FabriCare Launches New Campaign Starring SRK and Alia Bhatt
Furnishing fabric brand D’Decor has launched its new brand, FabriCare, to specialize in high-performance fabrics. To celebrate and advertise this launch, they have
Indian
Marketing
News
Flipkart goes into the popular shopping streets of Tamil Nadu to be part of the Aadi Shopping craze
Brings Aadi offers home to consumers in an innovative style 19th August, 2023; National: Strengthening its presence in the South, India’s homegrown e-commerce marketplace, Flipkart
Creator Dissect
Creator News
ASCI Guidelines Place Responsibility on Health and Fitness Influencers
The Advertising Standards Council of India (ASCI) has revised its guidelines for influencer advertising that were first introduced in May 2021. This update
Digital Media
News
Tweetdeck, now ‘X Pro” Becomes a Paid Service
Popular tweet organizer platform Tweetdeck has become a paid service and has been rebranded as X Pro, according to the tool’s web page.
Digital Media
News
Coca-Cola Company Appoints Alexander Valladares as StudioX Lead
The Coca-Cola Company has appointed Alexander Valladares as StudioX Lead. Valladares made the announcement on his LinkedIn account. “I’m happy to share that
Indian
TooYumm! Launches BHOOT Chips in Collaboration with Naagin
New age snacking brand TooYumm! from Guiltfree Industries, a part of the FMCG division of the RP-Sanjiv Goenka Group, has launched a new
Advertising
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Google Introduces New AI-Powered Search Tool to Summarize Articles
Google launched their AI-powered Search Generative Experience (SGE) less than three months ago. Encouraged by the positive feedback, they have decided to give
International
McDonald’s Launches its Epic “As Featured In” Campaign
As one of the most popular and beloved brands in the world, fast food giant McDonald’s is no stranger to epic campaigns. Yet
Advertising
News
Pepsi Partners with Rapper Big Deal to Celebrate Hip-Hop Day
Beverage brand Pepsi has partnered with Samir Rishu Mohanty, famously known as “Rapper Big Deal’ to celebrate Hip-Hop Day. Pepsi, known for its
Digital Media
News
“X”, formerly Twitter, Slowed Access to Rival Websites
X, formerly known as Twitter, reportedly attempted to limit traffic to certain rival apps and news sites by slowing down the speed of
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Creator News
“Who is Orry?” Netflix Answers the Question to Promote their New Movie
“Everyone wants to know, ‘Who is Orry’. But no one is asking, ‘How is Orry’?” Orhan Awatramani, aka Orry, is trending all across
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Creator News
Elvish Yadav Wins Bigg Boss Trophy and Grand Prize
In the Bigg Boss OTT 2 Finale, Elvish Yadav emerged as the winner, claiming the trophy and a grand prize of Rs. 25
International
Pizza Hut uses Emoji Avatars to Boost their “Pizzas for every mood” Campaign
Pizza Hut, India’s beloved pizza brand, has delighted viewers with their latest campaign. Pizza Hut has launched a brand-new film for its “Pizzas
Indian
Iconic Independence Day Campaigns: Then and Now
As Independence Day 2023 approaches, a rush of pride, celebration and excitement has swept across the nation. To engage in the spirit of patriotism
International
Philips Airfryer Launches “What’s new on the menu?” Campaign
Philips Airfryer has launched its new “What’s new on the menu” campaign that aims to challenge the common misconception of limited usage of
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Creator News
CarryMinati’s New Rap Single “Jalwa” is Inspired by Cleopatra
Popular influencer and YouTube sensation CarryMinati, aka Ajay Ajey Nagar, has released his eighth rap single titled “Jalwa” which pays a magical tribute
Marketing
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Sunfeast Dark Fantasy Appoints Shah Rukh Khan as Brand Ambassador
Sunfeast Dark Fantasy has announced Bollywood superstar Shah Rukh Khan as the new face of their brand. After teasing fans about their potential
Creator Dissect
Creator News
Creators Dolly Singh, Kusha Kapila and Shibani Bedi To Star in “Thank You For Coming”
‘Rise, Rebel, Repeat.’ Rhea Kapoor’s highly anticipated chick-flick, “Thank You For Coming” stars popular influencers Dolly Singh, Kusha Kapila and Shibani Bedi in
Indian
Mankind Pharma Launches AI-Powered Campaign Starring Anushka Sharma
Mankind Pharma, global pharmaceutical company, has unveiled their brand-new AI-powered marketing campaign starring Bollywood superstar Anushka Sharma as the face of their pregnancy
Marketing
News
Mario Appoints Diljit Dosanjh as Brand Ambassador
Market leader Mario Rusk has announced their collaboration with Bollywood actor and singer Diljit Dosanjh by appointing him as their brand ambassador. According
Marketing
News
Air India Unveils New Brand Logo and Identity
By revealing their new logo, Air India begins a soaring transformation. Air India has unveiled its new brand logo on Thursday under its
Indian
Croma Launches “Let Freedom Find You” Campaign for Independence Day
Croma, India’s one-stop shopping destination for consumer electronics, has launched a series of relatable digital films as part of their new “Let Freedom
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Creator News
ASCI Broadens its Definition of Celebrities to Include Influencers
The ASCI code requires celebrities to adhere to specific guidelines in order to ensure that their actions align with the code’s principles. Now,
Advertising
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“X” Introduces New Measures to Boost Control for Advertisers
X, formerly known as Twitter, has unveiled two new innovative new features aimed at advertisers to improve their control and safety measures in
Digital Media
News
Zoom Denies Using User Data to Train AI
Zoom’s recent update to their Terms of Service is raising red flags all across social media. The Terms of Service stated that you
Digital Media
News
Kingfisher Renews Partnership with FC Goa as Associate Sponsor
Their partnership has been renewed for three more seasons. Kingfisher has renewed its association with FC Goa as an associate sponsor for three
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Creator News
Prajakta Koli Reveals Debut Book, “Too Good To Be True”
Content creator and actor Prajakta Koli, aka MostlySane, makes her foray into the world of writing with the announcement of her debut book,
Industry Updates
News
Pepperfry CEO and Co-Founder Dies of Cardiac Arrest
Ambareesh Murty, CEO and co-founder of Pepperfry, has died of a cardiac arrest in Leh, at the age of 51. This news was
Creator Dissect
Creator Economy
Bhuvan Bam Becomes India’s Richest YouTuber
Bhuvan Bam, who started his career as a struggling musician, becomes India’s richest YouTuber with an astonishing net worth. India has a variety
Industry Updates
News
Lok Sabha Passes Digital Personal Data Protection (DPDP) Bill
The Bill has raised concerns over the citizens’ Right to Privacy, as it allows private entities to process their data without their explicit
Marketing
News
Cult.fit Welcomes Ranveer Singh as Brand Ambassador and ‘Motivator in Chief’
Cult.fit, a health and fitness brand, has announced dynamic superstar Ranveer Singh as their new brand ambassador. Their much-needed campaign has been launched
Indian
Vivo Launches New “Live the Joy” Campaign
Global smartphone brand vivo has launched a new campaign through a brand film that enhances its brand purpose – ‘Live the Joy’. Through
Digital Media
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Disney+Hotstar Gives Mobile Users Free-to-View Access for Asia Cup and ICC Men’s World Cup
In anticipation of the Asia Cup and ICC Men’s World Cup, Disney+Hotstar has revolutionized mobile advertising. As the Asia Cup and the ICC
Digital Media
News
Threads Rolls Out New Features; Zuckerberg Hints at More
Meta’s Threads launched just a little over a month ago and has topped news headlines ever since. Despite a spectacular start, analytics have
Creator Dissect
Creator News
META REPORTS THAT CREATORS INFLUENCE PURCHASE DECISIONS
With the festive season only a few months away, a brand-new survey by Meta, the parent company of Facebook and Instagram, reveals the
Marketing
News
Brands Celebrate Friendship Day 2023 With Unique Creatives
Friendship Day holds a special place in everyone’s hearts. It’s a time of laughter, camaraderie and fond memories, be it pranking a friend,
Digital Media
News
WPP & Spotify Announce One-of-a-Kind Global Partnership
Spotify will be the first-ever platform to be integrated directly into WPP’s products and solutions. WPP and Spotify have recently announced a one-of-a-kind
Advertising
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ISA Launches Media Charter to Protect Brands by Promoting Transparent Advertising Practises
The ISA Media Charter includes 6 key focus areas that will particularly impact digital agencies. The Indian Society of Advertisers (ISA), the national
Digital Media
News
Astrology Embraces AI: Here’s how Kundli GPT Uses AI to Predict the Future
AI is changing our lives, impacting every field imaginable, and has revolutionized the way several industries operate. Now, it has soared to the
Marketing
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Dyson Announces Deepika Padukone as Global Brand Ambassador for Hair Care Technologies
Dyson, the global technology company, has appointed Bollywood actress Deepika Padukone as their UK-based Hair Care technologies’ ambassador. Through this partnership, Dyson aims
Digital Media
News
WHO IS NAINA? MEET INDIA’S FIRST VIRTUAL SUPERSTAR
Naina is India’s latest sensation, rising to stardom with more than 134k followers on Instagram and dazzling her followers with her glamorous content.
Marketing
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HAVAS WORLDWIDE INDIA APPOINTS KUNDAN JOSHEE AS MANAGING PARTNER & HEAD – WEST AND SOUTH
Havas Worldwide India, the creative arm of Havas India, has officially appointed Kundan Joshee as managing partner & head – West & South.
Digital Media
News
BRANDS FIRE UP CREATIVES FOR FIFA WOMEN’S WORLD CUP
FIFA Women’s World Cup 2023 is finally here and has sparked a rush of celebration across the globe. It has been a source
Digital Media
News
META BLOCKS NEWS CONTENT ON FACEBOOK AND INSTAGRAM IN CANADA OVER NEW “ONLINE NEWS ACT”
This change came in response to the country’s new law that requires tech giants to pay news outlets for using their content. Meta,
Digital Media
News
ASCI and Khaitan & Co Release Whitepaper: Leveraging Generative AI: Opportunities, Risks and Best Practices
Paper sheds light on regulatory ambiguity and challenges surrounding use of AI in advertising. Mumbai, August 1, 2023: The Advertising Standards Council of
Creator Dissect
Creator Economy
“TALENTED” LAUNCHES NEW SOCIAL AGENCY “THE NEW THING”
Talented has launched a brand-new social agency, “The New Thing”, which will help brands create new cultural conversations and moments on social media.
Digital Media
News
GOOGLE ADS LAUNCHES AUTO-GENERATED ADVERTISEMENT TOOL USING AI
Google Ads will now allow advertisers to automatically generate advertisements on the platform using Large Language Models (LLMs) and generative artificial intelligence (Gen
Marketing
News
AIRTEL LAUNCHES SELF-SERVING MARKETING COMMUNICATIONS PLATFORM “AIRTEL IQ REACH”
Airtel IQ Reach aims to help small businesses solve key challenges when planning marketing campaigns. Bharti Airtel, India’s second largest telecommunications provider, has
Marketing
News
OMNICOM MEDIA GROUP PROMOTES DEEP SINGH AS NATIONAL HEAD OF STRATEGY
Omnicom Media Group India, the leading services division of Omnicom Group Inc., has announced the elevation of Deep Singh as its National Head
Creator Dissect
Creator News
WHAT HAPPENED TO ZHANNA D’ART? VEGAN RAW FOOD INFLUENCER PASSES AWAY AT 39
A popular vegan influencer, Zhanna D’Art, also known as Zhanna Samsonova, has died. Reports from the New Yort Post indicate that her shocking