Dove has unveiled an innovative new campaign in Nepal, merging traditional print media with cutting-edge digital technology.
This campaign promotes the Dove Bar through a creative blend of Augmented Reality (AR)-enhanced print and digital ads, offering a fresh approach to how brands engage with their audiences.
One of the highlights of this campaign is its presence in major national newspapers, where Dove has transformed a simple print ad into a dynamic, interactive experience. The ad poses the question, “How do you want your skin to feel?” and encourages readers to scan a QR code with their smartphones. By doing so, consumers are instantly taken to a video comparison between the Dove Bar and regular soap, showcasing the superior moisturizing benefits of Dove.
What sets this campaign apart is its ability to turn a static newspaper ad into an interactive TV commercial experience. By simply using a phone’s camera to scan the QR code, viewers can watch “The DOVE Difference” TV commercial come to life on their screens—without the need for any additional apps.
Saurav Karanjeet, Head of Marketing at Unilever Nepal, expressed his enthusiasm for this campaign on LinkedIn. He noted, “At Unilever, innovation is central to everything we do, whether it’s developing new products or leveraging technology to enhance how we communicate with consumers. This campaign is a prime example of how media can be seamlessly linked with AR technology to deliver value.”
Ujaya Shakya, the Founder of Outreach, the agency behind this groundbreaking initiative, shared his pride in collaborating with Unilever on this project. “This campaign has revolutionized print advertising by turning a simple newspaper ad into a TVC using a smartphone. It’s exciting to see how this fusion of traditional and digital advertising is setting new standards for media innovation in Nepal,” Shakya remarked.
He also emphasized how this campaign demonstrates the growing trend of integrating technology with traditional advertising methods. By incorporating AR, Dove has created a more engaging and immersive experience for consumers, making it easier for them to explore the benefits of the Dove Bar.
With just a quick scan of the QR code, consumers can access detailed information about Dove Bar’s unique qualities, making the shopping experience both informative and convenient. This fusion of print, digital, and AR technology is a step forward in how brands can connect with their audience in more meaningful and impactful ways.
By combining the best of both traditional and modern advertising techniques, Dove’s AR-enhanced campaign in Nepal sets a new standard for interactive marketing in the region.
