Why the Creator Economy is Crucial for Today’s Digital Marketing
The creator economy has become a driving force in digital marketing, revolutionizing the way brands connect with consumers. At its core, the creator
Creator Dissect
Creator Economy
Agency Interviews
Interviews
#AgencyDissect : Dissecting Ethinos
Ethinos excels in crafting digital marketing campaigns that are not only effective but also intelligent. 1. Who are we? Ethinos is one of
Startup
Updates
DSTLRY Secures $5M in Seed Funding to Advance Next-Generation Comics and Digital Collectibles
DSTLRY, a pioneering force in the comics and digital collectibles industry, has successfully raised $5 million in a recent seed funding round. This
Startup
Updates
Zappfresh Acquires Bonsaro, Expands Presence in Mumbai’s Online Meat Delivery Market
Zappfresh, a prominent online platform known for delivering fresh meat and seafood, has made a strategic move by acquiring Bonsaro, a Mumbai-based startup
Campaign
Indian
Reliance General Insurance Celebrates Raksha Bandhan with Heartfelt #BachaateRaho Campaign
Reliance General Insurance has launched a touching Raksha Bandhan campaign titled #BachaateRaho, celebrating the enduring bond between siblings. The campaign, centered around a
Campaign
Indian
Amrutanjan Healthcare’s New Campaign Honors the Unsung Heroes of Everyday Kindness
In a fast-paced world where stress and busyness often take center stage, Amrutanjan Healthcare is shining a light on the small yet significant
PR
Unlock Savings with Safe Driving: Zuno’s ‘Well-Done Vivaan’ Campaign Hits the Road
Mumbai, 21 August 2024: Zuno General Insurance, a new-age digital insurer, has unveiled its latest marketing campaign for the launch of its innovative
PR
Heeramandi Star Taha Shah and Actress Tanisha Mukherjee Join Nidarshana Gowani to Lead a Dynamic Independence Day Celebration at Kamala Mills!
In a spectacular display of patriotism and unity, Taha Shah, the star of the popular series “Heeramandi,” and the talented Tanisha Mukherjee graced
PR
Virtue Worldwide Launches 2024 Guide To Culture: Unveiling Gen Z’s New Cultural Codes
The 2024 Virtue Guide to Culture reveals valuable insights for brands and marketers seeking to authentically engage with the Gen Z demographic Mumbai,
Digital Media
Latest
News
Telegram celebrates its 11th anniversary with major updates: Super Channels, Star Subscriptions and more
In honor of its 11th anniversary, instant messaging app Telegram has announced its latest update with a host of new features. With over
Digital Media
News
Google Maps Introduces “Flyover Ahead” Indicator in New Update
Google Maps has rolled out a new update that adds a unique feature to help drivers navigate more efficiently: a “Flyover Ahead” indicator.
Digital Media
News
Instagram Tests New Location-Based Map Feature, Mirroring Snap Map
Instagram is currently testing a new location-based map feature that closely resembles Snap Map, Snapchat’s popular feature that allows users to share and
Digital Media
News
YouTube to Test 3 New Features for Its Premium Users
YouTube is set to roll out three exciting new features exclusively for its Premium users, continuing its efforts to enhance the user experience
PR
Swiggy’s New Group Ordering Feature Sees 34 Users Contribute to a Single Order on Rakhi
The week-old group ordering feature on Swiggy led to a 20x increase in average order value on the occasion of Raksha Bandhan Swiggy’s,
Digital Media
News
Snapchat Rolls Out Updates to Its Ads and Creative Options
Snapchat is making waves in the advertising world with the rollout of new updates to its ads and creative tools, designed to enhance
Digital Media
News
X Continues to Display Ads Along Harmful Content
X (formerly known as Twitter) is facing renewed scrutiny as reports reveal that the platform continues to display ads alongside harmful and controversial
PR
JioCinema Partners with The International Academy of Television Arts & Sciences to Host the Semi-Finals Jury for the 52nd International Emmy® Awards
Link: https://www.instagram.com/p/C-5BCbaurIY/?igsh=MTExYWV2YnVrMnNhYg== National, 21st August 2024: JioCinema, the Indian streaming platform of Viacom18, hosted the Semi-Final Round of Judging for the 52nd International
PR
Brightsun Travel Hosts ‘Inspire a Teen to Work in Travel’ to Foster Future Industry Talent
Gurugram, 21st August 2024: Brightsun Travel Pvt Ltd successfully hosted its “Inspire a Teen to Work in Travel Day” on August 20, 2024,
Creator Dissect
Creator Economy
Sahil Arya: RJ Karishma’s manager shares insights on the creator world
1. How did you enter the content industry? My journey has been one of destiny, leading me to exactly where I was always
PR
Grapes Worldwide enters international market, opens first office in UK
Grapes Worldwide enters international market, opens first office in UK This
Agency Interviews
Interviews
#AgencyDissect : Dissecting Fixate
Fixate is a forward-thinking organic growth marketing agency that focuses on leveraging organic digital channels to fuel growth. We believe in the power
PR
Pepperfry Launches Exclusive Furnitech Luxe Collection in select studios
Mumbai, August 21st, 2024: Furnitech Luxe, the renowned luxury furniture brand known for its opulent and luxurious upholstered furniture, is excited to announce
Agency Interviews
Interviews
#AgencyDissect : Dissecting Alter
Alter is a Digital Marketing, Web Development, and Branding Agency in Mangalore. 1. Who are we? We’re Alter Marketing Solutions Pvt Ltd,
Agency Interviews
Interviews
#AgencyDissect : Dissecting Greenroom
Greenroom is a social media and influencer marketing agency. What sets them apart is their creative ability powered by data capabilities. 1. Who
PR
Van Houten Professional Unveils New Packaging for its Signature Chocolates & Compounds
Mumbai, 20/8/24: Van Houten Professional, a renowned brand from the Barry Callebaut Group, is excited to announce the launch of its new visual
Creator Dissect
Creator News
Kusha Kapila returns as the host of Tinder’s “Swipe Ride” Season 4
Content creator and actor Kusha Kapila has returned of the host of Tinder’s “Swipe Ride” Season 4, promising viewers a host of entertainment
Agency Interviews
Interviews
#AgencyDissect : Dissecting PSD Media
At PSD Media, we believe that great marketing is not just about reaching your target audience butconnecting with them on a deeper level.
Latest
Marketing
News
Google faces backlash for pressuring tech influencers to promote Pixel 9 over competitors
Tech giant Google faces backlash after reportedly pressuring tech influencers to exclusively promote its Pixel 9 smartphones over competitor products. At their launch
Advertising
News
Coca-Cola announces a refreshing new brand identity for Limca GlucoCharge
The Coca-Cola Company has announced a revolutionary product under its iconic Limca brand – Limca GlucoCharge. With its unique combination of glucose and
Campaign
Indian
Clear Premium Water Launches Third TVC Campaign Featuring Hrithik Roshan, Emphasizing Quality and Versatility
Clear Premium Water has launched its third television commercial (TVC) in collaboration with Bollywood superstar Hrithik Roshan. Titled ‘Hum Sab Ki Clear Choice,’
Campaign
Indian
Canon India Launches #CaptureWithCare Campaign to Promote Safe Photography Amid Social Media Trends
On World Photography Day, Canon India launched its new digital campaign, #CaptureWithCare, to address the rising safety concerns linked to social media-driven photography.
Campaign
Indian
Ranbir Kapoor and Alia Bhatt Star in D’Décor’s FabriCare Campaign Featuring Spill-Proof Fabrics
D’Décor has once again teamed up with Bollywood’s beloved couple, Ranbir Kapoor and Alia Bhatt, to showcase its innovative FabriCare range in a
Campaign
Indian
Anytime Fitness Challenges Industry Marketing Tactics with ‘Be Fit Fest 3.0’ Campaign
In a world where flashy ads and catchy slogans often dominate the fitness industry, Anytime Fitness is boldly stepping away from the norm.
PR
Zapcom Group Inc. Announces Appointment of Prasanth Nair as Chief Technology Officer
Bengaluru, Aug 20, 2024: Zapcom Group Inc., a leading global product engineering company specialising in digital transformation solutions, is proud to announce the
PR
Blackberrys Unveils the TechPro Collection in collaboration with Cricket Star Ruturaj Gaikwad
#TechPro #KeepRising Gurgaon: August 20th, 2024 – Blackberrys, India’s premier premium menswear brand, is taking fashion innovation to new heights with the launch
Latest
Marketing
News
Raksha Bandhan 2024: Brands celebrate sibling love with campaigns and creatives
Raksha Bandhan is one of the most popular festivals in India, aimed at celebrating the sacred, loving and playful bond between siblings. Over
PR
Responsive Appoints IBM, Red Hat, PowerSchool Alumnus as CFO
Responsive, the leader in AI-powered Strategic Response Management (SRM), today announced the appointment of Shankha Sen as its first Chief Financial Officer. Sen
Digital Media
News
YouTube Expands AI Topics in Live Streams
YouTube is taking a significant step forward in its live streaming capabilities by expanding its coverage of artificial intelligence (AI) topics. This new
Digital Media
News
WhatsApp Adds Giphy Stickers, Expanded Sticker Options
WhatsApp, the popular messaging platform, has announced a new feature that expands its sticker options by integrating Giphy stickers and offering more variety
PR
Unlock Savings with Safe Driving: Zuno’s ‘Well-Done Vivaan’ Campaign Hits the Road
Mumbai, 20 August 2024: Zuno General Insurance, a new-age digital insurer, has unveiled its latest marketing campaign for the launch of its innovative
PR
SOCIAL Celebrates 10 Years of Redefining Urban Culture: A Unique Confluence of Café and Bar
India, 19 August 2024: SOCIAL, India’s favourite neighborhood café, marks its 10th anniversary, celebrating a decade of communities and connections. For ten years,
PR
Adyen expands payment processing to India, launches new technology hub
Adyen, the global payments platform of choice for many of the world’s leading companies, today announced its expansion in India, following the grant
Digital Media
News
Threads Officially Announces Analytics, Adds Post Drafts and Scheduling
Threads, Instagram’s companion app for more private, close-knit communication, has officially launched several new features aimed at improving user experience for content creators
PR
GM Modular Celebrates Sibling Bond with new “Bandhan Nok Jhok ka” Ad Campaign
Mumbai, 19th August 2024 : GM Modular, India’s leading electrical solutions for modern living brand, launches its heartwarming Raksha Bandhan campaign, “Bandhan Nok
Creator Dissect
Creator News
Influencer Sarah Sarosh criticized for “insensitive” video of Kolkata doctor rape-murder case, issues apology
Influencer Sarah Sarosh has received intense backlash after posting a ‘Get Ready With Me’ (GRWM) video on Instagram, where she addressed the horrific
PR
Swiggy Celebrates 10th Birthday With A Pop And A Special Birthday Offer
Swiggy marked the occasion with an innovative advertisement that has everyone talking Multisensory marketing takes center stage as Swiggy celebrates 10 Years Bangalore,
Digital Media
Latest
News
Claude AI creator Anthropic sued by authors for Copyright Infringement
A trio of authors are suing artificial intelligence startup Anthropic, claiming that it allegedly committed “large scale-theft” by training its popular chatbot Claude
Advertising
News
Pune’s Burger King wins 13-year-long legal battle against global giant
Burger King VS Burger King American fast food chain Burger King has lost a 13-year legal battle against an Indian restaurant in Pune with
PR
Beyond Words: Garuda Aerospace’s Silent National Anthem Campaign Embodies True Patriotism
August 15, 2024; Chennai: In a heartwarming tribute to India’s diversity and unity, Garuda Aerospace’s special drone pilots and technicians with hearing
PR
Ranbir Kapoor joins Alia Bhat on Team FabriCare with a spectacular new campaign directed by Karan Johar
FabriCare by D’Decor launches its new campaign for High Performance Fabrics that can withstand spills, thrills or any drama at home with Bollywood’s