1.2 Cr in 24 Hours: MyMuse’s Boldest Sale Ever Breaks Records
MyMuse’s Flash Sale: Breaking the Mould and Records in 24 Hours! In a bold experiment to shake up traditional sale strategies, MyMuse, India’s leading
PR
PR
Lloyds Metals and Energy ropes in ABND for their Branding mandate
Mumbai, October 14th 2024: ABND, one of the well-established branding agencies in the industry, has been awarded the communication design mandate for Lloyds
PR
India’s Marketing Minds Unite to Launch CMO Fellowship Program for Aspiring Marketing Leaders
Bangalore, 14th October: Some of India’s seasoned marketing leaders have come together to launch the CMO Fellowship, an advanced marketing program focused on
Creator Dissect
Creator News
Sushant Divgikar partners with Warner Music India to perform ‘Bawla’ for India’s Maati
‘Straight from the soul of Rajasthan’ Sushant Divgikar aka Rani KoHEnur has collaborated with Warner Music India’s new label Maati, which aims to
Digital Media
News
‘Double Standards’: Gautam Gambhir sparks backlash for promoting fantasy cricket app on social media
Gautam Gambhir, the Indian cricket team’s head coach, has come under fire after promoting a fantasy cricket app on social media. Gambhir took
Digital Media
News
AI Attack: 2.5 billion Gmail users targeted with fake scam call
A sophisticated AI scam targeting Gmail users has surfaced, tricking people into sharing personal data by approving fake account recovery requests. Over 2.5
Digital Media
News
Former co-CEO of FTX Ryan Salame heads to prison – and updates his LinkedIn profile with a humorous ‘New Role’
“Unhinged.” Former FTX executive Ryan Salame has made an unexpected update to his profile in the aftermath of his prison sentence of 7.5
Campaign
Indian
Colgate Strong Teeth Campaign Sheds Light on How Increased Snacking is Weakening Teeth in India
Colgate-Palmolive (India) has rolled out its latest initiative under the Colgate Strong Teeth brand, titled ‘#TheDailyGrind’, focusing on the growing concern of frequent
Campaign
Indian
Crocs Unleashes Gen Z’s Festive Spirit with ‘Splash Your Style’ Monsoon Campaign
As the rains wash over India, Crocs, the iconic global footwear brand, is making a splash of its own with the launch of
Startup
Updates
Social Hardware Secures Rs 3.2 Crore in Seed Funding to Boost Innovation in Assistive Technology and Robotics
Social Hardware, a Bengaluru-based startup pioneering assistive devices and advanced robotics, has raised Rs 3.2 crore in a seed funding round. This round
Startup
Updates
Figr Secures $2.25 Million in Seed Funding Led by Kalaari Capital to Revolutionize AI-Driven Product Design
Bengaluru-based product design startup Figr has successfully raised $2.25 million in a seed funding round, spearheaded by Kalaari Capital. The round saw additional
PR
G-SHOCK introduces new Pink Ribbon models, reflecting the brand’s unwavering commitment to Breast Cancer Awareness
Designed to honor survivors and support those fervently fighting this battle, these watches aim to raise awareness of breast cancer throughout October. In
PR
Snapdragon launches its first-ever festive season campaign in India: “Power To Move”
Qualcomm Technologies, Inc., has launched its first-ever festive season campaign in India, empowering consumers with the “Power To Move”. Snapdragon, Qualcomm Technologies’ flagship chipset
PR
Krystle D’Souza to grace the ramp as the showstopper for Pooja Rajpal Jaggi at Bombay Times Fashion Week 2024
October 2024: Pooja Rajpal Jaggi, an Indian designer, launches her latest collection “Ibtida” with Bollywood sensation Krystle D’Souza as the showstopper for Bombay Times Fashion Week
PR
Viah Beauty, a Luxury Skincare Brand, Launches Eye Contour Rejuvenating Serum for Bright, Youthful Eyes
India 2024: Viah Beauty, the luxury skincare brand, introduces its latest innovation, the Eye Contour Rejuvenating Serum. Formulated with a powerful blend of French Gentian
PR
Altair Names Cimatron, part of Sandvik Group, as Global Channel Partner
Cimatron to offer Altair Inspire’s injection molding and metal forming simulation solutions Altair (Nasdaq: ALTR), a global leader in computational intelligence, has appointed
PR
Innovation Takes Center Stage at Finals of Youth Ideathon 2024
India’s Biggest Innovation and Entrepreneurship Competition for School Students brings together over 1.8 Lakh Young Innovators from more than 5,000 Schools across India
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Marketing
News
Nas Summit 2024: India’s Biggest Creator Event is Coming to Mumbai!
India’s biggest creator event is finally here! Bringing together some of the most dynamic creators, startups and investors from across the world under
PR
PUMA Welcomes Formula 1 Driver Charles Leclerc as New Brand Ambassador
October 2024 – Global sports company PUMA is excited to announce Charles Leclerc, Formula 1 star and Scuderia Ferrari HP driver, as the newest
PR
Young Female Writers Shaping India’s Entertainment and Breaking Boundaries
Navratri, the celebration of female strength, resilience, and creativity, offers the perfect opportunity to spotlight young Indian female writers who are making waves
Creator Dissect
Creator News
Prajakta Koli makes it to Hollywood Reporter’s Creator A List
Prajakta Koli marks a significant milestone in her career by making it to Hollywood Reporter’s Creator A List as one of the “50
Agency Interviews
Interviews
#AgencyDissect: The Hype Capital
1. Who are we? We are The Hype Capital, a full-stack social media agency founded in 2021, born from the passion of individuals
Creator Dissect
Creator News
Content creator Harshita Gupta announces her Debut Book ‘Unloved: The Art of Moving Out’
Digital sensation Harshita Gupta has announced her debut book, ‘Unloved: The Art of Moving Out‘. “There isn’t anyone who hasn’t been shattered by
Digital Media
News
Internet Archive hacked, over 31 Million Accounts Exposed: Here’s what we know so far
The Internet Archive, a popular digital library known for its Wayback Machine, was hacked and suffered a data breach that exposed approximately 31 million
Digital Media
News
‘Just Chill’: Boss’s message to employee to work from home goes viral, sparks social media praise
“We need more bosses like my boss.” Amid the surge of news on toxic workplaces and unsupportive bosses, one recent post on Threads
Startup
Updates
Nykaa Launches 10-Minute Deliveries in Mumbai to Compete in Quick Commerce Market
Nykaa, a leading beauty and fashion e-commerce platform, has initiated a pilot program for 10-minute deliveries in Mumbai, marking its entry into the
Campaign
Indian
Rohit Sharma Unveils RS by True Elements, Bringing His “Hitman” Swag to Healthy Eating
True Elements, a leading brand under Marico Limited, has launched a dynamic new campaign featuring Indian cricket icon Rohit Sharma, introducing his exclusive
Campaign
Indian
Aap Kab Ban Rahe Hain Manyavar? Campaign Celebrates Groom’s Journey | Manyavar Wedding Wear
Manyavar, a leading brand in men’s wedding attire, has rolled out its latest campaign, ‘Aap Kab Ban Rahe Hain Manyavar?’, focusing on the
Campaign
Indian
Star Sports Unveils PKL Season 11 Campaign Featuring Kannada Icon Kiccha Sudeep
Star Sports, the official broadcaster of the Pro Kabaddi League (PKL), has rolled out an exciting new campaign for Season 11, featuring renowned
Campaign
Indian
Amazon India’s New Campaign #AapkeHittMeJaari Focuses on Cyber Safety During the Great Indian Festival
As part of its Great Indian Festival celebrations, Amazon India has launched the #AapkeHittMeJaari digital campaign, aimed at educating customers about the growing
PR
Treize Communications bags the PR mandate for leading Ayurveda brand, Ayushakti
Mumbai: 10th October, 2024: Ayushakti, one of the leading and most trusted ayurvedic health centres around the world has partnered with Treize Communications,
PR
Truworth Wellness Launches ‘Every Mind Matters’ Campaign on World Mental Health Day 2024
The campaign aims to address silent mental health struggles employees face and encourages leaders to create supportive work environments. October 10, 2024: Truworth
PR
PUMA Ambassadors Virat Kohli & Anushka Sharma Face Off in Gully Cricket for the First Time – Guess Who Wins?
~ Lulu balling, lassi shots, & and plenty of fun with PUMA India ~ October, 2024 – Virat Kohli and Anushka Sharma, one of the
PR
Go Spiritual India Launches Mental Health Awareness Campaign on World Mental Health Day, Addressing the Rising Crisis of Mental Health, Suicides, and Societal Pressures
Mumbai, October 10, 2024 – In a world where mental health challenges continue to escalate at an alarming rate, Go Spiritual India, a leading
PR
Cricketer Yuvraj Singh’s YouWeCan Foundation launches ‘Your Health is in Your Hands’ campaign on the occasion of Breast Cancer Awareness Month
Gurugram, October 10, 2024: Cricketer, cancer survivor and philanthropist Yuvraj Singh’s YouWeCan Foundation, which is a non-profit organization that works extensively in the field of public health
PR
Vanshik, a luxury menswear label presents “Nazakat,” showcasing modern styles with a classic touch
Vanshik, a luxury menswear brand, showcases its collection, “Nazakat,” which focuses on India’s rich cultural heritage with a modern twist. This collection blends
PR
Ashnam Introduces ‘Serene Lights’ – A Festive Collection to Illuminate Your Homes
Mumbai, 9/10/24: Ashnam, a premium home décor brand, has launched its new festive collection, ‘Serene Lights.’ Designed to bring elegance and calm to
PR
Sumangal Banaras Unveils “Kashi – The Saga 2024”: A Celebration of Timeless Artistry and Tradition
A new campaign celebrates the timeless craftsmanship of Banarasi sarees, showcasing Varanasi’s rich heritage and weaving traditions that endure through evolving fashion trends
PR
Swiggy Instamart brings 24/7 delivery, unique ‘adda’ experiences, and exciting pandal voting during Durga Puja in Kolkata
Kolkata residents can enjoy uninterrupted celebrations with Swiggy Instamart’s 24/7 delivery. They can also vote for their favorite pandals, and immerse in a
PR
Jisora, an Apparel Brand, launches a Kidswear Line for Girls
India, 2024 Jisora, an apparel brand known for its fusion wear, announces the launch of its newest Kidswear line for girls building on
PR
P N Gadgil & Sons Unveils ‘Opulent Aura’: A Festive Collection of Timeless Diamond Elegance
P N Gadgil and Sons (PNGS), one of India’s most esteemed jewellery brands, proudly introduces its latest festive collection, ‘Opulent Aura.’ With the
PR
The Estée Lauder Companies’ NIV and NYKAA Announce The BEAUTY & YOU India 2024 Finalists
The twelve finalists represented a cross section of the Indian beauty industry’s most promising new talent October 2024: The Estée Lauder Companies (“ELC”) New Incubation Ventures (“NIV”) and NYKAA are pleased to announce the finalists for BEAUTY&YOU India 2024. Created by NIV and launched in partnership with
Industry Updates
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News
Industry legend Ratan Naval Tata passes away at 86
Ratan Tata, former chairman of the Tata Group, passed away on October 9, 2024 at Mumbai’s Breach Candy Hospital. Just on Monday, the
Creator Dissect
Creator News
Ashish Chanchlani launches a new beauty and wellness brand ‘OG Beauty’
Popular digital creator Ashish Chanchlani has launched his beauty and wellness brand, ‘OG Beauty’. Renowned for his engaging content and comic flair, his
Marketing
News
Uber India debuts pet-friendly ‘Uber Pet’ services in Bengaluru, the internet reacts
“Let the road trips and tail wags begin!” Uber India has just launched ‘Uber Pets’ in Bengaluru, allowing users to travel in taxis
Digital Media
News
Threads is developing a new community feature called ‘Loops’: Here’s what we know
Threads is reportedly developing a new feature called “Loops” to allow users to find and participate in topic-specific communities within the app. While
Campaign
Indian
Licious Celebrates Durga Pujo Spirit with a Flavorful Festive Campaign
Durga Pujo, one of the most awaited festivals for Bengalis around the world, is a time to celebrate traditions, togetherness, and, above all,
Campaign
Indian
Oppo Launches Festive Campaign Showcasing India’s Diverse Diwali Traditions
Oppo India has rolled out an exciting new festive campaign in collaboration with Famous Innovations, celebrating the rich diversity of Diwali celebrations across
Campaign
Indian
Haldiram’s Unveils New TVC Campaign ‘Haldiram’s Mithai Khao Aur Happy Shappy Ho Jao’ to Spread Festive Cheer
Haldiram’s, the iconic name in the sweets and snacks industry, has launched a heartwarming new TV commercial as part of its latest campaign,
PR
Maybelline brings back its Iconic 90’s jingle ‘Maybe it’s Maybelline’
The most powerful sound in the makeup industry returns in a bold, new way October 9, India – Maybelline New York, the world’s leading cosmetics