Collective Artists Network has announced its acquisition of Terribly Tiny Tales (TTT), India’s trailblazing storytelling platform.
This strategic acquisition aligns with Collective Artists Network’s vision to become the country’s leading new media company with its roots in popular culture and expanding its influence across the media industry.
Beginning its journey in 2013 as a text-first flash fiction platform on Facebook founded by Anuj Gosalia, Terribly Tiny Tales was launched by bring meaningful and relatable content to digital audiences. Over the years, it has transformed into a versatile powerhouse across YouTube, Instagram and other social media platforms with a dynamic community of over five million creators and followers.
“My vision has always been to build scale by creating an ecosystem that supports the best forms of storytelling for creators. The acquisition of Terribly Tiny Tales fits perfectly into our expansion plan to establish Collective Artists Network as the preeminent new media company centred around creators and content. We endeavour to empower the entire creator ecosystem with our network and this acquisition is another step toward achieving that goal,” Vijay Subramaniam, founder and CEO, Collective Artists Network, said.
According to the company, TTT has evolved from a micr0-ficton platform to a vibrant and comprehensive content business with impressive reach and impact. It reportedly engages with 25 million people weekly, has collaborated with many major brands and creates original content, including web stories, short films and animated shorts. This makes it an ideal partner for ambitious brands looking to share their stories.
Anuj Gosalia, founder and CEO of Terribly Tiny Tales, shared his enthusiasm, “Joining forces with Collective Artists Network is a definitive moment for Terribly Tiny Tales. This partnership will enable TTT to leverage Collective’s extensive resources and expertise, allowing us to amplify our reach and impact in the storytelling domain. We are thrilled to be part of this burgeoning force that values creativity, storytelling and innovation as much as we do.”
Since its inception, Collective Artists Network has transitioned from its talent management roots to becoming a vibrant and thriving new media entity. Last year, the company launched BigBang.Social, a tech platform that connects creator with opportunities in commerce, brand collaboration, upskilling, and community building. They also expanded their portfolio still further by acquiring Under 25 Universe, a learning-technology company aimed at empowering student culture and providing valuable opportunities within the creator ecosystem. Earlier this year, the Gruhas Collective Consumer Fund (GCCF) was established in partnership with Nikhil Kamath’s Gruhas to invest in and support bright young entrepreneurs and start-ups in the consumer sector.
The acquisition of Terribly Tiny Tales is thus an important step in Collective Artists Network’s journey to dominate and redefine creator-led new media businesses.
