Google in Talks to Acquire Cybersecurity Startup Wiz for Record $23B
Google is reportedly on the verge of acquiring Wiz, a prominent cloud cybersecurity startup, for a staggering $23 billion, according to The Wall
Startup
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From Local Talent to Global Star: Shehzaan Khan’s Dance Journey to Paris
From Local Talent to Global Star: Shehzaan Khan’s Dance Journey to Paris Shehzaan Khan, a name that has become synonymous with dynamic dance
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WhatsApp Business changes to help you declutter the spam
WhatsApp Business changes to help you declutter the spam- WhatsApp Business is revamping its pricing structure to foster service-oriented communication while reducing spam.
PR
GOZOOP Group elevates Amyn Ghadiali to Country Head – India (GZ Creative Digital)
Mumbai, 12th July, 2024 – GOZOOP Group, a global independent integrated marketing group announces the elevation of Amyn Ghadiali as Country Head –
Campaign
Indian
Patanjali’s Dant Kanti Fresh Active Gel Launches #FullFullFresh Campaign with Tiger Shroff and Tamannaah Bhatia
Patanjali’s renowned dental care brand, Dant Kanti, has unveiled its latest innovation: the Dant Kanti Fresh Active Gel. To promote this refreshing product,
Campaign
Indian
Bournvita and Rahul Dravid Launch ‘D for Dreams’ Campaign to Inspire Young Cricketers
Bournvita has partnered with cricket legend Rahul Dravid to launch the ‘D for Dreams’ campaign. This initiative aims to address the widespread issue
Campaign
International
Nike Launches ‘What if You Can?’ Campaign in Saudi Arabia to Inspire Young Girls
Global sportswear giant Nike has launched its latest campaign, ‘What if You Can?’, in Saudi Arabia. This inspiring initiative aims to empower young
Campaign
Indian
Bombay Shaving Company Launches ‘Be SENSI’ Campaign Highlighting Sensi Smart 3 Razor
Bombay Shaving Company has unveiled its latest marketing campaign, ‘Be SENSI,’ to introduce the Sensi Smart 3 Razor. This campaign aims to address
PR
“It’s as if you have no value”, Kartik Aaryan opens up on Yuvaa’s Be A Man, Yaar!
In an honest conversation with Nikhil Taneja on Yuvaa’s Positive Masculinity show, ‘Be A Man, Yaar’ season 2, Kartik Aaryan recalls dealing with
Digital Media
News
X/Twitter’s User Base Has Stopped Growing Under Elon Musk
X/Twitter’s User Base Has Stopped Growing Under Elon Musk X, formerly known as Twitter, has seen a halt in its user base growth
Digital Media
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YouTube rolls out several new features on Shorts for creators: Find out more
“Inspiring Creation.” As competition with TikTok and Reels heats up, YouTube has rolled out half a dozen new features for Shorts to tempt
Advertising
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72% of SMBs are investing in advertising to fuel growth: New Study
72% of small, medium businesses are currently investing in advertising to fuel growth in domestic and global markets, according to a new study
Advertising
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Supreme Court directs IMA to ensure Patanjali removes misleading ads
The Supreme Court has instructed the Indian Medical Association (IMA) to ensure that Patanjali Ayurved withdraws all ‘misleading’ advertisements from social media, electronic
Creator Dissect
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Surabhi and Samriddhi of ‘The Kapil Sharma show’ buy their own home in Mumbai
Sukoon. Creator twins Surabhi and Samriddhi aka “Chinki Minki” have achieved a significant milestone by purchasing their first house in Mumbai at the
Digital Media
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Moroccan influencer crowned world’s first “MISS AI”, reacts to the win
“While I don’t feel emotions like humans do …” Kenza Layli, a popular influencer from Morocco, has made history as the world’s first-ever
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News
TikTok’s Developing a New AI Chatbot Called Genie
TikTok’s Developing a New AI Chatbot Called Genie TikTok, the popular short-form video platform, is making waves once again with the development of
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LinkedIn’s Rolling Out Sponsored Newsletters
LinkedIn’s Rolling Out Sponsored Newsletters LinkedIn, the premier professional networking platform, is introducing a new feature that promises to redefine content marketing: Sponsored
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Indian
ITC Mangaldeep Unveils Campaign Promoting Heartfelt Conversations with God
ITC Mangaldeep, India’s leading agarbatti brand, has unveiled its latest campaign, ‘Dil se Karo Baat, Bhagwan Ke Saath’ (Make God your close confidant),
Startup
Updates
The Sleep Company Achieves Rs 500 Crore Annual Recurring Revenue Milestone
The Sleep Company (TSC), a pioneering firm in sleep and sitting solutions, has reached a significant milestone, achieving Rs 500 crore in annual
Advertising
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Lava partners with Gautam Gambhir to launch Blaze X with an ad film
‘Aa Gaya Hai Blaze Ka Craze!’ Lava International Ltd. has released a digital ad film starring cricketer Gautam Gambhir to launch its new
Creator Dissect
Creator Economy
Gen Z’s video craze: Over half identify as content creators in YouTube’s latest report
YouTube has released its 2024 “Culture & Trends Report” which focuses the rise of fans who also consider themselves creators. Discoveries: According to
PR
Mayur Jumani Teams Up with Kailash Kher Again to Create Magic with “Tauba Tauba”
Music producer, Mayur Jumani once again teams up with iconic singer, Kailash Kher to release a vibrant remix, showcasing their creative brilliance. Mumbai,
Digital Media
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Samsung Galaxy Z Fold 6 Revealed: Design, Performance and AI
“New ways to get things done on a bigger screen.” At its Samsung Galaxy Unpacked 2024, the phone maker has revealed its new
Startup
Updates
Simplismart to Raise $7 Million in Funding Round Led by Accel
Generative artificial intelligence (AI) startup Simplismart is gearing up to raise $7 million in a new funding round led by Accel, according to
Campaign
Indian
Tata Trusts Launches ‘Gaanth Pe Dhyan’ Campaign with Sanjeev Kapoor to Promote Breast Cancer Screening
In a significant stride towards battling India’s breast cancer crisis, Tata Trusts has launched a poignant and impactful campaign titled ‘Gaanth Pe Dhyan’
Campaign
Indian
CID Stars ACP Pradyuman and Daya Tackle Skin Problems in Nykaa’s Ingenious Campaign
Nykaa, the renowned beauty and lifestyle destination, has delighted fans with a nostalgic and entertaining new campaign that combines skincare education with the
Creator Dissect
Creator News
Bhuvan Bam files a complaint over viral deepfake video showing up prompting tennis betting
Popular content creator Bhuvan Bam has found himself embroiled in the center of controversy after a deepfake video of him went viral on
Digital Media
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Spotify expands its features to all podcast creators, launches comments
“Discover the all-new Spotify for Podcasters mobile ap.” Spotify has announced a new update to its Podcasters mobile app, now extending the feature
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Indian
Zomato Celebrates Its 16th Birthday with Bold Ad Campaign and Comedic Roast Show
Zomato, a platform often associated with the urban elite, has humorously shattered this image with its latest advertising campaign. Celebrating its 16th birthday,
Marketing
News
Zepto’s CEO Turns Customer Idea into Monsoon-Themed App Feature
Zepto has unveiled a unique feature on its app, offering irresistible deals on popular rainy-day snacks whenever it’s raining in a customer’s area.
Digital Media
News
WhatsApp Expands Video Group Chats to 32 Participants
WhatsApp Expands Video Group Chats to 32 Participants- Whatsapp, another creation of Meta, as a social networking is a major user oriented application
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Instagram now lets you go live to your Close Friends lists
Instagram now lets you go live to your Close Friends lists– Instagram, a social networking application that tops the list under Meta applications,
Digital Media
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Threads Reaches 175 Million Users on One Year Anniversary
Threads Reaches 175 Million Users on One Year Anniversary- A tweet-thread-like application launched by Meta has completed one year of its use in
Creator Dissect
Creator News
Introducing Zomato Birthday Bumps ft. Samay Raina
Introducing Zomato Birthday Bumps ft. Samay Raina- Samay Raina, popularly known as @mainsamayhoon, has recently partnered hands literally with the delivery of some
Industry Updates
News
Is Cartoon Network shutting down? Here’s all you need to know
#RipCartoonNetwork has been trending on social media platform X amid reports that the channel is shutting down. How much of this is actually
Digital Media
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AI meets biotech? Ex-Meta scientists debut a giant AI protein design bar
“Simulating 500 million years of evolution with a language model.” EvolutionaryScale, a startup company founded by several AI researchers who used to work
Indian
Adani Group launches #DeshkaGeetAtOlympics campaign to support Indian athletes
The Adani Group has launched its new #DeshkaGeetAtOlympics campaign to cheer for the Indian athletes who will be participating in the upcoming Summer
Indian
Rainbow Classrooms? Durex’s latest campaign encourages gender identity conversations
Durex has launched a new campaign, “Rainbow Classrooms”, aimed at creating a safe space for students in India and encouraging gender identity conversations
Digital Media
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Threads marks its one-year anniversary; shares usage insights
“Community for you and me.” Threads celebrates its one-year anniversary with 175 million followers, exciting new developments, and user insights. To mark the
Creator Dissect
Creator News
Creators attend Wimbledon in London and witness live matches
Karan Sonawane, Tanya Khanijow, and more. Some of India’s most popular content creators have had the opportunity to represent their country at Wimbledon
Creator Dissect
Creator News
Sushant Divgikr is starring in Sony Liv’s thriller web series “36 DAYS”
Sushant Divgirk is starring in Sony Liv’s biggest thriller web series ’36 Days’. Produced by Applause Entertainment in association with BBC Studios India,
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News
Buffalo Soldiers launches ButterflAI, an influencer management platform
Buffalo Soldiers, the award-winning creative advertising agency with a digital heart and disruptive marketing solutions, has announced the launch of butterflAI, a game-changing
PR
Yuvaa Partners With The Man Company For The Second Season of ‘Be A Man, Yaar’, To Feature Javed Akhtar, Kartik Aaryan, Bhuvan Bam, and More
After the viral success of the first season of Yuvaa’s chat show on positive masculinity, ‘Be A Man, Yaar’, Nikhil Taneja launched the
Digital Media
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Brands celebrate Team India’s T20 Victory Parade at Marine Drive
“Forever bleeding blue.” Team India’s legendary victory at the ICC Men’s T20 World Cup has resulted in celebrations erupting across the country. Upon
Indian
Britannia launches new “Go India JimJam Pops pack” to celebrate Team India’s victory
“World Cup ke POPS.” Britannia Industries Limited has launched The Tiranga JimJam Pops with a Go India Limited edition pack right in time
Creator Dissect
Creator News
Blogger Zingyzest meets Team India at Delhi Airport; fans react
Popular blogger Sarah Hussein, aka Zingyzest, lived every Indian’s dream today when she met Team India at the Delhi Airport shortly after their
Digital Media
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BREAKING: India’s social media app Koo to shut down
“The little yellow bird says its final goodbye…” Koo, the Indian microblogging platform created to rival X, will soon be shutting down. Sources
Indian
‘Jeetu Bhaiya’ encourages fans to study smarter in Oswaal Books’ new campaign
Educational publisher Oswaal Books has announced the launch of its second-year advertisement commercial under the campaign slogan “Kaisa Bhi Ho Sawaal, Sahi Jawaab
Digital Media
News
Collective Artists Network acquires Terribly Tiny Tales!
Collective Artists Network has announced its acquisition of Terribly Tiny Tales (TTT), India’s trailblazing storytelling platform. This strategic acquisition aligns with Collective Artists
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Sidharth Malhotra fan allegedly scammed by fan page; the actor responds
A fan of Bollywood actor Sidharth Malhotra has accused a fan page of scamming her out of 50 lakh rupees. Minoo Vasudeva, based