Uber’s #UberReads Campaign: Elevate Your Delhi Commute with Electric Shuttle Buses
In a groundbreaking move to revolutionize daily commutes in Delhi, Uber has launched the #UberReads campaign, introducing electric shuttle buses equipped with curated
Campaign
Indian
Startup
Updates
Swiggy Launches New Marketing Solutions for Restaurant Partners Across India
Food and grocery delivery giant Swiggy has launched an innovative marketing solution designed to enhance customer engagement and boost digital brand visibility for
PR
Flipkart Unveils FlipInTrends To Drive Growth For Made-in-India Fashion Brands In The Run Up To The Festive Season
~ Rhea Kapoor, Mouni Roy and Rithvik Dhanjani joined over 100 Made-in-India fashion brands from across India to kick off the festive season
Creator Dissect
Creator News
Yashraj Mukhate composes official anthem for Indian Hockey Team for the Paris Olympics 2024
Music producer and YouTuber Yashraj Mukhate has collaborated with Hockey India to compose the official anthem for the Indian Men’s Hockey team at
PR
Pepperfry’s Amberville introduces French elegance with the new ivory coloured Versaille collection
Mumbai, July 31st, 2024: Pepperfry, India’s leading furniture and home décor company, is excited to unveil its latest collection, “Versaille”, by its in-house
PR
Ziaho Chocolates’ Design Wins at India’s Best Design Awards 2024
Mumbai, July 31, 2024: Ziaho, the premium Indian chocolate brand, has been recognized at India’s Best Design Awards 2024 for its exceptional design.
Digital Media
Latest
News
YouTube FanFest celebrates its 10th anniversary with a ‘Power of Fandom’ report
On the 10th anniversary of YouTube FanFest, held annually in Mumbai, the streaming giant has released a dynamic “Power of Fandom” report in
Advertising
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News
Paris Olympics 2024: Google’s AI ad provokes controversy, here’s why
‘The gold medal for Worst Olympics ad’ A recent advertisement aired by Google during the Paris Olympics 2024 has ignited widespread criticism from
PR
Century Pulp and Paper appoints Vector Brand Solutions as its Brand & Communications Agency on Record
Mumbai: Century Pulp & Paper (CPP), part of the Aditya Birla Group and a major player in the domestic and the export market
Startup
Updates
Trading Startup Dhan Eyes $1.5 Billion Valuation with New $100 Million Fundraise
Raise Financial Services, the innovative company behind the investing and trading app Dhan, is making headlines with its latest move towards the unicorn
PR
Swiggy Celebrates Vegetarian Favourites with First-Ever Green Dot Awards
National, 30 July 2024: Swiggy, India’s pioneering on-demand convenience platform, has launched its first-ever Green Dot Awards, spotlighting the restaurants selling the best
PR
Admatazz strengthens digital strategy team; makes new appointments and promotions
Mumbai, 30th July 2024: Admatazz, a Mumbai-based digital agency that uses creative, media, and technology to solve marketing problems, has strengthened its digital
Startup
Updates
EMoMee Raises $1 Million in Pre-Seed Funding to Revolutionize Emotional Intelligence Education
EQ-focused edutainment startup EMoMee has successfully raised $1 million in a pre-seed funding round, marking a significant milestone in its journey to revolutionize
Startup
Updates
EV Startup Simple Energy Secures $20 Million in Series A Funding to Scale Production
Electric vehicle (EV) startup Simple Energy has announced the successful raise of $20 million in a Series A funding round. This fresh infusion
PR
Global Chess League Unveils Star-Studded Line-up of Icon Players for Season 2
The Global Chess League, a joint venture between Tech Mahindra and FIDE, announced the list of Icon players for the second season to
Campaign
Indian
Sara Ali Khan Stars in Shopsy’s New Campaign for Budget-Savvy Shoppers
Shopsy, the rapidly growing hyper-value platform, has launched its latest campaign, ‘Apna Swag, Bina Brand Tag,’ featuring Sara Ali Khan Sara Ali Khan.
PR
Hero Vired appoints Prakhar Kasar as CEO
Hero Vired – a leading learntech platform from the Hero Group – today announced the appointment of Prakhar Kasar as its Chief Executive
Campaign
Indian
Mia by Tanishq Honors Para-Archer Sheetal Devi in Inspirational New Campaign
Mia by Tanishq, a leading fine jewelry brand, has unveiled its latest campaign titled “Dekhna Hai Toh Khel Dekho,” featuring Arjuna awardee and
PR
TKIL Industries India Appoints Chlorophyll as Brand Identity Partner
Mumbai, July 29, 2024: In a significant strategic move, TKIL Industries Pvt. Ltd. (formerly thyssenkrupp Industries India Pvt. Ltd.) transitions to Indian ownership
PR
From Kay Kay Menon’s Shekhar Home to Anil Kapoor’s wrap up with BBOTT3, JioCinema Premium unveils an exciting line-up for August!
National, 30th July 2024: August, brimming with the festive spirit and extended weekends, is the ideal time to dive into some top-notch entertainment,
PR
Ratnaafin unveils its new brand identity
The new identity emphasizes the company’s commitment to business owners The entire re-branding activity was conceptualized and executed by ABND, one of the
Agency Interviews
Interviews
#AgencyDissect : Dissecting Future Mercury
Future Mercury is eager to understand your business and give you a 360 Degree Plan to drive your profits. 1.Who are we? Future
Advertising
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News
Paris Olympics 2024: Tasva faces backlash over Team India’s outfit design, Tarun Tahiliani responds
Designer Tarun Tahiliani responds: ‘It is not a couture show’ The Paris Olympics 2024 has brought together the world’s finest athletes in the
Agency Interviews
Interviews
#AgencyDissect : Dissecting Dtroffle
Dtroffle is a result-driven digital marketing agency dedicated to helping businesses thrive in the ever-evolving online world. 1. Who are we? We’re not
Digital Media
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News
AI project allows people to “Connect With Dead”, raises alarms for experts
Researchers and technologists are exploring new ways to communicate with the dead with the help of artificial intelligence, as per a new report
Digital Media
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News
Poker Masterclass: JioCinema and PokerBaazi team up for India’s first poker reality show
‘”It’s game time!’ JioCinema, a leading OTT platform, has partnered with PokerBaazi, the country’s largest poker platform, to launch Poker Masterclass, India’s first
Creator Dissect
Creator News
Comedian Zakir Khan to host a new show “Aapka Apna Zakir” on Sony
“Dil jeetne ka vaada aur manoranjan ki guarantee!” Comedian Zakir Khan is set to make his debut as a television host with his
Agency Interviews
Interviews
#AgencyDissect : Dissecting Sociapa
Sociapa focuses on managing brands in the digital sphere with an innovative way. They help you in managing the movement and the growth
Agency Interviews
Interviews
#AgencyDissect : Dissecting Flolapo
Flolapo is an agency equipped with services like, Social Media Marketing, Eye-Catching Visuals, Photoshoots, Advertisement, Web Design & Branding. 1. Who are we?
PR
OMEGA Begins its Timekeeping At the Olympic Games Paris 2024
OMEGA Begins its Timekeeping At the Olympic Games Paris 2024 OMEGA’s Countdown Clock in Paris has finally reached zero, and the Olympic Games Paris
Campaign
Indian
Arkade Developers Celebrates 38 Years with #FamilyFirst Campaign Emphasizing Family Values in Mumbai
Arkade Developers, a prominent real estate developer in Mumbai, is celebrating 38 years of creating happy spaces with the launch of their #FamilyFirst
Campaign
Indian
HP India Celebrates Gen-Z Ambitions with ‘Be Unstoppable’ AI PC Campaign
In a groundbreaking move set to revolutionize the way we work, HP India has unveiled its ‘Be Unstoppable’ campaign to highlight the transformative
Campaign
Indian
KFC Targets Gen Z with ‘KFC Roll’ Campaign: Enjoy Cravings Anytime, Anywhere
KFC India’s latest campaign is all about indulging cravings anytime, anywhere, specifically targeting the spontaneous and adventurous Gen Z. With a fresh range
Agency Interviews
Interviews
#AgencyDissect : Dissecting BOSS Hub
The BOSS Hub focuses on empowering creators to create quality content hassle free, The BOSS Hub, provides them with a fully functioning studio
PR
Deepa Dey to move on from Hindustan Unilever Limited after four years
Deepa Dey, Head of Communication & Sustainability, Nutrition and Special Projects at Hindustan Unilever Limited, has decided to move on after four years
Agency Interviews
Interviews
#AgencyDissect : Dissecting Myntmore
Myntmore is not just another advertising agency. We leverage emotions to compound your growth. We focus on how marketing is impacting your Business
Digital Media
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News
C Spire removes ads from Paris Olympics 2024 over Last Supper controversy
C Spire, one of the largest telecommunications companies in the US, has decided to pull all advertisements from the Paris Olympic Games 2024
PR
Propelld Unveils Heartfelt Parent’s Day Campaign: #UnveilTheirStory
Bangalore, India – [29 -July-2024] – Propelld, India’s leading education financing company, is proud to announce the launch of its emotionally resonant Parent’s
Agency Interviews
Interviews
#AgencyDissect : Dissecting Hat Media
With a client-first approach, Hat Media is dedicated to creating an online presence for your brand, elevating its visibility, ensuring each post only
PR
Mr. S Balasubramanian Re-elected President of Advertising Club Madras
Chennai: Mr. S. Balasubramanian, National Head – Digital Media, Dinamalar has been re-elected as the 45th President of Advertising Club Madras for the
Creator Dissect
Creator News
Rachel D’Cruz’s “Fix With Me” series transforms defective clothes into masterpieces
Fashion creator Rachel D’Cruz has embarked on a 30-day “Fix With Me” challenge, where she transforms defective clothes into glamorous and innovative masterpieces.
Agency Interviews
Interviews
#AgencyDissect : Dissecting Design Piñata
Design Piñata is Kolkata’s leading multidisciplinary design studio, reputed in producing quality and original work. 1. Who are we? Started in 2009, Design
PR
Birla Opus Paints appoints Burson for reputation management and brand communications in India
Burson has been named the strategic communications partner in India for Birla Opus Paints, a brand under Aditya Birla Group’s Grasim Industries. Burson
Digital Media
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News
Reddit launches lead generation ads
“Collect high-quality leads from Reddit’s engaged audience.” Reddit has launched its own version of Lead Gen Ads, which will allow marketers to gather
Digital Media
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News
Snapchat announces new AR experiences for the 2024 Olympics.
Snapchat has launched new AR experiences for the 2024 Olympics, including AR Lenses, filters, and highlights, in collaboration with the International Olympic Committee
Agency Interviews
Interviews
#AgencyDissect : Dissecting Social Wildflower
Social Wildflower is a 21st-century designvertising agency with the power to generate, convince, convert, grow & make brands wildly social! 1. Who are
Agency Interviews
Interviews
#AgencyDissect : Dissecting Kreative Digitals
Kreative Digitals is a powerhouse agency that embodies a hub of innovative ideas and creative solutions. 1. Who are we? We are Kreative
Agency Interviews
Interviews
#AgencyDissect : Dissecting Crewtangle
Crewtangle is a Brand Marketing agency led by a crew passionate about the Art of Designing and curating Extravagant Experiences. 1. Who are
Campaign
Indian
Meesho’s ‘Shopping ki Power’ Campaign Highlights Genuine Customer Reviews and Easy Returns
Meesho, the rapidly growing e-commerce platform, has unveiled its latest campaign, ‘Shopping ki Power,’ with a mission to promote online shopping adoption among
Campaign
Indian
Ranveer Singh Teams Up with Kotak Mahindra for #SalaryKoJagao Campaign
In an ambitious move to revolutionize financial management for professionals, Kotak Mahindra Bank has launched the #SalaryKoJagao campaign, featuring Bollywood superstar Ranveer Singh.