Kyndryl launches Global Security Operations Center in India
Kyndryl (NYSE: KD), the world’s largest IT infrastructure services provider, today announced it has launched a Security Operations Center (SOC) in Bengaluru, India that offers
PR
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Indian
Samco Securities Simplifies Options Trading with New ‘Options B.R.O.’ Campaign
Samco Securities, a leading investment-tech company, has launched a new TV campaign titled ‘Options B.R.O. Banayega Aapko Options Trading Mein Pro’, with the
Campaign
Indian
TechnoSport’s ‘Sport Your Spirit’ Campaign Promotes Daily Fitness During Paris Olympics 2024
Activewear brand TechnoSport is making waves with its latest campaign, ‘Sport Your Spirit’, launched in conjunction with the Paris Olympics 2024. This campaign,
Creator Dissect
Creator News
Everything you need to know about Netflix’s creator survival show “The Influencer”
‘Survive with your influence.’ Netflix has released its brand-new creator survival series, “The Influencer”, that explores the glamorous and cutthroat world of online
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Paris Olympics: Atlys CEO to offer free visas despite Neeraj Chopra’s silver medal
“It’s not the colour of the medal but our spirit that shines.” Earlier this month, Atlys CEO Mohak Nahta had promised free visas
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Indian
Why Pepperfry’s ‘PehleTryAtPepperfry’ Campaign Emphasizes Experiencing Furniture In-Store
Pepperfry, a leading name in e-commerce for furniture and home décor, has unveiled its latest brand campaign, ‘PehleTryAtPepperfry’. This innovative campaign underscores the
Campaign
Indian
How inDrive’s ‘Ride to Donate’ Initiative Supports Underprivileged Children with ₹34 Lakh Donation
inDrive, a global ride-hailing company, has partnered with CRY India to launch a heartwarming initiative, ‘Ride to Donate’, aimed at making a tangible
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Indian
Why Colgate Total Urges Consumers to Prioritize Oral Health with Advanced DZA Technology
Colgate-Palmolive (India) has launched a new campaign under its Colgate Total brand, urging consumers to take proactive steps towards better oral care. The
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Is AI taking over the world?
Mark Zuckerberg recently predicted that AI-generated content will soon dominate social media feeds, marking a major shift in how we experience platforms like
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Zomato promotes four delivery agents to Product Managers, the internet reacts
‘Zomato Copilot.’ Food delivery giant Zomato is breaking recruitment traditions with a revolutionary new move: it has promoted four delivery partners to the
PR
Tonic Worldwide bags digital mandate for Greenply
Mumbai,12thAugust,2024: Following a competitive multi-agency pitch, Tonic Worldwide, a leading digital-first creative agency, has been awarded the digital mandate for Greenply, a premier
Digital Media
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Shopify Beats Estimates for Quarterly Results on AI Boost
Shopify Inc., the e-commerce giant, has once again outperformed Wall Street expectations with its latest quarterly results, driven significantly by the integration of
PR
Rentomojo launches its brave to be campaign ahead of Independence Day produced by Verve Media.
Rentomojo, India’s leading rental platform, has launched its latest initiative, the “Brave to Be Free” campaign, which aims to inspire individuals to break
PR
Spykar the leading denim brand Celebrates the Unbreakable Bond of Raksha Bandhan with #ThreadsOfLove Campaign
India, 2024: Spykar, India’s most loved denim brand, launched a dedicated campaign for Raksha Bandhan #ThreadsofLove. Embracing the young and restless spirit, this campaign is a heartfelt tribute to
PR
Hoopr’s “High Haye” Takes Listeners to a Romantic Paradise
Mumbai– August 12th, 2024 – Hoopr, India’s leading AI-powered music licensing platform, has unveiled its latest musical gem, “High Haye” by the talented
Industry Updates
News
Cartoon Network website shuts down after 26 years, users redirected to Max
‘Sad day for history.’ The Cartoon Network website, which had been online since 1998, has been removed from the internet. Previously a portal
PR
Ozonetel Appoints Shalil Gupta as Managing Director
Ozonetel, an industry-leading unified customer experience intelligence (CXi) platform, today announced the appointment of Shalil Gupta as Managing Director (Global Growth). In this
PR
Shyam Ananthnarayan joins Innominds as Chief Marketing Officer
Innominds, a differentiated Digital and Product Engineering services company today announced the appointment of Shyam Ananthnarayan as Head of Marketing. In his new
PR
HCLSoftware Announces Intent to Acquire Metadata Management Software Provider Zeenea
Acquisition will enable HCLSoftware to accelerate the GenAI and Data Engineering roadmap of its customers by adding powerful data catalog, lineage and governance
PR
11th Ladakh Marathon Set to Challenge Runners with High Altitude Extremes in September; PUMA India Joins Hands as Official Sportswear Partner
~PUMA India Partners to Elevate the Marathon Experience~ Leh, August 9, 2024 – The 11th edition of the Ladakh Marathon, renowned as one of the
Creator Dissect
Creator News
Content Creation at Paris Olympics 2024: Indian influencers make waves, athletes embrace online fame
The Paris Olympics 2024, beginning from 26th July and ending on 11th August, has become the new hotspot for content creation and storytelling
Digital Media
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Paris Olympics 2024: Neeraj Chopra wins silver, fans celebrate; will this affect his brand value?
India’s “golden boy” Neeraj Chopra scored silver at the javelin throw in the Paris Olympics 2024, marking a bittersweet moment for the country.
Digital Media
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Disney to crackdown on password sharing ‘in earnest’ from September
Disney plans to crack down on password sharing from September, restricting users from sharing their accounts with those outside their household. Disney CEO
Digital Media
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AI robot dentist performs world’s first ‘fully-automated’ procedure on a live human
An AI-powered robot has made history by donning the cap of a dentist and operating a live human’s teeth for the first time.
Campaign
Indian
KFC Thailand’s Innovative Campaign: Celebrate Mother’s Day with Exclusive “KFC Bucket Ware”
Mother’s Day is a time to honor and cherish the love and care that mothers provide every day. KFC Thailand has come up
Startup
Updates
Payoneer Acquires Skuad for $61M to Enhance Global Payroll Solutions for SMBs
New York-based fintech giant Payoneer has announced its acquisition of Skuad, a Singapore-based global HR and payroll startup, for $61 million in cash.
Startup
Updates
Cellivate Technologies Raises $1 Million to Revolutionize Cell Culture and Biomanufacturing
Cellivate Technologies, a cutting-edge biotech startup, has successfully raised $1 million in a seed funding round. The investment was led by Antler, with
Startup
Updates
Agritech Startup Agrizy Secures $9.8M Funding Led by Accion and Omnivore
Bengaluru-based agritech startup Agrizy has successfully raised $9.8 million (approximately Rs 82 crore) in a recent funding round, co-led by Accion and Omnivore.
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Indian
Cadbury Celebrations Unveils #CreatingMemoriesNeverClicked Campaign for Raksha Bandhan
This Raksha Bandhan, Cadbury Celebrations is making the sibling bond even more special with its latest campaign, #CreatingMemoriesNeverClicked. Designed to turn unphotographed moments
PR
Imran Khan Sheds Light on His Struggles with Anxiety, Depression, Divorce and New Beginnings on ‘Be A Man, Yaar!’
‘I would wake up in the middle of the night, 4:00 am, just lie there, heart racing, throat constricting, unable to breath’ Imran
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India’s comprehensive sports ecosystem conclave IAMGAME to take place in New Delhi
New Delhi, August 8, 2024 – India has witnessed an inspiring shift in its sports landscape, evolving from a cricket-dominated nation to a
PR
Oktobuzz wins the digital marketing mandate for Vithoba Health Care
Mumbai, August 8, 2024: Vithoba Health Care, a pioneer in Ayurvedic dental care solutions, has given its digital marketing and social media business to
PR
SKINCARE LEADER POND’S USHERS IN A NEW ERA AS POND’S SKIN INSTITUTE, WHERE ASPIRATIONAL BEAUTY MEETS HIGH-TECH SCIENCE
L to R: Celebrated Beauty and Lifestyle Personality Scherezade Shroff, Jopa Malantic, Global Brand Vice President of POND’S, Celebrity Brand Ambassador Kiara Advani,
PR
OML and Artists Lead the Charge for Change: From Hunger Relief to Wildlife Conservation
India, Nationwide Release, 8th August 2024: Only Much Louder, a market-leading, full-service creative and entertainment business network, has partnered with their artists to amplify
Agency Interviews
Interviews
#AgencyDissect : Dissecting A1 Future Technologies
A1 Future Technologies is an Award Winning Creative Agency that specializes in providing on-demand design services. 1. Who are we? We are A1
Agency Interviews
Interviews
#AgencyDissect : Dissecting Sociella Co
Sociella Co takes planning, goal setting, testing, an exact idea of how you want to present your brand and a sprinkle of creativity
PR
Amagi Partners With Anoki to Bring Contextual CTV Advertising to FAST
Amagi, a global leader in cloud-based SaaS technology for Connected TV (CTV), today announced a strategic partnership with Anoki Inc., a trailblazer in
PR
Nazara announces acquisition of UK based Fusebox Games for INR 228 crores (US$ 27.2 million)
Popular IP based games of Fusebox to boost Nazara’s core gaming segment Nazara Technologies Limited (BSE: 543280) (NSE: NAZARA), India’s only publicly listed
Digital Media
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Paris Olympics 2024: Vinesh Phogat disqualified and retired, fans react; will this affect her brand value?
On August 6th, Indian wrester Vinesh Phogat became a legend across the country as she penned down the defending Olympic champion Yui Susaki
PR
The Advertising Club launches “The TAC Academy” with the IPA Qualifications
8 August, 2024; Mumbai, India: “Education is our passport to the future, for tomorrow belongs only to the people who prepare for it
PR
Vikas Sharma Joins Locomotive Global Media as Head of Film Projects
08 August 2024; Mumbai, India: Locomotive Global Media, an international production company based in Mumbai, bolsters its leadership team with the appointment of
Digital Media
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Dell fires 12,500 employees of global workforce to focus on AI
10% of its global workforce. Dell Technologies has announced a second round of layoffs in the past 15 months. The computer giant has
Agency Interviews
Interviews
#AgencyDissect : Dissecting Co. Content Wizard
Co. Content Wizard is a design-led Social Media studio offering digital services. 1. Who are we? Co.Content Wizard is a social media agency
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India to have its first Olympics sponsor: Is it a sign of growing Games influence?
The International Olympic Committee (IOC) is ready to welcome an Indian sponsor soon as a sign of the country’s rising influence over the
PR
“Ebraheem, Netflix’s Dubai Bling Fame, Shines at Billionaire Gowani’s Daughter’s Trishla Gowani Birthday Bash in Mumbai”
Ebraheem, the charismatic star of Netflix’s hit show “Dubai Bling,” made a stunning appearance in Mumbai at the extravagant birthday bash of Trishla
Creator Dissect
Creator News
Tanmay Bhat to host “House of Gemini” by Google starring content creators
YouTuber and comedian Tanmay Bhat is the new host of Google’s ‘House of Gemini’, an AI-led mystery room with content creators. The anticipation
Agency Interviews
Interviews
#AgencyDissect : Dissecting Brand Visage Communications
At Brand Visage Communications, we take pride in our ability to drive business growth through smart digital strategies. 1. Who are we? We
Digital Media
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Aakash Educational Services Welcomes Rishabh Pant as New Brand Ambassador
Aakash Educational Services Limited (AESL), a leading test preparation service in India, proudly announces the appointment of star Indian cricketer Rishabh Pant as
PR
Five ways to spruce up your romantic date on a raining evening!
When it rains, don’t you romanticise about mushy dates and love? Ironically, the cloudy weather just adds that magic in the air!It makes
Campaign
Indian
Kushal’s Fashion Jewellery Launches Varamahalakshmi Campaign with Inspiring Digital Film
Kushal’s, a leading fashion and silver jewellery brand, has launched an inspiring campaign for Varamahalakshmi Vratam titled “Celebrate The Goddess In You.” This