Paragon Footwear Celebrates Durga Pujo with ‘Pujo Mane Chonmone Mon, Chola Mane-e Paragon’ Campaign
As the festive spirit of Durga Pujo lights up West Bengal, Paragon, a leading name in footwear, has launched a vibrant new campaign
Campaign
Indian
PR
Haldiram’s launches New TVC Campaign, “Haldiram’s mithai khao aur happy shappy ho jao”
October 8, 2024, Mumbai: Haldiram’s, India’s leading sweets and snacks company, has unveiled its newest TVC campaign #Mithaihottohbashaldirams – “Haldiram’s mithai khao aur happy shappy
PR
Whatfix Announces $58 Million (Rs. 485 Crores) Liquidity Event for its Employees and Investors
Whatfix, a pioneer in the “userization” of application technology, maximizing ROI on enterprise tech stacks, has announced its fourth liquidity program of $58 million.
PR
ANSR to Support Launch of Marriott Tech Accelerator, a Global Capability Center in Hyderabad
ANSR, the market leader in developing strategic Global Capability Centers (GCCs), will support Marriott International, Inc. (Nasdaq: MAR, “Marriott”), to establish the Marriott Tech
PR
HCLTech to lead the charge in AI conversations at World Summit AI 2024
HCLTech, a leading global technology company, announces its participation as a gold sponsor at the World Summit AI, taking place on October 9
PR
Famous Garba Song ‘Sanedo’ Gets a Parody Twist as Mayur Jumani and Viraj Ghelani’s Nani Drop a Fun Diss Track
As the Garba season captivates the nation, Music Composer, Producer, and Lyricist, Mayur Jumani playfully jabs at Actor and Content Creator, Viraj Ghelani
Digital Media
News
Ola Electric’s stock prices drop amid CEO Bhavish Aggarwal’s X feud with comedian Kunal Kamra
Ola Electric, India’s leading e-scooter manufacturer, has witnessed a mind-boggling 9% drop in its stock price following CEO Bhavish Aggarwal’s social media feud
Creator Dissect
Creator News
Popular creator Mrunal Panchal launches her own brand ‘Mrucha Beauty’
Popular social media influencer and content creator Mrunal Panchal has launched her own brand, Mrucha Beauty. Known for her innovative makeup looks and
Marketing
News
Zomato CEO Deepinder Goyal ‘kicked out’ of Shark Tank as Swiggy becomes new sponsor
Snapdeal co-founder Kunal Bahl will replace Goyal as a Shark Tank judge. In an unexpected twist Indian startup landscape, Zomato CEO Deepinder Goyal
Digital Media
News
Pinterest launches Performance+ suite with AI tools for advertisers
Pinterest has introduced Performance+ suite, a set of AI-powered tools designed to boost campaign automation and help advertisers. Revealed at ‘Pinterest Presents’, the
Campaign
Indian
McDonald’s India Introduces the ‘Shordaar Crunch’ Campaign Featuring McCrispy Chicken and Crispy Veggie Burgers
McDonald’s India (West and South), under Westlife Foodworld, has launched its latest campaign, ‘Shordaar Crunch,’ just in time for the festive season. The
Campaign
Indian
Greenply’s New TVC Introduces Parrot ‘Gullu’ to Highlight Commitment to Healthy and Safe Interiors
Greenply Industries, a key player in the interior infrastructure sector, has launched its latest brand campaign, introducing a fresh and quirky mascot —
Campaign
Indian
Godrej Capital’s ‘Badho Behisaab’ Campaign Empowers MSMEs to Maximize Festive Growth Opportunities
As India prepares for the festive season, Godrej Capital, the financial services division of Godrej Industries, has introduced its latest campaign, ‘Badho Behisaab.’
Campaign
Indian
ITC Candyman Launches Tadka Lollipop, Targeting Playful Youth with Sweet and Spicy Flavors
ITC Candyman has made an exciting foray into the lollipop market with the introduction of its latest product—Candyman Tadka Lollipop. With this new
Campaign
Indian
Hyundai Launches ‘Super Delight Days’ Festive Campaign with Exclusive Customer Benefits
Hyundai Motor India Limited (HMIL) has unveiled its latest festive campaign, ‘Hyundai Super Delight Days,’ designed to elevate the spirit of celebration for
PR
Coldplay’s ‘Hymn For The Weekend’ Featuring Sonam Kapoor Gets A Navaratri Twist From Mayur Jumani and Darshan Magdum
With the Coldplay fever and Garba season making the audiences go crazy, music composer, Mayur Jumani collaborated with viral internet sensation, Darshan Magdum
PR
Virat & Anushka’s Instagram Banter for Blue Tribe Foods
Recently, a lighthearted exchange between Virat Kohli and Anushka Sharma caught the attention of their fans on Instagram. It all started when Anushka
PR
TANISHQ UNVEILS A DIWALI CAMPAIGN TO CELEBRATE “NAV-RAANI”, A TRIBUTE TO THE MODERN-DAY QUEENS
~ From boardrooms to living rooms, the ad film directed by Mira Nair honours women who wear many crowns~ National, 7th October 2024:
PR
Amazon and MX Player join forces to accelerate premium free entertainment for 250 million users in India
[7th Oct 2024, Mumbai] Amazon recently acquired certain assets of MX Player, including the MX Player app, a leading free streaming OTT service
PR
Swiggy launches XL Fleet to cater to bulk orders in the festive season
Service formally launched in Gurugram, with first dispatches made to electoral officials in the Haryana elections. Gurugram, October 05, 2024: Swiggy, India’s pioneering
PR
Swiggy launches ‘Bolt’—Delivering Your Favorite Food in Just 10 Minutes
Through Bolt, Swiggy Food is already delivering from over 2700 restaurants like KFC, McDonald’s, and Starbucks in 10 minutes Bolt will operate only
PR
Pepsi® unveils its new logo with street art murals in Sri Lanka
‘Pepsi® Street Kala’ campaign launched: the newest Open-Air Art Gallery featuring vibrant murals in the streets of Sri Lanka Brings together nearly 90
PR
Skechers launches Cricket Collection in India
Skechers Cricket Footwear Delivers Comfort That Performs® on the Field Mumbai, 7th October 2024 – Skechers, The Comfort Technology Company®, today announced its
PR
Amazon and MX Player join forces to accelerate premium free entertainment for 250 million users in India
[7th Oct 2024, Mumbai] Amazon recently acquired certain assets of MX Player, including the MX Player app, a leading free streaming OTT service in
PR
BPE Partners with EGH Group to Supply UPS Systems for Major Middle Eastern Infrastructure Projects
Noida, 7th October 2024: Best Power Equipments INDIA PVT Ltd. (BPE) announces a partnership with Economic Group Holdings LLC which is involved multiple
Agency Interviews
Interviews
#AgencyDissect: Admatazz
1. Who are we? We are Admatazz, a digital marketing agency that uses creative backed by media, and technology to solve complex marketing
Creator Dissect
Creator News
New influencer show ‘The Tribe’ starring Alanna Panday is out now; the internet reacts
Karan Johar’s latest reality TV series ‘The Tribe’ has caused a wave across social media, Starring famous internet personalities like Alanna Panday and
Marketing
News
Zomato CEO Deepinder Goyal and wife turn delivery agents; internet reacts
Zomato CEO Deepinder Goyal and his wife Grecia Munoz turned into delivery agents for a day, with their adventure going viral across social
Digital Media
News
Meta launches new AI model ‘Movie Gen’ to make realistic videos
Tech giant Meta has announced its new artificial intelligence model, ‘Movie Gen’, for generating realistic video and audio from text prompts. Competing with
Digital Media
News
Spotify launches ‘Offline Backup’, a new auto-updating playlist for offline listening
Spotify has launched ‘Offline Backup’, a new feature aimed at bringing Premium users another way to keep listening to music offline, no downloads required.
Campaign
Indian
LunchBox Unveils Navratri Vrat Menu with ‘Fasting Made Easy’ Campaign for Convenient Festive Feasting
LunchBox, the popular brand under Rebel Foods, has launched its exciting “Fasting Made Easy” campaign ahead of Navratri, bringing a special Vrat-friendly menu
Campaign
Indian
NESCAFÉ Sunrise Honors Coffee Farmers with New Campaign and Special Edition Packs
NESCAFÉ Sunrise has launched a heartwarming campaign that shines a spotlight on the unsung heroes behind every cup of coffee—India’s dedicated coffee farmers.
Campaign
Indian
Haldiram’s Unveils Navratri Fasting Menu with ‘Divine Navratri – Pure Fasting, Pure Feasting!’ Campaign
Haldiram’s, a name synonymous with Indian sweets and snacks, has launched a unique Navratri Fasting Menu just in time for the upcoming festival
Campaign
Indian
Uber’s New Campaign with Jackie and Tiger Shroff Revolutionizes Urban Commuting
Uber has once again taken center stage in redefining urban transportation with its latest brand campaign, featuring the iconic father-son duo, Jackie Shroff
PR
Gandhi for GenZ: Pocket Aces’ New Channel ‘Pocket Change’ Comes Up With A Modern Take on His Ideals
Pocket Aces’ new channel, ‘Pocket Change’ brings in a modern take on how Mahatma Gandhi would have influenced India in 2024, from hashtags
PR
Hoopr Unveils “Yaara” by Nishant Kamal Vyas: A Heartfelt Fusion of Heartbreak and Drum & Bass
Mumbai, 4th October 2024: Hoopr, India’s first music licensing platform, has unveiled its latest musical gem, Yaara, by the immensely talented Nishant Kamal
PR
Falguni Pathak Spotted! Swiggy Instamart’s New Campaign with the elusive queen of Dandiya has users saying Aye Halo
Link to the film: https://www.instagram.com/reel/DAqVz9oiW8h/?utm_source=ig_web_copy_link Bengaluru, October 04, 2024— As Navratri fever sweeps across the nation, Swiggy Instamart, India’s pioneering quick commerce platform,
PR
Barbie Announces Global Collaboration with Anita Dongre to Launch the First-Ever Barbie Signature Diwali Doll
Mattel Inc.’s Barbie brand and Anita Dongre introduce the first-ever Signature Diwali doll, celebrating culture and craftsmanship while empowering kids to see themselves
PR
This Festive Season, Starbucks Celebrates India’s Traditions And Flavours
National: October 4, 2024: Imagine the warmth of a comforting Starbucks beverage paired with the exquisite festive flavours of artisanal mithai, celebrating India’s
PR
MS Dhoni Reaffirms Commitment to Garuda Aerospace’s Vision as Brand Ambassador and Stakeholder
Chennai, October 4, 2024: Legendary cricketer and most decorated captain of Indian cricket history, today, announced in a Facebook post that his journey
Creator Dissect
Creator News
Prajakta Koli to star in upcoming Sony Liv series ‘Zindaginama’
Content creator turned actor Prajakta Koli is set to star in Sony Liv’s upcoming anthology series ‘Zindaginama’, which promises to delve into the
Digital Media
News
Google in India 2024: Latest AI updates and more
To mark the tenth anniversary of the “Google for India” event, the tech giant held an annual event on October 3, 2024 in
PR
JioCinema Appoints Ishan Chatterjee as Chief Business Officer
Mumbai; 4 October, 2024: JioCinema, India’s leading digital entertainment destination announced the appointment of Ishan Chatterjee as Chief Business Officer. Ishan’s appointment reflects JioCinema’s commitment to accelerate its transformation
PR
BonKaso Unveils New Campaign: “BonKaso Hota, To Yeh Nahin Hota”
~ Campaign conceptualized and executed by Tonic Worldwide ~ India, 4th October 2024: BonKaso, a leading home essentials brand known for its innovative
Advertising
News
32% of ads feature celebrities, MS Dhoni tops the list: TAM Report
In the first half of 2024, celebrity endorsements made up 32% of all advertisements aired on Indian television, according toTAM AdEx new report.
Digital Media
News
Coldplay India Concert: BookMyShow files FIR for black marketing
As Coldplay fans are eagerly awaiting the band’s highly-anticipated “Music of the Spheres World Tour 2025” in India, a new issue has provoked
Campaign
Indian
METRO Shoes Unveils a Glamorous Autumn-Winter 2024 Campaign Featuring Triptii Dimri and Vijay Varma
METRO Shoes has stepped into the festive season in style with the launch of its star-studded Autumn-Winter 2024 fashion campaign, featuring the dynamic
Campaign
Indian
Ultraviolette’s F77 Mach 2: The Ultimate Dream Bike for Every Rider, Showcased by tgthr’s Powerful Campaign
Bengaluru-based Ultraviolette Automotive has made waves once again with the launch of the upgraded F77 Mach 2, the latest version of its revolutionary
Campaign
Indian
Bengal Warriorz Unleash New Campaign #Ek7Akraman, Celebrating Unity and Excellence on the Mat
As the Bengal Warriorz gear up for the upcoming Pro Kabaddi League (PKL) season, they have launched a dynamic new campaign, #Ek7Akraman, designed
PR
‘Marvels of Saudi Orchestra’ Mesmerizes London with Stunning Performance
The Saudi National Orchestra and Choir dazzled the audience alongside the Royal Philharmonic Orchestra and the renowned UK opera singer, Dame Sarah Connolly.