Creators Dolly Singh, Kusha Kapila and Shibani Bedi To Star in “Thank You For Coming”
‘Rise, Rebel, Repeat.’ Rhea Kapoor’s highly anticipated chick-flick, “Thank You For Coming” stars popular influencers Dolly Singh, Kusha Kapila and Shibani Bedi in
Creator Dissect
Creator News
Indian
Mankind Pharma Launches AI-Powered Campaign Starring Anushka Sharma
Mankind Pharma, global pharmaceutical company, has unveiled their brand-new AI-powered marketing campaign starring Bollywood superstar Anushka Sharma as the face of their pregnancy
Marketing
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Mario Appoints Diljit Dosanjh as Brand Ambassador
Market leader Mario Rusk has announced their collaboration with Bollywood actor and singer Diljit Dosanjh by appointing him as their brand ambassador. According
Marketing
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Air India Unveils New Brand Logo and Identity
By revealing their new logo, Air India begins a soaring transformation. Air India has unveiled its new brand logo on Thursday under its
Indian
Croma Launches “Let Freedom Find You” Campaign for Independence Day
Croma, India’s one-stop shopping destination for consumer electronics, has launched a series of relatable digital films as part of their new “Let Freedom
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Creator News
ASCI Broadens its Definition of Celebrities to Include Influencers
The ASCI code requires celebrities to adhere to specific guidelines in order to ensure that their actions align with the code’s principles. Now,
Advertising
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“X” Introduces New Measures to Boost Control for Advertisers
X, formerly known as Twitter, has unveiled two new innovative new features aimed at advertisers to improve their control and safety measures in
Digital Media
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Zoom Denies Using User Data to Train AI
Zoom’s recent update to their Terms of Service is raising red flags all across social media. The Terms of Service stated that you
Digital Media
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Kingfisher Renews Partnership with FC Goa as Associate Sponsor
Their partnership has been renewed for three more seasons. Kingfisher has renewed its association with FC Goa as an associate sponsor for three
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Creator News
Prajakta Koli Reveals Debut Book, “Too Good To Be True”
Content creator and actor Prajakta Koli, aka MostlySane, makes her foray into the world of writing with the announcement of her debut book,
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Pepperfry CEO and Co-Founder Dies of Cardiac Arrest
Ambareesh Murty, CEO and co-founder of Pepperfry, has died of a cardiac arrest in Leh, at the age of 51. This news was
Creator Dissect
Creator Economy
Bhuvan Bam Becomes India’s Richest YouTuber
Bhuvan Bam, who started his career as a struggling musician, becomes India’s richest YouTuber with an astonishing net worth. India has a variety
Industry Updates
News
Lok Sabha Passes Digital Personal Data Protection (DPDP) Bill
The Bill has raised concerns over the citizens’ Right to Privacy, as it allows private entities to process their data without their explicit
Marketing
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Cult.fit Welcomes Ranveer Singh as Brand Ambassador and ‘Motivator in Chief’
Cult.fit, a health and fitness brand, has announced dynamic superstar Ranveer Singh as their new brand ambassador. Their much-needed campaign has been launched
Indian
Vivo Launches New “Live the Joy” Campaign
Global smartphone brand vivo has launched a new campaign through a brand film that enhances its brand purpose – ‘Live the Joy’. Through
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Disney+Hotstar Gives Mobile Users Free-to-View Access for Asia Cup and ICC Men’s World Cup
In anticipation of the Asia Cup and ICC Men’s World Cup, Disney+Hotstar has revolutionized mobile advertising. As the Asia Cup and the ICC
Digital Media
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Threads Rolls Out New Features; Zuckerberg Hints at More
Meta’s Threads launched just a little over a month ago and has topped news headlines ever since. Despite a spectacular start, analytics have
Creator Dissect
Creator News
META REPORTS THAT CREATORS INFLUENCE PURCHASE DECISIONS
With the festive season only a few months away, a brand-new survey by Meta, the parent company of Facebook and Instagram, reveals the
Marketing
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Brands Celebrate Friendship Day 2023 With Unique Creatives
Friendship Day holds a special place in everyone’s hearts. It’s a time of laughter, camaraderie and fond memories, be it pranking a friend,
Digital Media
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WPP & Spotify Announce One-of-a-Kind Global Partnership
Spotify will be the first-ever platform to be integrated directly into WPP’s products and solutions. WPP and Spotify have recently announced a one-of-a-kind
Advertising
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ISA Launches Media Charter to Protect Brands by Promoting Transparent Advertising Practises
The ISA Media Charter includes 6 key focus areas that will particularly impact digital agencies. The Indian Society of Advertisers (ISA), the national
Digital Media
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Astrology Embraces AI: Here’s how Kundli GPT Uses AI to Predict the Future
AI is changing our lives, impacting every field imaginable, and has revolutionized the way several industries operate. Now, it has soared to the
Marketing
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Dyson Announces Deepika Padukone as Global Brand Ambassador for Hair Care Technologies
Dyson, the global technology company, has appointed Bollywood actress Deepika Padukone as their UK-based Hair Care technologies’ ambassador. Through this partnership, Dyson aims
Digital Media
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WHO IS NAINA? MEET INDIA’S FIRST VIRTUAL SUPERSTAR
Naina is India’s latest sensation, rising to stardom with more than 134k followers on Instagram and dazzling her followers with her glamorous content.
Marketing
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HAVAS WORLDWIDE INDIA APPOINTS KUNDAN JOSHEE AS MANAGING PARTNER & HEAD – WEST AND SOUTH
Havas Worldwide India, the creative arm of Havas India, has officially appointed Kundan Joshee as managing partner & head – West & South.
Digital Media
News
BRANDS FIRE UP CREATIVES FOR FIFA WOMEN’S WORLD CUP
FIFA Women’s World Cup 2023 is finally here and has sparked a rush of celebration across the globe. It has been a source
Digital Media
News
META BLOCKS NEWS CONTENT ON FACEBOOK AND INSTAGRAM IN CANADA OVER NEW “ONLINE NEWS ACT”
This change came in response to the country’s new law that requires tech giants to pay news outlets for using their content. Meta,
Digital Media
News
ASCI and Khaitan & Co Release Whitepaper: Leveraging Generative AI: Opportunities, Risks and Best Practices
Paper sheds light on regulatory ambiguity and challenges surrounding use of AI in advertising. Mumbai, August 1, 2023: The Advertising Standards Council of
Creator Dissect
Creator Economy
“TALENTED” LAUNCHES NEW SOCIAL AGENCY “THE NEW THING”
Talented has launched a brand-new social agency, “The New Thing”, which will help brands create new cultural conversations and moments on social media.
Digital Media
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GOOGLE ADS LAUNCHES AUTO-GENERATED ADVERTISEMENT TOOL USING AI
Google Ads will now allow advertisers to automatically generate advertisements on the platform using Large Language Models (LLMs) and generative artificial intelligence (Gen
Marketing
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AIRTEL LAUNCHES SELF-SERVING MARKETING COMMUNICATIONS PLATFORM “AIRTEL IQ REACH”
Airtel IQ Reach aims to help small businesses solve key challenges when planning marketing campaigns. Bharti Airtel, India’s second largest telecommunications provider, has
Marketing
News
OMNICOM MEDIA GROUP PROMOTES DEEP SINGH AS NATIONAL HEAD OF STRATEGY
Omnicom Media Group India, the leading services division of Omnicom Group Inc., has announced the elevation of Deep Singh as its National Head
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Creator News
WHAT HAPPENED TO ZHANNA D’ART? VEGAN RAW FOOD INFLUENCER PASSES AWAY AT 39
A popular vegan influencer, Zhanna D’Art, also known as Zhanna Samsonova, has died. Reports from the New Yort Post indicate that her shocking
Marketing
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DELL GOES BIG ON GENERATIVE AI BY EXPANDING OFFERS
Dell Technologies has introduced new AI offerings to help customers build quick and secure AI models to drive new levels of intelligence and
Digital Media
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BRANDS FLOODED TWITTER WITH LAST-MINUTE ITR CREATIVES
As the ITR deadline loomed closer, brands joined individuals by firing up witty and relatable creatives on social media. Filing an Income Tax
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Creator News
INFLUENCERS WIN BIG AT TIMES OF INDIA’S “40 UNDER 40” LIST
“The “40 Under 40” list needs no introduction. It’s a unique platform created by the Times of India Group identifies, recognizes and
Digital Media
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WHATSAPP LAUNCHES VIDEO MESSAGES: HERE’S HOW YOU CAN USE THEM
With this latest feature, sending a video message will become just as easy as sending a voice message. On July 27th, Meta rolled
Indian
CADBURY CELEBRATIONS USES AI TO PERSONALIZE BIRTHDAY SONGS IN THEIR NEW CAMPAIGN
Cadbury Celebrations’ latest campaign allows birthday gifters to create a customized #MyBirthdaySong specially woven with likings and shared memories. Popular chocolate gifting brand
Indian
OREO LAUNCHES NEW AI CAMPAIGN “Say It With Oreo” WITH FARHAN AKHTAR
This brand-new campaign brings together Farhan Akhtar’s wit, AI and Oreos to generate responses that help you turn speechless moments into playful ones.
Indian
BUMBLE LAUNCHES NEW “KINDNESS IS SEXY” CAMPAIGN WITH ADITYA ROY KAPOOR
Popular dating and social media networking app Bumble has launched a brand-new global integrated campaign titled “Kindness is sexy” and starring none other
Digital Media
News
THREADS: NEW FEATURES, LATEST UPDATES AND MUCH MORE
Threads, Meta’s answer to Twitter (now known as “X”), was an instant sensation, with social media users flocking to it in droves. While
Marketing
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DENTSU X INDIA APPOINTS JOSE LEON AS CEO
Media agency dentsu X has announced the appointment of Jose Leon as Chief Executive Officer (CEO). He will he based out of dentsu’s
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Creator News
SWIGGY PARTNERS WITH WHIZCO FOR IN-APP INFLUENCER ACTIVATIONS
WhizCo, a popular influencer marketing and creator management agency, has recently announced its collaboration with Swiggy, India’s leading food delivery app, for in-app
Marketing
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SUPARI STUDIOS WINS CONTENT MARKETING MANDATE FOR SPOTIFY INDIA
The scope of work includes content marketing strategy, production and execution of the brand’s content marketing led campaigns. Supari Studios, the branded content
Digital Media
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DEMAND FOR UPSKILLING AI COURSES HAVE SKYROCKETED IN INDIA
As AI continues to take the world by storm, the demand for AI courses have skyrocketed as Indians continually seek upskilling platforms. These
Digital Media
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TWITTER FLOODS WITH MEMES AFTER ELON MUSK CHANGES ITS LOGO TO “X”
Twitter has exploded with hilarious memes after Elon Musk changed its logo from a blue bird to “X”. Twitter has been officially rebranded.
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Creator News
KRUTIKA AKA @themermaidscales ATTENDS BARBIE’S PREMIERE IN LOS ANGELES; INDIAN INFLUENCERS EMBRACE BARBIECORE
Mumbai-based influencer Krutika, better known as @themermaidscales, became the only Indian influencer to attend Barbie’s pink premiere in Los Angeles. With more than
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Creator News
NAS DAILY HAS LAUNCHED NAS.IO IN INDIA TO HELP CREATORS
For the first time ever, Nas Company has launched something in India. Their stunning platform, Nas.io, will make it easier for creators to
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BBH INDIA WINS THE CREATIVE MANDATE FOR JAPFA
Pan-Asian agri-food company Japfa has assigned its creative mandate to BBH India. As per the company, BBH will be responsible for crafting the
Industry Updates
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OGILVY’S CREATIVE DIRECTOR KARTHIK KRISHNAN MOVES ON
After working as Creative Director at Ogilvy for 3 years, Karthik Krishnan has announced his resignation. Sharing the news on LinkedIn, he wrote: