X is now X.com: Elon Musk sheds the last of Twitter branding
The transition from “Twitter” to “X” is now complete. Users who visited the social media giant were redirected to X.com, marketing the final
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Creator Dissect
Creator News
Creators Karan Sonawane & Saurabh Ghadge to debut in JioCinema’s ‘BLACKOUT’
Content creators Saurabh Ghadge and Karan Sonawane aka Focused Indian will be making their Bollywood debut with JioCinema’s thriller drama ‘Blackout‘. The poster
Indian
Mankind Pharma’s EPIC has Radhika Apte challenge condom norms for women
Mankind Pharma’s new range of Epic Thinx condoms’ new ad aims to empower women and urges them to choose and buy their own
Creator Dissect
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Historic Moment at Cannes 2024: Nancy Tyagi becomes the first personality to stitch her own outfit at the Cannes Film Festival
18th May 2024, Nancy Tyagi being the fashionista from Baghpat district in Uttar Pradesh, has created a historic moment at the Cannes Red
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YouTuber Gaurav Chaudhary and other creators meet Google CEO Sundar Pichai!
YouTuber and engineer Gaurav Chaudary got the once-in-a-lifetime opportunity to meet and interact with Google CEO Sundar Pichai. “Who knew @sundarpichai was such
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Indians at Cannes 2024: from Aishwarya Rai to Kiara Advani
The 77th edition of the Cannes Film Festival is finally here, and representation from India is higher than ever. Here are some celebrities
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Bumbles apologizes after its controversial anti-celibacy ad
Dating app Bumble has issued an apology for running a controversial ad campaign that seemingly mocked celibacy and shamed women for not being
International
Keep Playing: Vogue Eyewear and Taapsee Pannu dazzle fans with a new campaign
“Tap into your playful side with Vogue Eyewear.” Vogue Eyewear has announced a new campaign starring actress and brand ambassador Tapsee Pannu that
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Blockout 2024: Alia Bhatt, Priyanka Chopra, Virat Kohli added to the blacklist
Why are people blocking celebrities? Here’s how a TikToker at the Met Gala sparked a “digital guillotine” movement. Multiple celebrities have recently come
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Creator News
Content Creators at Cannes 2024! RJ Karishma, Viraj Ghelani and more
The highly anticipated 77th edition of Cannes Film Festival has finally arrived, and content creators from India have stolen the spotlight. From iconic
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Samsung roasts Apple’s ‘Crush’ ad with its own ‘Uncrush spot’
“We would never crush creativity.” After Apple received flak for its controversial “creativity crushing” ad, Samsung has now taken the opportunity to hit
Indian
DS Group enters Limca World Records for its ‘Pulse of the Sky’ campaign
The Confectionery Division of Dharampal Satyapal Group (DS Group) has secured a highly coveted spot in the prestigious Limca Book of Records for
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ZEE Entertainment to broadcast DP World ILT20 season 3 live on TV
The much-anticipated Season 3 of DP World International League T20 is set to kick off early in 2025 from January 11. Spanning over
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Bombay Shaving Company releases a new podcast episode with “ad legend” with Piyush Pandey
In Bombay Shaving Company’s latest episode of “The Barbershop with Shantanu“, the company founder and podcast host Shantanu Deshpande welcomed “ad legend” Piyush
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Natasha Luthra welcomes a newborn daughter!
Fashion and lifestyle influencer Natasha Luthra has taken to social media to announce the birth of a newborn daughter, sharing a glimpse of
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ABPLIVE launches India’s first Android app for in-car entertainment and news
ABPLIVE has announced the expansion of its digital offerings by launching a brand-new Android app for its in-car entertainment and information service. “ABPLIVE
Marketing
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Cannes Lions 2024: Unilever named Creative Marketer of the year
The Cannes Lions International Festival of Creativity has named the consumer goods giant Unilever as the 2024 Creative Marketer of the Year. This
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OpenAI debuts their GPT-4o: here’s everything you need to know
OpenAI has just launched their latest flagship model dubbed GPT-4o, terming it their fastest, most powerful and most human-performing AI model so far.
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‘Sound of Perfection’: Motorola presents a new album with Indian musicians
“A multilingual spectacle of the voices of India coming together.” Motorola, a global leader in technology innovation, has announced the launch of its
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Brands honor moms with heartwarming creatives on their special day
This Mother’s Day, brands are putting their best foot forward to celebrate mothers across the world with stunning creatives. From praising mothers for
Creator Dissect
Creator News
Food Pharmer launches a health movement ‘Label Padhega India’ with a new anthem
Content creator Revant Himatsingka, popularly known as ‘Foodpharmer’ has launched a bold new initiative titled ‘Label Padhega India’ that encourages people to read
Industry Updates
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Cannes 2024: India to host a ‘Bharat Parv’ for the first time
The Cannes Film Festival is back with its 77th edition from May 14th to May 24th. For the first time, India will host
Indian
‘WAAH’: Vadilal adds joy to summer celebrations in their new campaign
Vadilal Enterprise, India’s ice-cream brand, has launched a new campaign that redefines summer celebrations. Featuring a series of three films depicting the significance
Indian
Brands light up Mother’s Day with heartfelt campaigns
This Mother’s Day, brands are lighting up social media with heartfelt campaigns and gestures, showcasing themes of love and resilience. By leveraging the
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Cannes 2024 lineup guide: Schedule, Venue and more
Cannes Film Festival is back in 2024 with some of entertainment industry’s biggest luminaries. The much-anticipated 77th edition of the festival will kick
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Anushka Harza’s “Style Better in 30 Days” challenge
Fashion influencer Anushka Harza has kickstarted a “Style Better in 30 Days” series to help her followers embrace their inner fashionista. From decoding
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McDonald’s is betting on its mobile business with new franchisee digital marketing fund
Fast food giant McDonald’s U.S. franchisees will start paying into a digital marketing fund next year as it looks to expand its booming
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Apple crushes creativity in their new ad, provokes internet outrage
“A silicon slab (and Tim Cook) will permanently stand between u and the world.” Apple’s new ad for its thinnest-ever iPad has provoked
Digital Media
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Cannes 2024: L’Oreal Paris returns as its official makeup partner
“Many Ways To Be An Icon.” L’Oreal Paris, a global beauty brand, returns as the official makeup partner of the Festival de Cannes.
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Amazon turns a wrestling match into a battle of recommendations in their new film
“This pyramid of entertaining recommendations are your ultimate watch-list!” Prime Video has rolled out a new brand film, “Everyone’s Talking Amazon Prime”, that
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Sharan Hegde all set to make History as the First South Asian Finance Creator to grace the Red Carpet at Festival De Cannes
India, May 2024 – In a groundbreaking moment for South Asian representation, Sharan Hegde, the trailblazing finance content creator and founder of the
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OLA CEO Bhavish Aggarwal sparks heated debate controversial gender remarks
Bhavish Aggarwal, co-founder and CEO of Ola Cabs, has sparked online backlash after his controversial remarks on non-binary gender pronouns, which he termed
Creator Dissect
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Creators at Cannes 2024: from Niharika NM to Ankush Bahuguna
Cannes 2024 is almost here, and India is all set to make a big impact with its to-notch influencers who will be representing
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Free T20 World Cup on Disney+Hotstar!
Disney+ Hotstar announced that the upcoming ICC Men’s T20 World Cup will be available to stream ‘Free on Mobile’ for smartphone users in
Indian
Sara Tendulkar and FNP create a memorable Mother’s Day surprise for her mother
“This Mother’s Day, it’s my turn to add extra shine to her day.” Sara Tendulkar, internet personality and daughter of cricket legend Sachin
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Creator News
Met Gala 2024: Indians who stole the show
Met Gala 2024 is finally here, and celebrities rocked to the event with their own interpretation of the theme “The Garden of Time”.
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“One jersey, one nation”: Adidas reveals Team India’s T20 World Cup jersey
Sportswear giant Adidas has revealed this year’s much-anticipated Team India jersey for the upcoming T20 World Cup. Taking to social media, the brand
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Instagram reveals a new feature: “Message to reveal”
Instagram has introduced a new interactive sticker called, “Message to reveal“, where you can ask your followers to send you a message to
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The Tuff Hero: APL Apollo launches an action-packed TVC starring Akshay Kumar
APL Apollo Steel Tubes has launched an action-packed television commercial starring Bollywood actor Akshay Kumar as “The Tuff Hero” to showcase their product,
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Virat Kohli co-designs a new trimmer for Philips India
Philips, a prominent player in health technology and innovation, announces the launch of a limited- edition trimmer that is co-designed by cricket legend
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Tesla or Tesla: Elon Musk sues Indian battery maker over name
Elon Musk’s Tesla has filed a lawsuit against an Indian battery manufacturer for supposedly infringing on its trademark by using the name “Tesla
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Switzerland Tourism gets a new logo for the first time in 30 years
“Switzerland – Ready for tomorrow.” After almost 30 years of Swiss tourism advertising under the “Goldflower” banner, a new era has begun for
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Creator News
Viraj Ghelani hosts his first-ever stand-up comedy show in Mumbai
“That’s So Viraj – With Friends –” Comedian and content creator Viraj Ghelani has hosted his first ever stand-up show in Mumbai on
Industry Updates
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Cannes Lions announces 2024 shortlisting jury with 6 Indians
Cannes Lions has announced the lineup of global experts from across the creative industries who will serve on the jury to shortlist exceptional
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Creator News
Fashion influencer Masoom Minawala is expecting her second child
“And then there were 4.” Fashion influencer and debut author Masoom Minawala has announced that her family is set to grow with a
Indian
Glad U Came celebrates Mother’s Day with their #KabHaiMothersDay campaign
“Sending love to the ones who always have our backs.” This Mother’s Day, award-winning PR and influencer marketing agency Glad U Came has
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Amitabh Bachchan gives a pep talk to Team India for the upcoming T20 World Cup
Legendary actor Amitabh Bachchan had a special message for Team India. In a new campaign by Star Sports titled ‘Ab ho ja tu
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Lux celebrates 100 years in the industry and appoints Suhana Khan as brand ambassador.
LUX, a beauty soap brand in India has marked 100 years in the industry. Launched a century ago in 1924, the brand has
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Snapchat launches AR and ML tools for brands to boost advertising
During the 2024 IAB NewFronts event held on May 1, Snapchat revealed a series of new augmented reality (AR) and machine learning (ML)
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Mridul and Aditya tie the knot!
“From school mates to soul mates.” Content creator Mridul Sharma has tied the knot with her fiancé and long-time friend Aditya Nair in