Harpic, a leading bathroom cleaning brand in India, has launched its latest campaign, ‘Bathroom Jagmagaye Toh Din Ban Jaaye,’ emphasizing the connection between clean bathrooms and a positive morning mood.
Featuring popular actor Karan Wahi in the North and Erode Mahesh in the South, the campaign underscores the importance of bathroom hygiene in starting the day on a positive note.
A clean bathroom can significantly impact the start and flow of your day. Dirty bathrooms can dampen spirits, while sparkling clean ones can uplift moods and set a positive tone for the day ahead. Harpic’s new campaign aims to highlight this crucial insight, promoting the benefits of a pristine bathroom environment.
Created by Havas Worldwide India, the campaign blends a brass band with music to convey the mood-elevating power of a clean bathroom. The campaign film illustrates how Harpic Bathroom Cleaner provides ten times better cleaning than regular detergents, promoting a fresh and clean start to the day.
Harpic Bathroom Cleaner promises superior cleaning compared to traditional detergents and bleach, ensuring every household can enjoy the benefits of cleanliness. The product is designed to kill 99.9% of germs and leave a pleasant fragrance, making mornings fresher and more enjoyable.
Saurabh Jain, Regional Marketing Director, Hygiene, Reckitt – South Asia, elaborated on the campaign’s vision: “At Reckitt, our purpose goes beyond products; we strive to improve people’s lives through better hygiene and health. Our consumers made us discover that bathrooms play a central role in defining their start for the day. Based on this key insight, we developed our latest campaign, ‘Bathroom Jagmagaye Toh Din Ban Jaaye,’ that highlights how clean bathrooms can transform mornings into moments of positivity and upliftment. This campaign underscores our commitment to delivering sparkling clean bathrooms, reinforcing Harpic as an expert and India’s trusted partner for cleanliness and hygiene.”
Anupama Ramaswamy, Joint MD & Chief Creative Officer at Havas Worldwide India, commented on the creative approach: “Forget breakfast. Forget yoga. What’s the first thing you do after waking up? Step into the bathroom. However, an unclean bathroom can ruin your good morning and set a dull tone for the day. We’ve creatively captured this universal truth with our catchy concept – ‘Mood Ka Band’. It blends brass band music to symbolize the background score of our moods and lives. Our campaign – ‘Bathroom Jagmagaye toh Din ban jaye!’ seamlessly combines entertainment with practical benefits, demonstrating how Harpic Bathroom Cleaner ensures your ‘Mood Ka Band’ doesn’t get ‘Bajao-ed’. It leaves your bathroom 10 times cleaner*, shinier, and fresher, ensuring every morning starts great, every day!”
Harpic Bathroom Cleaner is available across India and can be used to achieve sparkling floors, tiles, and basins. The product comes in two refreshing fragrances – Lemon Fresh and Floral Boom – and is available in three sizes: 250ml, 500ml, and 1L.
Harpic’s ‘Bathroom Jagmagaye Toh Din Ban Jaaye’ campaign brings to light the often-overlooked impact of a clean bathroom on our daily moods. By emphasizing the superior cleaning power of Harpic Bathroom Cleaner, the campaign encourages households to prioritize bathroom hygiene for a positive start to each day. With its catchy concept and relatable message, Harpic continues to reinforce its position as India’s trusted partner for cleanliness and hygiene.
