X highlights advertising opportunities for the 2024 Paris Olympics
“It’s time to go for gold.” With the 2024 Paris Olympics less than a month away, X is taking the opportunity to showcase
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Indian
Zomato lights up the Indian rapping scene with “Zomato Wala Rapper”
Zomato has joined India’s rapping scene with its very own “Zomato Wala Rapper“, whose YouTube channel and rap songs date as far back
Indian
Ludo celebrates its own appeal with a star-studded campaign: Saif Ali Khan, Sunil Grover and more
Zupee celebrates the timeless appeal of Ludo, India’s most beloved board game, in a new star-studded campaign. Titled ‘Sadiyon Se India Ka Apna
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Snapchat rolls out Improved Protection Tools: A Quick Recap
Snapchat has revealed a host of new safety features aimed at securing a safe and positive in-app experience for its users. With a
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McDonald’s India welcomes Minions to its restaurants with a makeover
McDonald’s India – North & East has announced a partnership with Universal Pictures to welcome Minions to its restaurants. This collaboration will bring
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Creator News
Nancy Tyagi stars in Cosmopolitan India’s digital cover shoot
Fashion creator Nancy Tyagi, who dazzled fans with her self-made outfits at Cannes 2024, has now starred in Cosmopolitan’s latest digital cover shoot.
Indian
“Closets are for clothes, not identities”: IKEA calls for inclusivity in their new Pride campaign
“Closets are for clothes, not identities.” Ahead of International LGBT Pride Day, IKEA has released an empowering digital film, “The Closet” that sheds
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Creator Economy
The rise of influencer marketing: 5 tips for brands looking to work with influencers
For brands looking to connect with their audiences in this new digital age, influencer partnerships have become a powerful tool. But brands who
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Prime Video launches anime platform “Crunchyroll” across India
Prime Video has announced the launch of Crunchyroll, the world’s leading anime destination, across Prime Video Channels in India. This dynamic collaboration brings
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Reliance Retail begins pilot run for one-hour delivery in Mumbai
Reliance Retail has begun working towards the next big thing – delivery within an hour. The Mukesh Ambani-led Reliance Industries’ retail arm is
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Creator News
Sakshi Sindwani partners with chef Gary Mehigan for a wholesome collab
“Love what you put in your body.” Content creator Sakshi Sindwani has teamed up with Australian chef Gary Mehigan for a wholesome new
Digital Media
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LinkedIn: A new dating app?
Is LinkedIn playing Cupid? LinkedIn, the world’s leading professional networking site, has rolled out a new dating feature to help like-minded individuals find
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CONTENT CALLENDER: Topical dates of July 2024
Stay on top of the monsoon season with our monthly topical calendar. July is jam-packed with important dates for colorful occasions that everyone
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OpraahFx forays into meme marketing with OhsoFunny
OpraahFx, an influencer marketing and talent management firm, has forayed into meme marketing with an exciting new wing, ‘OhsoFunny‘. With meme pages of
International
Evocus and 27 Olympians say “Go clean for the win” in a new campaign
“27 Olympians say Go clean for the win with Evocus Hydration I.V.!” On World Olympics Day, AV Organics introduced Evocus Hydration I.V. as
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Ankit Baiyanpuriya promotes Honda Motorcycle in a new campaign
Fitness influencer Ankit Baiyanpuriya has teamed up with Tribal Communications to promote Honda Motorcycle and Scooter India’s Shine 100 motorcycle. In the campaign video,
International
Celebrating Pride 2024: A Roundup of Brand Campaigns
“Reflect. Empower. Unite.” Every year, Pride Month is a time for celebration, joy and reflection. While many brands have been unusually silent this June due
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Meta AI rolls out in India on WhatsApp, Facebook, Instagram
Meta is finally rolling out its AI chatbot, the Meta AI assistant, on various social media platforms across India. Meta AI will be
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Spotify and Royal Enfield combine music & motorcycles in a new collab
Spotify and Royal Enfield have announced a year-long partnership to combine the interests of music fans and motorcycling enthusiasts. Coinciding with World Music
News
India’s Cannes Lions Tally Grows on Day Two
India’s performance at the Cannes Lions International Festival of Creativity continues to unfold, with the nation adding five more metals to its collection
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Creator News
Travel influencer Larissa D’Sa is the new host for National Geographic’s “Postcards of Meghalaya”
‘A Shillong Odyssey.’ Travel influencer Larissa D’Sa is the host of ‘Postcards of Meghalaya’, an enchanting new series that transports viewers to the
Indian
Swiggy decodes Rohit Sharma’s language in their new ‘Ye se Wo tak’ campaign
Swiggy Instamart has launched a new digital ad film featuring Rohit Sharma and his wife, Ritika Sajdeh. The ad is part of their ‘Yeh
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Apple reveals new AI features and partnership with OpenAI at WWDC’24
Apple has revealed a host of new AI-powered features backed with an OpenAI partnership at WWDC’24, with CEO Tim Cook and other important
Indian
Cricket and finance? ICICI Prudential Mutual Fund and Disney Hotstar join hands for a new campaign
‘Suno Sabki Karo Multi’ As part of its latest investor education initiative campaign, ICICI Prudential Mutual Fund has partnered with Disney Hotstar for the
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Creators cheer on Team India at the T20 World Cup
India secured a thrilling 6-run victory against Pakistan in their latest match of the ICCA Men’s T20 World Cup 2024 on Sunday. As
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Brands celebrate India’s win against Pakistan with epic creatives
India’s spectacular victory against Pakistan in their latest T20 World Cup match has provoked pride and excitement across the country. Joining in on
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Pepsi celebrates its new visual identity in a grand event in Delhi
Beverage titan Pepsi recently revealed its new logo across the world, the first update in their visual identity in 14 years. Rolling out
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Publicis India launches a ‘Fabulously Futuristic’ new campaign for their Enamor lingerie
“The future of lingerie is here.” Publicis India has launched their latest campaign, ‘Fabulously Futuristic’ for Enamor, India’s leading lingerie brand. This campaign
Digital Media
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IWMBuzz Digital Awards Season 6: the full list of winners
The sixth edition of IWMBuzz Digital Awards has concluded with star-studded aplomb and a dynamic list of winners. As India’s original and biggest
Digital Media
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Meta rolls out Meta Verified for WhatsApp users in India
Meta has announced its rollout of Meta Verified program for WhatsApp users in India and other countries. “When you see a Meta Verified
Indian
ChooseBold 2.0: Virat Kohli, Smriti Mandhana and Vidyut Jammwal star in Royal Challenge Packaged Drinking Water’s campaign
“It’s time to take a bigger, bolder leap. It’s time to #ChooseBold.“ Royal Challenge Packaged Drinking Water has launched a new TC campaign Choosebold
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APB Network launches GamesLive and offers FREE online gaming to users
From thrilling adventures to challenging puzzles. ABP Network has announced its entry into the world of casual online gaming with the launch of
International
YouTube celebrates PRIDE with the voices of its creators: Larray, Delaney Walsh and more
“A month-long extravaganza of self-expression, reflection and pure fabulousness.” YouTube has announced a month-long celebration for Pride, which will see the platform highlight
Indian
Livpure addresses “the elephant in the room” with Sachin Tendulkar in new ad
“Maintaining an ordinary water purifier = maintaining an elephant.” Livpure has launched a television commercial with Sachin Tandulkar to introduce its new Livpure
Digital Media
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Nvidia overtakes Apple as No.2 most valuable company amid AI boom
Nvidia has overtaken tech giant Apple as the world’s second most valuable company, hitting a $3 trillion market cap milestone for the first
Digital Media
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Ruder Finn Asia launches crisis simulation management platform SONAR 5.5
“Build Resilience, Act with Confidence.” Ruder Finn Asia, the award-winning communications consultancy, has announced the latest version of its SONAR crisis management platform.
Digital Media
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‘Throw them in the dustbin’: X user criticizes Mamaearth products; CEO hits back
An X user criticized Mamaearth’s products for their poor quality, sparking similar criticism across social media. CEO Ghazal Alagh has responded to these
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‘The world isn’t ready’: OpenAI employees publish open letter warning about AI risks
“A Right to Warn about Advanced Artificial Intelligence.” A group of current and former employees at tech giants OpenAI and Google DeepMind have
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X will now allow adult content…
Social media platform X, formerly Twitter, now officially allows pornographic content on its platform under its updated policy. “Sexual expression, whether visual or
Indian
Durex TBBT celebrates the LGTBQIA+ community with a special issue of Outlook Magazine
“Reflect. Empower. Unite.” Durex has announced a special new collaboration with Outlook Magazine for an exclusive Pride Month edition. Curated under Durex’s flagship
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Instagram tests unskippable ‘ad breaks’ to boost ad engagement
Is Instagram forcing you to watch ads? Instagram has confirmed that it has begun testing “unskippable” ads that will force you to watch
Indian
Shaadi.com launches a “Dowry Calculator”
“Anti-Dowry.” Shaadi.com, India’s premier online matrimonial site, has launched a controversial new “Dowry Calculator”. Spearheaded by founder Anupam Mittal, this initiative is designed
Creator Dissect
Creator Economy
Amazon.in launches ‘Creator University’ for budding creators in India
Amazon.in has announced the launch of Creator University and Creator Connect to help budding creators in India. Creator University is an education program
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FSSAI orders food companies to remove ‘100 fruit juice’ from ads and labels
The Food Safety and Standards Authority of India (FSSAI) has directed all food companies to remove any claim of ‘100% fruit juices’ from
Indian
Zomato cheers for Team India with Ranveer Singh & Ruth Prabhu
“India’s only wish.” In a bid to spark excitement for the Cricket World Cup, India’s leading food delivery platform Zomato has launched an
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Creator News
Viraj Ghelani’s horror-comedy ‘Jhamkudi’ hits the cinema
Content creator Viraj Ghelani’s debut movie ‘Jhamkudi’ has hit the cinemas! A horror-comedy drama set in the haunted Gujarati village of Raniwada, the
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Creator News
Mr. Beast becomes the most subscribed creator on YouTube
Jimmy Donaldson, aka MrBeast, is now the most subscribed YouTuber, officially surpassing the music company T-Series. MrBeast, who runs a channel famous for
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Virat Kohli introduces pain relief brand TIDL to India
“Two legends. One epic launch.” TIDL, a fast-growing pain relief brand, has partnered with cricket superstar Virat Kohli to launch advanced solutions in
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OpenAI launches ChatGPT Edu for universities: Here’s what you need to know
ChatGPT has launched a new version of ChatGPT specially for universities and education institutions. Dubbed “ChatGPT Edu“, this new AI-powered tool aims to
Indian
Disney & Hotstar debuts ‘CAUGHT AND BOLD’ to live stream the T20 World Cup
Disney+Hotstar is set to revolutionize cricket coverage by launching ‘CAUGHT AND BOLD’, a live cricket show for the ICC Men’s T20 World Cup.