces pain relief brand TIDL to India
“Two legends. One epic launch.” TIDL, a fast-growing pain relief brand, has partnered with cricket superstar Virat Kohli to launch advanced solutions in
Digital Media
News
OpenAI launches ChatGPT Edu for universities: Here’s what you need to know
ChatGPT has launched a new version of ChatGPT specially for universities and education institutions. Dubbed “ChatGPT Edu“, this new AI-powered tool aims to
Indian
Disney & Hotstar debuts ‘CAUGHT AND BOLD’ to live stream the T20 World Cup
Disney+Hotstar is set to revolutionize cricket coverage by launching ‘CAUGHT AND BOLD’, a live cricket show for the ICC Men’s T20 World Cup.
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Creator News
Karan Sonawane & Saurabh Ghadge’s ‘BLACKOUT’ trailer is out
The trailer for Karan Sonawane & Saurabh Ghadge’s Bollywood debut movie ‘BLACKOUT’ has finally been released. A comedy thriller that delves into the
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Breaking: Google is removing its chat option from business listings
Google has announced that it will be shutting down the chat and call history features on Google Business Profiles in July, as it moves to
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Creator News
Prachi Nigam gets a “glow up” by Anish Bhagat – with a powerful twist
“Never try to fix something that was never broken” Prachi Nigam, the Class 10 UP Board topper who had faced relentless trolling over
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Creator News
Yashraj Mukhate and Shravani Sharma team up for a new Milton ad
Yashraj Mukhate and Shravani Sharma have teamed up yet again to star in a new ad for Milton Homewares. With summer almost over,
Indian
Whisper launches a new #KeepGirlsinSchool campaign
“Together, we can help #KeepGirlsInSchool.” Whisper, a leading feminine-care brand from Procter & Gamble, is raising awareness about the early onset of menstruation
Indian
L&T Switchgear rebrand with a new identity, ‘Laurix Knudsen’
L&T Switchgear, an electrical and automation brand, has revealed its new brand identity, ‘Lauritz Knudsen Electrical and Automation’. With a legacy of over
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Creator News
Why are Kusha Kapila and Uorfi posting their resumes online? Find out more about their collab with Myntra.
Kusha Kapila and Uorfi have joined Myntra for an unexpected new collab. Taking to social media, both content creators posted their resumes with
Digital Media
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People don’t use AI as much as it’s hyped, new study suggests
A new study has revealed that despite artificial intelligence (AI) products like ChatGPT being “much hyped”, very few people are regularly using them.
Indian
Shraddha Kapoor embraces ‘infinite possibilities everyday’ for MyGlamm’s new campaign
MyGlamm, an online D20 makeup and portfolio brand, has launched its new campaign, ‘Infinite Possibilities Everyday‘ with the super 4 liquid lipstick stack,
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YouTube rolls out its in-app ‘Playable’ games to more users
You can now play your favorite games on YouTube. YouTube has begun rolling out ‘Playables’, a collection of 75 free gams that are
Creator Dissect
Creator News
Bhuvan Bam trademarks his much-loved character Titu Mama
Bhuvan Bam, a content creator turned actor, has recently trademarked Titu Mama, marking the first step for his BB Ki Vines universe. The
Indian
Sunfeast Dark Fantasy reveals what’s in Shah Rukh Khan’s tiffin in their latest campaign
The internet has been abuzz with the question “What’s in Shah Rukh Khan’s tiffin?” over the past few days, and Sunfeast Dark Fantasy’s
Indian
Ranveer Singh ‘redefines confidence’ in Nivea’s latest campaign
“Bas Ek Roll Hi Kaafi Hai’ Nivea Men has revealed its latest campaign for Nivea Men Fresh Active Deo Roll On featuring brand
Indian
Mygate teams up with ACKO to offer smarter insurance to 4 million households
Mygate, a leading living experience tech company, has partnered with ACKO, a tech-first insurer, to offer smarter insurance solutions to its users at
Indian
Brands celebrate KKR’s win at the IPL finale with dynamic creatives
The highly-anticipated IPL finals 2024 concluded with cheers and tears on May 26th. Kolkata Knight Riders claimed the ultimate prize, lifting the trophy
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Creator News
Uorfi teams up with Chinese Wok to create the ultimate Hot & Spicy Avatar
“Hot and spicy like me.” Urfi Javed aka Uorfi, well-known for her unique fashion choices, has teamed up with Chinese Wok to astonish
Indian
Menstrual Hygiene Day: Pee Sale debunks menstrual myths in a new campaign
#PeriodFriendlyWorld Pee Safe, a personal hygiene and wellness brand, has launched a dynamic video campaign in honor of Menstrual Hygiene Day. With the
Digital Media
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Doordarshan Kisan reveals two new AI anchors ‘Krish’ and ‘Bhoomi’
As Doordarshan Kisan marked its 9th anniversary on May 26th, it revealed its aim to embark on a brand-new journey by introducing Krish
Creator Dissect
Creator Economy
Did Nancy Tyagi and other influencers pay to attend Cannes 2024? Here’s the answer
The 77th edition of the glamorous Cannes Film Festival saw the attendance of some of the most popular influencers in India, including Delhi-based
Digital Media
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WhatsApp will soon let you create AI-generated profile photos: Find out more
WhatsApp is working to bring its users a new feature that allows them to set an AI-generated image as their profile picture. As
Marketing
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Sony Yay! announces 4th edition of the iconic Great Wheel festival with 5 new sponsors
“We are back with a bang!” Sony YAY! has announced the return of its highly anticipated Giant Wheel Festival to Mumbai. With three
Indian
Mountain Dew cheers for debutante cricketers in their ‘Jakad ke Pakad’ campaign
“As you step onto the pitch, fear may grip you, but grab your courage and knock that fear out of the ground.” This
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Creator News
Nancy Tyagi lights up Cannes with her third self-stitched outfit
Delhi fashion influencer Nancy Tyagi has taken Cannes up storm with her third self-stitched outfit, this time a black gown with a feathered
Indian
SRK and Karan Johar reunite for a new Myntra ad with an unexpected argument
Shah Rukh Khan and Karan Johar have reunited to promote Myntra’s upcoming End of Reason sale. Starring in a digital ad, the legendary
Digital Media
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Star Sports launches promo for Team India ahead of ICC T20 World Cup
“India is ready to celebrate their biggest love – ICC T20 World Cup.” As the ICC Men’s T20 World Cup draws closer, Star
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BMC to establish guidelines for billboards in Mumbai following hoarding collapse
Ater the tragic incident of a hoarding collapse in Ghatkopar, the BMC has now set up an eight-member panel to create detailed guidelines
Digital Media
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CONTENT CALLENDER: Topical dates of June 2024
Stay on top of the monsoon season with our monthly topical calendar. June is jam-packed with important dates for colorful occasions that everyone
Digital Media
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FSSAI finds no ethylene oxide traces in Everest and MHD spices; netizens react skeptically
The Food Safety and Standards Authority of India (FSSAI) has announced that it didn’t find ethylene oxide (ETO), a cancer-causing chemical, in Everest
International
Hyundai launches a supercharged campaign with an electric vehicle lineup
“There’s Joy in Every Journey.” Hyundai has launched a new marketing campaign to inspire consumers to make the switch to electric vehicles by
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Creator News
Prajakta Koli lends her voice to a short series on gender inequality
“She Creates Change”. Prajakta Koli and Freida Pinto, two influential figures in the entertainment industry, have lent their voices to a powerful film
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Creator News
Sonam Kapoor asks Nancy Tyagi to make an outfit for her; the creator responds
Bollywood actress Sonam Kapoor has asked Nancy Tyagi to design an outfit for her after the influencer’s Cannes ensembles went viral. The Delhi-based
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Disney+Hotstar teams up with Kartik Aaryan to reveal its Free For All option for T20 World Cup
With the ICC Men’s T20 World Cup all set to begin in June, Disney+Hotstar has made an exciting new announcement. Joining forces with
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Creator News
iCubesWire launches “influenceZ”, a new app for Brands and Creators
iCubesWire has announced the launch of InfluenceZ, an influencer marketing platform for brands and creators. This new platform has been designed to redefine