Zepto’s CEO Turns Customer Idea into Monsoon-Themed App Feature
Zepto has unveiled a unique feature on its app, offering irresistible deals on popular rainy-day snacks whenever it’s raining in a customer’s area.
Marketing
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Digital Media
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WhatsApp Expands Video Group Chats to 32 Participants
WhatsApp Expands Video Group Chats to 32 Participants- Whatsapp, another creation of Meta, as a social networking is a major user oriented application
Digital Media
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Instagram now lets you go live to your Close Friends lists
Instagram now lets you go live to your Close Friends lists– Instagram, a social networking application that tops the list under Meta applications,
Digital Media
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Threads Reaches 175 Million Users on One Year Anniversary
Threads Reaches 175 Million Users on One Year Anniversary- A tweet-thread-like application launched by Meta has completed one year of its use in
Creator Dissect
Creator News
Introducing Zomato Birthday Bumps ft. Samay Raina
Introducing Zomato Birthday Bumps ft. Samay Raina- Samay Raina, popularly known as @mainsamayhoon, has recently partnered hands literally with the delivery of some
Industry Updates
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Is Cartoon Network shutting down? Here’s all you need to know
#RipCartoonNetwork has been trending on social media platform X amid reports that the channel is shutting down. How much of this is actually
Digital Media
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AI meets biotech? Ex-Meta scientists debut a giant AI protein design bar
“Simulating 500 million years of evolution with a language model.” EvolutionaryScale, a startup company founded by several AI researchers who used to work
Indian
Adani Group launches #DeshkaGeetAtOlympics campaign to support Indian athletes
The Adani Group has launched its new #DeshkaGeetAtOlympics campaign to cheer for the Indian athletes who will be participating in the upcoming Summer
Indian
Rainbow Classrooms? Durex’s latest campaign encourages gender identity conversations
Durex has launched a new campaign, “Rainbow Classrooms”, aimed at creating a safe space for students in India and encouraging gender identity conversations
Digital Media
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Threads marks its one-year anniversary; shares usage insights
“Community for you and me.” Threads celebrates its one-year anniversary with 175 million followers, exciting new developments, and user insights. To mark the
Creator Dissect
Creator News
Creators attend Wimbledon in London and witness live matches
Karan Sonawane, Tanya Khanijow, and more. Some of India’s most popular content creators have had the opportunity to represent their country at Wimbledon
Creator Dissect
Creator News
Sushant Divgikr is starring in Sony Liv’s thriller web series “36 DAYS”
Sushant Divgirk is starring in Sony Liv’s biggest thriller web series ’36 Days’. Produced by Applause Entertainment in association with BBC Studios India,
Digital Media
News
Buffalo Soldiers launches ButterflAI, an influencer management platform
Buffalo Soldiers, the award-winning creative advertising agency with a digital heart and disruptive marketing solutions, has announced the launch of butterflAI, a game-changing
PR
Yuvaa Partners With The Man Company For The Second Season of ‘Be A Man, Yaar’, To Feature Javed Akhtar, Kartik Aaryan, Bhuvan Bam, and More
After the viral success of the first season of Yuvaa’s chat show on positive masculinity, ‘Be A Man, Yaar’, Nikhil Taneja launched the
Digital Media
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Brands celebrate Team India’s T20 Victory Parade at Marine Drive
“Forever bleeding blue.” Team India’s legendary victory at the ICC Men’s T20 World Cup has resulted in celebrations erupting across the country. Upon
Indian
Britannia launches new “Go India JimJam Pops pack” to celebrate Team India’s victory
“World Cup ke POPS.” Britannia Industries Limited has launched The Tiranga JimJam Pops with a Go India Limited edition pack right in time
Creator Dissect
Creator News
Blogger Zingyzest meets Team India at Delhi Airport; fans react
Popular blogger Sarah Hussein, aka Zingyzest, lived every Indian’s dream today when she met Team India at the Delhi Airport shortly after their
Digital Media
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BREAKING: India’s social media app Koo to shut down
“The little yellow bird says its final goodbye…” Koo, the Indian microblogging platform created to rival X, will soon be shutting down. Sources
Indian
‘Jeetu Bhaiya’ encourages fans to study smarter in Oswaal Books’ new campaign
Educational publisher Oswaal Books has announced the launch of its second-year advertisement commercial under the campaign slogan “Kaisa Bhi Ho Sawaal, Sahi Jawaab
Digital Media
News
Collective Artists Network acquires Terribly Tiny Tales!
Collective Artists Network has announced its acquisition of Terribly Tiny Tales (TTT), India’s trailblazing storytelling platform. This strategic acquisition aligns with Collective Artists
Digital Media
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Sidharth Malhotra fan allegedly scammed by fan page; the actor responds
A fan of Bollywood actor Sidharth Malhotra has accused a fan page of scamming her out of 50 lakh rupees. Minoo Vasudeva, based
Creator Dissect
Creator Economy
SEBI cracks down on finfluencers: Here’s all you need to know
The Securities and Exchange Board of India (SEBI) has announced a decisive set of new regulations aimed at regulating the rising influence of
Creator Dissect
Creator News
Comedian Zakir Khan to make his TV debut with Sony Entertainment’s “Aapka Apna Zakir”
Popular comedian Zakir Khan will soon make his television debut with a new program called Aapka Apna Zakir. The show, which will air
Creator Dissect
Creator News
MrBeast builds 100 homes for those in need; receives praise and backlash
YouTube content creator MrBeast, aka Jimmy Donaldson, has announced that he has built and given away 100 houses to families in need. Sharing
Digital Media
News
“World’s First AI dress” with robotic snakes; the internet reacts
“Medusa Dress” A software engineer at Google has created the “world’s first AI dress” which has been dubbed by the internet as “both
Advertising
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Nike turns a viral moment from the Copa America 2024 into a brilliant ad!
Nike has transformed a viral photo from the Argentina-Chile encounter in Copa America 2024 into a brilliant advertisement. In the soccer tournament held
Advertising
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Maharashtra govt to roll out a new policy for billboards in Mumbai Metropolitan region
The Maharashtra government is set to introduce a new policy on hoardings in the Mumbai Metropolitan Region (MMR), as announced by Minister Uday
Creator Dissect
Creator News
Kusha Kapila breaks silence on divorce and Samay Raina roasting
Influencer and actress Kusha Kapila recently opened up on her divorce with Zorawar and the trolling she endured while speaking to The Lallantop
Indian
MediBuddy launches #WhiteCoatHeroes campaign this Doctors’ Day
“This Doctors’ Day, we peek behind the curtain to see the world through a doctor’s eyes.” MediBuddy, one of the leading digital healthcare
Digital Media
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Gemini AI rolls out in Google Messages
Google has announced an exciting update to its Messages app, integrating Gemini AI to enhance functionality and user interaction directly within chats. The latest
Advertising
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Star Sports Network acquires broadcasting rights for Esports World Cup 2024
Star Sports Network and the Esports World Cup Foundation have announced the acquisition of broadcasting rights for the Esports World Cup 2024. The
Digital Media
News
India Clinches T20 Glory: Retirements, Reactions, and What Lies Ahead
In a thrilling finale to the T20 World Cup, Team India emerged victorious, capturing the hearts of millions worldwide and solidifying their status
Digital Media
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Brands celebrate India’s historic win in the T20 World Cup
India secured a historic triumph against South Africa in the ICC Men’s T20 World Cup finals, emerging as a victor after a 17-year
Digital Media
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From a ‘Panauti’ meme to a Team India hero? Meet MBA Chaiwala founder Prafull Billore
“Jinx power.” Prafull Billore, the entrepreneurial mind behind MBA Chai Wala, has risen to fame as an unexpected social media sensation among Indian
Indian
#FindYourGood: Twinkle Khanna finds her calm with Coca-Cola’s Honest Tea
“Bid adieu stress and welcome goodness into your life.” Coca-Cola Company’s Honest Tea, a ready-to-drink beverage, has announced its newst #FindYourGood campaign with
Creator Dissect
Creator News
Stand-up comedian Sumukhi Suresh set to perform at the Edinburgh Fringe Festival
Stand-up comedian Sumukhi Suresh is all set to perform at the prestigious Edinburgh Fringe Festival, the world’s most renowned open-access performing arts event
Digital Media
News
India’s Leading Radio Personality: RJ Praveen and his Journey
RJ Praveen proves that dreams have no limits in modern-day India. As a leading podcaster, radio jockey and digital creator who has collaborated
Digital Media
News
Top 5 World Podcast Shows: Expert advice and insightful discussions
Podcasts have taken the world by storm, providing users with dynamic and inspiring platforms for analyses, discussions and stories. Among the sea of
Advertising
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X highlights advertising opportunities for the 2024 Paris Olympics
“It’s time to go for gold.” With the 2024 Paris Olympics less than a month away, X is taking the opportunity to showcase
Indian
Zomato lights up the Indian rapping scene with “Zomato Wala Rapper”
Zomato has joined India’s rapping scene with its very own “Zomato Wala Rapper“, whose YouTube channel and rap songs date as far back
Indian
Ludo celebrates its own appeal with a star-studded campaign: Saif Ali Khan, Sunil Grover and more
Zupee celebrates the timeless appeal of Ludo, India’s most beloved board game, in a new star-studded campaign. Titled ‘Sadiyon Se India Ka Apna
Digital Media
News
Snapchat rolls out Improved Protection Tools: A Quick Recap
Snapchat has revealed a host of new safety features aimed at securing a safe and positive in-app experience for its users. With a
Marketing
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McDonald’s India welcomes Minions to its restaurants with a makeover
McDonald’s India – North & East has announced a partnership with Universal Pictures to welcome Minions to its restaurants. This collaboration will bring
Creator Dissect
Creator News
Nancy Tyagi stars in Cosmopolitan India’s digital cover shoot
Fashion creator Nancy Tyagi, who dazzled fans with her self-made outfits at Cannes 2024, has now starred in Cosmopolitan’s latest digital cover shoot.
Indian
“Closets are for clothes, not identities”: IKEA calls for inclusivity in their new Pride campaign
“Closets are for clothes, not identities.” Ahead of International LGBT Pride Day, IKEA has released an empowering digital film, “The Closet” that sheds
Creator Dissect
Creator Economy
The rise of influencer marketing: 5 tips for brands looking to work with influencers
For brands looking to connect with their audiences in this new digital age, influencer partnerships have become a powerful tool. But brands who
Digital Media
News
Prime Video launches anime platform “Crunchyroll” across India
Prime Video has announced the launch of Crunchyroll, the world’s leading anime destination, across Prime Video Channels in India. This dynamic collaboration brings
Marketing
News
Reliance Retail begins pilot run for one-hour delivery in Mumbai
Reliance Retail has begun working towards the next big thing – delivery within an hour. The Mukesh Ambani-led Reliance Industries’ retail arm is
Creator Dissect
Creator News
Sakshi Sindwani partners with chef Gary Mehigan for a wholesome collab
“Love what you put in your body.” Content creator Sakshi Sindwani has teamed up with Australian chef Gary Mehigan for a wholesome new
Digital Media
News
LinkedIn: A new dating app?
Is LinkedIn playing Cupid? LinkedIn, the world’s leading professional networking site, has rolled out a new dating feature to help like-minded individuals find