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Viah Beauty, a Luxury Skincare Brand, Launches Eye Contour Rejuvenating Serum for Bright, Youthful Eyes

India 2024:  Viah Beauty, the luxury skincare brand, introduces its latest innovation, the Eye Contour Rejuvenating Serum. Formulated with a powerful blend of French Gentian

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PR

Altair Names Cimatron, part of Sandvik Group, as Global Channel Partner

Cimatron to offer Altair Inspire’s injection molding and metal forming simulation solutions Altair (Nasdaq: ALTR), a global leader in computational intelligence, has appointed

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PR

Innovation Takes Center Stage at Finals of Youth Ideathon 2024

India’s Biggest Innovation and Entrepreneurship Competition for School Students brings together over 1.8 Lakh Young Innovators from more than 5,000 Schools across India

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Latest Marketing News

Nas Summit 2024: India’s Biggest Creator Event is Coming to Mumbai!

India’s biggest creator event is finally here! Bringing together some of the most dynamic creators, startups and investors from across the world under

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PR

PUMA Welcomes Formula 1 Driver Charles Leclerc as New Brand Ambassador

October 2024 – Global sports company PUMA is excited to announce Charles Leclerc, Formula 1 star and Scuderia Ferrari HP driver, as the newest

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PR

Young Female Writers Shaping India’s Entertainment and Breaking Boundaries

Navratri, the celebration of female strength, resilience, and creativity, offers the perfect opportunity to spotlight young Indian female writers who are making waves

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Creator Dissect Creator News

Prajakta Koli makes it to Hollywood Reporter’s Creator A List

Prajakta Koli marks a significant milestone in her career by making it to Hollywood Reporter’s Creator A List as one of the “50

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Agency Interviews Interviews

#AgencyDissect: The Hype Capital

1.  Who are we? We are The Hype Capital, a full-stack social media agency founded in 2021, born from the passion of individuals

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Creator Dissect Creator News

Content creator Harshita Gupta announces her Debut Book ‘Unloved: The Art of Moving Out’

Digital sensation Harshita Gupta has announced her debut book, ‘Unloved: The Art of Moving Out‘. “There isn’t anyone who hasn’t been shattered by

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Digital Media News

Internet Archive hacked, over 31 Million Accounts Exposed: Here’s what we know so far

The Internet Archive, a popular digital library known for its Wayback Machine, was hacked and suffered a data breach that exposed approximately 31 million

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Digital Media News

‘Just Chill’: Boss’s message to employee to work from home goes viral, sparks social media praise

“We need more bosses like my boss.” Amid the surge of news on toxic workplaces and unsupportive bosses, one recent post on Threads

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Startup Updates

Nykaa Launches 10-Minute Deliveries in Mumbai to Compete in Quick Commerce Market

Nykaa, a leading beauty and fashion e-commerce platform, has initiated a pilot program for 10-minute deliveries in Mumbai, marking its entry into the

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Campaign Indian

Rohit Sharma Unveils RS by True Elements, Bringing His “Hitman” Swag to Healthy Eating

True Elements, a leading brand under Marico Limited, has launched a dynamic new campaign featuring Indian cricket icon Rohit Sharma, introducing his exclusive

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Campaign Indian

Aap Kab Ban Rahe Hain Manyavar? Campaign Celebrates Groom’s Journey | Manyavar Wedding Wear

Manyavar, a leading brand in men’s wedding attire, has rolled out its latest campaign, ‘Aap Kab Ban Rahe Hain Manyavar?’, focusing on the

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Campaign Indian

Star Sports Unveils PKL Season 11 Campaign Featuring Kannada Icon Kiccha Sudeep

Star Sports, the official broadcaster of the Pro Kabaddi League (PKL), has rolled out an exciting new campaign for Season 11, featuring renowned

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Campaign Indian

Amazon India’s New Campaign #AapkeHittMeJaari Focuses on Cyber Safety During the Great Indian Festival

As part of its Great Indian Festival celebrations, Amazon India has launched the #AapkeHittMeJaari digital campaign, aimed at educating customers about the growing

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PR

Treize Communications bags the PR mandate for leading Ayurveda brand, Ayushakti

Mumbai: 10th October, 2024: Ayushakti, one of the leading and most trusted ayurvedic health centres around the world has partnered with Treize Communications,

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PR

Truworth Wellness Launches ‘Every Mind Matters’ Campaign on World Mental Health Day 2024

The campaign aims to address silent mental health struggles employees face and encourages leaders to create supportive work environments. October 10, 2024: Truworth

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PR

PUMA Ambassadors Virat Kohli & Anushka Sharma Face Off in Gully Cricket for the First Time – Guess Who Wins?

~ Lulu balling, lassi shots, & and plenty of fun with PUMA India ~ October, 2024 – Virat Kohli and Anushka Sharma, one of the

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PR

Go Spiritual India Launches Mental Health Awareness Campaign on World Mental Health Day, Addressing the Rising Crisis of Mental Health, Suicides, and Societal Pressures

Mumbai, October 10, 2024 – In a world where mental health challenges continue to escalate at an alarming rate, Go Spiritual India, a leading

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PR

Cricketer Yuvraj Singh’s YouWeCan Foundation launches ‘Your Health is in Your Hands’ campaign on the occasion of Breast Cancer Awareness Month

Gurugram, October 10, 2024: Cricketer, cancer survivor and philanthropist Yuvraj Singh’s YouWeCan Foundation, which is a non-profit organization that works extensively in the field of public health

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PR

Vanshik, a luxury menswear label presents “Nazakat,” showcasing modern styles with a classic touch

Vanshik, a luxury menswear brand, showcases its collection, “Nazakat,” which focuses on India’s rich cultural heritage with a modern twist. This collection blends

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PR

Ashnam Introduces ‘Serene Lights’ – A Festive Collection to Illuminate Your Homes

Mumbai, 9/10/24: Ashnam, a premium home décor brand, has launched its new festive collection, ‘Serene Lights.’ Designed to bring elegance and calm to

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PR

Sumangal Banaras Unveils “Kashi – The Saga 2024”: A Celebration of Timeless Artistry and Tradition

A new campaign celebrates the timeless craftsmanship of Banarasi sarees, showcasing Varanasi’s rich heritage and weaving traditions that endure through evolving fashion trends

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PR

Swiggy Instamart brings 24/7 delivery, unique ‘adda’ experiences, and exciting pandal voting during Durga Puja in Kolkata

Kolkata residents can enjoy uninterrupted celebrations with Swiggy Instamart’s 24/7 delivery. They can also vote for their  favorite pandals, and immerse in a

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PR

Jisora, an Apparel Brand, launches a Kidswear Line for Girls

India, 2024 Jisora, an apparel brand known for its fusion wear, announces the launch of its newest Kidswear line for girls building on

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PR

P N Gadgil & Sons Unveils ‘Opulent Aura’: A Festive Collection of Timeless Diamond Elegance

P N Gadgil and Sons (PNGS), one of India’s most esteemed jewellery brands, proudly introduces its latest festive collection, ‘Opulent Aura.’ With the

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PR

The Estée Lauder Companies’ NIV and NYKAA Announce The BEAUTY & YOU India 2024 Finalists

The twelve finalists represented a cross section of the Indian beauty industry’s most promising new talent   October 2024: The Estée Lauder Companies (“ELC”) New Incubation Ventures (“NIV”) and NYKAA are pleased to announce the finalists for BEAUTY&YOU India 2024. Created by NIV and launched in partnership with

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Industry Updates Latest News

Industry legend Ratan Naval Tata passes away at 86

Ratan Tata, former chairman of the Tata Group, passed away on October 9, 2024 at Mumbai’s Breach Candy Hospital.  Just on Monday, the

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Creator Dissect Creator News

Ashish Chanchlani launches a new beauty and wellness brand ‘OG Beauty’

Popular digital creator Ashish Chanchlani has launched his beauty and wellness brand, ‘OG Beauty’. Renowned for his engaging content and comic flair, his

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Marketing News

Uber India debuts pet-friendly ‘Uber Pet’ services in Bengaluru, the internet reacts

“Let the road trips and tail wags begin!” Uber India has just launched ‘Uber Pets’ in Bengaluru, allowing users to travel in taxis

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Digital Media News

Threads is developing a new community feature called ‘Loops’: Here’s what we know

Threads is reportedly developing a new feature called “Loops” to allow users to find and participate in topic-specific communities within the app. While

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Campaign Indian

Licious Celebrates Durga Pujo Spirit with a Flavorful Festive Campaign

Durga Pujo, one of the most awaited festivals for Bengalis around the world, is a time to celebrate traditions, togetherness, and, above all,

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Campaign Indian

Oppo Launches Festive Campaign Showcasing India’s Diverse Diwali Traditions

Oppo India has rolled out an exciting new festive campaign in collaboration with Famous Innovations, celebrating the rich diversity of Diwali celebrations across

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Campaign Indian

Haldiram’s Unveils New TVC Campaign ‘Haldiram’s Mithai Khao Aur Happy Shappy Ho Jao’ to Spread Festive Cheer

Haldiram’s, the iconic name in the sweets and snacks industry, has launched a heartwarming new TV commercial as part of its latest campaign,

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PR

Maybelline brings back its Iconic 90’s jingle ‘Maybe it’s Maybelline’

The most powerful sound in the makeup industry returns in a bold, new way October 9, India – Maybelline New York, the world’s leading cosmetics

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Campaign Indian

Hero MotoCorp Unveils High-Energy Campaign for Xtreme Power Brand Featuring Virat Kohli

Hero MotoCorp has rolled out an electrifying new campaign for its Hero Xtreme Power Brand, starring none other than cricket sensation Virat Kohli.

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PR

DLF Malls has unveiled the second edition of the ‘DLF Malls Shopping Festival’, and it’s going to be a grand affair!

~The festive season is about to get even more exciting with great deals, tasty treats, and thrilling events till November 5th across DLF

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Campaign Indian

Nikon India Launches ‘Amaar Pujo with Nikon’ Campaign, Offering Exclusive Deals for Durga Puja 2024

Nikon India Private Limited, a subsidiary of Nikon Corporation, has kicked off its exciting ‘Amaar Pujo with Nikon’ campaign just in time for

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PR

Brightsun Travel Hosts Mental Health & Stress Management Workshop to Mark World Mental Health Day

Gurugram, October 9th, 2024 – In recognition of this year’s World Mental Health Day, Brightsun Travel organized an in-depth workshop focused on mental

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PR

Standard Chartered, India & South Asia CEO, Zarin Daruwala to retire

09 October 2024: Standard Chartered (‘the group’) today announced that Zarin Daruwala, CEO, Standard Chartered, India & South Asia, has decided to retire

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PR

Badshah Masala creates #BadshahSangNavrang: A Flavorful Celebration of Navratri

India, 9th October 2024: This Navratri, Badshah Masala has launched a 9-day campaign that pairs the vibrant colors of the festival with a culinary

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PR

The Mavericks India wins integrated communications mandate for CHOSEN

CHOSEN is Committed to a Science-Driven Skincare Revolution for Healthy & Youthful Longevity National, 09th October, 2024: Pure-play management advisory, The Mavericks India,

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Digital Media News

Laddu Mutya Baba: The internet’s latest viral trend

Laddu Mutya Baba, also known as “Fan Baba”, has become social media’s newest sensation.  In the age of content, viral memes can spread

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PR

GET THE LOOK X MAC

~ Say ‘I do’ to your DREAM look ~ 09 Oct 2024 GET THE LOOK (SEASON 5) This wedding season, leave all your

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Digital Media News

‘Peak Bengaluru moment’: CEO shares pic of a virtual receptionist at a hotel, the internet reacts

“Peak Bengaluru Moment – A Virtual Receptionist”. The CEO of Entourage’s one-of-a-kind experience when visiting a hotel at India’s tech hub, Bengaluru, has

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Marketing News

Zomato celebrates Durga Puja by paying tribute to Kolkata’s street vendors

To celebrate India’s vibrant food culture during Durga Puja, delivery platform Zomato has launched a heartwarming initiative to pay homage to Kolkata’s local

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Campaign Indian

Style Baazar’s Durga Puja Campaign: Affordable Festive Fashion with Mimi Chakraborty as the Face

As Durga Puja approaches, Style Baazar, a well-known fashion retailer, has launched a vibrant digital campaign aimed at promoting budget-friendly fashion for the

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Campaign Indian

Voltas Beko Unveils New TVC Showcasing HarvestFresh Technology for Fresher, Healthier Living

Voltas Beko, a joint venture between Voltas, a renowned air conditioning brand, and Arçelik, a leading European consumer durables player, has rolled out

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Campaign Indian

Gulf Oil Launches “The Unstoppables” Campaign: A Cinematic Revolution in Advertising

Gulf Oil Lubricants India has taken a bold leap in advertising with the launch of its most ambitious campaign yet, a first-of-its-kind movie-style

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