Hidden Costs Unveiled: Food Aggregators Add ₹12,000 Annual Burden to Indian Households
The report reveals that the premiums charged by key aggregators in India generate an overall ecosystem cost of ₹9,000-11,000 crores. The cumulative packaging
PR
PR
Tonic Worldwide appoints Kiran Mandrawadkar as Business Head – South
India, 18th September 2024: Tonic Worldwide has appointed Kiran Mandrawadkar as Business Head – South. Mandrawadkar will be based out of the agency’s
Creator Dissect
Creator News
Award-winning entertainer Lilly Singh has been appointed as a United Nations SDG Advocate
Award-winning entertainer, writer and producer Lilly Singh has been appointed as a United Nations SDG Advocate by Secretary-General António Guterres. The SDG Advocates
Digital Media
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Instagram launches Teen Accounts with built-in safety features
‘Built-In Protections for Teens, Peace of Mind for Parents’ Instagram has launched ‘Teen Accounts’, a new update to enhance privacy, mitigate the intrusive
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Tupperware plans to file for bankruptcy: Here’s why
Tupperware Brands Corporation and some of its subsidiaries have filed for Chapter 11 bankruptcy protection. The once-iconic container maker has given in to
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FCB announces a Creative Council for India to raise the spirit of innovation
In a bid to redefine the creative landscape in the country, FCB Group India has revealed its new Creative Council for India. This
Campaign
Indian
Finolex Pipes Celebrates the Spirit of Ganesh Chaturthi with ‘Peedhiyan Badlengi, Parampara Nahi’ Campaign
As Ganesh Chaturthi approaches, Finolex Pipes and Fittings has launched an evocative campaign titled ‘Peedhiyan Badlengi, Parampara Nahi’ (Generations Change, Traditions Don’t), capturing
Campaign
Indian
Re’equil Marks 6th Anniversary with a Powerful #PostPartumDepression Awareness Campaign
As part of its 6th anniversary celebration, Re’equil has launched a deeply moving campaign focusing on postpartum depression (PPD) to raise awareness and
Campaign
Indian
Godrej Appliances Unveils Striking OOH Campaign for its Fully Automatic Front Load Washing Machine
Godrej Appliances, part of the renowned Godrej & Boyce family under the Godrej Enterprises Group, has launched an impressive out-of-home (OOH) campaign to
Campaign
Indian
Saffola’s ‘Step-Up For Your Heart’ Campaign: Inspiring Heart Health This World Heart Day
This World Heart Day, Saffola, a leading heart-care brand, is launching its ‘Step-Up For Your Heart’ campaign to raise awareness about the importance
PR
Rado Captain Cook High-Tech Ceramic Skeleton & Centrix Open Heart Super Jubilé MAKING SPECIAL MOMENTS TRULY TIMELESS
The most cherished occasions call for something unforgettable. From Rado, the pioneering Swiss watchmaker renowned as the Master of Materials, come two exquisite
PR
A47.in Teams Up with Tinkle Comics for a special Merch Drop Featuring Shambhu, Suppandi and Tantri the Mantri!
National, September 17th 2024 – A47.in, the brand that celebrates India’s coolest stories, is excited to announce a special collaboration with Tinkle Comics,
PR
Hyperlocal News Platform Way2News Raises $14 Million in Series B Round Led by WestBridge Capital
With a strong presence already established in Andhra Pradesh, Telangana, and Tamil Nadu, this funding will fuel Way2News’ growth and further strengthen its
PR
Airtel Digital TV’s New Plan Offers Amazon Prime Benefits to Customers
Plans for unlimited Hindi Linear TV and Amazon Prime Lite start at INR 521 As part of its ‘Ultimate and Amazon Prime Lite’
PR
Yellow.ai launches VoiceX to make customer conversations natural and real-time with ~1.3 second latency
The LLM-powered voice platform boosts CSAT by 40%, reduces operational costs by 60%, and enhances customer engagement by 60% for improved user experiences
Digital Media
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Reliance Jio is down in India amid widespread outrage, netizens flood social media with memes
Jio is down across India, with many users complaining about network outrages on different social media platforms since Tuesday morning. According to the
Creator Dissect
Creator News
Viraj Ghelani shares his unexpected experience of working in SRK’s ‘Jawan’, fans react
“Creators are cast for their clout only.” Content creator and actor Viraj Ghelani recently revealed that working in the Shah Rukh Khan and
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Indian origin techie gives a tour of his lavish home in Silicon Valley, the internet reacts
An Indian-origin techie’s lavish home in Silicon Valley has become the talk of social media after a house tour video shared by popular
Digital Media
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OpenAI launches OpenAI o1 aka Project Strawberry: Everything you need to know
OpenAI has launched a preview of OpenAI o1, formerly known as Project Strawberry, which can think through problems and break them down step-by-step.
Agency Interviews
Interviews
#AgencyDissect: Korra
1. Who are we? We are Korra, a digital marketing agency founded in 2016. Our name is inspired by ‘Korra Kaagaz’, meaning blank
PR
Korea Blockchain Week 2024 Sets New Benchmarks with Record Attendance and Groundbreaking Web3 Innovations
FACTBLOCK, the founder and organizer of Korea Blockchain Week (KBW), announced the successful conclusion of the seventh edition of KBW, setting new records with
Campaign
Indian
WeWork India Debunks Myths with ‘Your Office, Your Way’ Campaign
WeWork India, often recognized as a hub for startups and small businesses, is now aiming to change that perception with its latest campaign,
Campaign
Indian
Linen Club’s 2024 Onam Campaign Pays Tribute to Kerala with Festive Song ‘Ponnonamkathiradi’
Linen Club, the renowned fashion brand from Aditya Birla Group, has launched its much-anticipated Onam 2024 campaign titled “Ona Vakdhanam” (#KeptMyPromise). This campaign
Campaign
Indian
Dove Launches AR-Powered Media Campaign in Nepal, Blending Print and Digital Advertising
Dove has unveiled an innovative new campaign in Nepal, merging traditional print media with cutting-edge digital technology. This campaign promotes the Dove Bar
Campaign
Indian
Coca-Cola and Ogilvy’s ‘Happy to Queue’ Campaign Brings Festive Magic to Ganesh Chaturthi
This Ganesh Chaturthi, Coca-Cola partnered with WPP Open X and Ogilvy to introduce an innovative experiential campaign titled ‘Happy to Queue.’ Known for
PR
Approach Entertainment Named PR & Celebrity Partner for The Influence Exchange Confex & Awards
Dubai, UAE: Approach Entertainment, an award-winning firm specializing in Celebrity Management, Film Productions, and Entertainment Marketing, has been named the Exclusive PR &
PR
It’s Friday the 13th: Perfect Day to Explore Spine-Chilling Thrillers with the recently released The Buckingham Murders, Aarya – Ek Revenge, Knives Out, and More!
What would you do if the person you trusted most turned out to be your greatest enemy? If the idea of twists, turns,
PR
Saudi Ministry of Culture Announces 2024 National Cultural Awards Winners, Including the International Category Winner Celebrating Global Collaboration
The Saudi Ministry of Culture hosted the closing ceremony of the fourth National Cultural Awards, which included an international category for the second
PR
Ad Tech Today successfully wraps the first edition of EMERGE 2024
Mumbai, 16th September, 2024: AdTech Today has successfully wrapped the first edition of EMERGE 2024 – The Rise of Independent Agencies, a one-of-a-kind
PR
Shark Tank Featured Alpino welcomes Shilpa Shetty as brand ambassador & key Investor; secures $1.2 Million in maiden funding round
India, 2024 Alpino, the renowned healthy foods brand that gained fame on Shark Tank India, has announced Bollywood icon Shilpa Shetty as its brand ambassador and key investor.
PR
Nick x Fevicreate Idea Labs Secures Top Honors at ANN Awards 2024
~ Brands that Stick With Nick, Win with Nick! ~ National, 13th September 2024: Fevicreate Idea Labs, Pidilite’s annual art and craft competition in
PR
Pen is mightier, once again! Celebrating Writers in the digital era this Hindi Divas
Platforms like Pocket FM have been at the forefront of empowering homegrown Hindi writers ‘The story is the real hero!’ ‘It all begins
PR
Kids India 2024: Unveiling the Future of Play in India’s Rapidly Growing Toy Industry
Mumbai, 13th September 2024: Kids India 2024 trade show, India’s premier platform for the toy and children’s products industry, kicked off today at
PR
News18 SheShakti to Celebrate Women Leading India’s Transformation
New Delhi | September 13, 2024: After a highly successful inaugural edition, the ‘News18 SheShakti’ summit, returns for its 2024 edition on 16th
PR
Swiggy Instamart makes a child’s day by delivering chocolates in a hospital in just minutes: Swiggy’s Phani Kishan reacts to Bengaluru doctor’s appreciation post
Bengaluru doctor’s order was completed in a record-breaking time of 2 minutes 7 seconds The tweet drew a reaction from Swiggy’s Co-founder Phani
Creator Dissect
Creator News
Heartwarming: Influencer Anish Bhagat reunites grandmother with childhood friends after 50 years
In a heartwarming gesture, Instagram influencer Anish Bhagat surprised his elderly grandmother by reuniting her with childhood friends after more than 50 years.
Advertising
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Pepsi chases pizza delivery drivers in their humorous new ‘Chase Cars’ ad
‘Here to make sure every pizza is chased with a Pepsi.’ In a move to cement the perfect Pizza and Pepsi pairing, the
Digital Media
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Meta to start using public posts on Facebook and Instagram to train AI
Meta Platforms has announced that it will begin training its AI models using public content shared by adults on Instagram and Facebook in
PR
Special Edition: ₹30 Tickets for Mahindra Independence-Rock 30th Anniversary Sold Out in 90 Minutes
Many eminent acts and thousands of excited fans will be back for the celebration of rock and three decades of Independence Rock being
PR
Prime Video Launches HITS, Home to the World’s Most Loved and Iconic TV Shows, as an Add-On Subscription
Owned by Rewind Networks, HITS offers a curated selection of culture-defining international TV drama and comedy series, including shows like Frasier, CSI: Crime
PR
People Matters Elevates Pushkaraj Bidwai as New CEO to Propel Next Phase of Growth with Strategic Support from Mynavi Corporation
As one of the Founding Team Members of People Matters, Pushkaraj Bidwai has led growth across India & Asia; Steps up to lead
PR
D2C Pro Secures Marketplace Management Mandate for SEREKO, India’s First Psychodermatology Skincare Brand
Since the beginning of their collaboration, D2C Pro has driven a significant transformation in SEREKO’s marketplace performance, achieving a 41X jump in sales
PR
Zara Opens A New Store At Phoenix Mall Of Asia, Bengaluru
Bengaluru, 13 September 2024: Zara unveils its newest store at Phoenix Mall of Asia in Bengaluru making this the 24th Zara store in India.
PR
Lay’s redefines its brand experience with an iconic HUEMN collaboration
The collection blends Lay’s® playful energy with HUEMN’s edgy style, offering consumers the best of both worlds From ‘teaser’ to ‘treasure’, the collection
PR
D2H Celebrates Onam with a Heartwarming Film Campaign by LS Digital and Special Festive Offers for Customers
~ D2H Celebrates Onam with a Tradition-Infused Film Campaign by LS Digital and Special Offers to Elevate the Entertainment Experience for Customers ~
PR
NBA, ACG AND BFI TO LAUNCH INDIA’S LARGEST SCHOOL-BASED BASKETBALL PROGRAM IN COLLABORATION WITH SKECHERS
– ACG Jr. NBA Program Will Feature Nationwide 3v3 Tournament for Youth Ages 14 and Under – The National Basketball Association (NBA), ACG,
PR
Barista Coffee expands its base with 450 outlets
Barista Coffee, India’s fastest-growing homegrown coffee brand, has achieved a significant milestone by opening its 450th cafe in Kandaghat, Himachal Pradesh. With a
PR
Ad Tech Today announces EMERGE 2024
Mumbai, 12th September, 2024: AdTech Today is excited to present EMERGE 2024 – The Rise of Independent Agencies, a one-of-a-kind event designed to
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Dove slammed by Greenpeace over plastic position and 2022 ‘toxic influence’ ad
Environmental organization Greenpeace has slammed Dove and Unilever over plastic pollution by targeting the soap maker’s 2022 “toxic influence” ad. Offering a hard-hitting
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Amul VS Amuleti: Delhi High Court rules in favour of the Indian dairy brand
The Delhi High Court has ruled in favour of the Italian dairy brand Amul in a trademark infringement suit against Italian company Terre