LOVE, RAINS AND AUDIO SERIES: Pocket FM sees rapid rise in the romance genre as monsoon sets in
Audio Series ‘Yeh Kaisa Rishta Hai’, ‘Devil Se Shaadi’, ‘Kitni Mohabbat Hai’, and ‘Truly Deeply Madly’ collectively surpass 700 Million plays While the
PR
PR
Unlock Savings with Safe Driving: Zuno’s ‘Well-Done Vivaan’ Campaign Hits the Road
Mumbai, 22 August 2024: Zuno General Insurance, a new-age digital insurer, has unveiled its latest marketing campaign for the launch of its innovative
Campaign
Indian
Kotak Securities Launches ‘Tez’ Campaign to Empower Young Investors with Kotak Neo
Kotak Securities has launched an innovative new advertising campaign for its Kotak Neo app, titled ‘Tez,’ designed to resonate with the modern, savvy
Campaign
Indian
Talented and Britannia Milk Bikis Launch AI-Powered Campaign to Strengthen Father-Child Bonds Through Storytelling
Britannia Milk Bikis has introduced a groundbreaking campaign in Tamil Nadu that emphasizes the importance of fathers in the parenting journey, specifically through
PR
Avaya Appoints Phil Zammit To Lead APAC Theatre
Avaya, a global leader in Enterprise CX, today announced that it has appointed Phil Zammit as Vice President for the Asia-Pacific theatre, including
PR
Stockify Fintech Expands Operations to Kolkata to Serve Growing Business Community in Eastern India
BENGALURU, India, Aug. 22, 2024 – Stockify Fintech, a leading customer-oriented platform specializing in Unlisted and Pre-IPO shares in India, is excited to
PR
With the screening of over 350 films, Chandigarh University International Film Festival begins with a bang
MOHALI, India, Aug. 22, 2024 – Over 350 films, including 12 international entries, will be screened at the Chandigarh University International Film Festival
Digital Media
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Procreate takes a stand against Generative AI, the internet reacts
“Creativity is made, not generated.” iPad design app Procreate has taken a strong stand against generative AI and has vowed to never introduce
Digital Media
News
Snap and Meta Prepare to Showcase AR Glasses
Snap and Meta are gearing up to showcase their latest advancements in augmented reality (AR) technology with the impending release of their respective
PR
Breakthrough in digital lending: ONDC introduces fully digital, paperless loans in just 6 minutes
In the current phase, users can apply for loans via Easypay, Paisabazaar, Tata Digital, Invoicepe, Cliniq360, Zyapaar, Indipe, Tyreplex, and Paynearby. As ONDC
PR
Tech unicorn Infobip appoints Yariv Dafna as Chief Financial Officer
Dafna will focus on enhancing profitability as Infobip continues to strengthen its position as the world’s most connected cloud communications platform Global cloud
PR
Blackberrys announces its Strategic collaboration with Myntra to further its footprint across the country
This strategic collaboration will enable Blackberrys, India’s ‘Fit Expert, to expand to newer Geographies beyond its current business channels to experience its Perfect
Agency Interviews
Interviews
#AgencyDissect : Dissecting Social Noiz
Social Noiz is the best digital consultant for your startups, an outstanding digital marketing agency that thrives on a solution oriented approach
Digital Media
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Crunchyroll partners with Spotify to launch exclusive Anime Playlists
Crunchyroll has announced a partnership with music streamer Spotify to launch specially curated playlists and a dedicated shelf on Spotify’s global Anime Hub.
Creator Dissect
Creator Economy
Somakshi Joshi: Viraj Ghelani’s manager opens up about the creator world
1. How did you enter the content industry? I think my journey into the content industry began with a childhood obsession with daily
Campaign
Indian
ICICI Lombard Unveils Magical Campaign to Highlight the Revolutionary Features of Elevate Health Insurance
ICICI Lombard has launched a captivating new campaign to promote its latest health insurance product, Elevate. This integrated media campaign creatively uses the
Advertising
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Meta to allow alcohol and gambling ads in India, sparks online debate
Social media giant Meta has announced that starting August 27, 2024, it will allow ads for alcohol and real-money gambling in India, Asia
Creator Dissect
Creator News
Comedian Sumukhi Suresh to star in star-studded Netflix show “The Royals”
Comedian Sumukhi Suresh is set to star in Netflix’s new ‘royalty rom-com’ series The Royals. The series follows the romance between “an entitled
Creator Dissect
Creator Economy
Why the Creator Economy is Crucial for Today’s Digital Marketing
The creator economy has become a driving force in digital marketing, revolutionizing the way brands connect with consumers. At its core, the creator
Agency Interviews
Interviews
#AgencyDissect : Dissecting Ethinos
Ethinos excels in crafting digital marketing campaigns that are not only effective but also intelligent. 1. Who are we? Ethinos is one of
Startup
Updates
DSTLRY Secures $5M in Seed Funding to Advance Next-Generation Comics and Digital Collectibles
DSTLRY, a pioneering force in the comics and digital collectibles industry, has successfully raised $5 million in a recent seed funding round. This
Startup
Updates
Zappfresh Acquires Bonsaro, Expands Presence in Mumbai’s Online Meat Delivery Market
Zappfresh, a prominent online platform known for delivering fresh meat and seafood, has made a strategic move by acquiring Bonsaro, a Mumbai-based startup
Campaign
Indian
Reliance General Insurance Celebrates Raksha Bandhan with Heartfelt #BachaateRaho Campaign
Reliance General Insurance has launched a touching Raksha Bandhan campaign titled #BachaateRaho, celebrating the enduring bond between siblings. The campaign, centered around a
Campaign
Indian
Amrutanjan Healthcare’s New Campaign Honors the Unsung Heroes of Everyday Kindness
In a fast-paced world where stress and busyness often take center stage, Amrutanjan Healthcare is shining a light on the small yet significant
PR
Unlock Savings with Safe Driving: Zuno’s ‘Well-Done Vivaan’ Campaign Hits the Road
Mumbai, 21 August 2024: Zuno General Insurance, a new-age digital insurer, has unveiled its latest marketing campaign for the launch of its innovative
PR
Heeramandi Star Taha Shah and Actress Tanisha Mukherjee Join Nidarshana Gowani to Lead a Dynamic Independence Day Celebration at Kamala Mills!
In a spectacular display of patriotism and unity, Taha Shah, the star of the popular series “Heeramandi,” and the talented Tanisha Mukherjee graced
PR
Virtue Worldwide Launches 2024 Guide To Culture: Unveiling Gen Z’s New Cultural Codes
The 2024 Virtue Guide to Culture reveals valuable insights for brands and marketers seeking to authentically engage with the Gen Z demographic Mumbai,
Digital Media
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News
Telegram celebrates its 11th anniversary with major updates: Super Channels, Star Subscriptions and more
In honor of its 11th anniversary, instant messaging app Telegram has announced its latest update with a host of new features. With over
Digital Media
News
Google Maps Introduces “Flyover Ahead” Indicator in New Update
Google Maps has rolled out a new update that adds a unique feature to help drivers navigate more efficiently: a “Flyover Ahead” indicator.
Digital Media
News
Instagram Tests New Location-Based Map Feature, Mirroring Snap Map
Instagram is currently testing a new location-based map feature that closely resembles Snap Map, Snapchat’s popular feature that allows users to share and
Digital Media
News
YouTube to Test 3 New Features for Its Premium Users
YouTube is set to roll out three exciting new features exclusively for its Premium users, continuing its efforts to enhance the user experience
PR
Swiggy’s New Group Ordering Feature Sees 34 Users Contribute to a Single Order on Rakhi
The week-old group ordering feature on Swiggy led to a 20x increase in average order value on the occasion of Raksha Bandhan Swiggy’s,
Digital Media
News
Snapchat Rolls Out Updates to Its Ads and Creative Options
Snapchat is making waves in the advertising world with the rollout of new updates to its ads and creative tools, designed to enhance
Digital Media
News
X Continues to Display Ads Along Harmful Content
X (formerly known as Twitter) is facing renewed scrutiny as reports reveal that the platform continues to display ads alongside harmful and controversial
PR
JioCinema Partners with The International Academy of Television Arts & Sciences to Host the Semi-Finals Jury for the 52nd International Emmy® Awards
Link: https://www.instagram.com/p/C-5BCbaurIY/?igsh=MTExYWV2YnVrMnNhYg== National, 21st August 2024: JioCinema, the Indian streaming platform of Viacom18, hosted the Semi-Final Round of Judging for the 52nd International
PR
Brightsun Travel Hosts ‘Inspire a Teen to Work in Travel’ to Foster Future Industry Talent
Gurugram, 21st August 2024: Brightsun Travel Pvt Ltd successfully hosted its “Inspire a Teen to Work in Travel Day” on August 20, 2024,
Creator Dissect
Creator Economy
Sahil Arya: RJ Karishma’s manager shares insights on the creator world
1. How did you enter the content industry? My journey has been one of destiny, leading me to exactly where I was always
PR
Grapes Worldwide enters international market, opens first office in UK
Grapes Worldwide enters international market, opens first office in UK This
Agency Interviews
Interviews
#AgencyDissect : Dissecting Fixate
Fixate is a forward-thinking organic growth marketing agency that focuses on leveraging organic digital channels to fuel growth. We believe in the power
PR
Pepperfry Launches Exclusive Furnitech Luxe Collection in select studios
Mumbai, August 21st, 2024: Furnitech Luxe, the renowned luxury furniture brand known for its opulent and luxurious upholstered furniture, is excited to announce
Agency Interviews
Interviews
#AgencyDissect : Dissecting Alter
Alter is a Digital Marketing, Web Development, and Branding Agency in Mangalore. 1. Who are we? We’re Alter Marketing Solutions Pvt Ltd,
Agency Interviews
Interviews
#AgencyDissect : Dissecting Greenroom
Greenroom is a social media and influencer marketing agency. What sets them apart is their creative ability powered by data capabilities. 1. Who
PR
Van Houten Professional Unveils New Packaging for its Signature Chocolates & Compounds
Mumbai, 20/8/24: Van Houten Professional, a renowned brand from the Barry Callebaut Group, is excited to announce the launch of its new visual
Creator Dissect
Creator News
Kusha Kapila returns as the host of Tinder’s “Swipe Ride” Season 4
Content creator and actor Kusha Kapila has returned of the host of Tinder’s “Swipe Ride” Season 4, promising viewers a host of entertainment
Agency Interviews
Interviews
#AgencyDissect : Dissecting PSD Media
At PSD Media, we believe that great marketing is not just about reaching your target audience butconnecting with them on a deeper level.
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Marketing
News
Google faces backlash for pressuring tech influencers to promote Pixel 9 over competitors
Tech giant Google faces backlash after reportedly pressuring tech influencers to exclusively promote its Pixel 9 smartphones over competitor products. At their launch
Advertising
News
Coca-Cola announces a refreshing new brand identity for Limca GlucoCharge
The Coca-Cola Company has announced a revolutionary product under its iconic Limca brand – Limca GlucoCharge. With its unique combination of glucose and
Campaign
Indian
Clear Premium Water Launches Third TVC Campaign Featuring Hrithik Roshan, Emphasizing Quality and Versatility
Clear Premium Water has launched its third television commercial (TVC) in collaboration with Bollywood superstar Hrithik Roshan. Titled ‘Hum Sab Ki Clear Choice,’
Campaign
Indian
Canon India Launches #CaptureWithCare Campaign to Promote Safe Photography Amid Social Media Trends
On World Photography Day, Canon India launched its new digital campaign, #CaptureWithCare, to address the rising safety concerns linked to social media-driven photography.
Public Accounts Can Now Share Comments on Their Stories
Instagram is introducing a new feature that allows public accounts to share comments directly on their Stories. This update aims to increase engagement