SEBI cracks down on finfluencers: Here’s all you need to know
The Securities and Exchange Board of India (SEBI) has announced a decisive set of new regulations aimed at regulating the rising influence of
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Comedian Zakir Khan to make his TV debut with Sony Entertainment’s “Aapka Apna Zakir”
Popular comedian Zakir Khan will soon make his television debut with a new program called Aapka Apna Zakir. The show, which will air
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MrBeast builds 100 homes for those in need; receives praise and backlash
YouTube content creator MrBeast, aka Jimmy Donaldson, has announced that he has built and given away 100 houses to families in need. Sharing
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“World’s First AI dress” with robotic snakes; the internet reacts
“Medusa Dress” A software engineer at Google has created the “world’s first AI dress” which has been dubbed by the internet as “both
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Nike turns a viral moment from the Copa America 2024 into a brilliant ad!
Nike has transformed a viral photo from the Argentina-Chile encounter in Copa America 2024 into a brilliant advertisement. In the soccer tournament held
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Maharashtra govt to roll out a new policy for billboards in Mumbai Metropolitan region
The Maharashtra government is set to introduce a new policy on hoardings in the Mumbai Metropolitan Region (MMR), as announced by Minister Uday
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Kusha Kapila breaks silence on divorce and Samay Raina roasting
Influencer and actress Kusha Kapila recently opened up on her divorce with Zorawar and the trolling she endured while speaking to The Lallantop
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MediBuddy launches #WhiteCoatHeroes campaign this Doctors’ Day
“This Doctors’ Day, we peek behind the curtain to see the world through a doctor’s eyes.” MediBuddy, one of the leading digital healthcare
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Gemini AI rolls out in Google Messages
Google has announced an exciting update to its Messages app, integrating Gemini AI to enhance functionality and user interaction directly within chats. The latest
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Star Sports Network acquires broadcasting rights for Esports World Cup 2024
Star Sports Network and the Esports World Cup Foundation have announced the acquisition of broadcasting rights for the Esports World Cup 2024. The
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India Clinches T20 Glory: Retirements, Reactions, and What Lies Ahead
In a thrilling finale to the T20 World Cup, Team India emerged victorious, capturing the hearts of millions worldwide and solidifying their status
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Brands celebrate India’s historic win in the T20 World Cup
India secured a historic triumph against South Africa in the ICC Men’s T20 World Cup finals, emerging as a victor after a 17-year
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From a ‘Panauti’ meme to a Team India hero? Meet MBA Chaiwala founder Prafull Billore
“Jinx power.” Prafull Billore, the entrepreneurial mind behind MBA Chai Wala, has risen to fame as an unexpected social media sensation among Indian
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#FindYourGood: Twinkle Khanna finds her calm with Coca-Cola’s Honest Tea
“Bid adieu stress and welcome goodness into your life.” Coca-Cola Company’s Honest Tea, a ready-to-drink beverage, has announced its newst #FindYourGood campaign with
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Stand-up comedian Sumukhi Suresh set to perform at the Edinburgh Fringe Festival
Stand-up comedian Sumukhi Suresh is all set to perform at the prestigious Edinburgh Fringe Festival, the world’s most renowned open-access performing arts event
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India’s Leading Radio Personality: RJ Praveen and his Journey
RJ Praveen proves that dreams have no limits in modern-day India. As a leading podcaster, radio jockey and digital creator who has collaborated
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Top 5 World Podcast Shows: Expert advice and insightful discussions
Podcasts have taken the world by storm, providing users with dynamic and inspiring platforms for analyses, discussions and stories. Among the sea of
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X highlights advertising opportunities for the 2024 Paris Olympics
“It’s time to go for gold.” With the 2024 Paris Olympics less than a month away, X is taking the opportunity to showcase
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Zomato lights up the Indian rapping scene with “Zomato Wala Rapper”
Zomato has joined India’s rapping scene with its very own “Zomato Wala Rapper“, whose YouTube channel and rap songs date as far back
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Ludo celebrates its own appeal with a star-studded campaign: Saif Ali Khan, Sunil Grover and more
Zupee celebrates the timeless appeal of Ludo, India’s most beloved board game, in a new star-studded campaign. Titled ‘Sadiyon Se India Ka Apna
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Snapchat rolls out Improved Protection Tools: A Quick Recap
Snapchat has revealed a host of new safety features aimed at securing a safe and positive in-app experience for its users. With a
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McDonald’s India welcomes Minions to its restaurants with a makeover
McDonald’s India – North & East has announced a partnership with Universal Pictures to welcome Minions to its restaurants. This collaboration will bring
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Nancy Tyagi stars in Cosmopolitan India’s digital cover shoot
Fashion creator Nancy Tyagi, who dazzled fans with her self-made outfits at Cannes 2024, has now starred in Cosmopolitan’s latest digital cover shoot.
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“Closets are for clothes, not identities”: IKEA calls for inclusivity in their new Pride campaign
“Closets are for clothes, not identities.” Ahead of International LGBT Pride Day, IKEA has released an empowering digital film, “The Closet” that sheds
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The rise of influencer marketing: 5 tips for brands looking to work with influencers
For brands looking to connect with their audiences in this new digital age, influencer partnerships have become a powerful tool. But brands who
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Prime Video launches anime platform “Crunchyroll” across India
Prime Video has announced the launch of Crunchyroll, the world’s leading anime destination, across Prime Video Channels in India. This dynamic collaboration brings
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Reliance Retail begins pilot run for one-hour delivery in Mumbai
Reliance Retail has begun working towards the next big thing – delivery within an hour. The Mukesh Ambani-led Reliance Industries’ retail arm is
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Sakshi Sindwani partners with chef Gary Mehigan for a wholesome collab
“Love what you put in your body.” Content creator Sakshi Sindwani has teamed up with Australian chef Gary Mehigan for a wholesome new
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LinkedIn: A new dating app?
Is LinkedIn playing Cupid? LinkedIn, the world’s leading professional networking site, has rolled out a new dating feature to help like-minded individuals find
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CONTENT CALLENDER: Topical dates of July 2024
Stay on top of the monsoon season with our monthly topical calendar. July is jam-packed with important dates for colorful occasions that everyone
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OpraahFx forays into meme marketing with OhsoFunny
OpraahFx, an influencer marketing and talent management firm, has forayed into meme marketing with an exciting new wing, ‘OhsoFunny‘. With meme pages of
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Evocus and 27 Olympians say “Go clean for the win” in a new campaign
“27 Olympians say Go clean for the win with Evocus Hydration I.V.!” On World Olympics Day, AV Organics introduced Evocus Hydration I.V. as
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Ankit Baiyanpuriya promotes Honda Motorcycle in a new campaign
Fitness influencer Ankit Baiyanpuriya has teamed up with Tribal Communications to promote Honda Motorcycle and Scooter India’s Shine 100 motorcycle. In the campaign video,
International
Celebrating Pride 2024: A Roundup of Brand Campaigns
“Reflect. Empower. Unite.” Every year, Pride Month is a time for celebration, joy and reflection. While many brands have been unusually silent this June due
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Meta AI rolls out in India on WhatsApp, Facebook, Instagram
Meta is finally rolling out its AI chatbot, the Meta AI assistant, on various social media platforms across India. Meta AI will be
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Spotify and Royal Enfield combine music & motorcycles in a new collab
Spotify and Royal Enfield have announced a year-long partnership to combine the interests of music fans and motorcycling enthusiasts. Coinciding with World Music
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India’s Cannes Lions Tally Grows on Day Two
India’s performance at the Cannes Lions International Festival of Creativity continues to unfold, with the nation adding five more metals to its collection
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Travel influencer Larissa D’Sa is the new host for National Geographic’s “Postcards of Meghalaya”
‘A Shillong Odyssey.’ Travel influencer Larissa D’Sa is the host of ‘Postcards of Meghalaya’, an enchanting new series that transports viewers to the
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Swiggy decodes Rohit Sharma’s language in their new ‘Ye se Wo tak’ campaign
Swiggy Instamart has launched a new digital ad film featuring Rohit Sharma and his wife, Ritika Sajdeh. The ad is part of their ‘Yeh
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Apple reveals new AI features and partnership with OpenAI at WWDC’24
Apple has revealed a host of new AI-powered features backed with an OpenAI partnership at WWDC’24, with CEO Tim Cook and other important
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Cricket and finance? ICICI Prudential Mutual Fund and Disney Hotstar join hands for a new campaign
‘Suno Sabki Karo Multi’ As part of its latest investor education initiative campaign, ICICI Prudential Mutual Fund has partnered with Disney Hotstar for the
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Creators cheer on Team India at the T20 World Cup
India secured a thrilling 6-run victory against Pakistan in their latest match of the ICCA Men’s T20 World Cup 2024 on Sunday. As
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Brands celebrate India’s win against Pakistan with epic creatives
India’s spectacular victory against Pakistan in their latest T20 World Cup match has provoked pride and excitement across the country. Joining in on
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Pepsi celebrates its new visual identity in a grand event in Delhi
Beverage titan Pepsi recently revealed its new logo across the world, the first update in their visual identity in 14 years. Rolling out
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Publicis India launches a ‘Fabulously Futuristic’ new campaign for their Enamor lingerie
“The future of lingerie is here.” Publicis India has launched their latest campaign, ‘Fabulously Futuristic’ for Enamor, India’s leading lingerie brand. This campaign
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IWMBuzz Digital Awards Season 6: the full list of winners
The sixth edition of IWMBuzz Digital Awards has concluded with star-studded aplomb and a dynamic list of winners. As India’s original and biggest
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Meta rolls out Meta Verified for WhatsApp users in India
Meta has announced its rollout of Meta Verified program for WhatsApp users in India and other countries. “When you see a Meta Verified
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ChooseBold 2.0: Virat Kohli, Smriti Mandhana and Vidyut Jammwal star in Royal Challenge Packaged Drinking Water’s campaign
“It’s time to take a bigger, bolder leap. It’s time to #ChooseBold.“ Royal Challenge Packaged Drinking Water has launched a new TC campaign Choosebold
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APB Network launches GamesLive and offers FREE online gaming to users
From thrilling adventures to challenging puzzles. ABP Network has announced its entry into the world of casual online gaming with the launch of
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YouTube celebrates PRIDE with the voices of its creators: Larray, Delaney Walsh and more
“A month-long extravaganza of self-expression, reflection and pure fabulousness.” YouTube has announced a month-long celebration for Pride, which will see the platform highlight