YouTube CEO Neal Mohan teams up with Chef Sanjyot Keer for a culinary collaboration
YouTube CEO Neal Mohan and Chef Sanjyot Keer have joined hands for an unexpected culinary collaboration. Together, the two of them prepared the
Latest
Marketing
News
Digital Media
Latest
News
Everything you need to know about OpenAI’s new ‘Project Strawberry’
AI’s next big breakthrough? OpenAI, the world’s premier artificial intelligence research organization, is on the cusp of releasing its most powerful AI model
Advertising
Latest
News
Alia Bhatt named global brand ambassador of L’Oreal Paris: What does this say about her brand endorsement value?
‘Empowered, Inspired, Unstoppable.’ French cosmetics giant L’Oreal Paris has onboarded Bollywood star Alia Bhatt as its new global brand ambassador, marking a dynamic
PR
DS Group’s Pulse Candy Recognized by IIMA as a Case Study in Marketing Excellence
New Delhi, 03 September, 2024, Pulse Candy, one of the flagship brands of Dharampal Satyapal Group (DS Group), a multi-business corporation and a leading
PR
Pernod Ricard India partners with National Rifle Association of India to felicitate Paris Olympics Medallists
Pernod Ricard India continues to spotlight India’s prowess and talent – Three shooting athletes and five coaches were awarded at the felicitation event
PR
New Power Couple Alert: Parth Samthaan and Isha Malviya Steal the Spotlight in Pocket FM’s Must-Listen Blockbuster Audio Series ‘Secret Ameerzada’
India, 29th August 2024: Pocket FM has just dropped the much-awaited promo for its top-rated audio series Secret Ameerzada, featuring the beloved duo
PR
Ajay Gupta has been appointed as the Chief Executive Officer at Century Pulp and Paper, a leading division of the Aditya Birla Group.
Mumbai, 3 September: With over two decades of experience, Gupta has an impressive track record of transforming large-scale operations and establishing globally competitive
PR
Get Ready for September: JioCinema Premium Drops a Stellar Line-Up with The Penguin, Khalbali Records, Bigg Boss Kannada, and More!
Link: https://www.instagram.com/reel/C_cfTwfKP-u/?igsh=MWF3aWRmZXNzaDlvMQ== National, 3rd September 2024: This September, JioCinema Premium brings the best in International, national and regional content to ensure the viewers kickstart the
Campaign
Indian
ACKO’s Latest Campaign with Saif Ali Khan and Sara Ali Khan Reinvents Car Insurance Experience
ACKO is back with a fresh car insurance campaign featuring Bollywood’s Saif Ali Khan and Sara Ali Khan, building on the success of
PR
Style Baazar Taps Team Pumpkin for Marketing Mandate
The account will be managed by Team Pumpkin’s dedicated team based in Kolkata, ensuring consistent brand messaging and engagement with stakeholders. Team Pumpkin,
Campaign
Indian
Arvind Limited Unveils Campaign with Dr. Lakshyaraj Singh Mewar as the Face of Primanté Luxury Fabrics
Arvind Limited has proudly launched its latest campaign, featuring Dr. Lakshyaraj Singh Mewar of Udaipur as the esteemed brand ambassador for its Primanté
Campaign
Indian
Dove Introduces New TVC to Launch Glycolic+ Hydration Range for Ultimate Hair Hydration
Dove, a leading name in beauty and hair care, has launched a new television commercial to introduce its latest innovation: the Glycolic+ Hydration
Campaign
Indian
Mankind Pharma Launches #GardanHilaateRaho Campaign, Introduces Nimulid Strong in Topical Analgesic Market
Mankind Pharma has made a notable entry into the topical analgesic sector with the launch of its latest product, Nimulid Strong, through its
PR
Teacher’s Day is almost here! 12th Fail, Coach Carter, Asura and other classics that make for the perfect Teacher’s Day binge
They shape our minds, they inspire our souls, they change our lives. When it comes to teachers, no amount of words do justice
Digital Media
Latest
News
What is the ‘Symphony’ Dolphin Meme that’s trending across social media?
The ‘Symphony’ dolphin meme has been flooding social media accounts as part of a growing viral trend. This new trend involves people posting
PR
Farmery Introduces Authentic Cow and Buffalo Ghee for the New Generation
Revolutionizing Traditional Ghee with a Modern Twist for Health-Conscious Consumers. New Delhi, 3 September 2024: Farmery, a D2C disruptor redefining the consumer experience
Creator Dissect
Creator News
SEBI updates rules to regulate Finfluencers: Everything you need to know
The Securities Exchange Board of India (SEBI) has amended its norms in a bid to regulate unregistered financial influencers (or “finfluencers”) amid growing
Latest
Marketing
News
Apple to debut its first Generative AI iPhone at September 9th event
Tech giant Apple has announced the date of its next major event where it is anticipated to launch its latest flagship smartphone, the
Digital Media
Latest
News
Explained: Why has Brazil’s Supreme Court banned Elon Musk’s X platform?
A Brazilian Supreme Court panel on Monday has unanimously upheld the decision to suspend tech billionaire Elon Musk’s social media platform X nationwide
PR
Elastic Announces Open Source License for Elasticsearch and Kibana Source Code
Elastic (NYSE: ESTC), the Search AI Company, today announced that it is adding the GNU Affero General Public License v3 (AGPL) as an option for users
Campaign
Indian
Maharishi Ayurveda’s #RightYourWrongs Campaign: Kalki Koechlin Brings Ayurveda to Gen-Z with Humor
Maharishi Ayurveda has launched its innovative campaign, #RightYourWrongs, featuring the talented National Award-winning actress Kalki Koechlin. In a bold and refreshing move, Koechlin
Campaign
Indian
Parle-G’s Ganesh Chaturthi Film: A Heartfelt Celebration of Tradition with a Fresh Perspective
Parle-G, a brand synonymous with warmth and togetherness in Indian households, has unveiled its latest Ganesh Chaturthi film, a tribute to the festival’s
Startup
Updates
Mintifi Set to Raise $100 Million Backed by Ontario Teachers, Bain Capital, and Advent International
Mintifi, a rapidly growing digital lending platform, is on the verge of securing a fresh $100 million funding round, with major players like
PR
Gobble and Tourism Australia Unite for a Captivating Mini-Series Hosted by Actor Ayush Mehra
Gobble and Tourism Australia collaborate on a captivating travel mini-series Mumbai, 2nd September 2024 – Gobble, India’s leading lifestyle content channel, and Tourism
Startup
Updates
ODA Class Secures $500K in Series B Funding to Boost EdTech Expansion
ODA Class, a Bengaluru-based edtech startup, has successfully raised $500,000 in its Series B funding round. The round saw participation from prominent investors,
PR
Ab Machegi Khalbali: Embark on an Intense Musical Journey with Khalbali Records on JioCinema Premium, trailer out now!
Link: https://www.instagram.com/reel/C_Z6GHYvNke/?igsh=em5pM2s2NmVvYW83 National, 2nd September 2024: Leaving viewers intrigued with a captivating sneak peek, JioCinema Premium unveiled the intense trailer for its upcoming
PR
Pernod Ricard becomes official partner of Paris Saint-Germain
India, 02 September 2024: Pernod Ricard is announcing its official partnership with Paris Saint-Germain. This new global partnership, the first of its kind
Digital Media
Latest
News
Nokia launches its new Barbie flip phone with no internet: Everything you need to know
‘Time to start living your dream life.’ Barbie, the world’s most famous doll, now has her very own phone. Launched by HMD, the
PR
Swiggy’s Group Ordering Feature Takes Center Stage in Hilarious Ad with Top Meme Creators
Users call it the “Biggest crossover in the advertising industry!”, “This is INSANEEE!” and “Multiverse of Meme” The film is going viral with
Creator Dissect
Creator News
YouTube star Sourav Joshi joins smartphone brand Lava as brand ambassador
Sourav Joshi, content creator and YouTube sensation, has become the brand ambassador Lava International Ltd. This collaboration reflects Lava’s commitment to connecting with
Advertising
Latest
News
CCPA fines Shankar IAS Academy Rs 5 lakh for misleading ads
The Central Consumer Protection Authority (CCPA) has fined a ₹5 lakh penalty on Shankar IAS Academy for misleading advertisements linked to the 2022
Campaign
Indian
Disha Patani Teams Up with SOFIT Almond Drink to Promote ‘Fit is Fab’ in New Digital Campaign
SOFIT, the renowned plant-based drink brand under Hershey India, has launched an exciting new digital film featuring its brand ambassador and fitness icon,
Campaign
Indian
Ather Energy Revolutionizes Dahi Handi with a Daring Scooter-Based Human Pyramid
Ather Energy, a pioneering force in the electric two-wheeler industry, has once again pushed the boundaries of innovation by merging cultural tradition with
Campaign
Indian
Rivaah by Tanishq Unveils Groundbreaking Campaign Celebrating Modern Brides and Equitable Marriages
In a remarkable stride towards embracing contemporary matrimonial values, Rivaah by Tanishq, Rivaah by Tanishq, the esteemed wedding jewelry division of the Tata
Startup
Updates
Zepto Secures $340 Million in Funding, Valuation Reaches $5 Billion Ahead of IPO
Zepto, a rising star in the quick commerce industry, has successfully secured an additional $340 million in its latest funding round, propelling its
PR
Wanhua Chemical Successfully Launches World’s Largest Citral Production Facility
Recently, Wanhua Chemical has achieved a major milestone with the successful launch of its 48,000-ton-per-year citral production facility, marking the successful commissioning of the world’s
PR
Sasken partners with Trustonic to bring advanced security options to Automotive OEMs
Sasken Technologies, a specialist product engineering and digital transformation provider, has formed a new partnership with cybersecurity firm Trustonic to bring advanced security options to automotive OEMs.
PR
HR Tech Unicorn Darwinbox elevates its CTO Vineet Singh as Co-Founder
Darwinbox, a leading global HR tech platform, announces the elevation of Vineet Singh, Chief Technology Officer, to the position of Co-Founder. Vineet’s elevation to
PR
F5 Collaborates with Intel to Simplify the Security and Delivery of AI Services
F5 (NASDAQ: FFIV) today announced it is bringing robust application security and delivery capabilities to AI deployments powered by Intel. This new joint
PR
‘Broom’ or ‘Groom’, Swiggy Instamart’s new ad showing no ask is out of bounds goes viral
Created by Moonshot, the Broom ad has been written by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha and Deep Joshi and directed by Ayappa
Creator Dissect
Creator News
Nikhil Paralikar and Sparsh Dangwal and collaborate for a new song “Waada (Promise)”
Nikhil Paralikar, aka the Tabla Guy, has collaborated with singer Sparsh Dangwal to launch an original track titled, ‘Waada (Promise)‘. Fusing together the modern
PR
Neokred Launches “Blutic”: India’s first futuristic consent manager at Global Fintech Festival
This cutting-edge platform redefines data compliance, combining Neokred’s expertise with innovative solutions to safeguard user trust and privacy, enabling businesses to thrive in
Digital Media
Latest
News
Virat Kohli falls victim to a deepfake video slamming Shubman Gill, raises concerns about AI
A deepfake video of Indian cricket legend Virat Kohli has gone viral, provoking a stir among sports fans and the wider internet community.
Digital Media
Latest
News
Instagram launches ‘Creator Lab’ in India: Everything you need to know
Instagram has launched Creator Lab in India, an educational resource specifically designed for creators, by creators. This initiative was announced during an event
Digital Media
Latest
News
Yelp sues Google for “anti-competitive practices”, search engine hits back
Yelp, an online review platform, has filed a lawsuit against Google, accusing the tech giant of engaging in ‘anti-competitive’ behavior that has negatively
PR
Infosys to Introduce High-Performance Generative AI-Powered Telco Solutions Based on NVIDIA NIMs
Infosys (NSE: INFY) (BSE: INFY) (NYSE: INFY), a global leader in next-generation digital services and consulting, today announced the expansion of its collaboration with NVIDIA for AI-powered,
PR
UTime Initiates Financial and Legal Due Diligence on Bowen Therapeutics
SHENZHEN, China, Aug. 29, 2024 /PRNewswire/ — UTime Limited (NASDAQ: WTO) (“UTime” or the “Company”), which continues to build on its strengths in the global healthcare
PR
OCI Global Completes Sale of IFCO to Koch Ag & Energy Solutions
OCI Global (“OCI”) announces successful completion of the sale of 100% of its equity interests in Iowa Fertilizer Company LLC (“IFCO”) to Koch
Startup
Updates
Sunfox Technologies Secures Rs 15 Crore in Pre-Series A Funding to Propel Healthtech Innovations
Sunfox Technologies, a health-tech startup known for its groundbreaking innovations, has successfully raised Rs 15 crore in a pre-Series A funding round. The
Campaign
Indian
Hilton India Elevates Wedding Planning with the Revamped ‘Wedding Diaries’ Campaign
Hilton India is set to redefine the wedding planning experience with the reimagined ‘Wedding Diaries’ campaign. First introduced in 2021, the initiative has