Apsara, the flagship brand of Hindustan Pencils, has announced a new brand identity and packaging design.
This transformation aims to redefine Apsara’s presence in the market, captivating consumers with a fresh and vibrant new look that reflected their commitment to innovation and quality.
Since the 1960s, Apsara has been a legendary name in the stationary world, well-loved and easily recognizable by all. This recent rebranding adjusted the logo’s typeface without losing its recognition, creating a cohesive look for all their product lines, including art materials, gifts, and stationery
An enchanting turquoise shade is now the primary brand color, uniting the product range under a strong and bold identity. Subtle adjustments were made in the pencil-related categories to retain beloved visual elements, while the art materials and gifting sections feature a new yellow color scheme for increased visibility and recognition.
Pradip Ughade, President of Hindustan Pencilsstated, “Our new packaging is a testament to our dedication to delight consumers with designs that are as exceptional as our products. This revamp not only enhances the customer experience but also strengthens Apsara’s market presence across a broader spectrum of products.”
Shashwat Das, Founder of Almond Branding, the agency behind the revamp added, “This transformation solidifies Apsara’s leadership in the market. The refreshed identity resonates with both our loyal customers and new audiences, reinforcing Apsara’s influence in the stationery and art materials markets.”
Apsara’s refreshed branding reflects the company’s ethos of evolution while maintaining core values, and will be sure to please customers and marketers alike.
