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All gamers surely recollect the desperate wait that the initially enticing battle game PUBG had when releasing its Indian adaptation- BGMI. When released

Like other important awareness days, brands have shown their dedication to spreading awareness on another noteworthy issue that is not spoken of often.

The World Environment Day for 2022 took place on 5th June and social media was flooded with some banger creatives that did fair

The year 2020 seems quite like a chapter ripped right out of a dystopian novel with one bizarre event occurring after the next.

Constantly updating social media platforms has been an essential part of keeping the audience engaged, especially with the ever-increasing competition to overpower. Hence,

When mentioning Instagram, the foremost thing that comes to mind is the countless reels that entertain millions each day. From the generic hack

The proclaimed travel-gear brand, American Tourister is ready to get back to action after the decrease in restrictions and countries welcoming visitors again.

The introduction of Web 3 is prevailing over centralised social media platforms like Instagram and Facebook, and thus makes an appearance in the

The holy month of Ramadan is a time when Muslims around the world attempt to connect with the divine by exercising spiritual discipline and

It is no surprise that Instagram has a creator centric platform that encourages individuals and brands to make the most of this platform

In years of countless strategies used in the advertising industry, some infamous ones take place to date. Picking up ideas directly from other

In a global campaign called #NoConditionsApply for TOI, FCB Ulka does a brilliant job of raising a mirror to us, showing us our hypocrisy

While many businesses opt for Instagram, Facebook and Linkedin, one such underlying medium in terms of business is Snapchat. Even though it is

1 th April 2021, India: Ramadan is a month of fasting, sacrifices, prayers and reflecting on our innate sense of giving back. It emphasises

Shahrukh Khan is often seen in heart-melting scenes but the latest branding campaign by Thums Up has a shiver run down the viewer’s

Ovenstory Pizza has announced that they have awarded their creative mandate across television and digital platforms to Wondrlab. Wondrlab’s content platform will oversee the business,

The IPL fervor has begun and with that comes along a plethora of new campaigns created by an array of brands – all

Like every other app, Tinder has its way of coming up with new and effective ways to gain engagement on its platform. The

Instagram stories have been a feature that is loved by the audience for years. When looking to pass time, most users opt for

For an advertisement to capture the mind in an instant, it is important for it to look and deliver the message in the

There’s always one specific thing that the world suddenly revolves around. Since the past year, the thing that has gained maximum attention and

The country had delayed a little on the most awaited media awards due to the pandemic. However, the awards function is back with

With drastically changing times, there are various brands that keep up with the pace and very few actually initiate this change with their

WhatsApp has decided to further increase the functionality of its chats, especially for group chats. The latest features will enhance the way users

ndia rapidly steps into the metaverse with the introduction of various features from Web 3.0. A recently released show, Lock upp, is a

For as long as anyone can remember, a cartoon duo that has created a place in the happy memories of every individual is

The advertising industry has been facing highs and lows ever since the pandemic came into the picture. The market has seen some obvious

Various platforms have come up with a strategic plan for the latest financial year to see a further increase in their connections and

Brands online are constantly fighting an unending battle to be recognized online and most importantly, ‘followed’. The initial step toward getting more followers

With countless creative campaigns that come our way every day, only a few have an impact on the minds or are remembered. One

Every year brands come up with campaigns that don’t fail to amuse the viewers with their creative skills. However, there are just a

The impact of Influencer Marketing has already been commendable and is sure to increase in the coming time. Each year, a new form

The new #NowCalling format has been ringing up all over social media. In this new format, brands display their core benefits as a caller

Columbia Pacific Communities, a chain of retirement homes, tries to redefine the phrase, “OK Boomer!” in order to proliferate the idea of positive ageing.

Pie charts are a fun way to condense complex data. They also happen to be a great source of memes. Brands have flaunted

Shopping for bags? The #UnlcaimedBagAtSS is our pick of the most eye catching bag on social media. In a collaboration with Kendall and Kylie,

About the Brand: Swiggy is the leading food ordering and delivery platform in India. The company’s app, which was the first of its

These three new trends have been all the rage on Instagram. In the clutter of spam emails that fill our inboxes, we mark the

Breaking down Ayushmann Khurrana’s The Man Company campaign “Gentleman Kise Kehte Hai?” Busting stereotypes and the social norms of being an ideal Gentleman,

While the digital world keeps getting more competitive by the day, the pressure faced by the marketers and other import teammates of an

As the name suggests, the term customer insights refer to the information collected after assessing the activities of the customers in depth. The

A marketer comes across various marketing terms throughout their career. Some of these terms are more commonly used than others. However, even with

Amazon Prime Video’s most recent Ad campaign where they pulled out “ME” from their highly familiarised logo, sought maximum attention from netizens. The

While digital marketing and its success in it depends on several factors, the key aspect is always the content and the right way