BBH INDIA WINS THE CREATIVE MANDATE FOR JAPFA
Pan-Asian agri-food company Japfa has assigned its creative mandate to BBH India. As per the company, BBH will be responsible for crafting the
Pan-Asian agri-food company Japfa has assigned its creative mandate to BBH India. As per the company, BBH will be responsible for crafting the
After working as Creative Director at Ogilvy for 3 years, Karthik Krishnan has announced his resignation. Sharing the news on LinkedIn, he wrote:
All of India’s social media platforms are buzzing with just one question: “Who is Orry?” You may have seen him, you may
Recently, a hilarious new trend has flooded social media. Using the line “imagine being named after”, people began making comic comparisons ranging from
AJIO, India’s leading online fashion destination and house of brands, has joined hands with India’s first AI marketing communications company, Megalodon, as their
Twitter owner Elon Musk has announced his plan to change Twitter’s logo through a Tweet, aiming to replace the bird logo with an
In their latest campaign, Flipkart, India’s leading e-commerce company, brilliantly showcases how everything you see is available on Flipkart. By highlighting the vast
Barbieheimer Week is officially here! Greta Gerwig’s Barbie movie and Christopher Nolan’s Oppenheimer are both scheduled to hit theatres on 21st July, which
In a significant move that emphasizes the rapidly growing potential of India’s advertising market, Havas India has launched Havas People, a global talent
Video editing can be extremely tiresome. Even the best video editors using the best software require can struggle through the laborious and time-consuming
Thread’s audience is still only 22% the size of Twitter’s. Twitter’s rival Threads saw soaring success after its initial launch, crossing over
“The devil works hard but the Barbie marketing team works harder”. It’s a Barbie world – and in the words of award-winning director
Way back in February, Elon Musk promised that Twitter would share its ad revenue with creators. Now, with the threat of loss, the
14th July was a memorable day for India. It was when Chandrayaan-3, India’s great lunar mission, finally took flight, leaving behind a stellar
Godrej Interio captures the hearts of Indian families through their newly launched campaign, “Welcome to the Family”. Aptly titled, this campaign is a
What’s the best way to guarantee tax returns from your customers? Pranking them with fake tax notices, of course! Cleartax, India’s most
Myntra has announced “Myntra Rising STARS”, a brand-new one-of-its-kind program that aims to strengthen the D2C ecosystem in the country. This fantastic program
In a historic milestone for the AI industry, Odia-based news station Odisha TV has unveiled “Lisa”, the first regional AI news anchor of
Domino’s Pizza took event marketing to a whole new level with their latest fiery “on-ground” activation event in Gurgaon. Focused on their new
Bisleri, India’s leading packaged drinking water brand, partners with The Ultimate Table Tennis as the official hydration partner for the next two years
Every year, fans of the reality show “Bigg Boss” look forward to a brand-new season of fun, drama and scandal. Last year, the
Cornitos, the forerunning brand of Greendot Health foods Pvt Ltd, has set the internet on fire by announcing the launch of their newest,
It may be difficult to admit, being a content creator can get very challenging at times. With constant pressure to perform and be
Summer can never come too soon. It’s the season of fun and creativity, and summer campaigns have proven to be extremely effective for
London transports outfitted with giant fake eyelashes? It’s more likely than you think! Maybelline, a beauty brand based in New York, has stunned
Twitter is falling, and it’s falling fast. After Elon Musk’s acquisition of Twitter, it was only a matter of time before. Musk’s
Everyone loves chocolate, right? World Chocolate Day, which takes place on July 7th, was created to honour and celebrate the heavenly taste of
Influencers are everywhere. If you’re active on social media, you’ve probably seen them, followed them and interacted with them. Their posts are usually
Threads needs no introduction. The announcement of its launch was met with fireworks from the social media community, particularly Twitter users. But is
Meta’s newly launched app Threads was downloaded by 30 million users on its first day, as per the company’s chief Mark Zuckerberg. Zuckerberg
MediBuddy, a leading digital healthcare platform of India, wishes to make high-quality healthcare accessible to the huge population of India and revolutionise the
Influencer marketing may seem like a piece of cake. After all, all you have to do is choose an influencer, send them
YFLO (Young FICCI Ladies Organization) Hyderabad Chapter organised an exciting and engaging session with three famous influencers from different fields, facilitated by Arthi
Breakups and separations are not easy for anyone, least of all in a society where divorce is seen as a taboo. As public
Jo Lindner, a German YouTuber, bodybuilder and fitness influencer, also known as “Joesthetics”, died on Monday, 21st July, at the age of 30.
The Income Tax department initiated a probe against certain content creators on platforms like Instagram and YouTube for inconsistencies in reporting their profits
Dior bags the gold medal as the leading international luxury brand to receive the highest number of unique mentions by Indian influencers on
Coke Zero, a popular zero-calorie beverage, has taken the nation by storm. Over the last couple of months, their TV commercial featuring Tiger
Influencer marketing is all the rage across social media, and you don’t want to miss out on the fun. 81% of marketers
Facebook owner Meta Platforms has unveiled its upcoming microblogging platform, Threads, which is expected to launch on July 6th, Thursday, directly challenging Twitter’s
On 1st July (Saturday), thousands of Twitter users reported problems when they tried to access the social media site. These included error messages
Vegetarian food brand ITC Aashirvaad Soul Creations has announced a collaboration with the upcoming Bollywood biopic drama, Tarla, as their “Official Food
The rise of AI has taken the world by storm and is introducing us to a range of fantastic new possibilities and experiences.
In today’s day and age, social media is an inevitable shortcut to success, right? Wrong. Here’s the thing: there are a gazillion social
Have you ever wanted your very own digital multitasker? If you’re managing multiple social media accounts at once, chances are you’re exhausted. The
Genius or insanity? How about both. If companies want to stand out above all others, they have to be bolder, brighter and wilder.
When it comes to cutthroat brand wars, the Coca-Cola Company and PepsiCo are first in line. The long-time rivalry between these two soft-drink
The word “Guerilla” sounds pretty intense, right? It conjures up images of war, blood and rebellion. Fortunately, “Guerilla Marketing” is nothing like that,
If you want to pick the right agency for your business, you need to do a lot of homework. Here’s the thing: hiring
Madness or genius? With Burger King, it’s always both. For more than half a century, this fast food company has stayed on top