Pen is mightier, once again! Celebrating Writers in the digital era this Hindi Divas
Platforms like Pocket FM have been at the forefront of empowering homegrown Hindi writers ‘The story is the real hero!’ ‘It all begins
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Kids India 2024: Unveiling the Future of Play in India’s Rapidly Growing Toy Industry
Mumbai, 13th September 2024: Kids India 2024 trade show, India’s premier platform for the toy and children’s products industry, kicked off today at
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News18 SheShakti to Celebrate Women Leading India’s Transformation
New Delhi | September 13, 2024: After a highly successful inaugural edition, the ‘News18 SheShakti’ summit, returns for its 2024 edition on 16th
PR
Swiggy Instamart makes a child’s day by delivering chocolates in a hospital in just minutes: Swiggy’s Phani Kishan reacts to Bengaluru doctor’s appreciation post
Bengaluru doctor’s order was completed in a record-breaking time of 2 minutes 7 seconds The tweet drew a reaction from Swiggy’s Co-founder Phani
Creator Dissect
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Heartwarming: Influencer Anish Bhagat reunites grandmother with childhood friends after 50 years
In a heartwarming gesture, Instagram influencer Anish Bhagat surprised his elderly grandmother by reuniting her with childhood friends after more than 50 years.
Advertising
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Pepsi chases pizza delivery drivers in their humorous new ‘Chase Cars’ ad
‘Here to make sure every pizza is chased with a Pepsi.’ In a move to cement the perfect Pizza and Pepsi pairing, the
Digital Media
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Meta to start using public posts on Facebook and Instagram to train AI
Meta Platforms has announced that it will begin training its AI models using public content shared by adults on Instagram and Facebook in
PR
Special Edition: ₹30 Tickets for Mahindra Independence-Rock 30th Anniversary Sold Out in 90 Minutes
Many eminent acts and thousands of excited fans will be back for the celebration of rock and three decades of Independence Rock being
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Prime Video Launches HITS, Home to the World’s Most Loved and Iconic TV Shows, as an Add-On Subscription
Owned by Rewind Networks, HITS offers a curated selection of culture-defining international TV drama and comedy series, including shows like Frasier, CSI: Crime
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People Matters Elevates Pushkaraj Bidwai as New CEO to Propel Next Phase of Growth with Strategic Support from Mynavi Corporation
As one of the Founding Team Members of People Matters, Pushkaraj Bidwai has led growth across India & Asia; Steps up to lead
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D2C Pro Secures Marketplace Management Mandate for SEREKO, India’s First Psychodermatology Skincare Brand
Since the beginning of their collaboration, D2C Pro has driven a significant transformation in SEREKO’s marketplace performance, achieving a 41X jump in sales
PR
Zara Opens A New Store At Phoenix Mall Of Asia, Bengaluru
Bengaluru, 13 September 2024: Zara unveils its newest store at Phoenix Mall of Asia in Bengaluru making this the 24th Zara store in India.
PR
Lay’s redefines its brand experience with an iconic HUEMN collaboration
The collection blends Lay’s® playful energy with HUEMN’s edgy style, offering consumers the best of both worlds From ‘teaser’ to ‘treasure’, the collection
PR
D2H Celebrates Onam with a Heartwarming Film Campaign by LS Digital and Special Festive Offers for Customers
~ D2H Celebrates Onam with a Tradition-Infused Film Campaign by LS Digital and Special Offers to Elevate the Entertainment Experience for Customers ~
PR
NBA, ACG AND BFI TO LAUNCH INDIA’S LARGEST SCHOOL-BASED BASKETBALL PROGRAM IN COLLABORATION WITH SKECHERS
– ACG Jr. NBA Program Will Feature Nationwide 3v3 Tournament for Youth Ages 14 and Under – The National Basketball Association (NBA), ACG,
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Barista Coffee expands its base with 450 outlets
Barista Coffee, India’s fastest-growing homegrown coffee brand, has achieved a significant milestone by opening its 450th cafe in Kandaghat, Himachal Pradesh. With a
PR
Ad Tech Today announces EMERGE 2024
Mumbai, 12th September, 2024: AdTech Today is excited to present EMERGE 2024 – The Rise of Independent Agencies, a one-of-a-kind event designed to
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Dove slammed by Greenpeace over plastic position and 2022 ‘toxic influence’ ad
Environmental organization Greenpeace has slammed Dove and Unilever over plastic pollution by targeting the soap maker’s 2022 “toxic influence” ad. Offering a hard-hitting
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Amul VS Amuleti: Delhi High Court rules in favour of the Indian dairy brand
The Delhi High Court has ruled in favour of the Italian dairy brand Amul in a trademark infringement suit against Italian company Terre
Digital Media
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Google’s AI feature can transform research notes into podcasts: Here’s how
Google can now transform your research into an AI-generated podcast, complete with two “hosts” who discuss what you’ve found out. This experimental feature
Campaign
Indian
Ikea India Launches ‘It’s Time to Sleep Beautifully’ Campaign to Tackle Sleep Deprivation
Ikea India is addressing the growing issue of sleep deprivation with its latest campaign, ‘It’s Time to Sleep Beautifully.’ The campaign, designed to
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Indian
YesMadam Launches Second Phase of Campaign Featuring Shraddha and Shakti Kapoor
YesMadam, a leading at-home salon service provider, has unveiled the second phase of its widely successful campaign featuring Bollywood actress Shraddha Kapoor. The
Campaign
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Vinod Cookware Unveils New TVC Showcasing Premium SAS Metal Range Features
Vinod Cookware, one of India’s leading kitchenware brands, has recently launched a captivating TV commercial that highlights the advanced SAS (Steel-Aluminium-Steel) metal technology
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Indian
WeWork India Busts Myths with ‘Your Office, Your Way’ Campaign
WeWork India, often associated with vibrant coffee culture and a hub for startups, is challenging common perceptions with its new campaign, ‘Your Office,
PR
Cloudera Unveils New Suite of Accelerators for Machine Learning Projects (AMPs)
Cloudera’s latest innovations accelerate enterprise AI use cases and significantly reduce deployment time New AMPs will be on display during EVOLVE24 in Dubai
PR
Zoomcar Partners with Mappls to Revolutionize Road Trips and Travel with AI-Powered Integration
Zoomcar, Zoomcar Holdings, Inc. (“Zoomcar” or the “Company”) (NASDAQ: ZCAR), the NASDAQ-listed leading marketplace for self-drive car sharing, is thrilled to announce its
PR
Alyve Health marks its debut on Forbes Asia’s ‘100 to Watch’ List
Alyve Health, India’s fastest-growing healthtech platform, is pleased to announce its recognition in the fourth annual edition of Forbes Asia’s prestigious ‘100 to
Creator Dissect
Creator News
Stand-up comedian Abishek Kumar to star in Prime Video’s ‘Thalaivettiyan Paalayam’
Stand-up comedian Abishek Kumar is set to play the lead in Amazon Prime’s ‘‘Thalaivettiyan Paalayam,’ the Tamil remake of the hit series ‘Panchayat.’
Digital Media
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Samsung mocks Apple’s iPhone 16 series with “let us know when it folds”; internet joins the brand war
Smartphone brand Samsung has continued tradition by taking yet another dig at its long-time rival, Apple. On September 9th, Apple held its highly-anticipated
Digital Media
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YouTube adds a new ‘Welcome Visits goal’ for promotions: Here’s how it works
YouTube has rolled out out a new “website visits” goal in YouTube Studio’s promotions feature. This goal is a major boost for creators,
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Dell to carry out ‘continued’ job cuts to the end of the year, issues yet another warning
Dell Technologies Inc. has reportedly announced plans to reduce its workforce still further during this financial year in an attempt to control costs.
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Indian
Rishabh Pant Champions HDFC Life’s Campaign to Secure a Better Tomorrow
HDFC Life has unveiled its latest campaign, featuring cricketer Rishabh Pant, to emphasize the importance of being prepared for life’s uncertainties. The campaign
Campaign
Indian
Meesho’s ‘Aise Kaise?’ Campaign: Kapil Sharma and Tamannaah Bhatia Unveil Unbeatable Festive Deals
E-commerce giant Meesho has launched its much-anticipated ‘Mega Blockbuster Sale 2024,’ setting the stage for an exciting festive season. Known for offering some
PR
Chaitanya Verma Releases Soulful Indie Pop Single ‘Meri Banke Rehna’ on Hoopr
Mumbai, 11th September 2024: Emerging singer and songwriter, Chaitanya Verma, has released his latest single, ‘Meri Banke Rehna’, with Hoopr, India’s first music
PR
Infosys Positioned as a Leader in Continuous Automation And Testing Services by Independent Research Firm
Recognized for excelling with AI talent strategy, its cloud testing differentiation, and client transparency Infosys (NSE, BSE, NYSE: INFY), a global leader in
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Tirupati Edible Oils Launches ‘Har Tyohar, Healthy Tyohar’ Campaign with Kareena Kapoor Khan, Promoting Health and Festivity
Tirupati Edible Oils, a renowned name in the edible oil industry, has unveiled its latest festive campaign, ‘Har Tyohar, Healthy Tyohar,’ with Bollywood
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Indian
Himalaya Kajal Launches Festive Campaign with Kalyani Priyadarshan for Onam
Himalaya Wellness has introduced a festive campaign for its popular Kajal, partnering with South Indian actress Kalyani Priyadarshan to mark the occasion of
PR
Vonage and SAP collaborate on communication and network APIs
Vonage, part of Ericsson, is collaborating with Germany-based multinational enterprise software company SAP SE to explore generative AI and next-generation technology use cases
PR
Introduce Spanish vintage style to your home décor with Pepperfry’s Ravenel collection
Mumbai, September 9th, 2024: Pepperfry, India’s leading e-commerce furniture and home décor platform, has launched its latest collection, Ravenel, under its house brand
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Go Spiritual India Launches Suicide Prevention Awareness Campaign on World Suicide Prevention Day, Highlighting Spirituality’s Role in Mental Health and Suicide Prevention
Mumbai: Go Spiritual India, a prominent charitable organization dedicated to promoting spirituality and holistic well-being, has launched a comprehensive Suicide Prevention and Mental
PR
Lauritz Knudsen Electrical and Automation, Formerly L&T Switchgear, Chooses L&K Saatchi & Saatchi India as Advertising Partner
Unveils a new campaign to drive brand resonance India, 11 September, 2024 – Lauritz Knudsen Electrical and Automation, formerly known as L&T Switchgear,
Digital Media
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Apple’s YouTube channel hacked? AI-generated Tim Cook promotes Bitcoin
Amid its highly-anticipated Glowtime event on September 9th, Apple’s YouTube channel appears to have suffered a major security breach. A fake AI-generated video
Creator Dissect
Creator News
Bhuvan Bam encourages Gen Z to follow their dreams with IQOO’s ‘My Quest Story’
IQOO, the smartphone brand of the vivo group, has redefined its brand value of ‘Questing for more’ with the launch of #MyQuestStory, a
Digital Media
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Snapchat introduce Public Sharing feature for teens
Amid heated debates on age limits for social media, Snapchat has begun testing a feature that allows teens aged 16 and 17 to
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Glenmark’s Candid Launches New TVC Urging Consumers to ‘Stop the Itch’ with #HataKhujliLagaCandid Campaign
Glenmark Pharmaceuticals has teamed up with BBDO India for the launch of a new TV commercial that tackles an all-too-common issue—itching caused by
Startup
Updates
Clean Electric Secures $6 Million Investment to Boost Growth and Operations
Clean Electric, an emerging leader in India’s electric mobility sector, has raised $6 million in its latest funding round, led by Info Edge
Startup
Updates
Pixxel Becomes First Indian Space Startup to Secure NASA Contract for Hyperspectral Data
Bengaluru-based space startup Pixxel has made history by becoming the first Indian company to secure a significant contract with NASA. Specializing in cutting-edge
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Indian
ISL 2024-2025 Season Kicks Off with ‘Agla Hero Kaun?’ Campaign, Led by Sunil Chhetri and Bhaichung Bhutia
As the Indian Super League (ISL) gears up for its highly anticipated 2024-2025 season, all eyes are on the new campaign titled ‘Agla
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Indian
NueGo Unveils ‘A Small Step’ Campaign on World EV Day: A Path to Sustainable Mobility
World EV Day is an annual celebration highlighting the crucial role of electric vehicles in promoting sustainable transportation. This year, NueGo, India’s leading
PR
FabriCare launches its Blackout curtains campaign with a fun, new ad film featuring Alia Bhatt and Ranbir Kapoor directed by Karan Johar
FabriCare High-Performance Fabrics unveils their supersoft, 100% Blackout Curtains that create pitch darkness with style any time you want. Mumbai, September 9, 2024