Oppo Launches Festive Campaign Showcasing India’s Diverse Diwali Traditions
Oppo India has rolled out an exciting new festive campaign in collaboration with Famous Innovations, celebrating the rich diversity of Diwali celebrations across
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Indian
Campaign
Indian
Haldiram’s Unveils New TVC Campaign ‘Haldiram’s Mithai Khao Aur Happy Shappy Ho Jao’ to Spread Festive Cheer
Haldiram’s, the iconic name in the sweets and snacks industry, has launched a heartwarming new TV commercial as part of its latest campaign,
PR
Maybelline brings back its Iconic 90’s jingle ‘Maybe it’s Maybelline’
The most powerful sound in the makeup industry returns in a bold, new way October 9, India – Maybelline New York, the world’s leading cosmetics
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Indian
Hero MotoCorp Unveils High-Energy Campaign for Xtreme Power Brand Featuring Virat Kohli
Hero MotoCorp has rolled out an electrifying new campaign for its Hero Xtreme Power Brand, starring none other than cricket sensation Virat Kohli.
PR
DLF Malls has unveiled the second edition of the ‘DLF Malls Shopping Festival’, and it’s going to be a grand affair!
~The festive season is about to get even more exciting with great deals, tasty treats, and thrilling events till November 5th across DLF
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Indian
Nikon India Launches ‘Amaar Pujo with Nikon’ Campaign, Offering Exclusive Deals for Durga Puja 2024
Nikon India Private Limited, a subsidiary of Nikon Corporation, has kicked off its exciting ‘Amaar Pujo with Nikon’ campaign just in time for
PR
Brightsun Travel Hosts Mental Health & Stress Management Workshop to Mark World Mental Health Day
Gurugram, October 9th, 2024 – In recognition of this year’s World Mental Health Day, Brightsun Travel organized an in-depth workshop focused on mental
PR
Standard Chartered, India & South Asia CEO, Zarin Daruwala to retire
09 October 2024: Standard Chartered (‘the group’) today announced that Zarin Daruwala, CEO, Standard Chartered, India & South Asia, has decided to retire
PR
Badshah Masala creates #BadshahSangNavrang: A Flavorful Celebration of Navratri
India, 9th October 2024: This Navratri, Badshah Masala has launched a 9-day campaign that pairs the vibrant colors of the festival with a culinary
PR
The Mavericks India wins integrated communications mandate for CHOSEN
CHOSEN is Committed to a Science-Driven Skincare Revolution for Healthy & Youthful Longevity National, 09th October, 2024: Pure-play management advisory, The Mavericks India,
Digital Media
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Laddu Mutya Baba: The internet’s latest viral trend
Laddu Mutya Baba, also known as “Fan Baba”, has become social media’s newest sensation. In the age of content, viral memes can spread
PR
GET THE LOOK X MAC
~ Say ‘I do’ to your DREAM look ~ 09 Oct 2024 GET THE LOOK (SEASON 5) This wedding season, leave all your
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‘Peak Bengaluru moment’: CEO shares pic of a virtual receptionist at a hotel, the internet reacts
“Peak Bengaluru Moment – A Virtual Receptionist”. The CEO of Entourage’s one-of-a-kind experience when visiting a hotel at India’s tech hub, Bengaluru, has
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Zomato celebrates Durga Puja by paying tribute to Kolkata’s street vendors
To celebrate India’s vibrant food culture during Durga Puja, delivery platform Zomato has launched a heartwarming initiative to pay homage to Kolkata’s local
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Indian
Style Baazar’s Durga Puja Campaign: Affordable Festive Fashion with Mimi Chakraborty as the Face
As Durga Puja approaches, Style Baazar, a well-known fashion retailer, has launched a vibrant digital campaign aimed at promoting budget-friendly fashion for the
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Indian
Voltas Beko Unveils New TVC Showcasing HarvestFresh Technology for Fresher, Healthier Living
Voltas Beko, a joint venture between Voltas, a renowned air conditioning brand, and Arçelik, a leading European consumer durables player, has rolled out
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Indian
Gulf Oil Launches “The Unstoppables” Campaign: A Cinematic Revolution in Advertising
Gulf Oil Lubricants India has taken a bold leap in advertising with the launch of its most ambitious campaign yet, a first-of-its-kind movie-style
Campaign
Indian
Paragon Footwear Celebrates Durga Pujo with ‘Pujo Mane Chonmone Mon, Chola Mane-e Paragon’ Campaign
As the festive spirit of Durga Pujo lights up West Bengal, Paragon, a leading name in footwear, has launched a vibrant new campaign
PR
Haldiram’s launches New TVC Campaign, “Haldiram’s mithai khao aur happy shappy ho jao”
October 8, 2024, Mumbai: Haldiram’s, India’s leading sweets and snacks company, has unveiled its newest TVC campaign #Mithaihottohbashaldirams – “Haldiram’s mithai khao aur happy shappy
PR
Whatfix Announces $58 Million (Rs. 485 Crores) Liquidity Event for its Employees and Investors
Whatfix, a pioneer in the “userization” of application technology, maximizing ROI on enterprise tech stacks, has announced its fourth liquidity program of $58 million.
PR
ANSR to Support Launch of Marriott Tech Accelerator, a Global Capability Center in Hyderabad
ANSR, the market leader in developing strategic Global Capability Centers (GCCs), will support Marriott International, Inc. (Nasdaq: MAR, “Marriott”), to establish the Marriott Tech
PR
HCLTech to lead the charge in AI conversations at World Summit AI 2024
HCLTech, a leading global technology company, announces its participation as a gold sponsor at the World Summit AI, taking place on October 9
PR
Famous Garba Song ‘Sanedo’ Gets a Parody Twist as Mayur Jumani and Viraj Ghelani’s Nani Drop a Fun Diss Track
As the Garba season captivates the nation, Music Composer, Producer, and Lyricist, Mayur Jumani playfully jabs at Actor and Content Creator, Viraj Ghelani
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Ola Electric’s stock prices drop amid CEO Bhavish Aggarwal’s X feud with comedian Kunal Kamra
Ola Electric, India’s leading e-scooter manufacturer, has witnessed a mind-boggling 9% drop in its stock price following CEO Bhavish Aggarwal’s social media feud
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Creator News
Popular creator Mrunal Panchal launches her own brand ‘Mrucha Beauty’
Popular social media influencer and content creator Mrunal Panchal has launched her own brand, Mrucha Beauty. Known for her innovative makeup looks and
Marketing
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Zomato CEO Deepinder Goyal ‘kicked out’ of Shark Tank as Swiggy becomes new sponsor
Snapdeal co-founder Kunal Bahl will replace Goyal as a Shark Tank judge. In an unexpected twist Indian startup landscape, Zomato CEO Deepinder Goyal
Digital Media
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Pinterest launches Performance+ suite with AI tools for advertisers
Pinterest has introduced Performance+ suite, a set of AI-powered tools designed to boost campaign automation and help advertisers. Revealed at ‘Pinterest Presents’, the
Campaign
Indian
McDonald’s India Introduces the ‘Shordaar Crunch’ Campaign Featuring McCrispy Chicken and Crispy Veggie Burgers
McDonald’s India (West and South), under Westlife Foodworld, has launched its latest campaign, ‘Shordaar Crunch,’ just in time for the festive season. The
Campaign
Indian
Greenply’s New TVC Introduces Parrot ‘Gullu’ to Highlight Commitment to Healthy and Safe Interiors
Greenply Industries, a key player in the interior infrastructure sector, has launched its latest brand campaign, introducing a fresh and quirky mascot —
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Indian
Godrej Capital’s ‘Badho Behisaab’ Campaign Empowers MSMEs to Maximize Festive Growth Opportunities
As India prepares for the festive season, Godrej Capital, the financial services division of Godrej Industries, has introduced its latest campaign, ‘Badho Behisaab.’
Campaign
Indian
ITC Candyman Launches Tadka Lollipop, Targeting Playful Youth with Sweet and Spicy Flavors
ITC Candyman has made an exciting foray into the lollipop market with the introduction of its latest product—Candyman Tadka Lollipop. With this new
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Indian
Hyundai Launches ‘Super Delight Days’ Festive Campaign with Exclusive Customer Benefits
Hyundai Motor India Limited (HMIL) has unveiled its latest festive campaign, ‘Hyundai Super Delight Days,’ designed to elevate the spirit of celebration for
PR
Coldplay’s ‘Hymn For The Weekend’ Featuring Sonam Kapoor Gets A Navaratri Twist From Mayur Jumani and Darshan Magdum
With the Coldplay fever and Garba season making the audiences go crazy, music composer, Mayur Jumani collaborated with viral internet sensation, Darshan Magdum
PR
Virat & Anushka’s Instagram Banter for Blue Tribe Foods
Recently, a lighthearted exchange between Virat Kohli and Anushka Sharma caught the attention of their fans on Instagram. It all started when Anushka
PR
TANISHQ UNVEILS A DIWALI CAMPAIGN TO CELEBRATE “NAV-RAANI”, A TRIBUTE TO THE MODERN-DAY QUEENS
~ From boardrooms to living rooms, the ad film directed by Mira Nair honours women who wear many crowns~ National, 7th October 2024:
PR
Amazon and MX Player join forces to accelerate premium free entertainment for 250 million users in India
[7th Oct 2024, Mumbai] Amazon recently acquired certain assets of MX Player, including the MX Player app, a leading free streaming OTT service
PR
Swiggy launches XL Fleet to cater to bulk orders in the festive season
Service formally launched in Gurugram, with first dispatches made to electoral officials in the Haryana elections. Gurugram, October 05, 2024: Swiggy, India’s pioneering
PR
Swiggy launches ‘Bolt’—Delivering Your Favorite Food in Just 10 Minutes
Through Bolt, Swiggy Food is already delivering from over 2700 restaurants like KFC, McDonald’s, and Starbucks in 10 minutes Bolt will operate only
PR
Pepsi® unveils its new logo with street art murals in Sri Lanka
‘Pepsi® Street Kala’ campaign launched: the newest Open-Air Art Gallery featuring vibrant murals in the streets of Sri Lanka Brings together nearly 90
PR
Skechers launches Cricket Collection in India
Skechers Cricket Footwear Delivers Comfort That Performs® on the Field Mumbai, 7th October 2024 – Skechers, The Comfort Technology Company®, today announced its
PR
Amazon and MX Player join forces to accelerate premium free entertainment for 250 million users in India
[7th Oct 2024, Mumbai] Amazon recently acquired certain assets of MX Player, including the MX Player app, a leading free streaming OTT service in
PR
BPE Partners with EGH Group to Supply UPS Systems for Major Middle Eastern Infrastructure Projects
Noida, 7th October 2024: Best Power Equipments INDIA PVT Ltd. (BPE) announces a partnership with Economic Group Holdings LLC which is involved multiple
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#AgencyDissect: Admatazz
1. Who are we? We are Admatazz, a digital marketing agency that uses creative backed by media, and technology to solve complex marketing
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New influencer show ‘The Tribe’ starring Alanna Panday is out now; the internet reacts
Karan Johar’s latest reality TV series ‘The Tribe’ has caused a wave across social media, Starring famous internet personalities like Alanna Panday and
Marketing
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Zomato CEO Deepinder Goyal and wife turn delivery agents; internet reacts
Zomato CEO Deepinder Goyal and his wife Grecia Munoz turned into delivery agents for a day, with their adventure going viral across social
Digital Media
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Meta launches new AI model ‘Movie Gen’ to make realistic videos
Tech giant Meta has announced its new artificial intelligence model, ‘Movie Gen’, for generating realistic video and audio from text prompts. Competing with
Digital Media
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Spotify launches ‘Offline Backup’, a new auto-updating playlist for offline listening
Spotify has launched ‘Offline Backup’, a new feature aimed at bringing Premium users another way to keep listening to music offline, no downloads required.
Campaign
Indian
LunchBox Unveils Navratri Vrat Menu with ‘Fasting Made Easy’ Campaign for Convenient Festive Feasting
LunchBox, the popular brand under Rebel Foods, has launched its exciting “Fasting Made Easy” campaign ahead of Navratri, bringing a special Vrat-friendly menu
Campaign
Indian
NESCAFÉ Sunrise Honors Coffee Farmers with New Campaign and Special Edition Packs
NESCAFÉ Sunrise has launched a heartwarming campaign that shines a spotlight on the unsung heroes behind every cup of coffee—India’s dedicated coffee farmers.
Campaign
Indian
Haldiram’s Unveils Navratri Fasting Menu with ‘Divine Navratri – Pure Fasting, Pure Feasting!’ Campaign
Haldiram’s, a name synonymous with Indian sweets and snacks, has launched a unique Navratri Fasting Menu just in time for the upcoming festival