1. Who are we?
We are Korra, a digital marketing agency founded in 2016. Our name is inspired by ‘Korra Kaagaz’, meaning blank paper in Hindi, reflecting our commitment to fresh, innovative digital experiences. We strive to be the blank canvas upon which brands can paint their digital success stories, always starting with a fresh perspective.
2. What does the agency do?
We take a business-first approach to offer medium-agnostic solutions. While we are digital at heart, our approach is always 360 degrees. We believe there should be no distinction between digital and non-digital. Our goal is to craft captivating experiences that elevate brands across all touchpoints, combining creativity and technology to deliver comprehensive marketing solutions.
3. What is the size and the strength of the company?
We have a talented team of over 120 professionals, bringing diverse skills and expertise to serve our clients effectively. Our strength lies not just in numbers, but in the synergy of our team, where creativity meets technical prowess to deliver exceptional results for our clients.
4. What are the various services that your agency caters to?
Our agency offers a comprehensive suite of services for integrated, multi-faceted campaigns. This includes innovative creative concepts, strategic planning, and extensive in-house production capabilities covering TVC, digital films, animations, and short-form videos. We provide post-production and animation studio services, featuring AR filters, 2D/3D animations, and CGI ads. Our offerings extend to influencer management, media services across various platforms, and cutting-edge technological solutions like website development and SEO optimization. From brand consulting to performance marketing, we deliver cohesive campaigns that resonate across all touchpoints, leveraging our diverse capabilities to drive impactful results for our clients.
5. Some notable clients and campaigns you’ve worked on?
We’ve successfully served numerous prominent brands, including Airtel Payments Bank, Sebamed, Vivo, Meta, Unicharm, and Mitsubishi. Our diverse client portfolio spans multiple industries, allowing us to bring cross-sector insights to our work. We’ve also played an important role in the journeys of brands like Bata and Mamaearth, partnering with them to elevate their digital presence.
6. What makes your agency stand out from the rest?
We tackle challenges with in-house expertise, offering integrated solutions that blend digital and non-digital elements seamlessly. As Meta’s official tripartite creative partners, we bring unique digital insights, but our focus remains on addressing core business problems. Our tightly knit team delivers holistic strategies that drive tangible results, setting us apart in the industry.
7. What has been the biggest hurdle in your agency?
Our agency’s primary challenge has been avoiding commoditization in a service-focused industry. However, we’ve turned this potential hurdle into our key differentiator through our longstanding commitment to addressing clients’ business objectives. Since our founding, we’ve maintained a laser focus on understanding and solving core business problems. We foster shared ownership across all teams, involving everyone from creative to service delivery in grasping client context and business decisions. This approach ensures high-quality work and stronger client relationships, setting us apart in the industry.
8. What are some of the key future goals or projects that the agency is working towards?
At Korra, we’re focusing on strategic growth and innovation. By 2025, we aim to expand to 200 team members across Gurgaon, Mumbai and Bangalore, while also serving international markets. Our goals include producing award-winning campaigns and establishing ourselves among India’s top 5 digital agencies. We’re committed to pushing creative boundaries and delivering exceptional results for our clients in this rapidly changing industry.
9. How has the company culture affected overall performance?
Our company culture of innovation, collaboration, and continuous learning has been instrumental in our success. We foster an environment where ideas are freely shared and every team member is empowered to contribute to our clients’ success. This culture of creativity and ownership has directly translated into high-quality work and strong client relationships.
10. What roles is the agency hiring for and how to reach out?
We’re always seeking passionate individuals to join our Business, Creative services, Production, and Technology teams. At Korra, we value diverse experiences across all career stages, believing this brings strength to our work. If you’re excited to contribute your unique perspective, reach out to us at talent@korra.co.in with your CV.
