Income Tax Awareness Month: Make Tax Filing a Breeze with the Casio MJ-120GST
July marks a crucial time for Indians as we fulfill our civic duty during Income Tax Awareness Month. This period serves as a
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Flipkart’s ‘Kuch Khaas Kamao’ campaign highlights seller pride and equal opportunity
The latest ‘Kuch Khaas Kamao’ campaign showcases how Flipkart allows sellers to sell all types of products with pride, irrespective of the
Startup
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Tekion Revs Up Growth Engine with $200 Million Investment
Tekion, an innovative automotive software platform founded by Jay Vijayan, a former Tesla executive, has successfully secured $200 million in growth equity capital
Startup
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Samsung Strengthens AI with Acquisition of British Tech Startup
Samsung announced on Thursday that it has acquired the British artificial intelligence (AI) and knowledge graph technology startup Oxford Semantic Technologies, aiming to
Startup
Updates
Inflection Point Ventures Invests Rs 1.5 Crore in Electric Auto-Rickshaw Service MyPickup
Electric vehicle ride-hailing startup MyPickup has secured an investment of Rs 1.5 crore in a seed funding round led by Inflection Point Ventures
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The extravagant Ambani Wedding Captures Global Media Attention
A report by Kutniti Foundation The wedding of Anant Ambani, the son of Indian billionaire Mukesh Ambani, and Radhika Merchant has become a
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Flipkart announces its first-ever G.O.A.T sale: offers wide selection on biggest brands, with exciting deals and savings
The sale will be live from July 20 – 25, 2024, and will provide a wide array of products including TVs, Washing
Digital Media
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OpenAI launches GPT-4o: a smaller and cheaper AI model
OpenAI is levelling the playing field for AI. OpenAI has announced the launch of GPT-4o Mini, a smaller and significantly more affordable version
Creator Dissect
Creator News
Prajakta Koli aka MostlySane launches fictional men’s merch with MerchGarage
“For the love of romance books.” Prajakta Koli aka MostlySane has launched the fictional men Merchandise curated by MerchGarage, a creator-driven merchandize &
Digital Media
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Collective Artists’ Network acquires AI-powered influencer marketing platform Galleri5
Collective Artists Network, a dynamic new player in India’s media landscape, has expanded into the realm of AI with its acquisition of Galleri5.
Advertising
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False advertising? Big Muscles Nutrition fined 1 lakh for misleading protein claims
Fitness enthusiast received Rs 1.1 lakh in compensation. Big Muscles Nutrition Private Limited, a supplementary protein powder provider company, has been found guilty
Campaign
International
Mercedes-Benz’s ‘Wishbox’ Campaign Offers Innovative Financial Solutions
Mercedes-Benz has launched an innovative initiative called the “Wishbox” campaign, aimed at making its luxury cars more accessible to a wider range of
Campaign
Indian
JSW Reignites ‘Rukna Nahi Hai’ Campaign Ahead of Paris 2024 Olympics
As the Paris 2024 Olympic Games approach, the JSW Group has reignited its long-running and immensely successful campaign, “Rukna Nahi Hai,” with the
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Indian
MTV’s #TuchchVichaar Campaign Sparks Dialogue on LGBTQIA+ Inclusivity
In a heartfelt and pioneering effort to celebrate Pride Month and promote LGBTQIA+ acceptance, MTV has unveiled its #TuchchVichaar campaign. This initiative, through
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Bonkers Corner unveils a stylish Hello Kitty collection introducing the vibrant Kawaii trend in India
19 July, 2024, India: Bonkers Corner is thrilled to announce its collaboration with Hello Kitty, one of the world’s most iconic Japanese brands
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WhatsApp Adds ‘Favourites’ Tab To Help You Keep Up With Key Connections
WhatsApp Adds ‘Favourites’ Tab To Help You Keep Up With Key Connections In a move to enhance user experience and improve connectivity, WhatsApp
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Newme Raises $18 Million in Series A Funding to Expand Fashion Footprint
Newme, a dynamic fashion startup targeting Gen Z consumers, has achieved a major milestone by raising $18 million in its Series A funding
Startup
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Multipl Secures $1.5 Million Funding to Expand Fintech Offerings
Multipl, a pioneering fintech platform, has successfully secured $1.5 million (approximately Rs 12 crore) in an extended seed funding round co-led by Blume
Startup
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Bhutan’s First AI Startup by Seven College Students
In the picturesque kingdom of Bhutan, known for its commitment to Gross National Happiness, a groundbreaking startup is making waves in the tech
Startup
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Bill Gates-Backed Startup Creates Butter from Thin Air Without Animal Suffering
In a groundbreaking development, Savor, a California-based startup supported by Bill Gates, has claimed that its innovative butter, derived from carbon dioxide in
Digital Media
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How much electricity does AI use? The answer will shock you
Artificial Intelligence has become the most powerful and sought-after technology in today’s digital world. Some of the biggest tech giants across the globe
Creator Dissect
Creator News
Travel influencer Aanvi Kamdar dies after falling into a 300-foot gorge
Aanvi Kamdar, a 27-year-old travel influencer based in Mumbai, died in a tragic accident after falling into a gorge near Mumbai while shooting
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“Struggle Kabhi Khatam Nahi Hota”, Bhuvan Bam talks about rejections, hierarchy in Bollywood, and more on Yuvaa’s ‘Be A Man, Yaar!’
On Yuvaa’s Masculine Positivity show, ‘Be A Man, Yaar!’, in a conversation with Nikhil Taneja, Bhuvan Bam talks about the rejections and struggles
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Google reveals a brand-new “Emoji Kitchen” for World Emoji Day
“A new batch of emoji are on the way.” Google celebrated World Emoji Day by expanding its Emoji Kitchen platform and announcing exciting
Digital Media
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Kantar’s Brand Inclusion Index names the most inclusive brands in India: Amazon, Tata Motors and more
Leading marketing and data analytics business, Kantar, has launched its new Brand Inclusion Index (BII), a global study which highlights some of the
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Locomotive Global Media Acquires India Exclusive Rights for All3Media International’s ‘Boat Story’
Locomotive Global Media Acquires India Exclusive Rights for All3Media International’s ‘Boat Story’ Mumbai, India – 18th July, 2024 – Locomotive Global Media, an
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Resumod Enhances Staffing Solutions with AI-Driven Resume Screening and Comprehensive Job Seeker Reports
Resumod Enhances Staffing Solutions with AI-Driven Resume Screening and Comprehensive Job Seeker Reports Delhi, 18 | July | 2024 – Resumod, a leading provider
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Vegetarian Delight: HealthOK Teams Up with Bikanervala, especially for Vegetarians
Vegetarian Delight: HealthOK Teams Up with Bikanervala, especially for Vegetarians Through the campaign, the brand aims to highlight its 100% vegetarian multivitamin offering
Digital Media
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Meta introduces Meta Verified subscriptions for businesses in India
The plan starts at just ₹639 for a single app per month. Meta has announced the launch of its Meta Verified subscription plans for
Creator Dissect
Creator Economy
The World of Creators: algorithms, content, or life? Aayush Tiwari shares his insights
“Life is not content, content is not life.” As the creator economy continues to expand, the desire to create content and score the
Campaign
Indian
TVS iQube’s #AchchiShuruwat Campaign Highlights Eco-Friendly and Aspirational Lifestyles
TVS Motor Company has recently unveiled its #AchchiShuruwat campaign, emphasizing the TVS iQube electric scooter’s role beyond mere transportation. The campaign champions the
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Indian
Abbott Launches ‘Chakkar Ko Check Kar’ Campaign with Ayushmann Khurrana to Raise Awareness About Vertigo
Abbott, a global healthcare leader, has launched the ‘Chakkar Ko Check Kar’ campaign in India to bring attention to vertigo, a commonly overlooked
PR
Suit up with Neeraj Chopra in BGMI’s Ocean Odyssey Update
The 3.3 update will be rolled out on the 18th of July, introducing the Ocean Odyssey Theme Mode, new suits, Supercars, amazing rewards,
PR
Amocare Launches #MyHappyPlace Campaign, Rolls out Chewable Tablets and Intimate Deo Serum for Men
New Delhi, India, 17 July 2024 | Amocare, the natural wellness company, today announced the launch of two new products designed to support men’s well-being and
Creator Dissect
Creator News
Content creators are at the heart of WBD and YouTube’s Paris 2024 partnership
Warner Bros. Discovery and YouTube have announced a new content partnership for the Paris 2024 Olympics. This collaboration will see popular YouTube creators
Digital Media
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Are Apple, Nvidia, Anthropic using YouTube transcripts from creators without consent to train AI?
These include MrBeast, MKBHD, and some of YouTube’s biggest creators. A recent investigation by Proof News has revealed that some of the world’s
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Fixderma and FCL Skincare launch their Flagship Store in Gurugram
Fixderma and FCL Skincare launch their Flagship Store in Gurugram Science-led Skincare Brand Fixderma, takes their derma expertise over the counter with their
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Kulfi Collective and Nothing partner for the launch of new brand CMF with Rashmika Mandanna
“Wonderful by design.” Nothing, a London-based consumer electronics manufacturer, has tasked Kulfi Collective to craft a dynamic campaign for their new and highly-anticipated
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Rohit Shetty Takes the Wheel for SNICKERS® as Brand Ambassador – Action, Drama, and Humor Unleashed
17th July 2024 – Mars Wrigley India is thrilled to announce Bollywood director and action maestro Rohit Shetty as the new ambassador for
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Go Spiritual India Announced as Spiritual Partner for Inkspell Elevate 2024 Awards
Go Spiritual India Announced as Spiritual Partner for Inkspell Elevate 2024 Awards Gurugram, India – July 17, 2024 – Go Spiritual India, a
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Ahmedabad University Announces the Bagchi School of Public Health
Ahmedabad University Announces the Bagchi School of Public Health New Delhi – July 16, 2024 – Ahmedabad University announces the Bagchi School of
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Introducing BEAUTY&YOU India 2024: Fueling Innovation in the Indian Beauty Landscape
Created by ELC’s NIV and launched in partnership with NYKAA, BEAUTY&YOU India enters its third year focused on Supercharged Futures in the Indian
PR
Seagram’s Imperial Blue Packaged Drinking Water’s latest “Because, Men will be Men” campaign hits a Six with Humor and AI
New Delhi, July 17th, 2024: Seagram’s Imperial Blue Packaged Drinking Water has once again succeeded in putting a smile on people’s face with
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KFC India Appoints FCB India as creative agency on record
National, 17 July 2024: KFC India has appointed FCB India as its creative agency on record. The agency will lead KFC’s 360-degree creative
Digital Media
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Instagram now lets you add 20 new audio tracks to Reels!
Instagram has announced a new feature that allows users to add up to 20 audio tracks on their Reels. With this development, you
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Indian
Sunfeast SuperMilk Launches “Nalladhu Thedi Varum” Campaign with Tamil Superstars Sneha and Simran
In a delightful new campaign, ITC’s Sunfeast SuperMilk introduces “Nalladhu Thedi Varum,” which translates to “Goodness comes to you.” This campaign, which brings
PR
Zepto Celebrates 3rd Anniversary with Heartfelt Tributes and Joyful Customer Giveaways
Mumbai, July 15th, 2024 – Zepto, India’s leading quick commerce platform, recently celebrated its third anniversary with a series of exciting and heartfelt
Creator Dissect
Creator News
Kerala influencer mistaken for Captain Anshuman Singh’s wife; faces trolling
“There is a limit.” Reshma Sebastian, a popular fashion influencer from Kerala who was mistaken for deceased soldier Captain Anshuman Singh’s widow, Smriti
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International
OMEGA Partners with French Rap Sensation SDM for Paris 2024 Olympics Campaign
OMEGA, the esteemed Official Timekeeper of the Olympic and Paralympic Games since 1932, has revealed its groundbreaking global advertising campaign for the Paris
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Xpress Holidays: Air India Express collaborates with MakeMyTrip for a special surprise
“Planning your dream getaway just got a whole lot easier.” Air India Express has announced the launch of ‘XPress Holidays’, a convenient platform