HMSI Engages Over 1800 Students in Interactive Road Safety Drive at TMC School
Honda Motorcycle and Scooter India (HMSI) has once again demonstrated its unwavering commitment to road safety with a vibrant and impactful awareness campaign
Campaign
Indian
Digital Media
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Meta Faces New Challenge Over Its Ad-Free Subscription Offering
Meta Faces New Challenge Over Its Ad-Free Subscription Offering Meta, the parent company of Facebook and Instagram, is once again in the spotlight
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Indian
Ranveer Singh Stars in Sansaar’s New TVC for D’Decor’s Eco-Friendly Fabric Line
D’Decor, a leading name in home décor fabrics, has announced the retail launch of its new brand, Sansaar, dedicated to promoting conscious living
Digital Media
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Worms Found in Amul Buttermilk Order, Company Responds
Worms Found in Amul Buttermilk Order, Company Responds In a recent incident that has raised significant consumer concerns, a customer reported finding worms
Digital Media
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X is Testing an Option to Block Links in Your Post Replies
X is Testing an Option to Block Links in Your Post Replies In an effort to enhance user experience and improve platform safety,
Startup
Updates
Cohere Secures $500 Million in Series D, Elevating Valuation to $5.5 Billion
Toronto-based artificial intelligence (AI) startup Cohere is making waves in the tech industry with its latest funding achievement. The company is set to
Startup
Updates
Bengaluru’s Stable Money Secures $15 Million in Series A Funding
Stable Money, a Bengaluru-based fintech startup, has successfully raised INR 123.5 crore (approximately $14.7 million) in its Series A funding round. Led by
Startup
Updates
Monarch Secures $133 Million to Drive Global Expansion of Electric Robotic Tractors
Monarch, the pioneering startup in electric robotic tractors, has successfully raised $133 million in its latest funding round, signaling a significant boost for
PR
Budget Reaction | Amit Khatri, Co-Founder, Noise
Budget Reaction | Amit Khatri, Co-Founder, Noise “The Union Budget 2024 presented by Finance Minister Nirmala Sitharaman is a visionary step towards inclusive
Agency Interviews
Interviews
#AgencyDissect : Dissecting DSPR
DSPR is a boutique public relations & digital marketing agency; passionate about delivering result-oriented outcomes and building long-term partnerships. 1. Who are we?
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Hero MotoCorp wins Platinum A’ Design Award for its innovative ‘Surge S32’
Hero MotoCorp has been awarded the Platinum A’ Design Award in the Vehicle, Mobility and Transportation Design category for its dynamic new mobility
Digital Media
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Reddit launches new sports membership program to boost engagement
Reddit has announced a new sports partnership program which will see them working with major sports organizations, including the NFL, the NBA, the
Creator Dissect
Creator News
Masoom Minawala’s #BudgetIndianDesigner Week is back!
Fashion creator and entrepreneur Masoom Minawala is back with her iconic #BudgetIndianDesigner Week that aims to shine a spotlight on local businesses. “There
Creator Dissect
Creator News
Influencer wins the chance to see Sridevi’s home and meet Janhvi Kapoor thanks to AirBnB
Manas, an Instagram influencer, had the once-in-a-lifetime opportunity to visit Janhvi Kapoor’s home in Chennai thanks to Airbnb. A few days back, Airbnb
PR
Prime Video Rolls Out an Improved Streaming Experience—Here’s What’s New
Prime Video Rolls Out an Improved Streaming Experience—Here’s What’s New Updates Will Help Customers Seamlessly Navigate Across Prime Video & Quickly Find Something
Startup
Updates
Nirmala Sitharaman Scraps Angel Tax to Fuel India’s Startup Growth
In a landmark decision, Finance Minister Nirmala Sitharaman announced the abolition of the angel tax during the presentation of the Union Budget for
Agency Interviews
Interviews
#AgencyDissect : Dissecting Morph Media
Morph Media which was initially Dissect Network Solutions is an agency dedicated to helping businesses thrive in the fast-paced online landscape. 1) Who
Digital Media
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Ipsos Launches AI-Powered Ad Testing Solution: Revolutionizing Advertising Insights
Ipsos Launches AI-Powered Ad Testing Solution: Revolutionizing Advertising Insights Ipsos, a global leader in market research and insights, has unveiled its latest innovation
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Drools Onboards Palak Tiwari as Brand Ambassador: A New Era for Pet Care
Drools Onboards Palak Tiwari as Brand Ambassador: A New Era for Pet Care In an exciting development for pet care enthusiasts across India,
Digital Media
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India Becomes Netflix’s Second-Biggest Market: A Streaming Revolution
India Becomes Netflix’s Second-Biggest Market: A Streaming Revolution In a significant milestone for the global streaming giant, Netflix has now solidified its position
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Indian
YES BANK Launches ‘Milkar Jitayenge’ Campaign to Rally Support for Paris 2024 Olympians
YES BANK has taken a significant step in rallying support for Team India as they prepare for the Paris Olympics 2024 by launching
Startup
Updates
Drucare Secures $1.2 Million in Pre-Series A Funding to Drive Global Expansion
In a significant boost to its growth and expansion plans, healthtech startup Drucare has secured $1.2 million in a pre-Series A funding round.
PR
The Belgian Waffle Co makes waves on 19th July with their viral #EveryoneKnows campaign for The National Waffle Day
India, 2024 The Belgian Waffle Co, India’s largest waffle brand celebrated the National Waffle Day, an initiative they introduced to India a few years ago. And, year
Digital Media
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AI fashion show video of world leaders? Elon Musk’s new video sets the internet ablaze.
Who wore it best? US billionaire Ekon Musk has set social media aflame with an AI-generated video showcasing world leaders and prominent personalities
PR
College Vidya Launches Rs 20 Crore Financial Assistance Program to Boost Higher Education Enrollment
India, XX July 2024: College Vidya, a one-stop solution for making informed online education choices, announced the launch of its groundbreaking CV Subsidy
Digital Media
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Microsoft Global Outrage explained: Crowdstrike, the Blue Screen of Death, and Viral Memes
On Friday, Microsoft faced a widespread global outrage, leading to disruptions across multiple services and leading users experiencing the notorious “Blue Screen of
Startup
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Bluelearn Ends Operations, Conserves Capital by Returning 70% to Investors
In a surprising turn of events, social learning platform Bluelearn announced on Sunday that it has ceased operations, citing challenges in achieving rapid
Campaign
Indian
Spotify’s “Music, Magic Hai” Campaign Makes Everyday Moments Magical
Spotify, the leading audio streaming platform, has launched a vibrant new campaign titled “Music, Magic Hai,” aimed at highlighting the profound role music
Campaign
Indian
Liberty’s Forever Game, Targeting Gen Z and Millennials with Stylish Comfort
Liberty Shoes is stepping up its game with the launch of its new ‘Forever Sneakers’ collection, a strategic move designed to resonate deeply
Advertising
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‘Winning isn’t for everyone’, says Nike’s new ad
“Am I a bad person?” Nike has pushed boundaries with its latest Olympic campaign, Winning is not for everyone, a bold statement that
PR
Spicetree Design Agency (SDA) expands to UAE: a bold step forward in Growth for all, above all.
Mumbai, 22/7/24: In a remarkable move, Spicetree Design Agency (SDA) is proud to announce its expansion to the UAE, establishing Spicetree Digital Media
PR
India is heating up! DocuBay’s ‘Bad Toys Inc.’ uncovers India’s booming, yet unknown pleasure toy market
This gripping documentary unveils wild facts about the business of Sex Toys in India India: DocuBay, the world’s leading platform for intriguing premium
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Creator News
CarryMinati roasts Vada Pav Girl and Dolly Chaiwala, cosplays as Bill Gates
YouTuber Ajay Negar, popularly known as Carryminati, cosplayed as Bill Gates to roast Vada Pao Girl and Dolly Chaiwala in his latest video,
Creator Dissect
Creator Economy
MrBeast and #TeamSeas initiative remove 34 million pounds of trash from the ocean
His star-studded campaign generated $30 million in donations. Popular YouTuber MrBeast aka Jimmy Donaldson has achieved a remarkable feat: his star-studded #TeamSeas campaign
PR
Income Tax Awareness Month: Make Tax Filing a Breeze with the Casio MJ-120GST
July marks a crucial time for Indians as we fulfill our civic duty during Income Tax Awareness Month. This period serves as a
PR
Flipkart’s ‘Kuch Khaas Kamao’ campaign highlights seller pride and equal opportunity
The latest ‘Kuch Khaas Kamao’ campaign showcases how Flipkart allows sellers to sell all types of products with pride, irrespective of the
Startup
Updates
Tekion Revs Up Growth Engine with $200 Million Investment
Tekion, an innovative automotive software platform founded by Jay Vijayan, a former Tesla executive, has successfully secured $200 million in growth equity capital
Startup
Updates
Samsung Strengthens AI with Acquisition of British Tech Startup
Samsung announced on Thursday that it has acquired the British artificial intelligence (AI) and knowledge graph technology startup Oxford Semantic Technologies, aiming to
Startup
Updates
Inflection Point Ventures Invests Rs 1.5 Crore in Electric Auto-Rickshaw Service MyPickup
Electric vehicle ride-hailing startup MyPickup has secured an investment of Rs 1.5 crore in a seed funding round led by Inflection Point Ventures
PR
The extravagant Ambani Wedding Captures Global Media Attention
A report by Kutniti Foundation The wedding of Anant Ambani, the son of Indian billionaire Mukesh Ambani, and Radhika Merchant has become a
PR
Flipkart announces its first-ever G.O.A.T sale: offers wide selection on biggest brands, with exciting deals and savings
The sale will be live from July 20 – 25, 2024, and will provide a wide array of products including TVs, Washing
Digital Media
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OpenAI launches GPT-4o: a smaller and cheaper AI model
OpenAI is levelling the playing field for AI. OpenAI has announced the launch of GPT-4o Mini, a smaller and significantly more affordable version
Creator Dissect
Creator News
Prajakta Koli aka MostlySane launches fictional men’s merch with MerchGarage
“For the love of romance books.” Prajakta Koli aka MostlySane has launched the fictional men Merchandise curated by MerchGarage, a creator-driven merchandize &
Digital Media
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Collective Artists’ Network acquires AI-powered influencer marketing platform Galleri5
Collective Artists Network, a dynamic new player in India’s media landscape, has expanded into the realm of AI with its acquisition of Galleri5.
Advertising
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False advertising? Big Muscles Nutrition fined 1 lakh for misleading protein claims
Fitness enthusiast received Rs 1.1 lakh in compensation. Big Muscles Nutrition Private Limited, a supplementary protein powder provider company, has been found guilty
Campaign
International
Mercedes-Benz’s ‘Wishbox’ Campaign Offers Innovative Financial Solutions
Mercedes-Benz has launched an innovative initiative called the “Wishbox” campaign, aimed at making its luxury cars more accessible to a wider range of
Campaign
Indian
JSW Reignites ‘Rukna Nahi Hai’ Campaign Ahead of Paris 2024 Olympics
As the Paris 2024 Olympic Games approach, the JSW Group has reignited its long-running and immensely successful campaign, “Rukna Nahi Hai,” with the
Campaign
Indian
MTV’s #TuchchVichaar Campaign Sparks Dialogue on LGBTQIA+ Inclusivity
In a heartfelt and pioneering effort to celebrate Pride Month and promote LGBTQIA+ acceptance, MTV has unveiled its #TuchchVichaar campaign. This initiative, through
PR
Bonkers Corner unveils a stylish Hello Kitty collection introducing the vibrant Kawaii trend in India
19 July, 2024, India: Bonkers Corner is thrilled to announce its collaboration with Hello Kitty, one of the world’s most iconic Japanese brands
Digital Media
News
WhatsApp Adds ‘Favourites’ Tab To Help You Keep Up With Key Connections
WhatsApp Adds ‘Favourites’ Tab To Help You Keep Up With Key Connections In a move to enhance user experience and improve connectivity, WhatsApp