ITC Mangaldeep Unveils Campaign Promoting Heartfelt Conversations with God
ITC Mangaldeep, India’s leading agarbatti brand, has unveiled its latest campaign, ‘Dil se Karo Baat, Bhagwan Ke Saath’ (Make God your close confidant),
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The Sleep Company Achieves Rs 500 Crore Annual Recurring Revenue Milestone
The Sleep Company (TSC), a pioneering firm in sleep and sitting solutions, has reached a significant milestone, achieving Rs 500 crore in annual
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Lava partners with Gautam Gambhir to launch Blaze X with an ad film
‘Aa Gaya Hai Blaze Ka Craze!’ Lava International Ltd. has released a digital ad film starring cricketer Gautam Gambhir to launch its new
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Gen Z’s video craze: Over half identify as content creators in YouTube’s latest report
YouTube has released its 2024 “Culture & Trends Report” which focuses the rise of fans who also consider themselves creators. Discoveries: According to
PR
Mayur Jumani Teams Up with Kailash Kher Again to Create Magic with “Tauba Tauba”
Music producer, Mayur Jumani once again teams up with iconic singer, Kailash Kher to release a vibrant remix, showcasing their creative brilliance. Mumbai,
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Samsung Galaxy Z Fold 6 Revealed: Design, Performance and AI
“New ways to get things done on a bigger screen.” At its Samsung Galaxy Unpacked 2024, the phone maker has revealed its new
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Simplismart to Raise $7 Million in Funding Round Led by Accel
Generative artificial intelligence (AI) startup Simplismart is gearing up to raise $7 million in a new funding round led by Accel, according to
Campaign
Indian
Tata Trusts Launches ‘Gaanth Pe Dhyan’ Campaign with Sanjeev Kapoor to Promote Breast Cancer Screening
In a significant stride towards battling India’s breast cancer crisis, Tata Trusts has launched a poignant and impactful campaign titled ‘Gaanth Pe Dhyan’
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Indian
CID Stars ACP Pradyuman and Daya Tackle Skin Problems in Nykaa’s Ingenious Campaign
Nykaa, the renowned beauty and lifestyle destination, has delighted fans with a nostalgic and entertaining new campaign that combines skincare education with the
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Bhuvan Bam files a complaint over viral deepfake video showing up prompting tennis betting
Popular content creator Bhuvan Bam has found himself embroiled in the center of controversy after a deepfake video of him went viral on
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Spotify expands its features to all podcast creators, launches comments
“Discover the all-new Spotify for Podcasters mobile ap.” Spotify has announced a new update to its Podcasters mobile app, now extending the feature
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Indian
Zomato Celebrates Its 16th Birthday with Bold Ad Campaign and Comedic Roast Show
Zomato, a platform often associated with the urban elite, has humorously shattered this image with its latest advertising campaign. Celebrating its 16th birthday,
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Zepto’s CEO Turns Customer Idea into Monsoon-Themed App Feature
Zepto has unveiled a unique feature on its app, offering irresistible deals on popular rainy-day snacks whenever it’s raining in a customer’s area.
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WhatsApp Expands Video Group Chats to 32 Participants
WhatsApp Expands Video Group Chats to 32 Participants- Whatsapp, another creation of Meta, as a social networking is a major user oriented application
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Instagram now lets you go live to your Close Friends lists
Instagram now lets you go live to your Close Friends lists– Instagram, a social networking application that tops the list under Meta applications,
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Threads Reaches 175 Million Users on One Year Anniversary
Threads Reaches 175 Million Users on One Year Anniversary- A tweet-thread-like application launched by Meta has completed one year of its use in
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Introducing Zomato Birthday Bumps ft. Samay Raina
Introducing Zomato Birthday Bumps ft. Samay Raina- Samay Raina, popularly known as @mainsamayhoon, has recently partnered hands literally with the delivery of some
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Is Cartoon Network shutting down? Here’s all you need to know
#RipCartoonNetwork has been trending on social media platform X amid reports that the channel is shutting down. How much of this is actually
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AI meets biotech? Ex-Meta scientists debut a giant AI protein design bar
“Simulating 500 million years of evolution with a language model.” EvolutionaryScale, a startup company founded by several AI researchers who used to work
Indian
Adani Group launches #DeshkaGeetAtOlympics campaign to support Indian athletes
The Adani Group has launched its new #DeshkaGeetAtOlympics campaign to cheer for the Indian athletes who will be participating in the upcoming Summer
Indian
Rainbow Classrooms? Durex’s latest campaign encourages gender identity conversations
Durex has launched a new campaign, “Rainbow Classrooms”, aimed at creating a safe space for students in India and encouraging gender identity conversations
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Threads marks its one-year anniversary; shares usage insights
“Community for you and me.” Threads celebrates its one-year anniversary with 175 million followers, exciting new developments, and user insights. To mark the
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Creators attend Wimbledon in London and witness live matches
Karan Sonawane, Tanya Khanijow, and more. Some of India’s most popular content creators have had the opportunity to represent their country at Wimbledon
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Sushant Divgikr is starring in Sony Liv’s thriller web series “36 DAYS”
Sushant Divgirk is starring in Sony Liv’s biggest thriller web series ’36 Days’. Produced by Applause Entertainment in association with BBC Studios India,
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Buffalo Soldiers launches ButterflAI, an influencer management platform
Buffalo Soldiers, the award-winning creative advertising agency with a digital heart and disruptive marketing solutions, has announced the launch of butterflAI, a game-changing
PR
Yuvaa Partners With The Man Company For The Second Season of ‘Be A Man, Yaar’, To Feature Javed Akhtar, Kartik Aaryan, Bhuvan Bam, and More
After the viral success of the first season of Yuvaa’s chat show on positive masculinity, ‘Be A Man, Yaar’, Nikhil Taneja launched the
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Brands celebrate Team India’s T20 Victory Parade at Marine Drive
“Forever bleeding blue.” Team India’s legendary victory at the ICC Men’s T20 World Cup has resulted in celebrations erupting across the country. Upon
Indian
Britannia launches new “Go India JimJam Pops pack” to celebrate Team India’s victory
“World Cup ke POPS.” Britannia Industries Limited has launched The Tiranga JimJam Pops with a Go India Limited edition pack right in time
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Blogger Zingyzest meets Team India at Delhi Airport; fans react
Popular blogger Sarah Hussein, aka Zingyzest, lived every Indian’s dream today when she met Team India at the Delhi Airport shortly after their
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BREAKING: India’s social media app Koo to shut down
“The little yellow bird says its final goodbye…” Koo, the Indian microblogging platform created to rival X, will soon be shutting down. Sources
Indian
‘Jeetu Bhaiya’ encourages fans to study smarter in Oswaal Books’ new campaign
Educational publisher Oswaal Books has announced the launch of its second-year advertisement commercial under the campaign slogan “Kaisa Bhi Ho Sawaal, Sahi Jawaab
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Collective Artists Network acquires Terribly Tiny Tales!
Collective Artists Network has announced its acquisition of Terribly Tiny Tales (TTT), India’s trailblazing storytelling platform. This strategic acquisition aligns with Collective Artists
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Sidharth Malhotra fan allegedly scammed by fan page; the actor responds
A fan of Bollywood actor Sidharth Malhotra has accused a fan page of scamming her out of 50 lakh rupees. Minoo Vasudeva, based
Creator Dissect
Creator Economy
SEBI cracks down on finfluencers: Here’s all you need to know
The Securities and Exchange Board of India (SEBI) has announced a decisive set of new regulations aimed at regulating the rising influence of
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Comedian Zakir Khan to make his TV debut with Sony Entertainment’s “Aapka Apna Zakir”
Popular comedian Zakir Khan will soon make his television debut with a new program called Aapka Apna Zakir. The show, which will air
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MrBeast builds 100 homes for those in need; receives praise and backlash
YouTube content creator MrBeast, aka Jimmy Donaldson, has announced that he has built and given away 100 houses to families in need. Sharing
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“World’s First AI dress” with robotic snakes; the internet reacts
“Medusa Dress” A software engineer at Google has created the “world’s first AI dress” which has been dubbed by the internet as “both
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Nike turns a viral moment from the Copa America 2024 into a brilliant ad!
Nike has transformed a viral photo from the Argentina-Chile encounter in Copa America 2024 into a brilliant advertisement. In the soccer tournament held
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Maharashtra govt to roll out a new policy for billboards in Mumbai Metropolitan region
The Maharashtra government is set to introduce a new policy on hoardings in the Mumbai Metropolitan Region (MMR), as announced by Minister Uday
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Kusha Kapila breaks silence on divorce and Samay Raina roasting
Influencer and actress Kusha Kapila recently opened up on her divorce with Zorawar and the trolling she endured while speaking to The Lallantop
Indian
MediBuddy launches #WhiteCoatHeroes campaign this Doctors’ Day
“This Doctors’ Day, we peek behind the curtain to see the world through a doctor’s eyes.” MediBuddy, one of the leading digital healthcare
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Gemini AI rolls out in Google Messages
Google has announced an exciting update to its Messages app, integrating Gemini AI to enhance functionality and user interaction directly within chats. The latest
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Star Sports Network acquires broadcasting rights for Esports World Cup 2024
Star Sports Network and the Esports World Cup Foundation have announced the acquisition of broadcasting rights for the Esports World Cup 2024. The
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India Clinches T20 Glory: Retirements, Reactions, and What Lies Ahead
In a thrilling finale to the T20 World Cup, Team India emerged victorious, capturing the hearts of millions worldwide and solidifying their status
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Brands celebrate India’s historic win in the T20 World Cup
India secured a historic triumph against South Africa in the ICC Men’s T20 World Cup finals, emerging as a victor after a 17-year
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From a ‘Panauti’ meme to a Team India hero? Meet MBA Chaiwala founder Prafull Billore
“Jinx power.” Prafull Billore, the entrepreneurial mind behind MBA Chai Wala, has risen to fame as an unexpected social media sensation among Indian
Indian
#FindYourGood: Twinkle Khanna finds her calm with Coca-Cola’s Honest Tea
“Bid adieu stress and welcome goodness into your life.” Coca-Cola Company’s Honest Tea, a ready-to-drink beverage, has announced its newst #FindYourGood campaign with
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Stand-up comedian Sumukhi Suresh set to perform at the Edinburgh Fringe Festival
Stand-up comedian Sumukhi Suresh is all set to perform at the prestigious Edinburgh Fringe Festival, the world’s most renowned open-access performing arts event
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India’s Leading Radio Personality: RJ Praveen and his Journey
RJ Praveen proves that dreams have no limits in modern-day India. As a leading podcaster, radio jockey and digital creator who has collaborated
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Top 5 World Podcast Shows: Expert advice and insightful discussions
Podcasts have taken the world by storm, providing users with dynamic and inspiring platforms for analyses, discussions and stories. Among the sea of