January 24, 2025
International Campaigns

NIKE KICKS OFF MAMBA WEEK ON KOBE’S BIRTHDAY BY ENCOURAGING PEOPLE TO BE BETTER

On the day when Kobe Bryant would have turned 42 (August 23rd), Nike decided to revive the legacy of the Black Mamba with

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PR

WHITE RIVERS MEDIA WINS THE DIGITAL MARKETING MANDATE FOR MID-DAY’S #MADEINMUMBAI CAMPAIGN

White Rivers Media, an independent, full-service digital creative agency established in 2012, has been announced as the social media, creative and digital marketing

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PR

FACEBOOK PRESSURES TIKTOK YET AGAIN WITH TESTING OF SHORT-FORM VIDEO FEED IN INDIA

TikTok has already been banned in India and is going through quite a controversial phase in the USA and other parts of the

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PR

EVERYONE ON SOCIAL MEDIA HAS THE SAME QUESTION ON THEIR MIND— ‘RASODE MEIN KON THA?’

Social media has been buzzing with a new viral trend of people imposing the question, “Rasode mein kon tha?”(Who was in the kitchen?).

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PR

HOW INSTAGRAM CREATORS AND BRANDS CELEBRATED GANESH CHATURTHI WITH BRILLIANT ILLUSTRATIONS

The elephantine God of Wisdom and Success, Ganesha, is one of the most beloved Gods in India and across the country, people celebrate

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PR

LOWE LINTAS LAUNCHES A NEW TECH PLATFORM KAAM WAPASI FOR MIGRANT WORKERS

Lowe Lintas has announced the launch of Kaam Wapasi, a new tech platform created to help migrant workers get back to work and at

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PR

TWITTER CHANGES HOW YOU VIEW DMS FROM USERS YOU DON’T FOLLOW

Twitter is rolling out useful new additions to DMs on the platform. When you receive a DM request from a user you don’t

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International Campaigns

BIKE VIEW PROMOTES CYCLING AS A SUSTAINABLE ALTERNATIVE TO MOTOR VEHICLES

Be it the strain on the environment,  the frustration of spending long hours behind a wheel whilst stuck in traffic, or the struggle

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PR

GOZOOP ELEVATES AMYN GHADIALI AS VICE PRESIDENT OF BUSINESS & STRATEGY

Gozoop has elevated Amyn Ghadiali to the role of Vice President – Business and Strategy to accelerate growth and navigate the evolving marketing

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PR

TWITTER GIVES TWEET REPLY CONTROL ACCESS TO ALL USERS

Twitter announced that its new tweet reply control option will be rolled out for all iOS, Android and twitter website users. This new

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PR

TATA SHOP SHARE SMILE AWARDS ITS CREATIVE DIGITAL MANDATE TO LIQVD ASIA

Shop Share Smile is a special programme for all Tata employees and the channel partner of a Tata Group company in India where

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PR

KINNECT ACQUIRES THE CREATIVE DIGITAL MANDATE FOR OLD SPICE INDIA

Old Spice India, the classic men’s grooming brand under Procter & Gamble, has appointed the agency Kinnect to handle its creative digital duties.

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International Campaigns

KONYA’S ‘IT’S YOUR CHOICE’ CAMPAIGN REMINDS PEOPLE TO WEAR MASKS

The COVID19 Pandemic has had the world in its clutches for most of 2020 and people have been under lockdown through most of

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PR

HOW BINOD BECAME A SOCIAL MEDIA SENSATION

A new trend was born out of the YouTube comments section, and it is now all the rage on social media, while everyone

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International Campaigns

BAGEL BITES CREATES ONE OF THE WITTIEST AD CAMPAIGNS USING THE WORLD’S SILLIEST DEBATES

Bagel Bites, a Kraft-Heinz brand, created its first major marketing campaign in over two decades and it did so flamboyantly. The brand is

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International Campaigns

COCA-COLA ENCOURAGES US TO LOOK AT THE PANDEMIC SITUATION AS A CHANCE TO START OVER

Ever since the countries began removing lockdown restrictions, the conversation about whether we can ever go back to the way things were before

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International Campaigns

KFC ARGENTINA’S LATEST CAMPAIGN SAYS THAT THE F STANDS FOR FAMILY

While the pandemic had most of us locked in, there were a few front line heroes who made sure that the world kept

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International Campaigns

NIKE’S ENERGETIC SPLIT-SCREEN MONTAGE SERIES ‘YOU CAN’T STOP US’

“You Can’t Stop Us,” the third film in Nike’s campaign of the same name, debuts to coincide with the NBA’s return. Narrated by

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PR

DUNZO CREATES A BUDDY PARTY FOR INDIAN BRAND MASCOTS ON FRIENDSHIP DAY

30th July is celebrated as International Friendship Day and it is a joyous occasion for people to celebrate the special people in their

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PR

DUNZO CREATES A BUDDY PARTY FOR INDIAN BRAND MASCOTS ON FRIENDSHIP DAY

30th July is celebrated as International Friendship Day and it is a joyous occasion for people to celebrate the special people in their

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PR

MCDONALD’S INDIA ENGAGES TWITTERATI, AUTOMOBILE BRANDS WITH RIDDLES

McDonald’s India West and South posted a series of fun riddles as a part of their #DriveThruCodes campaign for National Drive Thru Day.

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International Campaigns

KFC HITS PAUSE ON FINGER LICKIN IN ITS ICONIC SLOGAN AMID THE PANDEMIC

KFC’s iconic slogan ‘It’s Finger-Lickin’ Good’ was forged back in the 1950s. Although the slogan hasn’t been used much in the US of

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PR

SAMAARA TEA QUESTIONS GENDER STEREOTYPES WITH ITS NEW CAMPAIGN #KADAKHAI

Samaara Tea, a premium homegrown tea brand, has released a new digital campaign to focus on the evolution of thoughts in Indian society

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PR

THE MAN COMPANY REDEFINES GENDER STEREOTYPES WITH AYUSHMANN KHURRANA IN #RAKHIFORSISTERS CAMPAIGN

For centuries, women have been at the bitter end gender stereotypes, often portrayed as the weaker sex and entire cultures have been built

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PR

WATCONSULT ADDS UFC® TO ITS ARSENAL OF CLIENTS

The hybrid digital agency, WATConsult from the house of Dentsu Aegis Network (DAN) India, has acquired the social media mandate for UFC®, the world’s

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PR

GOZOOP ACQUIRES DIGITAL AND PR MANDATE FOR PLIX

Gozoop, India’s leading digital-first integrated marketing companies has won the Public Relations and influencer outreach mandate for a plant-based nutrition brand, Plix. Plix

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PR

THESMALLBIGIDEA BAGS THE SOCIAL MEDIA MANDATE FOR ZEE TV

The Digital Marketing Agency, TheSmallBigIdea has won the social media mandate for India’s leading Hindi General Entertainment Channel, Zee TV. The addition of Zee TV

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PR

WORKPLACE FROM FACEBOOK INTRODUCES NEW IOS CHAT APP AND DARK MODE

The coronavirus pandemic has led to most people having to work from home in different capacities due to the lockdowns. Naturally, this has

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International Campaigns

AUDIBLE INCENTIVIZES FITNESS WITH #RUNFORTHECHAPTER CAMPAIGN

While not everyone is an avid reader, people love to listen to stories and audiobooks and Audible is a platform to just that.

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PR

SIMPLY WISH USES POPULAR CINEMA REFERENCES AND BRAND TAGLINES TO HELP PEOPLE DEAL WITH THE PANDEMIC

The coronavirus pandemic has changed the world as we know it and the year has been quite an uncomfortable ride for many. To

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PR

CHIMP&Z; WINS DIGITAL MANDATE FOR TATA SKY BINGE

After a multi-agency pitch, the DTH network Tata Sky’s aggregator app platform, Tata Sky Binge has awarded its creative digital mandate to the agency Chimp&z

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PR

WHAT’S YOUR PROBLEM BAGS INTEGRATED CREATIVE MANDATE FOR ZEE5’S HIPI

WYP Brand solutions, an integrated marketing agency, has bagged the integrated creative mandate for ZEE5’s HiPi, a fully homegrown short video platform from the

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PR

WATCONSULT LAUNCHES REPORT ON ‘DIGITAL, DIVERSE & MULTILINGUAL INDIA’

WATConsult, the digital agency from the house of Dentsu Aegis Network (DAN) India, under its market research division –Recogn, has unveiled its latest

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Digital Media News

SNAPCHAT ROLLS OUT CLOSED BETA FOR BRAND PROFILES BUILT AROUND CREATING BRAND EXPERIENCES

Snapchat is testing a new closed beta feature called Brand Profiles. It will give users access to all the factors that add to

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Marketing News

HOW STARBUCKS USES INSTAGRAM TO OFFER MORE THAN JUST COFFEE

About the Brand Starbucks is a global chain of coffeehouses that is headquartered in Seattle, Washington. What started as a single narrow storefront

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Campaign Indian

BUMBLE’S DIGITAL CAMPAIGN #LOVEWILLFINDAWAY CELEBRATES HOPE AND AFFECTION IN 2020

The social networking and online dating platform Bumble came up with a digital campaign ‘Love Will Find a Way’  to give people hope

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Digital Media News

BRANDS FLEXED THEIR SOCIAL MEDIA EMOJI GAME ON WORLD EMOJI DAY

Whether you’re a minimalist or an exaggerator, everyone loves using emojis while texting and on social media posts. We use them to start

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Digital Media News

ACCIDENTAL EMOJI TYPO FORMAT TRENDS ON SOCIAL MEDIA

When an inventive new post format goes up on social media, everyone wants to get behind it. Brands often add their twist to

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Digital Media News

NEW WHATSAPP FEATURE WILL ALLOW USERS TO SHARE CATALOGUES AND CHAT WITH BUSINESSES USING QR CODES

Whatsapp will roll out a new feature that will allow users to start chats with Business profiles using QR codes and browse through

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Campaign Indian

RBL BANK TALKS ABOUT DIGITAL SCAMS WITH #RAHOCYBERSAFE CAMPAIGN

With the pandemic spreading like wildfire, social distancing and safety precautions are now more important than ever. Digital payment options have seen a

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PR

PAMPERS INDIA GIVES HOPE TO NEW MOTHERS AMIDST THE DIFFICULT TIMES

Adeadly pandemic, a crashing economy, earthquakes, cyclones, locust attacks, inflation and rampant racism and bigotry; 2020 has been quite a turbulent year for

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PR

ABHISHEK BACHCHAN UNRAVELS THE MYSTERY OF THE SUSPICIOUS PARCEL IN AMAZON ORIGINAL SERIES BREATHE: INTO THE SHADOWS

Amazon Original Series “Breathe Into The Shadows” starring Abhishek Bachchan, Amit Sadh, Nithya Menen and Saiyami Kher has managed to grab eyeballs since its

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PR

A CAMPAIGN AGAINST ILLEGAL WILDLIFE TRADE

Illegal wildlife trade markets have rare and exotic animals stored and tortured in extremely harsh conditions before being butchered and they often come

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PR

INSTAGRAM REELS RELEASED IN INDIA AFTER TIKTOK BAN

The digital ban on China by the Indian government has led to a flood of new replacement apps in the Indian market. Amid

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PR

RELIANCE JIO LAUNCHES ITS ZOOM CLONE CALLED JIO MEET

Since the outbreak of COVID-19, working from home has become the new norm and provisional workspaces at home have now begun feeling like

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PR

#RAISETHECURVEOFHAPPINESS WITH BRITANNIA GOOD DAY

While we stay home and socially distanced in order to flatten the COVID-19 curve, our mental health and morale are taking a hit.

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PR

LAY’S #HEARTWORK CAMPAIGN BRINGS BRANDS CLOSER ON SOCIAL MEDIA

At the beginning of June, Lay’s India launched its #Heartwork campaign to thank the unsung heroes who work hard even in such dire times to

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PR

THE INTERESTING BRAND WAR BETWEEN RIN AND TIDE

When markets get extremely competitive, brands tend to ambush their competition to establish their superiority. An interesting rivalry had been sparked between HUL’s

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PR

SOCIAL MEDIA SHOWS LOVE FOR OUR HEALTHCARE HEROES ON NATIONAL DOCTORS DAY

Since 1991, 1st July has been observed as National Doctor’s Day in India in honour of Dr Bidhan Chandra Roy, one of the

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PR

INSTAGRAM’S TIKTOK CLONE ‘REELS’ ROLLING OUT IN NEW MARKETS

Instagram’s TikTok competitor called ‘Reels’ is now set to roll out in Germany and France after its Brazil launch last year. The app

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