#AgencyDissect : Dissecting Qoruz
Qoruz is the most effective influencer platform in terms of cost, effort, and convenience. 1. Who are we? Qoruz is a leading influencer
Agency Interviews
Interviews
Agency Interviews
Interviews
#AgencyDissect : Dissecting Purple Sketch Digital
Purple Sketch Digital is a Digital Marketing Company helping brands develop a viable digital presence via strategies that are ROI-focused & essential for
Agency Interviews
Interviews
#AgencyDissect : Dissecting 2Twelve
2Twelve are digital mavericks in the true sense of the word. With an eye on the latest industry updates, their specialty is
Digital Media
News
Instagram users ask ChatGPT to “roast” their profiles: A new viral trend?
A new trend has taken over Instagram by storm and involves asking the AI chatbot ChatGPT to generate witty insults for users’ own
Agency Interviews
Interviews
#AgencyDissect : Dissecting Aagey Se Right
Aagey Se Right is a 360-degree advertising agency, with all media and integrated marketing solutions that can move people, products and culture. 1.
PR
PowerMax: India’s leading Fitness Equipment brand with a Global Presence in Qatar, Saudi Arabia, and UK
India, 2024: PowerMax, India’s leading fitness equipment brand, has expanded globally to countries like Qatar, Saudi Arabia, the UK, and Dubai. Renowned for its unwavering commitment to
Creator Dissect
Creator News
Bhuvan Bam shares thoughts on AI after deepfake experience
“AI is dominating, but in the longer run, you need a heart.” Bhuvan Bam became the latest victim of a deepfake video that
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Marketing
News
Zomato delivers a mural for hockey legend PR Sreejesh after the Olympics
“Delivered a wall for the wall!” After winning a bronze medal with the Indian hockey team at the Paris Olympics 2024, delivery platform
Campaign
Indian
Dove launches New Glycolic+ Hydration Haircare Range with Captivating TVC for Deeply Nourished Hair
Dove, a brand synonymous with trusted beauty care, has once again raised the bar in haircare with the introduction of its latest innovation—the
Campaign
Indian
Wholix India Teams Up with Roseate House to Launch the “Ab to Label Padh Lo” Campaign, Promoting Food Label Transparency
In an era where making informed choices about what we eat has become increasingly important, Wholix India has stepped forward with a groundbreaking
Digital Media
Latest
News
McDonald’s Instagram account hacked in a $700,000 crypto scam? The internet reacts
Fast food giant McDonald’s official Instagram account was recently hacked, leading to a major cryptocurrency scam that defrauded approximately $700,000 (around Rs 5.8
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Marketing
News
Brands join the viral ‘Nobody Will Remember’ meme craze with creatives
Brands are jumping on the latest viral meme trend, known as the ‘Nobody Will Remember’ meme, with witty and clever creatives that have
Digital Media
News
Google faces renewed class action over chrome data collection
Google is once again under legal scrutiny as it faces a renewed class-action lawsuit over allegations of data collection practices in its Chrome
Digital Media
News
Instagram trials new profile cards for creators
Instagram is testing a new feature designed to help creators showcase their personal brand more effectively: profile cards. These cards offer a fresh
Campaign
Indian
Narayana Health SRCC Children’s Hospital Launches Campaign Celebrating Parental Wisdom
Narayana Health SRCC Children’s Hospital in Mumbai has launched its latest campaign, paying homage to the innate wisdom and instincts that parents bring
Campaign
Indian
Supertails Unleashes Swag 2024 Sale with a Rap Battle Twist
Supertails, a leading pet-care app, has kicked off its much-anticipated Swag 2024 Sale with a creative new campaign that’s sure to catch the
PR
Aditya Birla Group’s Indriya presents “Kaarigari Stories’ – a celebration of Indian craftsmanship
National, 23rd August 2024: Indriya, part of the Aditya Birla Group, celebrates craftsmanship and endless love for fine jewellery in its newly released
PR
Zendesk launches Relay to deliver proactive bulk messaging
Zendesk, Inc., the company providing the most complete AI solution for CX on the market, today announced the launch of Relay, a new
Agency Interviews
Interviews
#AgencyDissect : Dissecting Craft Idea
From Concept to Creation: Craft Idea helps in Designing Packages into Masterpieces of Art. 1. Who are we? We are an Advertising Agency.
PR
Bageshwar Baba Dhirendra Shashtri Celebrates Rakhi with Nidarshana Ramesh Gowani at Bageshwar Dham
In a heartwarming celebration of brotherhood and tradition, Bageshwar Baba Dhirendra Shashtri recently marked the auspicious festival of Raksha Bandhan with Nidarshana Ramesh
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Marketing
News
BW Festival of Marketing returns with a 2nd edition
‘The Marketing Sandbox: Authenticity, Basics & Collective’ BW Marketing World, in association with BW Business World, has announced the return of its widely
Creator Dissect
Creator News
Fashion influencer Insha Ghai’s husband Ankit Kalra dies at 29
Popular fashion influencer Insha Ghaii has announced the sudden demise of her husband Ankit Kalra at the age of 29, leaving the internet
PR
Boehringer Ingelheim India and Vvaan Lifesciences Pvt Ltd announce strategic distribution partnership to expand pet portfolio reach
NEW DELHI, Aug. 23, 2024 – Credgenics, the leading provider of loan collections and debt resolution technology solutions worldwide, continues to pioneer innovative
PR
Credgenics transforms Asset Recovery with an advanced Repossession solution
NEW DELHI, Aug. 23, 2024 – Credgenics, the leading provider of loan collections and debt resolution technology solutions worldwide, continues to pioneer innovative
PR
Aveek Datta joins Jio Financial Services as head of corporate communications
Aveek Datta has recently joined Jio Financial Services as the Head of Corporate Communications. “It’s a privilege to be a part of the
PR
Rahul Sharma joins APCO’s International Advisory Council (IAC) as senior advisor
Rahul Sharma has joined APCO’s International Advisory Council (IAC) as a senior advisor. APCO CEO Brad Staples announced the news that Sharma will take on his
Digital Media
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News
OpenAI strikes deal to use content from Vogue, The New Yorker, Vanity Fair
OpenAI has announced a multi-year partnership with the media company Condé Nast to allow the Microsoft-backed company to use content from several media
PR
LOVE, RAINS AND AUDIO SERIES: Pocket FM sees rapid rise in the romance genre as monsoon sets in
Audio Series ‘Yeh Kaisa Rishta Hai’, ‘Devil Se Shaadi’, ‘Kitni Mohabbat Hai’, and ‘Truly Deeply Madly’ collectively surpass 700 Million plays While the
PR
Unlock Savings with Safe Driving: Zuno’s ‘Well-Done Vivaan’ Campaign Hits the Road
Mumbai, 22 August 2024: Zuno General Insurance, a new-age digital insurer, has unveiled its latest marketing campaign for the launch of its innovative
Campaign
Indian
Kotak Securities Launches ‘Tez’ Campaign to Empower Young Investors with Kotak Neo
Kotak Securities has launched an innovative new advertising campaign for its Kotak Neo app, titled ‘Tez,’ designed to resonate with the modern, savvy
Campaign
Indian
Talented and Britannia Milk Bikis Launch AI-Powered Campaign to Strengthen Father-Child Bonds Through Storytelling
Britannia Milk Bikis has introduced a groundbreaking campaign in Tamil Nadu that emphasizes the importance of fathers in the parenting journey, specifically through
PR
Avaya Appoints Phil Zammit To Lead APAC Theatre
Avaya, a global leader in Enterprise CX, today announced that it has appointed Phil Zammit as Vice President for the Asia-Pacific theatre, including
PR
Stockify Fintech Expands Operations to Kolkata to Serve Growing Business Community in Eastern India
BENGALURU, India, Aug. 22, 2024 – Stockify Fintech, a leading customer-oriented platform specializing in Unlisted and Pre-IPO shares in India, is excited to
PR
With the screening of over 350 films, Chandigarh University International Film Festival begins with a bang
MOHALI, India, Aug. 22, 2024 – Over 350 films, including 12 international entries, will be screened at the Chandigarh University International Film Festival
Digital Media
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News
Procreate takes a stand against Generative AI, the internet reacts
“Creativity is made, not generated.” iPad design app Procreate has taken a strong stand against generative AI and has vowed to never introduce
Digital Media
News
Snap and Meta Prepare to Showcase AR Glasses
Snap and Meta are gearing up to showcase their latest advancements in augmented reality (AR) technology with the impending release of their respective
PR
Breakthrough in digital lending: ONDC introduces fully digital, paperless loans in just 6 minutes
In the current phase, users can apply for loans via Easypay, Paisabazaar, Tata Digital, Invoicepe, Cliniq360, Zyapaar, Indipe, Tyreplex, and Paynearby. As ONDC
PR
Tech unicorn Infobip appoints Yariv Dafna as Chief Financial Officer
Dafna will focus on enhancing profitability as Infobip continues to strengthen its position as the world’s most connected cloud communications platform Global cloud
PR
Blackberrys announces its Strategic collaboration with Myntra to further its footprint across the country
This strategic collaboration will enable Blackberrys, India’s ‘Fit Expert, to expand to newer Geographies beyond its current business channels to experience its Perfect
Agency Interviews
Interviews
#AgencyDissect : Dissecting Social Noiz
Social Noiz is the best digital consultant for your startups, an outstanding digital marketing agency that thrives on a solution oriented approach
Digital Media
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News
Crunchyroll partners with Spotify to launch exclusive Anime Playlists
Crunchyroll has announced a partnership with music streamer Spotify to launch specially curated playlists and a dedicated shelf on Spotify’s global Anime Hub.
Creator Dissect
Creator Economy
Somakshi Joshi: Viraj Ghelani’s manager opens up about the creator world
1. How did you enter the content industry? I think my journey into the content industry began with a childhood obsession with daily
Campaign
Indian
ICICI Lombard Unveils Magical Campaign to Highlight the Revolutionary Features of Elevate Health Insurance
ICICI Lombard has launched a captivating new campaign to promote its latest health insurance product, Elevate. This integrated media campaign creatively uses the
Advertising
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News
Meta to allow alcohol and gambling ads in India, sparks online debate
Social media giant Meta has announced that starting August 27, 2024, it will allow ads for alcohol and real-money gambling in India, Asia
Creator Dissect
Creator News
Comedian Sumukhi Suresh to star in star-studded Netflix show “The Royals”
Comedian Sumukhi Suresh is set to star in Netflix’s new ‘royalty rom-com’ series The Royals. The series follows the romance between “an entitled
Creator Dissect
Creator Economy
Why the Creator Economy is Crucial for Today’s Digital Marketing
The creator economy has become a driving force in digital marketing, revolutionizing the way brands connect with consumers. At its core, the creator
Agency Interviews
Interviews
#AgencyDissect : Dissecting Ethinos
Ethinos excels in crafting digital marketing campaigns that are not only effective but also intelligent. 1. Who are we? Ethinos is one of
Startup
Updates
DSTLRY Secures $5M in Seed Funding to Advance Next-Generation Comics and Digital Collectibles
DSTLRY, a pioneering force in the comics and digital collectibles industry, has successfully raised $5 million in a recent seed funding round. This
Startup
Updates
Zappfresh Acquires Bonsaro, Expands Presence in Mumbai’s Online Meat Delivery Market
Zappfresh, a prominent online platform known for delivering fresh meat and seafood, has made a strategic move by acquiring Bonsaro, a Mumbai-based startup
Public Accounts Can Now Share Comments on Their Stories
Instagram is introducing a new feature that allows public accounts to share comments directly on their Stories. This update aims to increase engagement