HOW COMMERCIALS ARE SHOT
We’ve all seen ads in our lives that have left us starry-eyed. It might be a commercial on beauty products, or health insurance,
We’ve all seen ads in our lives that have left us starry-eyed. It might be a commercial on beauty products, or health insurance,
The Swedish Furniture Giant, Ikea, made its entry in India back in 2018 with a 13 acre complex in Hyderabad which had been
Apple is back to promote its latest iPhone 12 with its new ads called “Cook” and “Fumble” which promotes durability, water resistance, and
Dove’s recent campaign #StopTheBeautyTests takes us through various real-life stories that various women in the country have been a victim of- harsh matchmaking
NFTs are having their moment as we speak and are currently becoming the next big thing in cryptocurrency. If you’ve been on social
And so it continues, after Sourav Ganguly and Fortune Oil were trolled due to the discrepancy behind brand messages and its reality, Akshay
It’s 2006 and you’re in America. You need your daily fix of coffee before you head out to work. But wait, where would
Havas Media India has won the integrated mandate of Micromax Informatics, a multinational smartphone and consumer electronics company. The mandate includes both traditional
Following a multi-agency pitch, Chimp&z Inc won the digital mandate for Vinod Cookware. The mandate covers the scope of social media strategy, creatives,
Eating while watching a show or a movie is the norm, but always a headache. More so if one is busy munching on
With the advent of social media, the world has never been the same. No longer do we stand by the phones to talk
Eating while watching a show or a movie is the norm, but always a headache. More so if one is busy munching on
Mumbai April 02nd 2021: While, throughout the year brands remain honest with their audience to score credibility, it is this one day, where they get
When Spotify made an entry into the bustling Indian Music Market in late 2019, they already knew that they had to do something
April Fools is a special day for brands and customers alike. It’s that one day of the year that brands can break free
2020 has been a big year for Instagram and by the looks of it, they’re not backing down anytime soon. After Instagram’s Reels
On World Water Day, Astral Foundation&mdash the CSR arm of the Astral group functioning for sustainable development&mdash released a video film that was
Christmas during the unprecedented times of Covid-19 has been challenging for many. People of all kinds have had to face different obstacles to
While various creative campaigns have caught our eye on Women’s Day, one selectively stands out by portraying the real essence of the day;
India has always been a land of music. Music is embedded in hearts and minds throughout history. Naturally, as the new method came
With COVID-19 affecting major asset classes and traditional financial banks, the Supreme Court of India’s decision to lift the ban on Cryptocurrencies, saw
Himalaya MEN, from the house of The Himalaya Drug Company – one of India’s leading wellness brands, has awarded its digital creative mandate to
In today’s new normal world, we have put hygiene and care on the top of our priority lists. Asian Paints, a brand that is
Celebrating the annual ritual where women across the country fast for the longevity of their husband’s lives, Myra’s video campaign brings out the honest
Ashoka, a ready-to-eat packaged food brand, launched a new creative campaign on social media covering the #NineDaysOfNavratri. It is an effort by Ashoka
IndoSpace, India’s largest investor, developer, and manager of Grade A industrial and logistics real estate, has awarded its integrated marketing communications mandate to DDB
Genre Level Ratings, by State and Language to Continue In the light of the recent developments, BARC Board has proposed that it’s Technical Committee
Sundaram Mutual in collaboration with Social Beat, their digital partner, has just concluded their Sundaram Bluechip Fund New Fund Offering which was open from Sep
The tireless hours of dedication and the mind-bending innovations of Engineers is a great contribution to the country’s progress, both technologically and economically.
Agency expands remit into every operational market for the mobility company MediaCom has been appointed as Uber’s global media agency of record. The agency,
Covid-19 pandemic has drastically changed the finance industry. While assets like equity and traditional stocks have been experiencing blows, alternative asset classes are
Reebok India, in collaboration with 22feet Tribal Worldwide, has launched a new version of the iconic shoe, Classic Leather – ‘Classic Leather Legacy’, in
Havas Media has won the integrated media duties for Gamezy following a multi-agency pitch. The account will be handled out of the agency’s
Apple held its September 2020 Event earlier today and the new Series 6 watch was the highlight of the show. Apple is known
Paytm launched a new campaign on social media featuring Kokilaben(Rupa Patel) of ‘Rosode Mein Kaun Tha?’ fame and this time, she is asking
The Script Room has won the creative mandate for the upcoming campaign of Vedantu, an online education brand following a multi-agency pitch. The
After the rampantly growing popularity of the short video format, YouTube has also entered the fray. It has announced that it will be
In the last decade, we have seen everything from our phones and speakers to our refrigerators and homes become smart and these appliances
Data Privacy has become a major concern in the last few years with advertising going digital and being more targeted than ever. While
In the last decade, we have seen everything from our phones and speakers to our refrigerators and homes become smart and these appliances
Burger King and McDonald’s have been rivals in the fast food industry for the longest time and the two have never missed a
OTT platforms have seen a tremendous spike in its users since the lockdowns began and sometimes it can be hard to choose between
With the massive popularity of Instagram’s short-form video format through, Instagram is pushing the Reeling trend even further by encouraging more users to
Grapes Digital has won the creative digital mandate for Daawat Basmati Rice which is produced by LT Foods Ltd, a leader in the
In its bid to offer quality entertainment to customers in India, Airtel today announced a partnership with VOOT to bring more premium digital
Over the years, as technology has evolved, so has our dependence on it. However, in the last decade, technology has been growing at
Over the years, as technology has evolved, so has our dependence on it. However, in the last decade, technology has been growing at
Thought Blurb won the creative mandate for travel and lifestyle rewards program, InterMiles (Formerly JetPrivilege). The account was acquired following a multi-agency pitch and Thought Blurb
Facebook is testing a new feature that will allow you to look at Instagram stories on Facebook. Your Stories will only be visible
While the deteriorating economy has led to lockdown restrictions being eased slowly, most countries have still made it mandatory to wear masks while