LunchBox, the popular brand under Rebel Foods, has launched its exciting “Fasting Made Easy” campaign ahead of Navratri, bringing a special Vrat-friendly menu to those observing the festive fast.
This carefully designed Navratri menu aims to make fasting easier and more enjoyable for people balancing their busy lives with traditional practices. Available across more than 70 cities and 300+ locations in India, LunchBox is offering a convenient and delicious way to observe fasting without compromising on flavor or tradition.
The “Fasting Made Easy” initiative caters to the modern urban lifestyle, where finding time to prepare traditional fasting meals can be a challenge. Whether you’re working late or heading to a Dandiya night, LunchBox’s new Navratri menu ensures that nutritious, Vrat-compliant meals are just a click away. Running from October 3 to October 13, 2024, this menu will be available for delivery through EatSure and other food delivery platforms, with orders accepted as late as 3 a.m.
The menu focuses on authentic Navratri-friendly ingredients, featuring no onion, no garlic dishes prepared with Sendha Namak. This carefully curated selection is designed to keep fasters energized and satisfied throughout the nine days of Navratri. Some of the star dishes on the menu include:
- Sabudana Khichdi: A light and nutritious dish combining sabudana and peanuts, perfect for an energizing meal during fasting.
- Sabudana Vada: Crispy on the outside, soft on the inside, served with refreshing curd and tangy Imli chutney.
- Sabudana Paratha: A healthy, filling option made from sabudana and potatoes, served with fresh curd for a balanced meal.
- Upwas Aloo Pattice: Soft, flavorful potato patties paired with curd and Imli chutney, ideal for a delicious fasting day meal.
- Paneer Makhmali: Soft, rich paneer cubes served in a creamy, flavorful gravy, offering both taste and satisfaction.
- Dum Aloo: Stuffed potatoes cooked in aromatic gravy, a comforting dish to keep you full and happy during your fast.
- Sitaphal Kheer: A creamy dessert made with fresh sitaphal, providing a sweet and festive end to the meal.
Aruj Garg, Category & Brand Head at Rebel Foods, spoke about the campaign, sharing, “Navratri is a special time for our customers, and we wanted to offer a menu that reflects the spirit of the festival. Our Navratri Vrat menu is designed to provide a flavorful, satisfying experience for those observing Upvas. This year, we’ve focused on fresh, nutritious meals that are as delicious as they are affordable, ensuring that everyone can enjoy their Navratri celebrations with ease.”
The campaign has been rolled out on various social media platforms, including Instagram and X (formerly Twitter), where consumers can find more information and special offers.
LunchBox’s Navratri Vrat Menu blends tradition with convenience, making it easier than ever to observe the fast while enjoying delicious, thoughtfully prepared meals. Whether you’re looking for a light snack or a hearty meal during Navratri, LunchBox’s “Fasting Made Easy” campaign has something to satisfy every craving.