July 25, 2024

“This Doctors’ Day, we peek behind the curtain to see the world through a doctor’s eyes.”

MediBuddy, one of the leading digital healthcare platforms in India, has launched a new campaign titled #WhiteCoatHeroes to commemorate Doctors’ Day, recognizing their invaluable contributions to society.Their groundbreaking campaign video takes viewers on an emotional journey through a doctor’s daily experiences. From comforting frightened children to supporting elderly patients, it captures the essence of a doctor’s life – the balance between compassion and duty.“Join us in honouring the incredible dedication of doctors who tirelessly fight for our health and well-being. With only 1 doctor per 1,000 patients in India, their burden is immense, yet they remain our steadfast anchors in times of need. This tribute captures their struggles, triumphs, and profound impact on our lives,” MediBuddy wrote.Speaking about the campaign, Saibal Biswas, SVP, and Head of Marketing, Partnerships & PR at MediBuddy– “In a country where each doctor serves thousands, their impact is immeasurable. Doctors are the backbone of our healthcare system, their role goes beyond the medical expertise, their humanity – the comforting touch, the reassuring words, and the unwavering commitment that transforms patient care and often represents the strongest support during challenging times. As we continue to bridge gaps in healthcare access through technology, we remain grateful for these irreplaceable guardians of health. This Doctors’ Day, MediBuddy through their #WhiteCoatHeroes campaign encourages everyone to reflect on the sacrifices made by these healthcare professionals and to show their gratitude. It’s more than just saying thank you; it’s about recognising their relentless pursuit of healing and the positive transformation they bring to countless lives.”The #WhiteCoatHeroes campaign, conceptualized and produced by MediBuddy’s in-house creative team, aims to foster a deeper appreciation for doctors by highlighting the challenges and successes of their profession. The 1-minute 17-second video will reportedly be shared across all social media platforms to gain the maximum reach.