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First impressions are the best impressions. Sounds harsh? In marketing, it’s the cold hard truth. Your slogan can make or break your company

Mispronouncing names is an evergreen practice in India and a long-running debate in countless households. Zomato, a food delivery app, capitalized on this

Everyone needs doctors, right? To celebrate National Doctors Day, Sun Pharma has introduced the #SecondBirthDate initiative as a way to express their heartwarming

This year’s Father’s Day has brought in a flurry of emotions across brands as they seek to capture the spirit of a “Father”.

VAVO Digital launches its #InThisTogether campaign to create one month long positive interactions, activities, and content with its team and a pool of

The holy month of Ramadan is a time for fasting, reflection, and family. Although Ramadan is a celebration of unity and a time

Over the years, one such brand that is widely known for its chucklesome campaigns is Bingo! which always puts forth ideas that stand

While women continue to fight for equal pay, rights, and treatment for their husbands and children, Ariel’s new film clearly shows how even

‘Is it iQOO?’ is a campaign film released by the brand iQOO as a fun way of introducing itself. The film is a

Popularisation of cosmetic surgery, many people are now seeking a solution to teeth alignment. However, people are often unaware and misled due to

Sport is all about hard work. The players we look up to inspire us with their finesse and grit. MTV India is showcasing

Hindustan Unilever dishwashing liquid’s brand Vim has recently astonished netizens with the launch of their newest product which is… a fake item! HUL was

Conceptualised by The Womb, Godrej Yummiez releases an ad campaign that focuses on marketing their latest introduction, the Crispy Potato Starz. The campaign

Over the years, one such brand that is widely known for its chucklesome campaigns is Bingo! which always puts forth ideas that stand

Making and launching a campaign on social media drains out creativity and the competition keeps getting more intense with each passing year as

On the event of World TV Day, another sentimental campaign has come to light by Tata Play that has been conceptualised and developed