“HEY SIRI, HIT ME WITH A QUIRKY NEW FORMAT!”
With the crazy amount of development in AI technology in the last decade, AI assistants like Siri, Alexa and Google assistant have practically eliminated
Digital Media
News
Digital Media
News
DISSECTING GODREJ HIT’S INSTAGRAM STRATEGY
About- Godrej Consumer Products, with its two brands GoodKnight and Godrej HIT, is the largest player in India in the home insecticides segment.
Digital Media
News
HOLI GREETINGS COLOUR UP SOCIAL MEDIA
The Festival of colours is here—that time of the year when Indians throw aside all worry and rejoice in shades of glee and excitement.
Campaign
International
HEADWAY DEFIES AGE-OLD GENDER STEREOTYPES
With a series of Instagram posts, Headway challenges the sexist stereotypes in society that only seem to apply to women. In a bold move,
Campaign
Indian
#DATINGJUSTGOTEQUAL BY BUMBLE INDIA
The Dating app Bumble truly does justice to the word feminism with its newly launched campaign #DatingJustGotEqual where women are urged to make the
Digital Media
News
#TRENDINGFORMAT CALLING, SLIDE TO ANSWER
The new #NowCalling format has been ringing up all over social media. In this new format, brands display their core benefits as a caller
Campaign
International
#GOODNEWSISGENDERFREE BY PREGA NEWS
Gender Discrimination in 21st century? Prega News wants you to consider otherwise. The prevalent bias against the girl child is still a major issue
Marketing
News
DISSECTING MERRIES – A JAPANESE DIAPER BRAND
About the brand: Hailing from the land of the rising sun, Merries is a premium Diaper brand that sells exclusively on Amazon. Upon
Campaign
International
ARIEL URGES MEN TO #SHARETHELOAD
Why have the responsibilities of juggling between working a job and doing household chores, all while holding the whole family together, been laden onto
Campaign
International
#CHOOSEBEAUTIFUL BY DOVE
Ladies, if given a choice between ‘Average’ and ‘Beautiful’, which one would you choose? Women from around the world were asked to make this
Marketing
News
BURGER KING TROLLS ARCH RIVAL MCDONALD’S YET AGAIN WITH A ‘WHOPPER DETOUR’
Through the years, Burger King’s campaigns have been bursting with witty, outside the box advertising and every so often, it has taken mischievous jabs
Marketing
News
DISSECTING TIFFANY’S INSTAGRAM STRATEGY
About the Brand: Tiffany & Co is an American luxury jewellery & specialty retailer headquartered in New York City famous for its luxury goods,
Digital Media
News
A SWARM OF TRENDING FORMATS ON SOCIAL MEDIA
These three new trends have been all the rage on Instagram. In the clutter of spam emails that fill our inboxes, we mark the
Marketing
News
BREAKING STEREOTYPES BY BEING A “PROPAH LADY”
Ladies, how often were you asked to behave in a certain manner just because you were a lady? How many times have people
Advertising
News
TIMES OF INDIA AND THE HINDU’S BRAND WAR BANTER
TOI and The Hindu take sly potshots at each other for keeping the spirit of marketing warfare alive. The battle for readership began
Digital Media
News
BRANDS SLEIGHING CHRISTMAS WITH THEIR JOLLY POSTS!
Tis’ the season to be jolly as it’s the most wonderful time of the year! Every year we see our social media pages lit
Digital Media
News
HOW BRANDS ARE TELLING A JOKE IN THIS NEW TRENDING FORMAT
Brands level up their Instagram Strategy by participating in a yet another trending format. With all the incredible trending formats we have gotten
Advertising
News
KINGFISHER VS JET AIRWAYS INTERESTING HOARDING WAR
To survive in the competitive space of fast-paced markets, brands need to be smart and think outside the box. Every so often, they
Marketing
News
WOMEN IN ADVERTISING DECLARE THEY WILL NO LONGER REMAIN SILENT AGAINST ABUSE AND MISOGYNY
Women are no strangers to the threats and actions of sexual assault. Especially in the workplace. Theyve all had their fair share of