WHATSAPP ISNT JUST FOR MESSAGING ANYMORE WITH THE BUSINESS SEARCH FEATURE FOR SHOPPING!
Meta is constantly working towards improving the applications under it. Its primary focus is the instant-messaging app, WhatsApp on which newer features are
Digital Media
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Digital Media
News
NEURALGARAGE STARTUP RAISES $1.45 MILLION IN THE SEED ROUND
NeuralGarage, a deep tech startup makes a whopping $1.45 million in a seed round that was initiated by Exfinity Ventures. This seed round
International
LV RESORTS TO THE CLASSIC CAMPAIGN STRATEGY OF BRINGING TOGETHER NEMESIS AND SUCCEEDS
Just as the FIFA World Cup for 2022 kickstarts, the luxury fashion brand Louis Vuitton captures this opportunity to release a campaign that
Digital Media
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CRISTIANO RONALDO RECEIVES BACKLASH ON TWITTER UPON HIS LATEST NFT LAUNCH
Twitter is yet again swamped with an argument based on controversy and this time it has been started by the highly applauded footballer
Indian
ANIL KAPOOR THROWS TANTRUMS IN THE LATEST CAMPAIGN FROM LICIOUS!
The widely known fresh meat and seafood brand, Licious, has come up with another witty campaign that features the legendary actor Anil Kapoor.
International
CADBURY 5 STAR DOES WONDERS WITH THEIR DO NOTHING SERIES
Cadbury 5 Star comes up with another brilliant ad campaign that continues to deliver 5 Star’s motto of being ‘effortless’. The brand’s latest
Digital Media
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HOW SMART IS IT TO FEATURE IN ONE’S OWN BRAND’S ADS? LET’S FIND OUT!
Developing a personal connection has recently been given a new turn. While most ads still take the help of famous actors and celebrities,
Digital Media
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CELEBRATING SRK AND HIS JOURNEY ON SOCIAL MEDIA
SRK is a public figure that truly needs no introduction. The legendary Bollywood star has been around for decades and continues to engage
Indian
NOISE CREATES A #KINGCHIKU TREND ON INSTAGRAM WITH VIRAT KOHLI!
Noise, a critically acclaimed brand has recently put to light its latest brand ambassador and has enticed audiences from different platforms. The wearables
Digital Media
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INSTAGRAM IS GLITCHING AGAIN! BUT HOW ARE PEOPLE REACTING THIS TIME?
Instagram is yet again in the light and not for good reasons this time. The platform yet again faces major glitches that have
Marketing
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SNAPCHAT GETS FESTIVE WITH LATEST HOLIDAY SEASON UPDATES
Snapchat makes its user experience more enlightening by introducing its latest set of features for the festive season. The trending communication app now
Marketing
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SNAPCHAT GETS FESTIVE WITH LATEST HOLIDAY SEASON UPDATES
Snapchat makes its user experience more enlightening by introducing its latest set of features for the festive season. The trending communication app now
Digital Media
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HOW FACEBOOK SHOPS IS TRANSFORMING SHOPPING EXPERIENCES
There’s no denying that the onset of Covid-19 has accelerated digital adoption by at least 5 years. With the pandemic showing no signs of
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BRILLIANT DIWALI CREATIVES TO INSPIRE FROM FOR 2022
Festivities in India are an excellent time for marketers online to start brand interaction with their audience and drive traffic towards their website,
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HERE’S HOW BRANDS ARE PUTTING A NEW PERSPECTIVE ON KARVA CHAUTH 2022
Although Karva Chauth is prevalent in northern India, the festival leaves its spark in every state. To honour this special and much-awaited time
Marketing
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AT ONLY RS. 129, AMAZON PRIME TARGETS WIDER AUDIENCE WITH A MULTI-LINGUAL EARLY ACCESS TO THE MOVIE 777 CHARLIE
Amazon Prime has come up with another exciting way of marketing and it seems to be working in their favour. After the initial
Indian
THIS WORLD HEART DAY, SAFFOLALIFE EMPHASISES THE NEED TO #CAREFORHERHEART
Saffolalife, a not-for-profit initiative by Marico Limited, has always championed the cause of heart health with a vision to create a ‘Heart Healthy India’. In line
Digital Media
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UNIQUE CREATIVES TO LOOK BACK TO FOR GANDHI JAYANTI 2022
While we celebrate every minute of joy on our social media accounts, how can brands miss out on celebrating the father of our
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HERES HOW BRANDS ARE USING THE MOVIE BRAHMASTRA AS THEIR MARKETING MEME-ASTRA
Brands are known to give all to creating content, especially in the form of memes. The Indian audience is known to be welcoming
International
WHATSAPP TO WIN THE PRIVACY CONTROVERSY WITH THEIR LATEST CAMPAIGN
The controversy of encryption over WhatsApp is finally being pushed down for the best. WhatsApp has released yet another campaign that talks about
International
TINDER’S BRINGS ITS SWIPE NIGHT EVENT TO INDIA
The Swipe Night event had been launched in the US version of the Tinder app last year and it will be making its
Indian
DABUR MESWAK’S #MYGANPATIMOMENT CAMPAIGN CELEBRATES THE OCCASION WITH ONE OF THE LARGEST DIGITAL GANPATI MURALS
Festivals are all about bringing people together and celebrating moments of sheer joy. Ganesh Chaturthi is one such occasion where brands get to
Indian
MCDONALD’S WANTS YOU TO #TOUCHTHIS
Ever since the coronavirus pandemic started mushrooming out of control, people have been feeling uneasy about touching surfaces like elevator buttons, doorknobs, ATMs,
Indian
SOME BEST TO-DATE GANESH CHATURTHI CAMPAIGNS TO CONSIDER BEFORE DESIGNING YOURS FOR 2022
Ganesh Chaturthi is right around the corner which means that the social media platforms are ready to be filled with mind-bending creatives flooded
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MX PLAYER GIVES ADVERTISEMENTS A SEAMLESS SOLUTION THROUGH A SELF-SERVE PLATFORM
India is steadily pacing forward towards the digital world and is a hub for innovative ideas that demand to be seen by the
Digital Media
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WILL SNAPCHATS LATEST ‘FAMILY CENTER’ FEATURE FOR MONITORING INTERACTIONS RECEIVE A BACKLASH?
After being developed for a couple of months, Snap, the parent company of the active social media platform Snapchat, finally announced a release.
Indian
ELEVATE YOUR JANMASHTAMI CREATIVES WITH THE BEST OF 2021 TO INSPIRE FROM
Janmashtami, a well-awaited festival honouring the birth of Lord Krishna, is right around the corner. Besides bringing tremendous joy, festivals are known to
International
KONYA’S ‘IT’S YOUR CHOICE’ CAMPAIGN REMINDS PEOPLE TO WEAR MASKS
The COVID19 Pandemic has had the world in its clutches for most of 2020 and people have been under lockdown through most of
Marketing
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COCA-COLA ENCOURAGES US TO LOOK AT THE PANDEMIC SITUATION AS A CHANCE TO START OVER
Ever since the countries began removing lockdown restrictions, the conversation about whether we can ever go back to the way things were before
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TATA CLIQ CELEBRATES THE LOVE BETWEEN SIBLINGS WITH THE LONGEST RAKHI EVER
The year 2020 has been a turbulent one with its lockdowns and social distancing norms that have kept people away from their loved ones.
International
REMARKABLE FRIENDSHIP DAY CAMPAIGNS OF 2022 THAT CHERISHED ALL ASPECTS OF FRIENDSHIP
No matter the age, friendship day has always been of tremendous significance and cherishes some of the most memorable bonds that we share.
Marketing
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AMAZON PRIME DAY 2022 CELEBRATES ITS SUCCESS OF MEMBERSHIP GROWTH & PURCHASES
Amazon Prime celebrates the success of its Prime Day 2022 which was launched over the last weekend of July. The celebration lasted for
Marketing
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SOME OF THE MOST SUCCESSFUL CO-BRANDING EXAMPLES THAT BOOSTED SALES & REACH
Marketing does not always confide to advertising your own products. It can be taken a step further through different methods that deliver a
International
GILLETTE’S BARBER SURAKSHA PROGRAMME RAISES AWARENESS ABOUT THE PANDEMIC
The world is going through a difficult phase due to the ongoing pandemic and small businesses have been at the receiving end of
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THE MOST CONTROVERSIAL RECENT INDIAN ADS THAT WERE BACKLASHED
Indian media is filled with raging viewers every now and then as advertisers either support a negative idea or slip out pitiful mistakes.
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TOYOTA PULLS OUT ITS ADS AHEAD OF OLYMPICS
Toyota Motor will not be running any TV commercials in Japan during the Olympics and neither will the president of Toyota Motor participate
Digital Media
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TWITTERS LONG-TESTED FORECASTING TOOL HAS FINALLY RELEASED FOR ADVERTISERS
Twitter has finally released its long-tested feature for advertisers. This latest feature under the name ‘Campaign Planner’ is released mainly for investors in
Marketing
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IXIGO USES MARIO THEME TO EDUCATE TRAVELLERS ON FLIGHT SAFETY DURING THE PANDEMIC
The travel app Ixigo has released a new video on social media that is based on the iconic NES game Super Mario Bros.
Campaign
International
MICROSOFT SMEARS GOOGLE’S NOW EVERYWHERE CAMPAIGN
Marketing has gotten very competitive in the digital world and advertising plays a significant role in staying relevant. Brands often end up undermining
Marketing
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JOY TAKES THE INITIATIVE TO HELP SEX WORKERS AND THE TRANS COMMUNITY
As we practice social distancing, the pandemic has also brought people closer together in spirit as more and more people are stepping forward
Campaign
International
GOOGLE THANKS HEALTH WORKERS WITH #STAYHOMESAVELIVES CAMPAIGN
As we deal with the deadly pandemic, COVID-19 related searches on google are on the rise and more and more people are looking
Digital Media
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EVERYTHING IS AWESOME ON LEGO’S SOCIAL MEDIA
About the Brand: The Lego Group, founded in 1932 by Ole Kirk Kristiansen in Denmark, began manufacturing its line of plastic construction toys
Digital Media
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BRANDS GIVE AN ODE TO FATHERS ON FATHERS DAY 2022
Previously listing our best Father’s Day campaigns through the years, inspiration brewed through brands and we’ve witnessed numerous splendid campaigns released this year.
Marketing
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APPLE V/S BLACKBERRY – THE BATTLE OF THE FRUITS
The late 2000s were visibly dominated by BlackBerry. And although Apple was new to the market, it proved to be a threat to
Campaign
Indian
SOME BEST TO-DATE GANESH CHATURTHI CAMPAIGNS TO CONSIDER BEFORE DESIGNING YOURS FOR 2022
Ganesh Chaturthi is right around the corner which means that the social media platforms are ready to be filled with mind-bending creatives flooded
Digital Media
News
KEEPING THE MASK ON WITH RONALD MCDONALD
While the pandemic is ever on the rise, the financial burden it brought along has forced governments to open up economies once again.
Digital Media
News
DISSECTING CARMESI’S INSTAGRAM STRATEGY
About the brand Carmesi is a Gurgaon based personal hygiene brand that was started by Tanvi Johri in 2017. It specialises in all-natural
Campaign
International
TITAN RAGA’S #FLAUNTYOURFLAW CAMPAIGN AGAINST BODY-SHAMING
In society, several stereotypes have been built around how a person is supposed to look. People are often shamed for not looking or
Marketing
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BOLLYWOOD GOES #SUSTAINABLESQUAD FOR WORLD ENVIRONMENT DAY 2022!
The World Environment Day for 2022 took place on 5th June and social media was flooded with some banger creatives that did fair
PR
DISSECTING PRIME VIDEO INDIA’S INSTAGRAM STRATEGY
About the brand: Prime Video is an online video-on-demand service by Amazon that began in the USA in 2006 as Amazon unbox. Ten