Brazilian fitness influencer Larissa Borges dies at 33
Brazilian fitness influencer Larissa Borges died after suffering from two back-to-back cardiac arrests at the age of 33. Her death was confirmed by
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London Glow Face Powder appoints Karisma Kapoor as brand ambassador
London Glow has appointed Bollywood actress Karisma Kapoor as the face of their London Glow Face Powder. The brand’s decision to partner with
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X to get video and audio calls, announces Elon Musk
“X is the effective global address book“. X, formerly Twitter’s, owner Elon Musk has announced that the microblogging platform will soon get the
Indian
Glance teams up with Jackie Shroff for its #UnlockNahiKarneka campaign
Glance has roped in actor Jackie Shroff for their latest campaign, #UnlockNahiKarneKa. This campaign encourages Indians to embrace Glance’s smart lock screen. Audience
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Myntra launches new outdoor campaign #SpotItGetIt for FWD
Myntra has unveiled its outdoor (OOH) campaign #SpotItGetIt, which aims to celebrate its recently launched platform FWD for Gen-Z fashion enthusiasts. Conceptualized by
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Google’s AI-powered search is now available in India: how do you use it?
Google’s new AI-powered search is now available in India, along with some key new features. Google’s Search Generative Experience (SGE) is a recently
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Network18 and DistroTV join hands to stream channels live and free in India
Leading media company Network18 has announced a partnership with DistroTV, an independent, free, ad-supporting TV (FAST) platform, which will enable DistroTV users in
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Meet the wrestler-turned influencer behind “Ram Ram Bhai Saryane”
Who is the man behind ‘Ram Ram Saryane’ that are going viral across the internet? Here’s everything you need to know about this
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OpenAI launches ChatGPT Enterprise for businesses
Companies using ChatGPT Enterprise have access to fast ChatGPT, greater security, and unlimited GPT-4 queries. OpenAI has announced the launch of ChatGPT Enterprise,
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Brands unveil heartwarming creatives for Raksha Bandhan
Raksha Bandhan is finally here, and the whole of India has come together to celebrate it. Literally translated as “bond of protection”, Raksha
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Jovees Herbal launches new campaign with Parineeti Chopra
“Glow naturally.” Jovees Herbal, a skin and hair care solutions company, has launched a new ad campaign featuring Bollywood actress Parineeti Chopra to
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Influencer Aashna Shroff is engaged to singer Armaan Malik
“Our forever has only just begun“. Popular influencer Aashna Shroff has announced her announcement to Bollywood singer Armaan Malik. On Monday, she took to
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X (formerly Twitter) launches job hiring feature to challenge LinkedIn
“We will make sure that the X competitor to LinkedIn is cool.” X, formerly known as Twitter, has launched its latest feature –
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NBA launches “ThisIsBasketball” campaign with Ranveer Singh
The National Basketball Association (NBA) has launched its newest campaign #ThisIsBasketball starring brand ambassador and Bollywood superstar Ranveer Singh. This campaign aims to
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Pepsi celebrates its 125th anniversary for 125 days
Pepsi will celebrate its 125th anniversary with celebrations that will go on for 125 days till the end of the year. The celebration
International
YouTube launches new creation tools for YouTube Shorts
YouTube has introduced six brand-new creation tools to level up their short-video section, aka YouTube Shorts. According to their blog post, YouTube has
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Introducing Code Llama: Meta’s new AI Coding Tool
Meta has joined the AI race by unveiling “Code Llama”, a state-of-the-art large language model (LLM) that is ready to change the way
International
Apple Launches “The Invincibles” campaign with Unstoppable Pups
Apple has launched a heartwarming campaign in anticipation for International Dogs Day on August 26th. Titled “The Invincibles”, the campaign brings to you
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Influencer Burak Can Tas dies at 23 weeks before his wedding
Turkish influencer and biker enthusiast Burak Can Tas has tragically died in a motorcycle accident at the age of 23, just weeks before
Indian
JSW Paints launches new Pixa campaign starring Alia Bhatt and Ayushmann Khurana
JSW Paints, part of the JSW Group, has launched a new campaign to announce the return of its iconic character Sawalia, and have
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Meta’s new AI model can translate and transcribe 100 languages
Leading tech giant Meta has introduced ‘SeamlessM4T’, an advanced AI translation and transcription model in up to 100 languages. SeamlessM4T released on 22nd
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Chandrayaan-3’s Successful Landing Sparks Creatives from Brands
Chandrayaan-3 has successfully landed, and brands are over the moon. The launch of Chandrayaan-3, India’s great lunar mission, left behind a blazing trail
Indian
Asian Paints Royale Glitz Launches Campaign Starring Deepika Padukone and Karan Johar
Royale Glitz by Asian Paints, India’s leading paint and décor company, steals the spotlight after their launch of a new campaign featuring brand
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YouTube Launches Music AI Incubator with Universal Music
“AI is here, and we will embrace it responsibly together with our music partners.” YouTube has announced the launch of a Music AI
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Snapchat Expands Generative AI Capabilities with “Dreams”
Snapchat expands further into Generative AI with the launch of a new feature called “Dreams”. With this feature, Snapchat “will again experiment with
Indian
Swiggy Celebrates Onam Sadhya Through a New Ad
Kerala is all set to celebrate Onam, the annual harvest festival which includes a colourful range of cultural events. Food delivery app Swiggy
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Komal Pandey Wins Unrivalled Fashion Influencer Of The Year Award
Popular influencer Komal Pandey has won the “Unrivalled Fashion Influencer Of The Year” award from the Economic Times at the ET leadership &
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Close-Up’s Innovative New Multi-Media Campaign
Close-Up has launched an innovative new print media campaign to promote their “Closeup Multivitamins Toothpaste”. Picture this: In the Times of India, the
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Elon Musk Says that “X” will Stop Ability to Block Accounts
Elon Musk has announced the removal of the ‘block’ feature from microblogging platform X, formerly known as Twitter. Replying to a tweet by
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Britannia NutriFree Launches #FeeltheFit with Ranveer Singh
Britannia NutriChoice has teamed up with Bollywood actor Ranveer Singh to launch an inspiring new ad campaign, #FeelTheFit. The campaign aims to highlight
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Bengaluru: India’s New Influencer Marketing Hub
India’s digital landscape is abuzz with content creators, whose fame and importance have skyrocketed over the past few years. They now possess an
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Amazon Launches AI-Powered Review Summaries for Better Shopping Experience
Amazon has unveiled a new feature that uses AI to create and display summaries of customer reviews on their product pages. Scrolling through
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How to Create AI-Powered Stickers on WhatsApp: Your Ultimate Guide
WhatsApp has launched an innovative new feature to its growing list of updates: the ability for users to create personalized AI-generated stickers. Their
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FabriCare Launches New Campaign Starring SRK and Alia Bhatt
Furnishing fabric brand D’Decor has launched its new brand, FabriCare, to specialize in high-performance fabrics. To celebrate and advertise this launch, they have
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Flipkart goes into the popular shopping streets of Tamil Nadu to be part of the Aadi Shopping craze
Brings Aadi offers home to consumers in an innovative style 19th August, 2023; National: Strengthening its presence in the South, India’s homegrown e-commerce marketplace, Flipkart
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ASCI Guidelines Place Responsibility on Health and Fitness Influencers
The Advertising Standards Council of India (ASCI) has revised its guidelines for influencer advertising that were first introduced in May 2021. This update
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Tweetdeck, now ‘X Pro” Becomes a Paid Service
Popular tweet organizer platform Tweetdeck has become a paid service and has been rebranded as X Pro, according to the tool’s web page.
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Coca-Cola Company Appoints Alexander Valladares as StudioX Lead
The Coca-Cola Company has appointed Alexander Valladares as StudioX Lead. Valladares made the announcement on his LinkedIn account. “I’m happy to share that
Indian
TooYumm! Launches BHOOT Chips in Collaboration with Naagin
New age snacking brand TooYumm! from Guiltfree Industries, a part of the FMCG division of the RP-Sanjiv Goenka Group, has launched a new
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Google Introduces New AI-Powered Search Tool to Summarize Articles
Google launched their AI-powered Search Generative Experience (SGE) less than three months ago. Encouraged by the positive feedback, they have decided to give
International
McDonald’s Launches its Epic “As Featured In” Campaign
As one of the most popular and beloved brands in the world, fast food giant McDonald’s is no stranger to epic campaigns. Yet
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Pepsi Partners with Rapper Big Deal to Celebrate Hip-Hop Day
Beverage brand Pepsi has partnered with Samir Rishu Mohanty, famously known as “Rapper Big Deal’ to celebrate Hip-Hop Day. Pepsi, known for its
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“X”, formerly Twitter, Slowed Access to Rival Websites
X, formerly known as Twitter, reportedly attempted to limit traffic to certain rival apps and news sites by slowing down the speed of
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“Who is Orry?” Netflix Answers the Question to Promote their New Movie
“Everyone wants to know, ‘Who is Orry’. But no one is asking, ‘How is Orry’?” Orhan Awatramani, aka Orry, is trending all across
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Elvish Yadav Wins Bigg Boss Trophy and Grand Prize
In the Bigg Boss OTT 2 Finale, Elvish Yadav emerged as the winner, claiming the trophy and a grand prize of Rs. 25
International
Pizza Hut uses Emoji Avatars to Boost their “Pizzas for every mood” Campaign
Pizza Hut, India’s beloved pizza brand, has delighted viewers with their latest campaign. Pizza Hut has launched a brand-new film for its “Pizzas
Indian
Iconic Independence Day Campaigns: Then and Now
As Independence Day 2023 approaches, a rush of pride, celebration and excitement has swept across the nation. To engage in the spirit of patriotism
International
Philips Airfryer Launches “What’s new on the menu?” Campaign
Philips Airfryer has launched its new “What’s new on the menu” campaign that aims to challenge the common misconception of limited usage of
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CarryMinati’s New Rap Single “Jalwa” is Inspired by Cleopatra
Popular influencer and YouTube sensation CarryMinati, aka Ajay Ajey Nagar, has released his eighth rap single titled “Jalwa” which pays a magical tribute
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Sunfeast Dark Fantasy Appoints Shah Rukh Khan as Brand Ambassador
Sunfeast Dark Fantasy has announced Bollywood superstar Shah Rukh Khan as the new face of their brand. After teasing fans about their potential