Marico’s Nihar Naturals unveils new TVC for Durga Pujo: Pujo Ready with Nihar Naturals
~ The brand’s festive film celebrates the power of preparation and the role of Nihar Naturals in achieving Pujo-ready hair ~ India, September
PR
PR
Fixderma partners with Amazon to launch revolutionary Durave Range
A Comprehensive 360 Degree Skincare Solution Beyond Moisturization Delhi September 24, 2024 – Fixderma, a leading dermaceutical brand, launches its latest innovation in the skincare
PR
Rediscovering a Forgotten artform: Seagram’s 100 Pipers Breathes New Life into Indian Calligraphy with The Legacy Project
Seagram’s 100 Pipers creates Limited Edition Packs that celebrate Calligraphy using five different Indian scripts. New Delhi, 24th September 2024– Seagram’s 100 Pipers,
PR
Wondrlab Wins Mandate for Blue Heaven’s Creative Reinvention
New Delhi, 24 September, 2024: Wondrlab, India’s largest platform-first martech network, has announced its latest brand mandate win with Blue Heaven, a renowned
PR
The Pant Project Redefines Menswear Advertising with the launch of its latest ad Campaigns
Mumbai, 23rd September 2024: The Pant Project, a leading menswear brand known for its commitment to creating custom-fit, high-quality pants, announces the launch
PR
ADZPRESSWAY Unveils Successful Digital Campaigns Across GCC, Delivering Impressive Growth for Key Clients
New Delhi, 23rd September, 2024: ADZPRESSWAY, a leading MarTech Company, has recently launched and executed a series of high-impact campaigns for major brands
PR
THE SAUDI FASHION COMMISSION RELEASES THE ANNUAL REPORT “THE STATE OF FASHION SECTOR IN SAUDI ARABIA 2024” AT LONDON ROADSHOW POWERED BY FASHION FUTURES
The annual report provides insights on the rapidly developing Saudi fashion industry and comes as part of a roadshow connecting investors with Saudi
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Indian
Motorola’s Razr 50 Campaign Transforms Gen Z’s FOMO into Empowerment
Motorola has launched its latest marketing campaign, #FlipTheFOMO, centered around the new Motorola Razr 50 flip phone. This initiative aims to redefine how
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Indian
Senco Gold & Diamonds Launches Durga Puja Campaign Celebrating Women’s Strength and Beauty
As Durga Puja approaches, Senco Gold & Diamonds, a renowned jewelry retail brand, has introduced a heartfelt campaign film in celebration of the
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Indian
Ananya Panday Shines in Swarovski India’s Diwali Campaign for New Jewelry Collection
In anticipation of the upcoming Diwali festival, Swarovski India has unveiled a stunning new jewelry collection with brand ambassador Ananya Panday taking center
Indian
Startup
Updates
Health Startup Newmi Care Raises $1.5 Million in Seed Funding to Expand Women’s Health Clinics
Newmi Care, a women-focused outpatient care platform, has successfully raised $1.5 million in a seed funding round led by Sprout Venture Partners. The
Indian
Startup
Updates
Redcliffe Labs Secures $42 Million in Series C Funding to Fuel Nationwide Expansion
Healthtech startup Redcliffe Labs, based in Delhi NCR, has successfully raised $42 million (approximately INR 351.7 crore) in a Series C funding round.
Indian
Startup
Updates
Wealthtech Startup Centricity Raises $20 Million in Seed Funding Round Led by Lightspeed India Partners
Indian wealthtech startup Centricity has secured $20 million in a seed funding round led by Lightspeed India Partners, bringing the company’s valuation to
Indian
Startup
Updates
Vahan Raises $10 Million to Revolutionize Blue-Collar Recruitment with AI
Vahan.ai, a leading AI-driven recruitment platform focused on India’s vast blue-collar workforce, has secured $10 million in Series B funding. This round was
Indian
Startup
Updates
Physics Wallah Secures $210 Million in Series B, Achieves $2.8 Billion Valuation
Edtech company Physics Wallah (PW) has raised $210 million in a Series B funding round, with Hornbill Capital leading the investment alongside Lightspeed
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Jonty Rhodes opens up about cricket, Rohit Sharma and BCCI in ‘Aleena Dissects’
Former South African cricketer Jonty Rhodes has revealed the man behind the legend in a recent episode of Aleena Dissects. From a celebrated
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TheSmallBigIdea Co-Founder Manish Solanki on their ‘Yeh Science Hai’ campaign for GSK
1. Why did you decide to onboard Manoj Pahwa and R. Balki for the campaign? Mr. Bachchan has always been the central figure
PR
GlobalLogic inaugurates STEM Lab in Bengaluru, empowering future innovators
GlobalLogic, a digital product engineering leader and a Hitachi Group company, inaugurated its STEM Lab at Bharatiya Vidyanikethan High School, Bengaluru, today. The event, attended by
PR
What’s Your Problem’s New Campaign for U.S. Polo Assn. Announces Maharaja Sawai Padmanabh Singh as Global Ambassador
Announces Maharaja Sawai Padmanabh Singh as Global Ambassador Mumbai, 20 September, 2024: Wondrlab Network’s What’s Your Problem (WYP) has launched a new campaign
PR
Bergner India Launches ‘The Indian Cooking Club’ Challenge and Debuts Podcast with Michelin-Star Chef Vikas Khanna
Mumbai, 20 September 2024 — Bergner India, renowned for its innovative cookware, has introduced two exciting initiatives: The Indian Cooking Club challenge and
PR
STARBUCKS INTRODUCES THE CLASSICS: A NEW RANGE OF COFFEE BEVERAGES, INSPIRED BY AND FOR INDIA
20th September 2024: Deeply rooted in native sensibilities, Starbucks has launched the all-new range of Classics coffee, as a fine interpretation of India’s
PR
KFC PIONEERS QSR INDUSTRY-FIRST SIGN LANGUAGE TRAINING FOR ALL EMPLOYEES
~ Launches India’s first interactive Sign Language kiosk ~ ~ Indian Sign Language (ISL) training rolled out for 17,000+ employees across the country~
PR
Rahul Dravid Joins Roombr to Transform Indian Classrooms with AI-Powered Digital Solutions
New Delhi, 20 September 2024: Cricket legend Rahul Dravidhas been announced as the brand ambassador for Roombr Digital Classroom, a Bangalore-based EdTech startup. Powered
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Indian
Yamaha Launches ‘The Call of The Blue’ Version 4.0, Targeting India’s Youth with a Bold New Campaign
India Yamaha Motor (IYM) has unveiled the latest iteration of its highly successful brand campaign, ‘The Call of The Blue’ Version 4.0, aiming
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Indian
Pepe Jeans Introduces “Very Pepe” with Kriti Sanon: A Bold Celebration of London’s Eclectic Style
Pepe Jeans London has launched its latest Autumn/Winter campaign, “Very Pepe,” featuring Bollywood star Kriti Sanon, who has become the brand’s first global
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Indian
Clinic Plus Celebrates Daughter’s Day with ‘Beti Bann Ke Aana’ Campaign, Empowering Families to Celebrate Daughters
Building on the success of last year’s #MeriBetiStrong campaign, Clinic Plus has returned with a new, powerful initiative for Daughter’s Day 2024. The
Digital Media
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Social Media Dissect has launched its new Podcast Vertical ‘Aleena Dissects’
In the ever-growing pool of content today, it has become increasingly difficult to find content worth spending time on. Which is why Social
PR
Physics Wallah (PW) secures INR1,760 Crore in Series B funding round at a valuation of INR 8,000 Crore
India, September 20’ 2024 – Physics Wallah Private Limited (PW), India’s leading education company, has closed its Series B funding round, raising INR1,760
PR
Single.Id Unveils Its Latest Campaign Featuring Its Ambassador MS Dhoni #GetItFreeWithSingle.Id
Featuring the cricket legend MS Dhoni, as well as many of its premium partners including McDonald’s, Shoppers Stop, WOW Momos, Pizza Hut, MOD,
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News
Amazon faces backlash for The Office trailer amid CEO Andy Jassy’s return-to-work mandate
‘Worst thing to happen’ Amazon CEO Andy Jassy recently shared an internal memo about the company’s return-to-office policy which has sparked a heated
Creator Dissect
Creator Economy
Bigg Boss 18: Virtual influencer Naina to be a part of the Salman Khan-hosted show?
The buzz around Bigg Boss 18 has reached new heights with the discovery that Naina, India’s pioneering virtual superstar, will be a part
PR
Prime Video’s Maitri: Female First Collective Dives Deeper Into the Female Gaze in Storytelling
The latest session features 7 strong women from the Indian entertainment industry, including Ananya Panday, Kritika Kamra, Ishita Moitra, Namrata Rao, Tanuja Chandra,
PR
Quess Corp onboards Jasprit Bumrah; Championing Workforce Growth with Cricket’s Finest
Quess Corp, India’s leading business services provider, is proud to announce the appointment of renowned cricketer Jasprit Bumrah as the brand ambassador for
PR
L&K Saatchi & Saatchi appoints Roshni Kavina as National Creative Director
India, 19 September, 2024 – L&K Saatchi & Saatchi, part of Publicis Groupe India, has strengthened its creative leadership by appointing Roshni Kavina as National Creative
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Indian
Archies Celebrates Daughter’s Day with Heartwarming Campaign “Show Her That You Know Her”
This Daughter’s Day, Archies, the iconic gifting brand, launches a heartfelt digital campaign titled “Show Her That You Know Her,” celebrating the beautiful
Campaign
Indian
upGrad’s Latest Campaign Inspires Senior Professionals to Elevate Their Careers with Online Doctorates
upGrad, a leader in learning and workforce development, has launched a new campaign aimed at empowering senior professionals to take the next step
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TOC Founder on PR & Celebrity Reputation Building
1. Tell us about your journey in founding The Other Circle and ensuring its rise to success? My entrepreneurial journey was fueled by
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Sebamed’s New Campaign Celebrates Second-Time Moms and Their Expert Approach to Baby Care
Sebamed, the globally recognized skincare and baby care brand, has launched an inspiring new campaign honoring second-time moms. Known for its high-quality products
Campaign
Indian
Virat Kohli and Wrogn Unveil ‘Love is Respect’ Campaign Promoting Gender Equality
In an inspiring move to champion respect and equality, Virat Kohli, in collaboration with Wrogn, launched their latest campaign titled ‘Love is Respect.’
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News
Death of EY Pune employee Anna Sebastian Perayil from overwork sparks a debate about India’s work culture
The tragic death of a young Ernst & Young (EY) employee in Pune due to “excessive workload” has sparked a national debate on
PR
Wondrlab Announces Sixth Acquisition with OPA
Marking Its Second Acquisition in the Influencer Marketing Space Mumbai, September 19, 2024: Wondrlab, the platform-first martech network, proudly welcomes OPA, one of
PR
Renowned Travel & Lifestyle Creator Larissa D’Sa Unveils Her Kolkata Journey in a Cinematic Debut This September
Mumbai, 19th September: In an unprecedented move for the digital space, renowned travel and lifestyle creator Larissa D’Sa is set to take her
Digital Media
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The internet is obsessed with Benjamin P. Joby’s viral ‘Sapna Dekhna Achi Baat Hai’ line
The iconic line ‘Sapna Dekhna Achi Baat Hai’ by Benjamin P. Joby has taken the internet by storm as its latest viral trend.
Digital Media
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YouTube is bringing Google’s Veo AI to Shorts Here’s what to expect
YouTube has announced that it will integrate Google DeepMind’s most capable AI video generation model, Veo, into YouTube Shorts. According to the video
Creator Dissect
Creator Economy
Imagicaa is hosting the ultimate ‘Influencer Day Out’ contest with cash prizes worth ₹1 lakh
Imagicaa, India’s leading entertainment destination, has announced the ultimate ‘Influencer Day Out’ contest with the chance to win cash prizes and rewards worth
Campaign
Indian
Welspun’s ‘Meme Lord’ Campaign Brings Laughter to Home Solutions, Featuring Akshay Kumar
Welspun, a prominent name in home solutions, has launched a vibrant new campaign that takes a lighthearted approach to home textiles, featuring Bollywood
Campaign
Indian
Saregama and The Womb Join Hands to Send Astronaut Sunita Williams Birthday Wishes from India to the Stars
On September 19, as astronaut Sunita Williams turns 59, she will celebrate her birthday in space. Originally set to return to Earth after
Campaign
Indian
redBus Unveils Romantic Ad Campaign Directed by Gautham Vasudev Menon
redBus, the go-to online platform for bus ticket bookings in India, has launched a captivating new ad campaign that brings a fresh, romantic
Campaign
Indian
Zebronics’ New Campaign Featuring Janhvi Kapoor Brings the Party to Life with High-Impact DJ and Party Speakers
Zebronics, a leader in audio and consumer lifestyle electronics, has launched an exciting new ad campaign starring Bollywood sensation Janhvi Kapoor. Titled “Zebronics
PR
Kyndryl survey reveals 86% of enterprises are moving fast to adopt AI to accelerate mainframe modernization
Respondents also report up to 225% return on investment on their mainframe transformation initiatives in one year Mainframes continue to play a critical