‘Sound of Perfection’: Motorola presents a new album with Indian musicians
“A multilingual spectacle of the voices of India coming together.” Motorola, a global leader in technology innovation, has announced the launch of its
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Brands honor moms with heartwarming creatives on their special day
This Mother’s Day, brands are putting their best foot forward to celebrate mothers across the world with stunning creatives. From praising mothers for
Creator Dissect
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Food Pharmer launches a health movement ‘Label Padhega India’ with a new anthem
Content creator Revant Himatsingka, popularly known as ‘Foodpharmer’ has launched a bold new initiative titled ‘Label Padhega India’ that encourages people to read
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Cannes 2024: India to host a ‘Bharat Parv’ for the first time
The Cannes Film Festival is back with its 77th edition from May 14th to May 24th. For the first time, India will host
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‘WAAH’: Vadilal adds joy to summer celebrations in their new campaign
Vadilal Enterprise, India’s ice-cream brand, has launched a new campaign that redefines summer celebrations. Featuring a series of three films depicting the significance
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Brands light up Mother’s Day with heartfelt campaigns
This Mother’s Day, brands are lighting up social media with heartfelt campaigns and gestures, showcasing themes of love and resilience. By leveraging the
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Cannes 2024 lineup guide: Schedule, Venue and more
Cannes Film Festival is back in 2024 with some of entertainment industry’s biggest luminaries. The much-anticipated 77th edition of the festival will kick
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Anushka Harza’s “Style Better in 30 Days” challenge
Fashion influencer Anushka Harza has kickstarted a “Style Better in 30 Days” series to help her followers embrace their inner fashionista. From decoding
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McDonald’s is betting on its mobile business with new franchisee digital marketing fund
Fast food giant McDonald’s U.S. franchisees will start paying into a digital marketing fund next year as it looks to expand its booming
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Apple crushes creativity in their new ad, provokes internet outrage
“A silicon slab (and Tim Cook) will permanently stand between u and the world.” Apple’s new ad for its thinnest-ever iPad has provoked
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Cannes 2024: L’Oreal Paris returns as its official makeup partner
“Many Ways To Be An Icon.” L’Oreal Paris, a global beauty brand, returns as the official makeup partner of the Festival de Cannes.
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Amazon turns a wrestling match into a battle of recommendations in their new film
“This pyramid of entertaining recommendations are your ultimate watch-list!” Prime Video has rolled out a new brand film, “Everyone’s Talking Amazon Prime”, that
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Sharan Hegde all set to make History as the First South Asian Finance Creator to grace the Red Carpet at Festival De Cannes
India, May 2024 – In a groundbreaking moment for South Asian representation, Sharan Hegde, the trailblazing finance content creator and founder of the
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OLA CEO Bhavish Aggarwal sparks heated debate controversial gender remarks
Bhavish Aggarwal, co-founder and CEO of Ola Cabs, has sparked online backlash after his controversial remarks on non-binary gender pronouns, which he termed
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Creators at Cannes 2024: from Niharika NM to Ankush Bahuguna
Cannes 2024 is almost here, and India is all set to make a big impact with its to-notch influencers who will be representing
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Free T20 World Cup on Disney+Hotstar!
Disney+ Hotstar announced that the upcoming ICC Men’s T20 World Cup will be available to stream ‘Free on Mobile’ for smartphone users in
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Sara Tendulkar and FNP create a memorable Mother’s Day surprise for her mother
“This Mother’s Day, it’s my turn to add extra shine to her day.” Sara Tendulkar, internet personality and daughter of cricket legend Sachin
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Met Gala 2024: Indians who stole the show
Met Gala 2024 is finally here, and celebrities rocked to the event with their own interpretation of the theme “The Garden of Time”.
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“One jersey, one nation”: Adidas reveals Team India’s T20 World Cup jersey
Sportswear giant Adidas has revealed this year’s much-anticipated Team India jersey for the upcoming T20 World Cup. Taking to social media, the brand
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Instagram reveals a new feature: “Message to reveal”
Instagram has introduced a new interactive sticker called, “Message to reveal“, where you can ask your followers to send you a message to
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The Tuff Hero: APL Apollo launches an action-packed TVC starring Akshay Kumar
APL Apollo Steel Tubes has launched an action-packed television commercial starring Bollywood actor Akshay Kumar as “The Tuff Hero” to showcase their product,
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Virat Kohli co-designs a new trimmer for Philips India
Philips, a prominent player in health technology and innovation, announces the launch of a limited- edition trimmer that is co-designed by cricket legend
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Tesla or Tesla: Elon Musk sues Indian battery maker over name
Elon Musk’s Tesla has filed a lawsuit against an Indian battery manufacturer for supposedly infringing on its trademark by using the name “Tesla
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Switzerland Tourism gets a new logo for the first time in 30 years
“Switzerland – Ready for tomorrow.” After almost 30 years of Swiss tourism advertising under the “Goldflower” banner, a new era has begun for
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Viraj Ghelani hosts his first-ever stand-up comedy show in Mumbai
“That’s So Viraj – With Friends –” Comedian and content creator Viraj Ghelani has hosted his first ever stand-up show in Mumbai on
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Cannes Lions announces 2024 shortlisting jury with 6 Indians
Cannes Lions has announced the lineup of global experts from across the creative industries who will serve on the jury to shortlist exceptional
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Fashion influencer Masoom Minawala is expecting her second child
“And then there were 4.” Fashion influencer and debut author Masoom Minawala has announced that her family is set to grow with a
Indian
Glad U Came celebrates Mother’s Day with their #KabHaiMothersDay campaign
“Sending love to the ones who always have our backs.” This Mother’s Day, award-winning PR and influencer marketing agency Glad U Came has
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Amitabh Bachchan gives a pep talk to Team India for the upcoming T20 World Cup
Legendary actor Amitabh Bachchan had a special message for Team India. In a new campaign by Star Sports titled ‘Ab ho ja tu
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Lux celebrates 100 years in the industry and appoints Suhana Khan as brand ambassador.
LUX, a beauty soap brand in India has marked 100 years in the industry. Launched a century ago in 1924, the brand has
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Snapchat launches AR and ML tools for brands to boost advertising
During the 2024 IAB NewFronts event held on May 1, Snapchat revealed a series of new augmented reality (AR) and machine learning (ML)
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Mridul and Aditya tie the knot!
“From school mates to soul mates.” Content creator Mridul Sharma has tied the knot with her fiancé and long-time friend Aditya Nair in
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Bumble reveals their new brand identity and marketing campaign for a new era of dating
“Introducing the new Bumble. More features, more choices, more ways to create connections.” Women-first dating app Bumble has revealed a refreshed visual identity
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Ibrahim Ali Khan marks his debut on Instagram as PUMA’s brand-new ambassador
“Legacy? I’ll make my own.” Sports brand PUMA has announced actor Ibrahim Ali Khan Pataudi as its newest brand ambassador. Under this collaboration,
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Zomato teams up with influencer Sharan Hedge to share secret investment advise to customers
“Pay-Day is here, and it’s time to talk about money.” Food delivery platform Zomato has launched several ads featuring popular creator and influencer
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Sahil Khan arrested in Mahadev betting app case
Actor and fitness influencer Sahil Khan has been apprehended in Chhattisgarh on Sunday for suspected involvement to the Mahadev betting app case. According
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Brands rally voters for India’s 2024 elections with inspiring campaigns
“Let’s shape our future together.” India’s 18th Lok Sabha elections are ongoing, and several brands have stepped up to encourage young people to
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The Body Shop celebrates Mother’s Day with Diana Penty in a new campaign
“For the hands that have guided us and the hugs that melt our worries away.” The Body Shop celebrates this Mother’s Day with
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Manoj Bajpayee is back as “Ganshyam” in Amazon Fresh’s comical new campaign
A ‘ 4-step quality check’. Amazon Fresh has released the second edition of its “Nahi toh Mehenga Padega” campaign, featuring Bollywood actor Manoj
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‘Shameless’: Bombay Shaving Company slammed for ad on Prachi Nigam
Bombay Shaving Company and its founder-CEO Shantanu Deshpande have been slammed on social media for their full-page ad on UP state board topper
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Anushka Sen stars in Amazon’s newly launched show, ‘DIL DOSTI DILEMMA’
“School’s out for the summer, pack your bags for a chaotic vacation!” Actress and creator Anushka Sen plays the leading role in Amazon’s
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WhatsApp threatens to exit India over encryption dispute: here’s what happened
WhatsApp, owned by Meta Inc., has threatened to leave India if it is forced to break encryption of messages and calls on its
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SRK, Ajay Devgan, Tiger Shroff and Amyra Dasur celebrate together in Vimal’s latest ad
“Vimal Cinematic Universe.” Vimal has roped in Bollywood actors Shah Rukh Khan and Ajay Devgn for yet another Elaichi ad, this time not
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Influencer Vaishnavi Shukla calls for boycott of BoAt products over quality concerns, the company responds
Social media influencer and YouTuber Vaishnavi Shukla has posted a video criticizing BoAt and encouraging viewers to avoid purchasing things from the brand. In
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Mars Wrigley launches “Boomer Jelly on Top” ft. fast bowler Jasprit Bumrah
“Double the fun with jelly on gum and remember: #HarPalFunKar.” Mars Wrigley India’s fruity bubblegum brand, Boomer has revealed a new product, Boomer
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Kylie Cosmetics by Kylie Jenner debuts in India
Kylie Cosmetics, the global beauty brand founded by media personality Kylie Jenner, announces its launch in India. Partnering with House of Beauty, the
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Dove encourages customers to “Pause, Reverse, and Play” for healthier hair
Dove has announced the launch of its new 10-in-1 “Deep Repair Treatment Mask” with a refreshing “Pause, Reverse, and Play” campaign. Dove’s campaign
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KgeN launches nationwide campaign to empower the ‘next generation of gamers’
Kratos Gaming Network (KGeN), a community-led platform, has announced the exciting launch of a nationwide campaign to educate and empower a new generation
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Swiggy launches Smart Links to boost restaurant orders online
Swiggy, India’s leading online food delivery platform, has announced the launch of ‘Smart Links’, an innovative new tool designed to help restaurants of
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Is the AI hype overblown? Meta’s revenue forecasts reveal looming disappointment
Meta Platforms disappointed investors on Wednesday with forecasts of higher expenses and weaker-than-expected revenues, raising fears of AI costs outpacing its benefits. While