Future Generali India Life Insurance Company Ltd. Launches “Invest in Independence” campaign
Mumbai, August 14, 2024 – Future Generali India Life Insurance Company Ltd. has announced the launch of the “Invest in Independence” campaign featuring a
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PR
Road to freedom: redBus’ ‘Route to 47’ takes Indian youth on a journey to the past
With redBus’s new AR feature, users scan roads to explore immersive stories of major routes and their role in the nation’s freedom struggle
PR
NEW ZARA STORE IN PUNE AT THE PHOENIX MALL OF THE MILLENNIUM
Pune, 14 August 2024 : Today, Zara launched a new store in Pune at the Phoenix Mall of the Millennium making this the
PR
Is Rakhi Sawant Happy, this Rakhi? Swiggy Instamart’s new ad draws love of Netizens
On the occasion of Raksha Bandhan this year, Swiggy Instamart has added a unique twist by teaming up with Rakhi Sawant for their
PR
Starbucks celebrates Individuality, Style and Coffee with New Era Collection
Fans in India are invited to define a style that is unmistakably theirs with a timeless and sleek merchandise lineup that brings fresh
Digital Media
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#BlockElonMusk trends on social media: Why are X users blocking the Tesla CEO?
An increasing number of social media users on X have chosen to block Tesla CEO Elon Musk following accusations of him disseminating harmful
Digital Media
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Tata Play launches ‘Superhit Serials’ platform to revive iconic Star Plus shows
‘Rediscover TV Magic’ Tata Play has announced the launch of a new platform service called ‘Tata Play Superhit Serials‘, which will feature returns
Agency Interviews
Interviews
#AgencyDissect : Dissecting Stratedgy
Stratedgy is a branding,packaging and communication design agency based in Mumbai. Our team of experts work with start-ups and established brands alike. 1.
Advertising
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Bollywood ‘Bad Man’ Gulshan Grover hosts Blackmail Brother Academy in boAt’s Raksha Bandhan ad
This Raksha Bandhan, boAT is adding a playful twist to tradition with a new ad featuring Bollywood ‘Bad Man’ Gulshan Grover. Featuring the
Creator Dissect
Creator News
Dolly Singh’s ‘Mummy Papa Di Dincharya’ video is melting hearts!
Popular content creator Dolly Singh is melting hearts with her latest ‘Mummy Papa Di Dincharya’ video, where she gives her fans a sneak
PR
P N Gadgil and Sons Announces Exciting Offers for their Flagship Mangalsutra Festival 2024.versational insights and self-learning capabilities
Pune, (date): P N Gadgil and Sons (PNGS), one of India’s most esteemed jewellery brands, is thrilled to announce the return of the
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Indian
Zepto’s New Campaign Champions Inclusivity and Pledges to Boost Workplace Representation
As Zepto, one of India’s fastest-growing consumer internet companies, celebrates its third anniversary, the company has launched a powerful new campaign emphasizing its
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Indian
GSK’s Shingles Awareness Campaign: Amitabh Bachchan and Manoj Pahwa Highlight the Chickenpox Link
GSK has recently launched a compelling new campaign aimed at raising awareness about shingles, a condition that many may not fully understand. Featuring
Campaign
Indian
How Tata Tea Premium’s #DeshKaGarv Campaign is Honoring India’s Post-Independence Achievements
This Independence Day, Tata Tea Premium, fondly known as ‘Desh Ki Chai,’ has launched a vibrant new campaign, #DeshKaGarv – Pradesh Ki Kala,
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Indian
BGMI Reveals New Game Features with a Thrilling Film Set in Karnataka
BGMI (Battlegrounds Mobile India) has launched an exciting new digital film that reveals the latest updates to the game, including new events, modes,
Digital Media
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Instagram Launches Live Test of Friend Map Location Sharing
Instagram is rolling out a live test of a new feature called Friend Map, which allows users to share their real-time location with
Digital Media
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Meta Expands Profile Connections for Business Suite
Meta, the parent company of Facebook and Instagram, is enhancing its Business Suite by expanding profile connections, offering businesses more robust tools to
Digital Media
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YouTube Tests Merging Shorts and Long-Form Video into a Single Feed
YouTube is testing a new feature that could significantly change how users experience content on the platform. The video-sharing giant is exploring the
Agency Interviews
Interviews
#AgencyDissect : Dissecting Mancunianz
Mancunianz is an independent creative agency based on our team’s passion, inquisitiveness & industry experience across the design, development & marketing domains. 1.
Agency Interviews
Interviews
#AgencyDissect : Dissecting WebShakers
WebShakers is a full-service marketing agency specializing in tech-powered digital marketing, AugmentedReality and Paid Media Marketing. 1. Who are we? At WebShakers, we’re
PR
Beco raises $10 million in pre-Series B round led by Tanglin Venture Partners and participation from Titan Capital Winners Fund, Rukam Capital and others
-The fund amount will be put towards capacity building and innovation, strengthening offline sales infrastructure and enhancing brand awareness. -The brand has grown
PR
Social Panga Bags Digital Marketing Mandate for DealShare
Mumbai/Bangalore, 13th August, 2024: Social Panga, the integrated creative and digital marketing agency, has been appointed as the social media marketing agency for
Agency Interviews
Interviews
#AgencyDissect : Dissecting Grapes Worldwide
Grapes Worldwide is an India’s leading Integrated communications agency, where we aim to create work that truly works, driving Brand & Business.
PR
Yellow.ai launches Analyze to elevate CX automation with deeper conversational insights and self-learning capabilities
Bengaluru, August 13, 2024 — Yellow.ai, a global leader in AI-first customer service automation, today announced the launch of Analyze, a groundbreaking solution
PR
Commvault Takes Top Position in 2024 GigaOm Sonar Report for Cloud-Native Data Protection
GigaOm names Commvault a hybrid cloud “Leader” and “Forward Mover,” praising the Commvault Cloud platform, including Appranix rebuild and Cleanroom Recovery capabilities Commvault,
Advertising
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Apsara announces new brand identity and packaging design
Apsara, the flagship brand of Hindustan Pencils, has announced a new brand identity and packaging design. This transformation aims to redefine Apsara’s presence
Digital Media
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Centre to withdraw and revise draft of Broadcasting Bill 2024
The draft of the Broadcasting Regulation Bill 2024 is reportedly being withdrawn and reviewed by the Centre, as per a report by the
PR
Vector Brand Solutions appoints Gaurav Soi as President-Business.
Mumbai, August 13, 2024 : Vector Brand Solutions, a full-funnel, true-hybrid, creative agency, a part of Quotient Ventures, today announced the appointment of Gaurav Soi
PR
The Secret to Making Music Licensing Work for Your Social Media Brand
Written by Gaurav Dagaonkar, Co-founder & CEO of Hoopr.ai Social media has become the king of brand building and engagement in today’s digital
Creator Dissect
Creator News
Uorfi Javed to make her OTT debut with ‘Follow Kar Lo Yaar’ on Prime
‘Her reality is wilder than her social media.’ Social media sensation Uorfi Javed is all set to make her OTT debut with a
Digital Media
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‘Alarming’: Reliance Industries cuts 42,000 jobs in major workforce reduction
Reliance Industries Ltd (RIL), India’s largest conglomerate, has made headlines for a major workforce reduction, raising alarm across the industry. According to a
PR
Embark on your undergraduate journey with Casio’s Advanced Calculators: Empowering Engineering and Commerce Students for Success
As the new academic year commences, Casio proudly reaffirms its commitment to supporting education by offering an advanced range of calculators, meticulously designed
PR
Britannia Treat Croissant Partners with Snapchat for Croissant Pronunciation Challenge – Can You Claim the Croissant Crown?
National, 12 August 2024: Have you ever had trouble pronouncing ‘Croissant’? You’re not alone! To help you make Croissant roll off the tongue
PR
Vanshik a luxury fashion brand launches “Vedic Odyssey” a collection inspired by Vedas of Indian Culture
India, 2024- Vanshik, a luxury ethnic wear brand, unveils its latest collection, “Vedic Odyssey.” an ethereal journey through India’s rich heritage that transports an individual into
PR
INDIA’S ROLE MODEL MANU BHAKER ENJOYS KFC ROLLS AFTER A HISTORIC WIN
Manu Bhaker spotted indulging in a KFC Indian Spicy Veg Roll before heading back. National, 10th August 2024: The nation’s pride, Manu Bhaker
Agency Interviews
Interviews
#AgencyDissect : Dissecting SoCheers
Launched in 2013, SoCheers – short for Social Cheers, is a lean, but not-so-mean Digital Marketing Agency. 1. Who are we? We’re SoCheers,
PR
Kyndryl launches Global Security Operations Center in India
Kyndryl (NYSE: KD), the world’s largest IT infrastructure services provider, today announced it has launched a Security Operations Center (SOC) in Bengaluru, India that offers
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Indian
Samco Securities Simplifies Options Trading with New ‘Options B.R.O.’ Campaign
Samco Securities, a leading investment-tech company, has launched a new TV campaign titled ‘Options B.R.O. Banayega Aapko Options Trading Mein Pro’, with the
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Indian
TechnoSport’s ‘Sport Your Spirit’ Campaign Promotes Daily Fitness During Paris Olympics 2024
Activewear brand TechnoSport is making waves with its latest campaign, ‘Sport Your Spirit’, launched in conjunction with the Paris Olympics 2024. This campaign,
Creator Dissect
Creator News
Everything you need to know about Netflix’s creator survival show “The Influencer”
‘Survive with your influence.’ Netflix has released its brand-new creator survival series, “The Influencer”, that explores the glamorous and cutthroat world of online
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Paris Olympics: Atlys CEO to offer free visas despite Neeraj Chopra’s silver medal
“It’s not the colour of the medal but our spirit that shines.” Earlier this month, Atlys CEO Mohak Nahta had promised free visas
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Indian
Why Pepperfry’s ‘PehleTryAtPepperfry’ Campaign Emphasizes Experiencing Furniture In-Store
Pepperfry, a leading name in e-commerce for furniture and home décor, has unveiled its latest brand campaign, ‘PehleTryAtPepperfry’. This innovative campaign underscores the
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Indian
How inDrive’s ‘Ride to Donate’ Initiative Supports Underprivileged Children with ₹34 Lakh Donation
inDrive, a global ride-hailing company, has partnered with CRY India to launch a heartwarming initiative, ‘Ride to Donate’, aimed at making a tangible
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Indian
Why Colgate Total Urges Consumers to Prioritize Oral Health with Advanced DZA Technology
Colgate-Palmolive (India) has launched a new campaign under its Colgate Total brand, urging consumers to take proactive steps towards better oral care. The
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Is AI taking over the world?
Mark Zuckerberg recently predicted that AI-generated content will soon dominate social media feeds, marking a major shift in how we experience platforms like
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Zomato promotes four delivery agents to Product Managers, the internet reacts
‘Zomato Copilot.’ Food delivery giant Zomato is breaking recruitment traditions with a revolutionary new move: it has promoted four delivery partners to the
PR
Tonic Worldwide bags digital mandate for Greenply
Mumbai,12thAugust,2024: Following a competitive multi-agency pitch, Tonic Worldwide, a leading digital-first creative agency, has been awarded the digital mandate for Greenply, a premier
Digital Media
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Shopify Beats Estimates for Quarterly Results on AI Boost
Shopify Inc., the e-commerce giant, has once again outperformed Wall Street expectations with its latest quarterly results, driven significantly by the integration of
PR
Rentomojo launches its brave to be campaign ahead of Independence Day produced by Verve Media.
Rentomojo, India’s leading rental platform, has launched its latest initiative, the “Brave to Be Free” campaign, which aims to inspire individuals to break
PR
Spykar the leading denim brand Celebrates the Unbreakable Bond of Raksha Bandhan with #ThreadsOfLove Campaign
India, 2024: Spykar, India’s most loved denim brand, launched a dedicated campaign for Raksha Bandhan #ThreadsofLove. Embracing the young and restless spirit, this campaign is a heartfelt tribute to