On World Water Day, Astral Foundation&mdash the CSR arm of the Astral group functioning for sustainable development&mdash released a video film that was
Christmas during the unprecedented times of Covid-19 has been challenging for many. People of all kinds have had to face different obstacles to
While various creative campaigns have caught our eye on Women’s Day, one selectively stands out by portraying the real essence of the day;
India has always been a land of music. Music is embedded in hearts and minds throughout history. Naturally, as the new method came
With COVID-19 affecting major asset classes and traditional financial banks, the Supreme Court of India’s decision to lift the ban on Cryptocurrencies, saw
Himalaya MEN, from the house of The Himalaya Drug Company – one of India’s leading wellness brands, has awarded its digital creative mandate to
In today’s new normal world, we have put hygiene and care on the top of our priority lists. Asian Paints, a brand that is
Celebrating the annual ritual where women across the country fast for the longevity of their husband’s lives, Myra’s video campaign brings out the honest
Ashoka, a ready-to-eat packaged food brand, launched a new creative campaign on social media covering the #NineDaysOfNavratri. It is an effort by Ashoka
IndoSpace, India’s largest investor, developer, and manager of Grade A industrial and logistics real estate, has awarded its integrated marketing communications mandate to DDB
Genre Level Ratings, by State and Language to Continue In the light of the recent developments, BARC Board has proposed that it’s Technical Committee
Sundaram Mutual in collaboration with Social Beat, their digital partner, has just concluded their Sundaram Bluechip Fund New Fund Offering which was open from Sep
The tireless hours of dedication and the mind-bending innovations of Engineers is a great contribution to the country’s progress, both technologically and economically.
Agency expands remit into every operational market for the mobility company MediaCom has been appointed as Uber’s global media agency of record. The agency,
Covid-19 pandemic has drastically changed the finance industry. While assets like equity and traditional stocks have been experiencing blows, alternative asset classes are
Reebok India, in collaboration with 22feet Tribal Worldwide, has launched a new version of the iconic shoe, Classic Leather – ‘Classic Leather Legacy’, in
Havas Media has won the integrated media duties for Gamezy following a multi-agency pitch. The account will be handled out of the agency’s
Apple held its September 2020 Event earlier today and the new Series 6 watch was the highlight of the show. Apple is known
Paytm launched a new campaign on social media featuring Kokilaben(Rupa Patel) of ‘Rosode Mein Kaun Tha?’ fame and this time, she is asking
The Script Room has won the creative mandate for the upcoming campaign of Vedantu, an online education brand following a multi-agency pitch. The
After the rampantly growing popularity of the short video format, YouTube has also entered the fray. It has announced that it will be
In the last decade, we have seen everything from our phones and speakers to our refrigerators and homes become smart and these appliances
Data Privacy has become a major concern in the last few years with advertising going digital and being more targeted than ever. While
In the last decade, we have seen everything from our phones and speakers to our refrigerators and homes become smart and these appliances
Burger King and McDonald’s have been rivals in the fast food industry for the longest time and the two have never missed a
OTT platforms have seen a tremendous spike in its users since the lockdowns began and sometimes it can be hard to choose between
With the massive popularity of Instagram’s short-form video format through, Instagram is pushing the Reeling trend even further by encouraging more users to
Grapes Digital has won the creative digital mandate for Daawat Basmati Rice which is produced by LT Foods Ltd, a leader in the
In its bid to offer quality entertainment to customers in India, Airtel today announced a partnership with VOOT to bring more premium digital
Over the years, as technology has evolved, so has our dependence on it. However, in the last decade, technology has been growing at
Over the years, as technology has evolved, so has our dependence on it. However, in the last decade, technology has been growing at
Thought Blurb won the creative mandate for travel and lifestyle rewards program, InterMiles (Formerly JetPrivilege). The account was acquired following a multi-agency pitch and Thought Blurb
Facebook is testing a new feature that will allow you to look at Instagram stories on Facebook. Your Stories will only be visible
While the deteriorating economy has led to lockdown restrictions being eased slowly, most countries have still made it mandatory to wear masks while
Zoo Media, the network that owns the digital agency FoxyMoron along with 6 other agencies, has announced the launch of DoyenOink Consulting— a
While the first iteration of Samsung’s Foldable smartphones, the Galaxy Fold, was not the best seller, it certainly gave a new direction to
While the first iteration of Samsung’s Foldable smartphones, the Galaxy Fold, was not the best seller, it certainly gave a new direction to
5th September is celebrated as Teacher’s Day in India. The celebrations are the embodiment of the idea that a teacher could come from
After the earlier ban of TikTok and other Chinese apps in India, the government of India has now put a ban on 118
Infectious Advertising has won the digital advertising mandate for MyGenie, a newly launched product from ITPeopleNetwork LLC, based in Chicago. The Creative agency will
Flights have not been functional for the majority of this year. Now as flights have slowly resumed, Air Vistara launched a new Ad
GroupM’s media agency MediaCom has won the media mandate for Lionsgate Play in India post a multi-agency pitch. As their agency of record, MediaCom
Renault Clio which was launched in 1990 has now been an international sensation for three decades. The car has seen numerous evolutions throughout
The agency will handle the digital responsibilities of increasing reach by using social media to build brand awareness in new markets and strengthening
Facebook is testing a new tool that is supposed to enable users to access news content from their subscribed publishers. It is presently
Adobe Photoshop has been the cornerstone of image editing in the professional world for decades. Be it for advertising or magazine covers, Photoshop
Adobe Photoshop has been the cornerstone of image editing in the professional world for decades. Be it for advertising or magazine covers, Photoshop
While the pandemic is spreading faster than ever, staying locked down has affected the economy adversely and this has translated to businesses shutting
FoxyMoron, the creative digital agency, has appointed Prachi Bali as national head, client partnerships. Bali will be handling the agency’s key client partnerships
Ever since the pandemic struck, working from home has become the new norm and this naturally means that most of the meetings now