Exyte Selects LTIMindtree as its Global IT Service Provider
LTIMindtree [NSE: LTIM, BSE: 540005], a global technology consulting and digital solutions company, has announced that it has been selected as a global digital service
PR
PR
Mumbai-based food-tech brand Thrive joins the ONDC Network
Thrive, one of India’s fastest-growing food-tech brands, has joined the Open Network for Digital Commerce (ONDC) to tap newer customer segments. As the
PR
Campus’ ‘You GO Girl’ brand campaign redefines narratives and empowers women to embrace their style and fashion journey
Mumbai: In an era where fashion-conscious individuals face scrutiny and trolling for their style choices on social media platforms, Campus Activewear unveils its
PR
Essilor Launches New Brand Campaign Featuring Virat Kohli
Essilor, the leading brand in prescription lenses worldwide (1), has launched their new campaign featuring the India brand face, Virat Kohli. The campaign
Campaign
Indian
WhatsApp Launches Campaign to Promote Secure and Private Chats
Today, WhatsApp launched a compelling privacy campaign emphasizing the importance of secure communication. The initiative aims to showcase how WhatsApp’s robust security features
Digital Media
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Stock Market Crash: Indian rupee falls, investors affected, internet reacts with memes
The first Monday of August brought with it a catastrophic stock market crash, the waves of which were felt across the globe. The
Campaign
Indian
Oreo’s Latest Campaign Encourages Parents to Stay Playful with Gibberish
Oreo, a beloved cookie brand both globally and in India, has launched a fresh and innovative campaign promoting its brand philosophy, ‘Stay Playful.’
PR
Karisma Kapoor and Armaan Jain join FNPʼs ‘Rakhi Banayein Khaasʼ Campaign; share adorable clip on Instagram
The reel captures the playful banter between Karisma and Armaan, highlighting their close bond and the thoughtfulness of sending gifts through FNP, especially
Digital Media
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Arjun and Khushi Kapoor get ‘tyohar ready’ in Myntra’s Raksha Bandhan ads.
‘Tyohar Ready with Myntra’ Myntra has launched its new campaign for Raksha Bandhan, featuring dynamic sibling duo Arjun Kapoor and Khushi Kapoor. The
Advertising
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India to revise liquor ad rules: celebrities face bans, companies face fines
India, which bans direct advertising of liquor, is set to unleash sweeping new rules that will now prohibit surrogate ads and sponsoring of
Agency Interviews
Interviews
#AgencyDissect : Dissecting Social Spark
As a 360-degree digital marketing agency, Social Spark specializes in providing end-to-end solutions to help businesses establish a strong online presence. 1. Who
Creator Dissect
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Ranveer Singh mimics Orry’s signature pose; the influencer and fans react
‘How to be Orry, step 1.” Popular influencer Orry, aka Orhan Awatramani, recently shared a video on social media featuring Bollywood actor Ranveer
Campaign
Indian
Celebrate Friendship Day with GS Caltex, Kixx: #KixxAllWaysWithYou Campaign
GS Caltex | Kixx, renowned for its premium lubricants and petrochemicals, has launched the third edition of their Friendship Day campaign, ‘#KixxAllWaysWithYou’. This
Campaign
Indian
Tata Tea Premium Celebrates Regional Pride with New Hyper-Local Commercials
Tata Tea Premium, the flagship brand from Tata Consumer Products, is intensifying its hyper-local marketing strategy with the launch of three new commercials
Startup
Updates
Bebe Burp Raises Rs 8 Crore in Pre Series A Funding to Boost Growth and Innovation
Baby food startup Bebe Burp has successfully raised Rs 8 crore in a Pre Series A funding round led by the venture capital
PR
Himalaya BabyCare releases its latest film for ongoing Breastfeeding week
Mumbai/Bangalore, 05th August, 2024: Himalaya BabyCare, a part of Himalaya Wellness Company, India’s leading wellness brand has released yet another heartwarming film on
PR
Gargi Unveils Stunning Rakhi Collection for a Joyful Celebration
Place, 05/08/2024: Gargi by P N Gadgil & Sons (PNGS), a distinguished name in the fashion jewellery realm, is thrilled to announce the
PR
Skanray partners with Tata Elxsi to advance surgical imaging and healthcare innovation
Skanray, a leading global MedTech R&D and Manufacturing company specialising in diagnostic imaging, critical care and surgery/OT solutions, has chosen Tata Elxsi as
PR
Infor the only Vendor Named as a Leader in All Four IDC MarketScapes for ERP
Infor, the industry cloud company, today announced that it is the only vendor named as a Leader in all four of the following IDC
Digital Media
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Google Ads hits major reporting Glitch, exposes competitor data
Google Ads recently experienced a major reporting glitch which affected multiple reporting tools, prevented advertisers from accessing critical performance data, and exposed sensitive
PR
Parachute Advansed Jasmine backs Indian athlete Jyothi Yarraji to shine bright at the biggest sporting carnival
Link to the video assets: (YouTube , Instagram) Mumbai, 5th August 2024: Athlete Jyothi Yarraji’s journey highlights the incredible potential of the human spirit. Rising
PR
Laneige expands its reach in India with the launch at Sephora
New Delhi: Laneige, a leading Korean skincare brand, celebrated its launch at Sephora India. The exclusive event was hosted at Nexus Select CityWalk
Creator Dissect
Creator News
Bigg Boss OTT 3 finale highlights: Sana Makbul wins the trophy, takes home 25 lakh prize money
Sana Makbul was declared as the winner of Bigg Boss OTT 3, taking home the grand trophy and a 25-lakh prize fund. The
Advertising
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Apple’s new “Underdogs” ad provokes backlash in Thailand, brand issues an apology
Apple is embroiled in an ad controversy for the second time in 2024. The tech giant has recently received backlash for an advertisement
Digital Media
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Meta’s Threads reaches 200 million users; is it growing fast enough?
Meta’s Threads have rapidly gained momentum since its launch and has reached a milestone of 200 million monthly active users. The announcement of
Agency Interviews
Interviews
#AgencyDissect : Dissecting Aspire Digital Media
Experience the next generation marketing with the finest digital marketing agency in Kolkata, introducing Aspire Digital Media. 1. Who are we? We’re Aspire
PR
Philips Avent Celebrates Breastfeeding Week 2024 with an Inspiring Film on the Journey of Motherhood
New Delhi, August 2, 2024: Philips (NYSE: PHG, AEX: PHIA), a global leader in health technology and innovation, is proud to unveil a
PR
This Friendship Day, ‘Starbucks + You’ celebrates the bond of connections
India, 2nd August 2024: Starbucks is celebrating Friendship Day this year with their partners (baristas) in a thoughtful and unique manner true only
PR
Karishma Gangwal aka RJ Karishma Heads to Paris Olympics as YouTube’s Exclusive Content Creator Supporting Indian Athletes
Karishma Gangwal aka RJ Karishma Heads to Paris Olympics as YouTube’s Exclusive Content Creator Supporting Indian Athletes Mumbai, August 2024: Karishma Gangwal, popularly
Agency Interviews
Interviews
#AgencyDissect : Dissecting Feather n’ Knife
The Feather n’ Knife has expertise in amping up your social media game. 1. Who are we? We are The Feather n’ Knife—bringing
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#AgencyDissect : Dissecting Full Stop Entertainment and Media
Fullstop Entertainment and Media is your one stop solution for everything digital! 1. Who are we? Welcome to Fullstop Entertainment, where creativity and
Agency Interviews
Interviews
#AgencyDissect : Dissecting Filter You
Filter You is an AR VR Company. A Future Product. 1. Who are we? Filter You is an award-winning, Gen Z-driven agency specializing
Campaign
Indian
Voltas Beko Launches ‘No More Ziddi Monsoons’ Campaign to Combat Monsoon Laundry Woes
Voltas Home Appliances, the joint venture between Voltas and Arçelik, has unveiled its latest campaign, ‘No More Ziddi Monsoons,’ highlighting the advanced features
Campaign
Indian
Harpic Launches ‘Bathroom Jagmagaye Toh Din Ban Jaaye’ Campaign for Cleaner Mornings
Harpic, a leading bathroom cleaning brand in India, has launched its latest campaign, ‘Bathroom Jagmagaye Toh Din Ban Jaaye,’ emphasizing the connection between
Startup
Updates
Discover Zomato’s New ‘District’ App for Dining, Movies, Sports, and More
Foodtech giant Zomato is set to revolutionize the going-out experience with the launch of its new app, ‘District.’ Designed to cater to a
PR
Acuity Knowledge Partners Names Former IBM Managing Partner Jon O’Donnell as Chief Operating Officer
Acuity Knowledge Partners (Acuity), a leading provider of bespoke research, analytics, staffing and technology solutions to the financial services sector, welcomes Jon O’Donnell
PR
Amagi’s 12th FAST Report Reveals Growing Impact of FAST on TV Networks, SVOD and Pay TV Businesses
Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), today announced the release of its 12th Amagi Global
Creator Dissect
Creator News
Prajakta Koli returns to the theatre with ‘EXTERNAL AFFAIRS’
“From the twisted minds that brought you Internal Affairs.’ Content creator and actress Prajakta Koli, aka MostlySane, returns to the theatre with her
PR
India International Brand Summit 2024 Brings Together Leading Brands, Agencies and Marketing Experts
New Delhi, 31st July 2024: The 4th edition of the India International Brand Summit, hosted at ITC Maurya in New Delhi, brought together
Agency Interviews
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#AgencyDissect : Dissecting Neon Pigeon
Neon Pigeon is a Video Production, Commercial Content and Community Development services. 1. Who are we? We are Neon Pigeon Creatives, a dynamic
PR
Britannia Good Day Butter Launches Innovative Monsoon-Themed Billboard to elevate your tea time experience
National, August 02, 2024: Britannia Good Day Butter is bringing some monsoon magic with its latest campaign, putting a fun twist on tea
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Marketing
News
Paris Olympics: Atlys CEO promises “free visa for everyone” if Neeraj Chopra wins gold
Defending champion Neeraj Chopra is preparing for the javelin throw event at the Paris Olympics 2024 on August 6th, representing the hope of
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Interviews
#AgencyDissect : Dissecting The Other Circle
The Other Circle, is a leading PR and marketing company headquartered in Bandra, Mumbai. 1. Who are we? The Other Circle (TOC) has
PR
Noise Launches “Made of Noise” Campaign, Encouraging Individuals to Embrace the Voices That Fueled Their Success
Featuring ambassadors Taapsee Pannu and Virat Kohli, the campaign stands true to the brand’s ethos of embracing the external voices while listening to
Digital Media
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Google announces new AI tools for Performance Max campaigns
Here’s what you need to know: Google Ads has announced new AI tools and features for their Performance Max campaigns. These updates, now
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Interviews
#AgencyDissect : Dissecting DesignAR
DesignAR have been the go-to team for leading companies and unicorns seeking exponential growth by helping them with revenue-based design strategies. 1. Who
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Fact Check: Has Samsung pulled their $1 billion dollar ad campaign from the Paris Olympics?
Following the backlash the Paris Olympics received after its Opening Ceremony, rumors swirled across the internet that tech giant Samsung had pulled out
Agency Interviews
Interviews
#AgencyDissect : Dissecting Yellow
Yellow is a design agency with focus on Branding, Digital Marketing & Development. 1. Who are we? Of all the colours on his
PR
Hoopr Launches Chirrag Modi’s New Song “Yaari Teri” on Friendship Day
Mumbai, 02nd August 2024: Hoopr, the leading platform for discovering and licensing high-quality, copyright-free music, is excited to launch “Yaari Teri,” a heartfelt
Agency Interviews
Interviews
#AgencyDissect : Dissecting Social Pill
Social Pill is a top digital marketing agency. Expert SEO, PPC, and social media strategies for your success. 1. Who are we? At