Britannia Good Day marks World Smile Day with an inclusive campaign
‘Every smile adds to the happiness in the world’ Britannia Good Day, known for their iconic cookies adorned with smiles, celebrated World Smile
International
Digital Media
News
AI to trigger 65% job skill shift by 2030, LinkedIn research shows
AI has transformed the world at a rapid pace that would have been unimaginable just a decade ago. And now, this extends to
Digital Media
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Samsung launches Galaxy A54 5G White Edition with a treasure hunt
‘Awesome is for everyone’ Samsung India has decided to break from convention with its latest launch, ‘Galaxy A54 5G White Edition’, targeted at
Creator Dissect
Creator News
500 influencers across India are roped in for ICC World Cup
It’s a big day for the creator economy. The International Cricket Council (ICC) has decided to rope in 500 influencers from across India
Marketing
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DistroTV partners with Love Stories TV
DistroScale, the driving force behind DistroTV, has proudly announced the launch of ‘Wedding TV by Love Stories TV’ on its platform with a
Indian
Titan Eye+’s OOH campaign with Ayushmann ‘live’ in Mumbai
Eyewear retailer Titan Eye+ has used innovative technology to launch a promotional campaign featuring the renowned actor Ayushmann Khurrana. Executed by Ogilvy, this
Creator Dissect
Creator News
Yashraj Mukhate’s posts new jingle with Virat Kohli ‘Cup Laayega India’
Yashraj Mukhate, famous Indian musical composer and YouTuber, has collaborated with the chips brand Too Yumm for a jingle ‘‘Cup Laayega India’ with
Digital Media
News
Elon Musk tests new Twitch-like video game streaming feature on X
Microblogging platform X, formerly Twitter, has tested a new video game streaming feature which brings it closer to becoming an ‘everything app’. Elon
Digital Media
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78% of marketers in India feel confident about using AI tools, LinkedIn reports
New research from LinkedIn reveals that marketers in India are ready to embrace AI with over three-quarters (78%) feeling confident about using the
Advertising
News
Times OOH gets advertising rights for Goa International Airport, Dabolim
Times Innovative Media (Times OOH), India’s leading outdoor advertising company, has strengthened its presence in Goa by acquiring the advertising rights for Goa
Creator Dissect
Creator News
Shah Rukh Khan’s fan documents a month-long quest to meet him
Aakash Pillay, a devoted fan of Bollywood superstar Shah Rukh Khan, embarked on a remarkable quest to meet him. Taking inspiration from YouTuber
Industry Updates
News
Saugata Gupta is appointed Chairman of ASCI
Saugata Gupta, MD and CEO of Marico, has been appointed as the Chairman of the Advertising Standards Council of India (ASCI), at the
Industry Updates
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Deloitte ropes in Smita Murarka as Director
Smita Murarka has joined British multinational professional services network Deloitte as Director. She has had more than 2 decades of experience, and her
Indian
Puma launches AI campaign with Virat Kohli
Leading sports brand Puma has launched a unique AI-driven campaign called PUMA DIVE this season. Cricketer and Puma ambassador Virat Kohli took to
Creator Dissect
Creator News
Creators lit up YouTube Fanfest 2023
YouTube Fanfest, the annual event organized by YouTubewhere where popular creators and artists perform live on stage, was back LIVE in India for
Digital Media
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ChatGPT can now ‘see, hear and speak’, OpenAI announces
You can speak to ChatGPT and hear it talk back OpenAI, the startup behind the wildly successful chatbot ChatGPT, has announced a significant
Industry Updates
News
OTT platform Ullu appoints Avinash Dugar as CEO
Home-grown OTT app Ullu has roped in Avinash Dugar as its new CEO. Dugar’s career, spanning over two decades, has given him tremendous
Marketing
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The Marcom Avenue wins performance mandate for PriyaGold
The Marcom Avenue, a 360-degree marketing agency, has announced that it has secured the performance marketing mandate for biscuit brand PriyaGold. This collaboration
Creator Dissect
Creator News
Amazon miniTV’s ‘Who’s Your Gynac?’ to star the Apoorva, Aaron Koul and Ankita Sahigal
Amazon miniTV’s upcoming web series ‘Who’s Your Gynac?’ is set to feature three rising influencers – Apoorva, Aaron Koul and Ankita Sahigal. Created
Digital Media
News
Google celebrates its 25th birthday with a special doodle
‘Here’s to many more years of curiosity’ Google celebrates its 25th birthday with a special doodle on its homepage that honors its evolution
Digital Media
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Infosys and Microsoft partner to accelerate adoption of generative AI
Infosys, an Indian multinational leader in digital services and consulting, has announced their collaboration with Microsoft to bring together their respective artificial intelligence
Digital Media
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PepsiCo India celebrates Sizzin’ Hot platform expansion with new TVC
PepsiCo India has launched a new TVC to celebrate the expansion of its Sizzlin’ Hot platform. This bold TVC features the entire Sizzlin’
Creator Dissect
Creator News
The Rebel Kid appears on her first billboard with Freakins
Apoorva, aka the Rebel Kid, a popular influencer of India, has appeared in her first recorded billboard in collaboration with denim clothing brand
Digital Media
News
YouTube launches a new range of AI-powered tools for video creators
YouTube has announced the launch of a suit of AI-powered tools to help video creators at an aptly-named annual event, “Made On YouTube”.
Digital Media
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PHD Media celebrates 10 years in India
PHD Media, the full-service media agency of the Omnicom Media Group, celebrates its 10th anniversary in India, marking a decade of innovation and
International
Dairy Farmers launches “Made for Moments Like These” campaign
Bega Group’s Dairy Farmers has launched a new campaign, titled “Made for Moments Like These” via AFJ Partnership. This masterful campaign aims to
Creator Dissect
Creator News
The Comedians Cricket League: IPL for Comedians
What’s better than comedy and cricket? Comedy and cricket collided this weekend at the Laugh Club where three teams – Chandigarh Challengers, Delhi
Digital Media
News
PhonePe launches Indus Appstore to challenge Google
PhonePe, the Bengaluru-based digital payments company, has launched “Indus Appstore” in a bid to challenge Google’s monopoly. The Indus Appstore Developer Platform offers
Digital Media
News
‘Humans Of Bombay’ controversy: Everything you need to know
‘Humans Of Bombay’ has sued ‘People Of India’ for copyright infringement. Founded in 2014 by Karishma Mehta, HOB is a popular social media
Indian
Alstom launches new campaign “Taking India Places” that celebrates rail
#TakingIndiaPlaces Alstom has launched its first brand campaign titled “Taking India Places” that celebrates rail as the growth of a powerhouse and the
Digital Media
News
Microsoft announces new AI assistant “Copilot”
‘Your everyday AI companion’ Microsoft has announced the launch of their brand-new AI assistant, Copilot, which will roll out this fall. According to
Indian
A23 launches poker app with a campaign starring Shah Rukh Khan
A23 (Head Digital Works) has announced the launch of its new Poker application with a brand campaign starring none other than Bollywood superstar
Indian
Himalaya Wellness Company launches a new campaign focusing on pain relief
Himalaya Wellness Company has launched Rumalaya Active Spray’s new television advertising campaign aimed at providing consumers with long-lasting pain relief. Their campaign’s theme,
Indian
Archies celebrates Daughters Day with #BeThereForHer campaign
The gifting brand Archies has announced its exciting and empowering new Daughters Day campaign titled #BeThereForHer. This unique and innovative initiative seeks to
Digital Media
News
Amazon brings Generative AI to Alexa for its Echo devices
Amazon has announced that Alexa will soon be powered by a new LLM generative AI model with ChatGPT-like features. Amazon elaborated: “The new
Indian
Adidas launches ‘3 Ka Dream’ campaign to support India in ODI World Cup
‘Impossible Is Nothing’ Adidas has launched the ‘3 Ka Dream’ campaign, setting the stage for the ICC Men’s Cricket World Cup in support
Creator Dissect
Creator Economy
Silver Wisdom: India’s ‘Granfluencers’ are on the rise
The art of influencing is open to all, and this includes India’s grandparents. Rising to fame during lockdown with content ranging from fashion
Digital Media
News
Pinterest’s innovative new features: a quick roundup
Pinterest has just rolled out a suite of new features and ad formats to engage its users and advertisers. Covering “the complete user
Indian
Bingo! Mad Angles launches GenAI detective campaign with Pixelfox
ITC’s Bingo! Mad Angles has launched a new GenAI campaign in collaboration with integrated creative agency Pixelfox that encourages its consumers to channel
Marketing
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Sunfeast Marie Light partners with Jyotika to celebrate relaunch in Tamil Nadu
Sunfeast Marie Light, from ITC, has announced actress and film producer Jyotika as its new brand ambassador to celebrate the exciting relaunch of
Creator Dissect
Creator News
Tanzeel’s new song “Tujhsa Koi” will be out soon
Popular influencer and singer Tanzeel Khan is all set to release his latest song, “Tujhsa Koi” featuring none other than the sensational influencer
Digital Media
News
Google’s Gemini AI: What we know so far
Google has reportedly provided access to the early version of its new AI software, Gemini, to a select group of companies. This idea
Digital Media
News
IndiGo becomes global partner and official airline for Indian football team
IndiGo, India’s leading air carrier, has announced an exciting new partnership with the All-India Football Federation (AIFF). In a mission to unite fans,
Indian
Veedol launches new brand campaign ‘Rakhe Saaf, Dil Se’
Veedol, India’s famous oil & natural gas company, has launched a new campaign with the catchy tagline, ‘Rakhe Saaf…Dil Se’. Conceptualized by Lowe
International
Mother Nature scolds CEO Tim Cook in Apple’s latest sustainability ad
Apple’s latest ad reiterates its commitment towards having a ‘net zero climate impact’ by 2030. Apple has doubled down on their commitment towards
Creator Dissect
Creator News
Wrestler-turned influencer Ankit Baiyanpuria wins his 75-day hard challenge
Ankit Baiyanpuria, a wrestler-turned influencer from Sonipat, has taken India by storm by redefining personal growth through his 75-day hard challenge. Raised by
Digital Media
News
Coca-Cola launches a new limited edition soda created using AI
“The first futuristic flavour co-created with human and artificial intelligence.” Soft drink giant Coca-Cola is giving its consumers a glimpse into the future
Digital Media
News
WhatsApp launches Channels: Here’s everything you need to know
WhatsApp has announced the launch of WhatsApp Channels in India and over 150 countries with updated features. Channels, a one-way broadcast tool within
Advertising
News
WhatsApp’s rolls out a Toggle to manage their instant video messaging feature
WhatsApp has introduced a new update for its instant video messaging feature where users will be able to disable it in their settings.
International
Coca-Cola and Disney Star strike Rs. 160 cr sponsorship deal for Asia Cup & ICC World Cup
Disney Star, the official broadcaster for the ongoing Asia Cup and the upcoming ICC Men’s Cricket World Cup 2023 on both TV and