The Marcom Avenue wins performance mandate for PriyaGold
The Marcom Avenue, a 360-degree marketing agency, has announced that it has secured the performance marketing mandate for biscuit brand PriyaGold. This collaboration
Marketing
News
Creator Dissect
Creator News
Amazon miniTV’s ‘Who’s Your Gynac?’ to star the Apoorva, Aaron Koul and Ankita Sahigal
Amazon miniTV’s upcoming web series ‘Who’s Your Gynac?’ is set to feature three rising influencers – Apoorva, Aaron Koul and Ankita Sahigal. Created
Digital Media
News
Google celebrates its 25th birthday with a special doodle
‘Here’s to many more years of curiosity’ Google celebrates its 25th birthday with a special doodle on its homepage that honors its evolution
Digital Media
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Infosys and Microsoft partner to accelerate adoption of generative AI
Infosys, an Indian multinational leader in digital services and consulting, has announced their collaboration with Microsoft to bring together their respective artificial intelligence
Digital Media
News
PepsiCo India celebrates Sizzin’ Hot platform expansion with new TVC
PepsiCo India has launched a new TVC to celebrate the expansion of its Sizzlin’ Hot platform. This bold TVC features the entire Sizzlin’
Creator Dissect
Creator News
The Rebel Kid appears on her first billboard with Freakins
Apoorva, aka the Rebel Kid, a popular influencer of India, has appeared in her first recorded billboard in collaboration with denim clothing brand
Digital Media
News
YouTube launches a new range of AI-powered tools for video creators
YouTube has announced the launch of a suit of AI-powered tools to help video creators at an aptly-named annual event, “Made On YouTube”.
Digital Media
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PHD Media celebrates 10 years in India
PHD Media, the full-service media agency of the Omnicom Media Group, celebrates its 10th anniversary in India, marking a decade of innovation and
International
Dairy Farmers launches “Made for Moments Like These” campaign
Bega Group’s Dairy Farmers has launched a new campaign, titled “Made for Moments Like These” via AFJ Partnership. This masterful campaign aims to
Creator Dissect
Creator News
The Comedians Cricket League: IPL for Comedians
What’s better than comedy and cricket? Comedy and cricket collided this weekend at the Laugh Club where three teams – Chandigarh Challengers, Delhi
Digital Media
News
PhonePe launches Indus Appstore to challenge Google
PhonePe, the Bengaluru-based digital payments company, has launched “Indus Appstore” in a bid to challenge Google’s monopoly. The Indus Appstore Developer Platform offers
Digital Media
News
‘Humans Of Bombay’ controversy: Everything you need to know
‘Humans Of Bombay’ has sued ‘People Of India’ for copyright infringement. Founded in 2014 by Karishma Mehta, HOB is a popular social media
Indian
Alstom launches new campaign “Taking India Places” that celebrates rail
#TakingIndiaPlaces Alstom has launched its first brand campaign titled “Taking India Places” that celebrates rail as the growth of a powerhouse and the
Digital Media
News
Microsoft announces new AI assistant “Copilot”
‘Your everyday AI companion’ Microsoft has announced the launch of their brand-new AI assistant, Copilot, which will roll out this fall. According to
Indian
A23 launches poker app with a campaign starring Shah Rukh Khan
A23 (Head Digital Works) has announced the launch of its new Poker application with a brand campaign starring none other than Bollywood superstar
Indian
Himalaya Wellness Company launches a new campaign focusing on pain relief
Himalaya Wellness Company has launched Rumalaya Active Spray’s new television advertising campaign aimed at providing consumers with long-lasting pain relief. Their campaign’s theme,
Indian
Archies celebrates Daughters Day with #BeThereForHer campaign
The gifting brand Archies has announced its exciting and empowering new Daughters Day campaign titled #BeThereForHer. This unique and innovative initiative seeks to
Digital Media
News
Amazon brings Generative AI to Alexa for its Echo devices
Amazon has announced that Alexa will soon be powered by a new LLM generative AI model with ChatGPT-like features. Amazon elaborated: “The new
Indian
Adidas launches ‘3 Ka Dream’ campaign to support India in ODI World Cup
‘Impossible Is Nothing’ Adidas has launched the ‘3 Ka Dream’ campaign, setting the stage for the ICC Men’s Cricket World Cup in support
Creator Dissect
Creator Economy
Silver Wisdom: India’s ‘Granfluencers’ are on the rise
The art of influencing is open to all, and this includes India’s grandparents. Rising to fame during lockdown with content ranging from fashion
Digital Media
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Pinterest’s innovative new features: a quick roundup
Pinterest has just rolled out a suite of new features and ad formats to engage its users and advertisers. Covering “the complete user
Indian
Bingo! Mad Angles launches GenAI detective campaign with Pixelfox
ITC’s Bingo! Mad Angles has launched a new GenAI campaign in collaboration with integrated creative agency Pixelfox that encourages its consumers to channel
Marketing
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Sunfeast Marie Light partners with Jyotika to celebrate relaunch in Tamil Nadu
Sunfeast Marie Light, from ITC, has announced actress and film producer Jyotika as its new brand ambassador to celebrate the exciting relaunch of
Creator Dissect
Creator News
Tanzeel’s new song “Tujhsa Koi” will be out soon
Popular influencer and singer Tanzeel Khan is all set to release his latest song, “Tujhsa Koi” featuring none other than the sensational influencer
Digital Media
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Google’s Gemini AI: What we know so far
Google has reportedly provided access to the early version of its new AI software, Gemini, to a select group of companies. This idea
Digital Media
News
IndiGo becomes global partner and official airline for Indian football team
IndiGo, India’s leading air carrier, has announced an exciting new partnership with the All-India Football Federation (AIFF). In a mission to unite fans,
Indian
Veedol launches new brand campaign ‘Rakhe Saaf, Dil Se’
Veedol, India’s famous oil & natural gas company, has launched a new campaign with the catchy tagline, ‘Rakhe Saaf…Dil Se’. Conceptualized by Lowe
International
Mother Nature scolds CEO Tim Cook in Apple’s latest sustainability ad
Apple’s latest ad reiterates its commitment towards having a ‘net zero climate impact’ by 2030. Apple has doubled down on their commitment towards
Creator Dissect
Creator News
Wrestler-turned influencer Ankit Baiyanpuria wins his 75-day hard challenge
Ankit Baiyanpuria, a wrestler-turned influencer from Sonipat, has taken India by storm by redefining personal growth through his 75-day hard challenge. Raised by
Digital Media
News
Coca-Cola launches a new limited edition soda created using AI
“The first futuristic flavour co-created with human and artificial intelligence.” Soft drink giant Coca-Cola is giving its consumers a glimpse into the future
Digital Media
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WhatsApp launches Channels: Here’s everything you need to know
WhatsApp has announced the launch of WhatsApp Channels in India and over 150 countries with updated features. Channels, a one-way broadcast tool within
Advertising
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WhatsApp’s rolls out a Toggle to manage their instant video messaging feature
WhatsApp has introduced a new update for its instant video messaging feature where users will be able to disable it in their settings.
International
Coca-Cola and Disney Star strike Rs. 160 cr sponsorship deal for Asia Cup & ICC World Cup
Disney Star, the official broadcaster for the ongoing Asia Cup and the upcoming ICC Men’s Cricket World Cup 2023 on both TV and
Indian
Shoppers Stop launches new “Live Epic” campaign with Sanya Malhotra
Shoppers Stop has launched their new Fratini collection with their newest campaign ‘Live Epic’ with their brand ambassador, actress Sanya Malhotra. The ‘Live
Creator Dissect
Creator News
YouTuber Viraj Ghelani makes a cameo in Jawan
Viraj Ghelani, a famous content creator, , has made a surprise cameo in Bollywood’s highly anticipated film “Jawan”, starring none other than Shah
International
Disney Star unveils new “Words of Pride” advocacy campaign
“The world is evolving; it’s time our words do too.” Disney Star has launched their new “Words of Pride” campaign, an advocacy initiative
Indian
The Sleep Company teams up with Karan Johar for their #MadeToFlaunt campaign
The Sleep Company has launched its latest campaign, ‘#MadeToFlaunt,’ in partnership with the fashionable filmmaker, Karan Johar. Designed in collaboration with World Without
Indian
Reliance Retail Ventures and Alia Bhatt’s Ed-a-Mamma embark on a partnership
Reliance Retail Ventures has announced an important joint venture with Bollywood actress Alia Bhatt’s sustainable kid and maternity-wear brand, Ed-a-Mamma. RRVL will acquire
Creator Dissect
Creator News
Bigg Boss OTT 2’s Manisha Rani releases her new song with Tony Kakkar
Manisha Rani has remained on the spotlight ever since her appearance on Bigg Boss OTT 2. After a complicated journey to fame, including
Advertising
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Google changes Android’s branding with a new 3D logo
“A new modern look for the Android brand” Google has announced a make0ver for Android’s brand by updating its logo and mascot with
Indian
CashKaro ropes in Genelia Deshmukh as brand ambassador with 360-degree campaign
The Cashback & Coupons app CashKaro has announced its new partnership with actress Genelia Deshmukh. As part of this new collaboration, CashKaro has
Advertising
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SRK and Zee News collaborate to promote Jawan and DNA
Jawan, Bollywood’s most anticipated release, has been partnering with various news channels to promote its release, and Zee News is the latest one.
Creator Dissect
Creator Economy
Fahdu unveils expansion plans to benefit content creators in India
Fahdu, the dynamic content creator platform that’s been making waves internationally, has announced its plans for a momentous expansion in the Indian market.
Indian
Cycle Pure Agarbathi launches campaign for 75th anniversary celebrations
‘Health, Wealth and Happiness’ Cycle Pure Agarbathi has launched a new advertising campaign, Cycle Three-in-One Agarbathi, which is timed to coincide with their
Digital Media
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Zomato launches personalized AI chatbox to enhance food ordering experience
Zomato, India’s leading food delivery app, takes a leap into the world of artificial intelligence by announcing the launch of Zomato AI, a
Indian
Viral Kohli turns into bobblehead in Digit Insurance’s ‘Drive Less, Pay Less’ campaign
Digit Insurance, a leading Indian insurance company, has launched its Pay As You Drive (PAYD) brand campaign, titled ‘Pay Less, Drive Less’, ahead
Creator Dissect
Creator News
Netflix launches new show Mostly Chai with MostlySane
Popular influencer Prajakta Koli, aka MostlySane, has partnered with Netflix India for a brand-new chat show ‘Mostly Chai‘ to promote their movies and
Indian
Tira launches “For Every You” campaign starring Kareena Kapoor, Kiara Advani and Suhana Khan
Tira, Reliance Retail’s recently launched omni-channel beauty retail platform, has announced the launch of its brand-new campaign “For Every You” featuring Kareena Kapoor
International
Welspun launches national 3D campaign for its new Quick Dry Towels
Welspun, a global leader in home textiles, has launched a fresh and creative national 3D campaign for its Quick Dry Towels. With the
Indian
Thums Up launches “Thums Up Utha, India India Macha” campaign for the Cricket World Cup
Thums Up, homegrown beverage brand under the Coca-Cola Company and official partner of the International Cricket Council, has unveiled a brand-new campaign “Thums