YouTube Tests Merging Shorts and Long-Form Video into a Single Feed
YouTube is testing a new feature that could significantly change how users experience content on the platform. The video-sharing giant is exploring the
Digital Media
News
Agency Interviews
Interviews
#AgencyDissect : Dissecting Mancunianz
Mancunianz is an independent creative agency based on our team’s passion, inquisitiveness & industry experience across the design, development & marketing domains. 1.
Agency Interviews
Interviews
#AgencyDissect : Dissecting WebShakers
WebShakers is a full-service marketing agency specializing in tech-powered digital marketing, AugmentedReality and Paid Media Marketing. 1. Who are we? At WebShakers, we’re
PR
Beco raises $10 million in pre-Series B round led by Tanglin Venture Partners and participation from Titan Capital Winners Fund, Rukam Capital and others
-The fund amount will be put towards capacity building and innovation, strengthening offline sales infrastructure and enhancing brand awareness. -The brand has grown
PR
Social Panga Bags Digital Marketing Mandate for DealShare
Mumbai/Bangalore, 13th August, 2024: Social Panga, the integrated creative and digital marketing agency, has been appointed as the social media marketing agency for
Agency Interviews
Interviews
#AgencyDissect : Dissecting Grapes Worldwide
Grapes Worldwide is an India’s leading Integrated communications agency, where we aim to create work that truly works, driving Brand & Business.
PR
Yellow.ai launches Analyze to elevate CX automation with deeper conversational insights and self-learning capabilities
Bengaluru, August 13, 2024 — Yellow.ai, a global leader in AI-first customer service automation, today announced the launch of Analyze, a groundbreaking solution
PR
Commvault Takes Top Position in 2024 GigaOm Sonar Report for Cloud-Native Data Protection
GigaOm names Commvault a hybrid cloud “Leader” and “Forward Mover,” praising the Commvault Cloud platform, including Appranix rebuild and Cleanroom Recovery capabilities Commvault,
Advertising
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Apsara announces new brand identity and packaging design
Apsara, the flagship brand of Hindustan Pencils, has announced a new brand identity and packaging design. This transformation aims to redefine Apsara’s presence
Digital Media
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News
Centre to withdraw and revise draft of Broadcasting Bill 2024
The draft of the Broadcasting Regulation Bill 2024 is reportedly being withdrawn and reviewed by the Centre, as per a report by the
PR
Vector Brand Solutions appoints Gaurav Soi as President-Business.
Mumbai, August 13, 2024 : Vector Brand Solutions, a full-funnel, true-hybrid, creative agency, a part of Quotient Ventures, today announced the appointment of Gaurav Soi
PR
The Secret to Making Music Licensing Work for Your Social Media Brand
Written by Gaurav Dagaonkar, Co-founder & CEO of Hoopr.ai Social media has become the king of brand building and engagement in today’s digital
Creator Dissect
Creator News
Uorfi Javed to make her OTT debut with ‘Follow Kar Lo Yaar’ on Prime
‘Her reality is wilder than her social media.’ Social media sensation Uorfi Javed is all set to make her OTT debut with a
Digital Media
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News
‘Alarming’: Reliance Industries cuts 42,000 jobs in major workforce reduction
Reliance Industries Ltd (RIL), India’s largest conglomerate, has made headlines for a major workforce reduction, raising alarm across the industry. According to a
PR
Embark on your undergraduate journey with Casio’s Advanced Calculators: Empowering Engineering and Commerce Students for Success
As the new academic year commences, Casio proudly reaffirms its commitment to supporting education by offering an advanced range of calculators, meticulously designed
PR
Britannia Treat Croissant Partners with Snapchat for Croissant Pronunciation Challenge – Can You Claim the Croissant Crown?
National, 12 August 2024: Have you ever had trouble pronouncing ‘Croissant’? You’re not alone! To help you make Croissant roll off the tongue
PR
Vanshik a luxury fashion brand launches “Vedic Odyssey” a collection inspired by Vedas of Indian Culture
India, 2024- Vanshik, a luxury ethnic wear brand, unveils its latest collection, “Vedic Odyssey.” an ethereal journey through India’s rich heritage that transports an individual into
PR
INDIA’S ROLE MODEL MANU BHAKER ENJOYS KFC ROLLS AFTER A HISTORIC WIN
Manu Bhaker spotted indulging in a KFC Indian Spicy Veg Roll before heading back. National, 10th August 2024: The nation’s pride, Manu Bhaker
Agency Interviews
Interviews
#AgencyDissect : Dissecting SoCheers
Launched in 2013, SoCheers – short for Social Cheers, is a lean, but not-so-mean Digital Marketing Agency. 1. Who are we? We’re SoCheers,
PR
Kyndryl launches Global Security Operations Center in India
Kyndryl (NYSE: KD), the world’s largest IT infrastructure services provider, today announced it has launched a Security Operations Center (SOC) in Bengaluru, India that offers
Campaign
Indian
Samco Securities Simplifies Options Trading with New ‘Options B.R.O.’ Campaign
Samco Securities, a leading investment-tech company, has launched a new TV campaign titled ‘Options B.R.O. Banayega Aapko Options Trading Mein Pro’, with the
Campaign
Indian
TechnoSport’s ‘Sport Your Spirit’ Campaign Promotes Daily Fitness During Paris Olympics 2024
Activewear brand TechnoSport is making waves with its latest campaign, ‘Sport Your Spirit’, launched in conjunction with the Paris Olympics 2024. This campaign,
Creator Dissect
Creator News
Everything you need to know about Netflix’s creator survival show “The Influencer”
‘Survive with your influence.’ Netflix has released its brand-new creator survival series, “The Influencer”, that explores the glamorous and cutthroat world of online
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Marketing
News
Paris Olympics: Atlys CEO to offer free visas despite Neeraj Chopra’s silver medal
“It’s not the colour of the medal but our spirit that shines.” Earlier this month, Atlys CEO Mohak Nahta had promised free visas
Campaign
Indian
Why Pepperfry’s ‘PehleTryAtPepperfry’ Campaign Emphasizes Experiencing Furniture In-Store
Pepperfry, a leading name in e-commerce for furniture and home décor, has unveiled its latest brand campaign, ‘PehleTryAtPepperfry’. This innovative campaign underscores the
Campaign
Indian
How inDrive’s ‘Ride to Donate’ Initiative Supports Underprivileged Children with ₹34 Lakh Donation
inDrive, a global ride-hailing company, has partnered with CRY India to launch a heartwarming initiative, ‘Ride to Donate’, aimed at making a tangible
Campaign
Indian
Why Colgate Total Urges Consumers to Prioritize Oral Health with Advanced DZA Technology
Colgate-Palmolive (India) has launched a new campaign under its Colgate Total brand, urging consumers to take proactive steps towards better oral care. The
Digital Media
News
Is AI taking over the world?
Mark Zuckerberg recently predicted that AI-generated content will soon dominate social media feeds, marking a major shift in how we experience platforms like
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Marketing
News
Zomato promotes four delivery agents to Product Managers, the internet reacts
‘Zomato Copilot.’ Food delivery giant Zomato is breaking recruitment traditions with a revolutionary new move: it has promoted four delivery partners to the
PR
Tonic Worldwide bags digital mandate for Greenply
Mumbai,12thAugust,2024: Following a competitive multi-agency pitch, Tonic Worldwide, a leading digital-first creative agency, has been awarded the digital mandate for Greenply, a premier
Digital Media
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Shopify Beats Estimates for Quarterly Results on AI Boost
Shopify Inc., the e-commerce giant, has once again outperformed Wall Street expectations with its latest quarterly results, driven significantly by the integration of
PR
Rentomojo launches its brave to be campaign ahead of Independence Day produced by Verve Media.
Rentomojo, India’s leading rental platform, has launched its latest initiative, the “Brave to Be Free” campaign, which aims to inspire individuals to break
PR
Spykar the leading denim brand Celebrates the Unbreakable Bond of Raksha Bandhan with #ThreadsOfLove Campaign
India, 2024: Spykar, India’s most loved denim brand, launched a dedicated campaign for Raksha Bandhan #ThreadsofLove. Embracing the young and restless spirit, this campaign is a heartfelt tribute to
PR
Hoopr’s “High Haye” Takes Listeners to a Romantic Paradise
Mumbai– August 12th, 2024 – Hoopr, India’s leading AI-powered music licensing platform, has unveiled its latest musical gem, “High Haye” by the talented
Industry Updates
News
Cartoon Network website shuts down after 26 years, users redirected to Max
‘Sad day for history.’ The Cartoon Network website, which had been online since 1998, has been removed from the internet. Previously a portal
PR
Ozonetel Appoints Shalil Gupta as Managing Director
Ozonetel, an industry-leading unified customer experience intelligence (CXi) platform, today announced the appointment of Shalil Gupta as Managing Director (Global Growth). In this
PR
Shyam Ananthnarayan joins Innominds as Chief Marketing Officer
Innominds, a differentiated Digital and Product Engineering services company today announced the appointment of Shyam Ananthnarayan as Head of Marketing. In his new
PR
HCLSoftware Announces Intent to Acquire Metadata Management Software Provider Zeenea
Acquisition will enable HCLSoftware to accelerate the GenAI and Data Engineering roadmap of its customers by adding powerful data catalog, lineage and governance
PR
11th Ladakh Marathon Set to Challenge Runners with High Altitude Extremes in September; PUMA India Joins Hands as Official Sportswear Partner
~PUMA India Partners to Elevate the Marathon Experience~ Leh, August 9, 2024 – The 11th edition of the Ladakh Marathon, renowned as one of the
Creator Dissect
Creator News
Content Creation at Paris Olympics 2024: Indian influencers make waves, athletes embrace online fame
The Paris Olympics 2024, beginning from 26th July and ending on 11th August, has become the new hotspot for content creation and storytelling
Digital Media
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Paris Olympics 2024: Neeraj Chopra wins silver, fans celebrate; will this affect his brand value?
India’s “golden boy” Neeraj Chopra scored silver at the javelin throw in the Paris Olympics 2024, marking a bittersweet moment for the country.
Digital Media
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News
Disney to crackdown on password sharing ‘in earnest’ from September
Disney plans to crack down on password sharing from September, restricting users from sharing their accounts with those outside their household. Disney CEO
Digital Media
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News
AI robot dentist performs world’s first ‘fully-automated’ procedure on a live human
An AI-powered robot has made history by donning the cap of a dentist and operating a live human’s teeth for the first time.
Campaign
Indian
KFC Thailand’s Innovative Campaign: Celebrate Mother’s Day with Exclusive “KFC Bucket Ware”
Mother’s Day is a time to honor and cherish the love and care that mothers provide every day. KFC Thailand has come up
Startup
Updates
Payoneer Acquires Skuad for $61M to Enhance Global Payroll Solutions for SMBs
New York-based fintech giant Payoneer has announced its acquisition of Skuad, a Singapore-based global HR and payroll startup, for $61 million in cash.
Startup
Updates
Cellivate Technologies Raises $1 Million to Revolutionize Cell Culture and Biomanufacturing
Cellivate Technologies, a cutting-edge biotech startup, has successfully raised $1 million in a seed funding round. The investment was led by Antler, with
Startup
Updates
Agritech Startup Agrizy Secures $9.8M Funding Led by Accion and Omnivore
Bengaluru-based agritech startup Agrizy has successfully raised $9.8 million (approximately Rs 82 crore) in a recent funding round, co-led by Accion and Omnivore.
Campaign
Indian
Cadbury Celebrations Unveils #CreatingMemoriesNeverClicked Campaign for Raksha Bandhan
This Raksha Bandhan, Cadbury Celebrations is making the sibling bond even more special with its latest campaign, #CreatingMemoriesNeverClicked. Designed to turn unphotographed moments
PR
Imran Khan Sheds Light on His Struggles with Anxiety, Depression, Divorce and New Beginnings on ‘Be A Man, Yaar!’
‘I would wake up in the middle of the night, 4:00 am, just lie there, heart racing, throat constricting, unable to breath’ Imran
PR
India’s comprehensive sports ecosystem conclave IAMGAME to take place in New Delhi
New Delhi, August 8, 2024 – India has witnessed an inspiring shift in its sports landscape, evolving from a cricket-dominated nation to a