Cannes Lions launches Luxury & Lions and closes Mobile Lions
The Cannes Lions International Festival of Creativity has announced the launch of the Luxury & Lifestyle Lions. This new Lion will provide the
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Prajakta Koli is now a superhero in Marvel Westlanders: Hawkeye
Leading content creator Prajakta Koli aka MostlySane is now a superhero in the new audio podcast ‘Marvel Wastelanders: Hawkeye’, where she plays his
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Mac users are embracing AI apps, report by Setapp discovers
Mac users are embracing AI apps like never before, as per a new report by app subscription service Setapp (via TechCrunch). According to
International
Ferrero ropes in Hrithik Roshan to launch new festive pack
Ferrero India Private Limited has roped in Bollywood superstar Hrithik Roshan to announce the launch of ‘Ferrero Collection’, a gifting pack for festive
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Air India Express unveils new brand identity
‘Fly as you are.’ Air India Express and AirAsia India, subsidiaries of Tata-owned Air India, have unveiled a new, common, refreshed branding as
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Influencers who lit up Lakme Fashion Week 2023
Lakme Fashion Week, India’s premier fashion and lifestyle event in partnership with FDCI, has dazzled the country for over 25 years as the
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X to test $1 subscription for basic features
Social media platform X, formerly known as Twitter, has announced that it will test a new subscription model under which it will charge
Indian
Zomato captures the culinary spirit of Durga Puja in a new campaign
Zomato, India’s leading food delivery platform, has launched a Durga Puja campaign celebrating its magic and culinary treasures. In their latest captivating ad
Indian
AU Small Bank ropes in Kiara Advani for a banking solutions campaign
AU Small Finance Bank expands its brand campaign ‘Badlaav Humse Hai’, under a theme of ‘Soch Badlo aur Bank Bhi’ featuring actor Kiara
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Mr Beast becomes first individual YouTuber to hit 200 million subscribers
Mr Beast becomes the first individual YouTuber to hit 200 million subscribers on the global platform. Mr Beast, aka James Stephen Donaldson, took
International
Kingfisher launches new #NoFilterFriendships ad campaign
“Open up and have an unfiltered conversation with your friends” Kingfisher has launched a brand-new “#NoFilterFriendships’ campaign aiming to celebrate genuine and unscripted
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Senior journalist Sanket Upadhyay quits NDTV
Sanket Upadhyay, senior journalist and Consulting Editor of the renowned Indian news media company NDTV, has officially quit. He was associated with NDTV
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Coca-Cola set to launch new Absolut Vodka & Sprite in 2024
Coca-Cola, the world’s leading beverage company, has announced its launch of a ready-to-drink cocktail containing Absolut Vodka & Sprite in partnership with Pernod
Creator Dissect
Creator News
Creators who are lighting it up this Navratri
Navratri, the festival of fervor and joy, is also a time of inspiration for content creators across the country, allowing them to embrace
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Tagglabs and boAt launch AI-generated music video for Indian cricket
As the ICC Men’s Cricket World Cup takes center stage in India, Tagglabs and BOAT bring to life a one-of-its-kind music video, “India
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McDonald’s launches color-blind feature for World Sight Day
McDonald’s India (West and South) aims to make food ordering easier and more enjoyable for color-blind consumers for their #EatEqual campaign and has
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JK Lakshmi Cement launches brand film for World Homeless Day
JK Lakshmi has launched the third film of its ‘Buland Soch’ series on World Homeless Day with the poignant tagline ‘India Ab Soch
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Influencer Marketing Benchmark Report 2023: A recap
The Influencer Marketing Benchmark Report 2023 is the latest overview of the influencer marketing industry, which revolves around the current state of influencer
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Amazon to stop ad-server business next year
Amazon, the world’s leading multicontinental technology company, has decided to shut down its ad-serving business in 2024. The current delay is because brands
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Amitabh Bachchan appointed as APL Apollo’s brand ambassador
APL Apollo, a structural steel tubes and pipes company, has announced the appointment of Bollywood icon Amitabh Bachchan as its brand ambassador. Headquartered
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Cadbury Dairy Milk launches its World Cup campaign #SitTogether
Cadbury Dairy Milk has launched its inspiring campaign #SitTogether, in anticipation of the upcoming ICC Men’s Cricket World Cup 2023. Conceptualized by Ogilvy
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Hershey Kisses launches new TVC with Shraddha Kapoor
Hershey Kisses has launched a new television commercial starring brand ambassador Shraddha Kapoor to showcase how its chocolates can help express love. Directed
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Hotstar owner Novi Digital Entertainment to merge with Star India
Nova Digital Entertainment, the owner of the Disney+Hotstar streaming platform, has begun proceedings to merge with its parent firm Star India, according to
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IPG Mediabrands India introduces ‘Media Responsibility Index’
IPG Mediabrands, the media holding company within Interpublic Group, has introduced its inaugural Media Responsibility Index (MRI) in India. The MRI was collaboratively
International
Sleepyhead launches campaigns to introduce ‘Tilt’ and ‘Play’ sofas
Sleepyhead, a complete home lifestyle brand, has launched new campaigns to introduce their new innovations, the versatile and practical ‘Tilt’ and ‘Play’ sofas.
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Kareena Kapoor is back as ‘Poo’ in Goibibo’s new commercial
‘Hotels on Goibibo get full marks by Bebo’ Goibibo has announced its new brand ambassador Kareena Kapoor and launched a new commercial that
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Deloitte report emphasizes gap between Generative AI adoptation and ethical standards
Deloitte’s new report reveals that while many companies are beginning to use Generative AI, more than half (56%) of them are unsure if
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Ranbir Kapoor and Ananya Pandey star in Tasva’s ad for wedding collection
Tasva has launched its Autumn Winter 2023 collection with Ranbir Kapoor and Ananya Pandey as the brand ambassadors starring in a new commercial.
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YouTube tests new community notes feed in their mobile app
YouTube has been constantly improving its features to enhance user experience, and its latest development is yet another step in the right direction.
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iD Fresh Food launches new invention “Butterstick” with a brand film
‘The better way to butter!’ iD Fresh Food has announced the launch of their iD Twist and spread Butterstick – a fantastic new
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Ranveer Singh named brand ambassador of Zomato
Zomato, India’s leading food delivery platform, has announced Bollywood actor Ranveer Singh as its brand ambassador. Zomato’s previous brand campaign, “Zomaito VS Zomahto”
Indian
Godrej Interio launches “Mega Match Madness” campaign to celebrate the Cricket World Cup
Godrej Interio, a business of Godrej and Boyce, has launched a new digital campaign, ‘Meta Match Madness’ with two films that that convey
Indian
Axis Bank launches ‘Sirf Aapke Liye’ campaign
Axis Bank has launched its largest-ever and fully-integrated campaign, “Sirf Aapke Liye”, which promotes the launch of its new mobile-banking app ‘Open by
International
Britannia Good Day marks World Smile Day with an inclusive campaign
‘Every smile adds to the happiness in the world’ Britannia Good Day, known for their iconic cookies adorned with smiles, celebrated World Smile
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AI to trigger 65% job skill shift by 2030, LinkedIn research shows
AI has transformed the world at a rapid pace that would have been unimaginable just a decade ago. And now, this extends to
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Samsung launches Galaxy A54 5G White Edition with a treasure hunt
‘Awesome is for everyone’ Samsung India has decided to break from convention with its latest launch, ‘Galaxy A54 5G White Edition’, targeted at
Creator Dissect
Creator News
500 influencers across India are roped in for ICC World Cup
It’s a big day for the creator economy. The International Cricket Council (ICC) has decided to rope in 500 influencers from across India
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DistroTV partners with Love Stories TV
DistroScale, the driving force behind DistroTV, has proudly announced the launch of ‘Wedding TV by Love Stories TV’ on its platform with a
Indian
Titan Eye+’s OOH campaign with Ayushmann ‘live’ in Mumbai
Eyewear retailer Titan Eye+ has used innovative technology to launch a promotional campaign featuring the renowned actor Ayushmann Khurrana. Executed by Ogilvy, this
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Creator News
Yashraj Mukhate’s posts new jingle with Virat Kohli ‘Cup Laayega India’
Yashraj Mukhate, famous Indian musical composer and YouTuber, has collaborated with the chips brand Too Yumm for a jingle ‘‘Cup Laayega India’ with
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Elon Musk tests new Twitch-like video game streaming feature on X
Microblogging platform X, formerly Twitter, has tested a new video game streaming feature which brings it closer to becoming an ‘everything app’. Elon
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78% of marketers in India feel confident about using AI tools, LinkedIn reports
New research from LinkedIn reveals that marketers in India are ready to embrace AI with over three-quarters (78%) feeling confident about using the
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Times OOH gets advertising rights for Goa International Airport, Dabolim
Times Innovative Media (Times OOH), India’s leading outdoor advertising company, has strengthened its presence in Goa by acquiring the advertising rights for Goa
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Shah Rukh Khan’s fan documents a month-long quest to meet him
Aakash Pillay, a devoted fan of Bollywood superstar Shah Rukh Khan, embarked on a remarkable quest to meet him. Taking inspiration from YouTuber
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Saugata Gupta is appointed Chairman of ASCI
Saugata Gupta, MD and CEO of Marico, has been appointed as the Chairman of the Advertising Standards Council of India (ASCI), at the
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Deloitte ropes in Smita Murarka as Director
Smita Murarka has joined British multinational professional services network Deloitte as Director. She has had more than 2 decades of experience, and her
Indian
Puma launches AI campaign with Virat Kohli
Leading sports brand Puma has launched a unique AI-driven campaign called PUMA DIVE this season. Cricketer and Puma ambassador Virat Kohli took to
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Creators lit up YouTube Fanfest 2023
YouTube Fanfest, the annual event organized by YouTubewhere where popular creators and artists perform live on stage, was back LIVE in India for
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ChatGPT can now ‘see, hear and speak’, OpenAI announces
You can speak to ChatGPT and hear it talk back OpenAI, the startup behind the wildly successful chatbot ChatGPT, has announced a significant
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OTT platform Ullu appoints Avinash Dugar as CEO
Home-grown OTT app Ullu has roped in Avinash Dugar as its new CEO. Dugar’s career, spanning over two decades, has given him tremendous