Bold Care’s #Sextember Campaign Continues with Daily Instagram Masterclasses on Men’s Sexual Health
Bold Care, a leading brand dedicated to men’s sexual health and wellness, is making waves this September with its ongoing #Sextember campaign. As
Campaign
Indian
Campaign
Indian
Zomato’s Onam Campaign: Celebrating Kerala’s Rich Culture Through Regional Storytelling
Zomato has launched a heartwarming campaign for Onam, celebrating Kerala’s vibrant culture through a story that resonates deeply with the people. With an
PR
Nihar Naturals Shanti Badam Amla’s new digital film celebrates World Literacy Day by showcasing education’s life-changing power
~ This heart-warming film is a tribute to the brand’s ongoing commitment to literacy through the Nihar Shanti Pathshala Funwala Program ~ India,
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Gargi by P N Gadgil & Sons Unveils its Bohemian Luxe Collection in Silver – A Festive Must-Have
Pune, date: Gargi by P N Gadgil & Sons (PNGS), a distinguished name in the fashion jewellery industry, proudly presents the Bohemian Luxe
PR
Zepto drives 10x growth in Ganesh Idols this Ganesh Chaturthi compared to last year
Mumbai, September 7th, 2024– Zepto, India’s fastest-growing consumer internet company, is transforming the way families celebrate Ganesh Chaturthi. Today, sales of ready-made modaks
Agency Interviews
Interviews
#AgencyDissect : Dissecting Youngun
Who are we? Youngun is a forward-thinking creative marketing agency specialising in social media. We pride ourselves on executing ideas that are interesting
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Content creators celebrate Ganesh Chaturthi 2024: festive looks, family reunions and more
Ganesh Chaturthi also known as Vinayaka Chaturthi, is one of the most auspicious and cherished festivals in India. The 10-day-long festival marks the
PR
GM Modular Unveils New Music Video in Celebration of Ganesh Festival
Mumbai, 9th September 2024 : GM Modular, a leader in innovative electrical solutions, is excited to announce the release of its latest music
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News
Ahead of Apple’s big launch, this 1996 ad with Samir Soni makes a viral comeback
As Apple prepares for the launch of its highly anticipated launch of the iPhone 16, an unexpected ad from the past has caught
Digital Media
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YouTube develops new tools to combat AI deepfakes and protect creators
YouTube has announced that it is working on new technologies to combat deepfakes and safeguard its artists and creators from unauthorized AI-generated content.
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Swiggy Instamart celebrated Ganesh Utvsav with a free Modak dispenser in Mumbai
“Ring the bell and get your modak box instantly!” As Mumbai readied itself for Ganesh Utsav, Swiggy Instamart delivered a delightful twist to
PR
Navneet Education launches #Tr.ForTeachers campaign to honor educators
Mumbai: Navneet Education Limited (NEL) upholds its tradition by launching the impactful ‘#Tr.ForTeachers’ campaign for the third year. This Teacher’s Day, NEL honours teachers
Campaign
Indian
Simply Fresh Celebrates Ganesh Chaturthi with a Thoughtful Film by MAGIC Network
BN Group’s cooking oil brand, Simply Fresh, has unveiled a heartwarming Ganesh Chaturthi film, created by MAGIC Network. The film highlights the cherished
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Indian
Morphy Richards Makes Styling Emergencies Effortless and Fun with Its Latest Campaign
Morphy Richards is gearing up to elevate its presence in the personal grooming market, following its entry into the category last year. The
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Indian
Foxtale’s First Brand Film Shines a Light on Women’s Strength and Determination
Foxtale, the modern skincare brand known for its science-backed products, has unveiled its debut brand film, marking a significant moment in the brand’s
PR
Why delete when you can go Incognito? Swiggy launches Incognito mode for private ordering on food and Swiggy Instamart
National, 6 Sep 2024– Swiggy, India’s leading on-demand convenience platform, has launched an industry-first Incognito Mode feature, allowing users to place orders privately
PR
TATA STARBUCKS UNVEILS FIRST COFFEE EXPERIENTIAL STORE IN NEW DELHI
The new store features a range of sixteen specialty coffees from across the world and a lineup of innovative beverages celebrating India’s unique
PR
Approach Entertainment Named Exclusive PR & Celebrity Partner for the 3rd Edition of Healthcare and Wellness Innovation Conclave
Mumbai: Approach Entertainment, an award-winning Films Productions, Celebrity Management & Entertainment Marketing firm, has been named the Exclusive PR & Celebrity Partner for
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Diljit Dosanjh’s manager Sonali Singh makes history as Global Manager of the Year
Diljit Dosanjh’s manager Sonali Singh makes history as the first Indian artist manager to win Global Manager of the Year. Awarded by this
PR
Ritviz Brings His Beats to Your Kitchen with Vim’s Latest Campaign, makes Dishwashing Fun with ‘Nazaare’
~Say goodbye to chore-time blues as Ritviz’s infectious beats bring fun and dance to dishwashing in the latest video highlighting everyday scenarios ~Vim
Creator Dissect
Creator News
Sakshi Sindwani makes her international debut at the Dubai Fashion Week
“We have finally gone global.” Leading inclusive creator Sakshi Sindwani has made a dazzling international debut at the Spring/Summer 2025 edition of the
Creator Dissect
Creator News
Ritvi Shah becomes the sole Indian creator to attend the US Open 2024
In a dazzling fusion of fashion and sports, Vadodara-based influencer, Ritvi Shah has been chosen as the only digital creator from India for
Digital Media
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X launches new app for TV connected streaming
After sharing glimpses of its new TV app over the past few months, X has now officially launched the beta version of its
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OML Entertainment elevates Tusharr Kumar to CEO
Only Much Louder has announced the elevation of Tusharr Kumar as new chief executive officer. Tusharr Kumar brings over 15 years worth of experience
PR
KuCoin Commemorates International Day of Charity with a Commitment to Community Welfare
As the world comes together to honor the International Day of Charity on September 5th, KuCoin is proud to reflect on its ongoing commitment
PR
Tredence Named a Leader in 2024 ISG’s Provider Lens™ Assessment for Supply Chain Analytics Services
Tredence, the global data science and AI solutions company, has been recognized as a ‘Leader’ in the Information Services Group’s (ISG) Provider LensTM Analytics
PR
Tonic Worldwide’s research division GIPSI launches The Festive Report Part-2
~ GIPSI shares 6 performance focused insight capsules for Festive 2024 in this report~ India, 5th September 2024: GIPSI, the HI+AI insights division
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Indian
Johnson’s Baby Introduces AI-Powered Gift Sets at ‘Onederland’ Event in Delhi
In a move that merges tradition with technology, Johnson’s Baby has launched its latest range of curated gift sets, marking a significant innovation
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Indian
Aakash Institute Honors Educators with Inspiring Teachers’ Day Campaign
This Teachers’ Day, Aakash Institute, a leader in preparing students for prestigious medical and engineering entrance exams, has unveiled a touching video campaign
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Indian
McDonald’s India Teams Up with Chef Sanjeev Kapoor to Launch Multi-Millet Bun for National Nutrition Week
As part of its ongoing commitment to providing healthier options, McDonald’s India (West & South), managed by Westlife Foodworld, has introduced an industry-first
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Indian
Scarecrow M&C Saatchi Introduces ‘Champion ka Syllabus’ for Sportz Village: A Campaign to Build Future Champions
Scarecrow M&C Saatchi has teamed up with Sportz Village to unveil a compelling new campaign titled ‘Champion ka Syllabus.’ This initiative challenges the
PR
EPAM Announces Agreement to Acquire NEORIS
The acquisition will expand EPAM’s delivery capabilities in Latin America and Europe and increase client value across key industries EPAM Systems, Inc. (NYSE: EPAM), a leading digital transformation services and
PR
SMFG India Credit Celebrates the Launch of Its 1000th Branch; Aims to Surpass ₹600 Billion in AUM by FY25
SMFG India Credit, one of India’s leading non-banking financial institutions, proudly announces the opening of its 1000th branch in Vashi, Navi Mumbai, marking
PR
Take Mountain Dew’s Sip of Courage, for an Opportunity to Win a Wild Card Entry to Kaun Banega Crorepati
An exciting opportunity to test your mettle to enter one of India’s favorite game shows Hosted by the legend, Amitabh Bachchan National, 5th
Creator Dissect
Creator News
Taaza Khabar Season 2 Trailer 2 is out: Bhuvan Bam and Jaaved Jaaferi’s epic showdown
The trailer of Disney + Hotstar’s popular web series Taaza Khabar Season 2 is out now! Featuring content creator turned actor Bhuvan Bam
Digital Media
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Phones are eavesdropping: Marketing firm admits to using tech to listen in on conversations
For years, people have believed that phones were listening to our conversations. Many observed advertisements for products they recently discussed in conversations appeared
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Marketing
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Nvidia suffers record $279 billion loss of market value as Wall Street drops
World’s leading artificial intelligence (AI) chipmaker Nvidia suffered a record loss of $279 billion (9.5% of market capitalization), leading to the deepest single-day
Digital Media
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X reveals holiday shopping insights to attract advertisers
‘X shoppers are the first to search, try and buy’ X (formerly Twitter) is a highly used platform with over 250 million users
PR
WebEngage Startup Program announces REV, invites applications from early-stage startups for the Cohort-Based Program
— Early-stage bootstrapped to Series A startups in the space of D2C, ECommerce, FinTech, EdTech, Social media, Gaming, Marketplace and other consumer-first startups
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Swastik appoints Jitendra Joshi as Head of Digital Monetisation and Brand Partnerships and Smita Roy as Head – Digital Operations
Mumbai, 4th September, 2024 – Swastik announces the expansion of its digital leadership team with the appointment of Jitendra Joshi as the Head
PR
Wibmo Partners with meragoHealth to Launch Co-Branded RuPay Prepaid Program Issued by PayU at GFF 2024
Wibmo, a PayU company and a leading innovator in digital payment solutions and security, is excited to announce the launch of a co-branded
PR
Social Panga completes 10 glorious years, celebrates in style!
Mumbai/Bangalore, 04th September, 2024: Social Panga, an integrated creative and digital marketing agency now part of LS Digital, proudly celebrates 10 years in
PR
Aristocrat Media to Organize 3rd Edition of Healthcare and Wellness Innovation Conclave on September 21, 2024, at MIT World Peace University, Pune
Mumbai: Aristocrat Media, a renowned entity in recognizing and celebrating excellence across various industries, is set to host the 3rd Edition of the
PR
Sam & Marshall Eyewear Celebrates 5th Anniversary with Exclusive “Perspective: India Birthday Launch” Collection
September, India 2024 : Sam & Marshall Eyewear, a leading name in affordable premium eyewear, is thrilled to celebrate its 5th anniversary with
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Indian
Ujjivan Small Finance Bank Launches ‘Banking JaiseMeriMarzi’ Campaign: Simplifying Banking for Everyone
Ujjivan Small Finance Bank, a leading player in India’s banking sector, has introduced its latest campaign, ‘Banking JaiseMeriMarzi,’ designed to highlight the simplicity
Creator Dissect
Creator Economy
Raghu Varma: Shibani Bedi & Yuvraj Dua’s manager shares insights on the world of creators
1. How did you enter the content industry? I was a science student in school and later pursued engineering, but I quickly realized
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Indian
Aashirvaad Bikaneri Besan and Rupali Ganguly Unite to Celebrate Family Moments
Aashirvaad, a brand synonymous with quality staples in Indian households, has unveiled a heartwarming new television campaign featuring the beloved actress Rupali Ganguly.
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Indian
JK Paper Honors Teachers and Visually Impaired Students with an Inspiring New Film
In a heartfelt tribute to educators and visually impaired students, JK Paper has released a moving film to celebrate Teacher’s Day. The film
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Indian
Parle Agro Introduces SMOODH Lassi: Revolutionizing the Indian Lassi Market
Parle Agro, a key player in India’s beverage industry, has expanded its dairy offerings with the launch of SMOODH Lassi, an innovative product
Creator Dissect
Creator News
Bhuvan Bam’s YouTube channel ‘BB Ki Vines’ reaches 5 billion views, the creator reacts
Actor and content creator Bhuvan Bam has achieved yet another staggering milestone. His YouTube channel, BB Ki Vines, has crossed an astounding 5