June 22, 2026

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Leading Industry Brands Join Flipkart’s 11th Edition of The Big Billion Days as Sponsors

Bengaluru – September 18, 2024: Flipkart, India’s homegrown e-commerce marketplace, announced the sponsors of the much-awaited annual shopping festival of India, The Big

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PR

Devrana Launches New Express Outlet in Shastri Nagar with INR 1.5 Crore Investment

Meerut, 18th September 2024: Devrana an authentic culinary destination announces the opening of its new outlet in Shastri Nagar, Meerut. Located at K6

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PR

Dates Carnival in Buraydah Concludes as 20 Cities Celebrate Culinary Diversity through Creative Cities Exhibition

From Thailand to Mexico, over 25 cities of the UNESCO’s Creative Cities in Gastronomy within the Creative Cities Network hosted pavilions Held in

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PR

Hidden Costs Unveiled: Food Aggregators Add ₹12,000 Annual Burden to Indian Households

The report reveals that the premiums charged by key aggregators in India generate an overall ecosystem cost of ₹9,000-11,000 crores.  The cumulative packaging

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PR

Tonic Worldwide appoints Kiran Mandrawadkar as Business Head – South

India, 18th September 2024: Tonic Worldwide has appointed Kiran Mandrawadkar as Business Head – South. Mandrawadkar will be based out of the agency’s

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Creator Dissect Creator News

Award-winning entertainer Lilly Singh has been appointed as a United Nations SDG Advocate

Award-winning entertainer, writer and producer Lilly Singh has been appointed as a United Nations SDG Advocate by Secretary-General António Guterres. The SDG Advocates

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Digital Media Latest News

Instagram launches Teen Accounts with built-in safety features

‘Built-In Protections for Teens, Peace of Mind for Parents’ Instagram has launched ‘Teen Accounts’, a new update to enhance privacy, mitigate the intrusive

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Latest Marketing News

Tupperware plans to file for bankruptcy: Here’s why

Tupperware Brands Corporation and some of its subsidiaries have filed for Chapter 11 bankruptcy protection. The once-iconic container maker has given in to

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Latest Marketing News

FCB announces a Creative Council for India to raise the spirit of innovation

In a bid to redefine the creative landscape in the country, FCB Group India has revealed its new Creative Council for India. This

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Campaign Indian

Finolex Pipes Celebrates the Spirit of Ganesh Chaturthi with ‘Peedhiyan Badlengi, Parampara Nahi’ Campaign

As Ganesh Chaturthi approaches, Finolex Pipes and Fittings has launched an evocative campaign titled ‘Peedhiyan Badlengi, Parampara Nahi’ (Generations Change, Traditions Don’t), capturing

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Campaign Indian

Re’equil Marks 6th Anniversary with a Powerful #PostPartumDepression Awareness Campaign

As part of its 6th anniversary celebration, Re’equil has launched a deeply moving campaign focusing on postpartum depression (PPD) to raise awareness and

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Campaign Indian

Godrej Appliances Unveils Striking OOH Campaign for its Fully Automatic Front Load Washing Machine

Godrej Appliances, part of the renowned Godrej & Boyce family under the Godrej Enterprises Group, has launched an impressive out-of-home (OOH) campaign to

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Campaign Indian

Saffola’s ‘Step-Up For Your Heart’ Campaign: Inspiring Heart Health This World Heart Day

This World Heart Day, Saffola, a leading heart-care brand, is launching its ‘Step-Up For Your Heart’ campaign to raise awareness about the importance

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PR

Rado Captain Cook High-Tech Ceramic Skeleton & Centrix Open Heart Super Jubilé MAKING SPECIAL MOMENTS TRULY TIMELESS

The most cherished occasions call for something unforgettable. From Rado, the pioneering Swiss  watchmaker renowned as the Master of Materials, come two exquisite

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PR

A47.in Teams Up with Tinkle Comics for a special Merch Drop Featuring Shambhu, Suppandi and Tantri the Mantri!

National, September 17th 2024 – A47.in, the brand that celebrates India’s coolest stories, is excited to announce a special collaboration with Tinkle Comics,

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PR

Hyperlocal News Platform Way2News Raises $14 Million in Series B Round Led by WestBridge Capital

With a strong presence already established in Andhra Pradesh, Telangana, and Tamil Nadu, this funding will fuel Way2News’ growth and further strengthen its

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PR

Airtel Digital TV’s New Plan Offers Amazon Prime Benefits to Customers

Plans for unlimited Hindi Linear TV and Amazon Prime Lite start at INR 521 As part of its ‘Ultimate and Amazon Prime Lite’

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PR

Yellow.ai launches VoiceX to make customer conversations natural and real-time with ~1.3 second latency

The LLM-powered voice platform boosts CSAT by 40%, reduces operational costs by 60%, and enhances customer engagement by 60% for improved user experiences

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Digital Media Latest News

Reliance Jio is down in India amid widespread outrage, netizens flood social media with memes

Jio is down across India, with many users complaining about network outrages on different social media platforms since Tuesday morning. According to the

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Creator Dissect Creator News

Viraj Ghelani shares his unexpected experience of working in SRK’s ‘Jawan’, fans react

“Creators are cast for their clout only.” Content creator and actor Viraj Ghelani recently revealed that working in the Shah Rukh Khan and

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Latest Marketing News

Indian origin techie gives a tour of his lavish home in Silicon Valley, the internet reacts

An Indian-origin techie’s lavish home in Silicon Valley has become the talk of social media after a house tour video shared by popular

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Digital Media Latest News

OpenAI launches OpenAI o1 aka Project Strawberry: Everything you need to know

OpenAI has launched a preview of OpenAI o1, formerly known as Project Strawberry, which can think through problems and break them down step-by-step.

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Agency Interviews Interviews

#AgencyDissect: Korra

1. Who are we? We are Korra, a digital marketing agency founded in 2016. Our name is inspired by ‘Korra Kaagaz’, meaning blank

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PR

Korea Blockchain Week 2024 Sets New Benchmarks with Record Attendance and Groundbreaking Web3 Innovations

FACTBLOCK, the founder and organizer of Korea Blockchain Week (KBW), announced the successful conclusion of the seventh edition of KBW, setting new records with

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Campaign Indian

WeWork India Debunks Myths with ‘Your Office, Your Way’ Campaign

WeWork India, often recognized as a hub for startups and small businesses, is now aiming to change that perception with its latest campaign,

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Campaign Indian

Linen Club’s 2024 Onam Campaign Pays Tribute to Kerala with Festive Song ‘Ponnonamkathiradi’

Linen Club, the renowned fashion brand from Aditya Birla Group, has launched its much-anticipated Onam 2024 campaign titled “Ona Vakdhanam” (#KeptMyPromise).  This campaign

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Campaign Indian

Dove Launches AR-Powered Media Campaign in Nepal, Blending Print and Digital Advertising

Dove has unveiled an innovative new campaign in Nepal, merging traditional print media with cutting-edge digital technology.  This campaign promotes the Dove Bar

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Campaign Indian

Coca-Cola and Ogilvy’s ‘Happy to Queue’ Campaign Brings Festive Magic to Ganesh Chaturthi

This Ganesh Chaturthi, Coca-Cola partnered with WPP Open X and Ogilvy to introduce an innovative experiential campaign titled ‘Happy to Queue.’  Known for

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PR

Approach Entertainment Named PR & Celebrity Partner for The Influence Exchange Confex & Awards

Dubai, UAE: Approach Entertainment, an award-winning firm specializing in Celebrity Management, Film Productions, and Entertainment Marketing, has been named the Exclusive PR &

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PR

It’s Friday the 13th: Perfect Day to Explore Spine-Chilling Thrillers with the recently released The Buckingham Murders, Aarya – Ek Revenge, Knives Out, and More!

What would you do if the person you trusted most turned out to be your greatest enemy? If the idea of twists, turns,

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PR

Saudi Ministry of Culture Announces 2024 National Cultural Awards Winners, Including the International Category Winner Celebrating Global Collaboration

The Saudi Ministry of Culture hosted the closing ceremony of the fourth National Cultural Awards, which included an international category for the second

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PR

Ad Tech Today successfully wraps the first edition of EMERGE 2024

Mumbai, 16th September, 2024: AdTech Today has successfully wrapped the first edition of EMERGE 2024 – The Rise of Independent Agencies, a one-of-a-kind

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PR

Shark Tank Featured Alpino welcomes Shilpa Shetty as brand ambassador & key Investor; secures $1.2 Million in maiden funding round

India, 2024 Alpino, the renowned healthy foods brand that gained fame on Shark Tank India, has announced Bollywood icon Shilpa Shetty as its brand ambassador and key investor.

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PR

Nick x Fevicreate Idea Labs Secures Top Honors at ANN Awards 2024

~ Brands that Stick With Nick, Win with Nick! ~ National, 13th September 2024: Fevicreate Idea Labs, Pidilite’s annual art and craft competition in

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PR

Pen is mightier, once again! Celebrating Writers in the digital era this Hindi Divas

Platforms like Pocket FM have been at the forefront of empowering homegrown Hindi writers ‘The story is the real hero!’ ‘It all begins

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PR

Kids India 2024: Unveiling the Future of Play in India’s Rapidly Growing Toy Industry

Mumbai, 13th September 2024: Kids India 2024 trade show, India’s premier platform for the toy and children’s products industry, kicked off today at

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PR

News18 SheShakti to Celebrate Women Leading India’s Transformation

New Delhi | September 13, 2024: After a highly successful inaugural edition, the ‘News18 SheShakti’ summit, returns for its 2024 edition on 16th

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PR

Swiggy Instamart makes a child’s day by delivering chocolates in a hospital in just minutes: Swiggy’s Phani Kishan reacts to Bengaluru doctor’s appreciation post

Bengaluru doctor’s order was completed in a record-breaking time of 2 minutes 7 seconds The tweet drew a reaction from Swiggy’s Co-founder Phani

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Creator Dissect Creator News

Heartwarming: Influencer Anish Bhagat reunites grandmother with childhood friends after 50 years

In a heartwarming gesture, Instagram influencer Anish Bhagat surprised his elderly grandmother by reuniting her with childhood friends after more than 50 years.

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Advertising Latest News

Pepsi chases pizza delivery drivers in their humorous new ‘Chase Cars’ ad

‘Here to make sure every pizza is chased with a Pepsi.’ In a move to cement the perfect Pizza and Pepsi pairing, the

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Digital Media Latest News

Meta to start using public posts on Facebook and Instagram to train AI

Meta Platforms has announced that it will begin training its AI models using public content shared by adults on Instagram and Facebook in

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PR

Special Edition: ₹30 Tickets for Mahindra Independence-Rock 30th Anniversary Sold Out in 90 Minutes

Many eminent acts and thousands of excited fans will be back for the celebration of rock and three decades of Independence Rock being

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PR

Prime Video Launches HITS, Home to the World’s Most Loved and Iconic TV Shows, as an Add-On Subscription

Owned by Rewind Networks, HITS offers a curated selection of culture-defining international TV drama and comedy series, including shows like Frasier, CSI: Crime

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PR

People Matters Elevates Pushkaraj Bidwai as New CEO to Propel Next Phase of Growth with Strategic Support from Mynavi Corporation

As one of the Founding Team Members of People Matters, Pushkaraj Bidwai has led growth across India & Asia; Steps up to lead

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PR

D2C Pro Secures Marketplace Management Mandate for SEREKO, India’s First Psychodermatology Skincare Brand

Since the beginning of their collaboration, D2C Pro has driven a significant transformation in SEREKO’s marketplace performance, achieving a 41X jump in sales

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PR

Zara Opens A New Store At Phoenix Mall Of Asia, Bengaluru

Bengaluru, 13 September 2024: Zara unveils its newest store at Phoenix Mall of Asia in Bengaluru making this the 24th Zara store in India.

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PR

Lay’s redefines its brand experience with an iconic HUEMN collaboration

The collection blends Lay’s® playful energy with HUEMN’s edgy style, offering consumers the best of both worlds From ‘teaser’ to ‘treasure’, the collection

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PR

D2H Celebrates Onam with a Heartwarming Film Campaign by LS Digital and Special Festive Offers for Customers

~ D2H Celebrates Onam with a Tradition-Infused Film Campaign by LS Digital and Special Offers to Elevate the Entertainment Experience for Customers ~

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PR

NBA, ACG AND BFI TO LAUNCH INDIA’S LARGEST SCHOOL-BASED BASKETBALL PROGRAM IN COLLABORATION WITH SKECHERS

– ACG Jr. NBA Program Will Feature Nationwide 3v3 Tournament for Youth Ages 14 and Under – The National Basketball Association (NBA), ACG,

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PR

Barista Coffee expands its base with 450 outlets

Barista Coffee, India’s fastest-growing homegrown coffee brand, has achieved a significant milestone by opening its 450th cafe in Kandaghat, Himachal Pradesh. With a

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