Amazon faces backlash for The Office trailer amid CEO Andy Jassy’s return-to-work mandate
‘Worst thing to happen’ Amazon CEO Andy Jassy recently shared an internal memo about the company’s return-to-office policy which has sparked a heated
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Bigg Boss 18: Virtual influencer Naina to be a part of the Salman Khan-hosted show?
The buzz around Bigg Boss 18 has reached new heights with the discovery that Naina, India’s pioneering virtual superstar, will be a part
PR
Prime Video’s Maitri: Female First Collective Dives Deeper Into the Female Gaze in Storytelling
The latest session features 7 strong women from the Indian entertainment industry, including Ananya Panday, Kritika Kamra, Ishita Moitra, Namrata Rao, Tanuja Chandra,
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Quess Corp onboards Jasprit Bumrah; Championing Workforce Growth with Cricket’s Finest
Quess Corp, India’s leading business services provider, is proud to announce the appointment of renowned cricketer Jasprit Bumrah as the brand ambassador for
PR
L&K Saatchi & Saatchi appoints Roshni Kavina as National Creative Director
India, 19 September, 2024 – L&K Saatchi & Saatchi, part of Publicis Groupe India, has strengthened its creative leadership by appointing Roshni Kavina as National Creative
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Archies Celebrates Daughter’s Day with Heartwarming Campaign “Show Her That You Know Her”
This Daughter’s Day, Archies, the iconic gifting brand, launches a heartfelt digital campaign titled “Show Her That You Know Her,” celebrating the beautiful
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upGrad’s Latest Campaign Inspires Senior Professionals to Elevate Their Careers with Online Doctorates
upGrad, a leader in learning and workforce development, has launched a new campaign aimed at empowering senior professionals to take the next step
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TOC Founder on PR & Celebrity Reputation Building
1. Tell us about your journey in founding The Other Circle and ensuring its rise to success? My entrepreneurial journey was fueled by
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Sebamed’s New Campaign Celebrates Second-Time Moms and Their Expert Approach to Baby Care
Sebamed, the globally recognized skincare and baby care brand, has launched an inspiring new campaign honoring second-time moms. Known for its high-quality products
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Indian
Virat Kohli and Wrogn Unveil ‘Love is Respect’ Campaign Promoting Gender Equality
In an inspiring move to champion respect and equality, Virat Kohli, in collaboration with Wrogn, launched their latest campaign titled ‘Love is Respect.’
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Death of EY Pune employee Anna Sebastian Perayil from overwork sparks a debate about India’s work culture
The tragic death of a young Ernst & Young (EY) employee in Pune due to “excessive workload” has sparked a national debate on
PR
Wondrlab Announces Sixth Acquisition with OPA
Marking Its Second Acquisition in the Influencer Marketing Space Mumbai, September 19, 2024: Wondrlab, the platform-first martech network, proudly welcomes OPA, one of
PR
Renowned Travel & Lifestyle Creator Larissa D’Sa Unveils Her Kolkata Journey in a Cinematic Debut This September
Mumbai, 19th September: In an unprecedented move for the digital space, renowned travel and lifestyle creator Larissa D’Sa is set to take her
Digital Media
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The internet is obsessed with Benjamin P. Joby’s viral ‘Sapna Dekhna Achi Baat Hai’ line
The iconic line ‘Sapna Dekhna Achi Baat Hai’ by Benjamin P. Joby has taken the internet by storm as its latest viral trend.
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YouTube is bringing Google’s Veo AI to Shorts Here’s what to expect
YouTube has announced that it will integrate Google DeepMind’s most capable AI video generation model, Veo, into YouTube Shorts. According to the video
Creator Dissect
Creator Economy
Imagicaa is hosting the ultimate ‘Influencer Day Out’ contest with cash prizes worth ₹1 lakh
Imagicaa, India’s leading entertainment destination, has announced the ultimate ‘Influencer Day Out’ contest with the chance to win cash prizes and rewards worth
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Welspun’s ‘Meme Lord’ Campaign Brings Laughter to Home Solutions, Featuring Akshay Kumar
Welspun, a prominent name in home solutions, has launched a vibrant new campaign that takes a lighthearted approach to home textiles, featuring Bollywood
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Indian
Saregama and The Womb Join Hands to Send Astronaut Sunita Williams Birthday Wishes from India to the Stars
On September 19, as astronaut Sunita Williams turns 59, she will celebrate her birthday in space. Originally set to return to Earth after
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redBus Unveils Romantic Ad Campaign Directed by Gautham Vasudev Menon
redBus, the go-to online platform for bus ticket bookings in India, has launched a captivating new ad campaign that brings a fresh, romantic
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Zebronics’ New Campaign Featuring Janhvi Kapoor Brings the Party to Life with High-Impact DJ and Party Speakers
Zebronics, a leader in audio and consumer lifestyle electronics, has launched an exciting new ad campaign starring Bollywood sensation Janhvi Kapoor. Titled “Zebronics
PR
Kyndryl survey reveals 86% of enterprises are moving fast to adopt AI to accelerate mainframe modernization
Respondents also report up to 225% return on investment on their mainframe transformation initiatives in one year Mainframes continue to play a critical
PR
Leading Industry Brands Join Flipkart’s 11th Edition of The Big Billion Days as Sponsors
Bengaluru – September 18, 2024: Flipkart, India’s homegrown e-commerce marketplace, announced the sponsors of the much-awaited annual shopping festival of India, The Big
PR
Devrana Launches New Express Outlet in Shastri Nagar with INR 1.5 Crore Investment
Meerut, 18th September 2024: Devrana an authentic culinary destination announces the opening of its new outlet in Shastri Nagar, Meerut. Located at K6
PR
Dates Carnival in Buraydah Concludes as 20 Cities Celebrate Culinary Diversity through Creative Cities Exhibition
From Thailand to Mexico, over 25 cities of the UNESCO’s Creative Cities in Gastronomy within the Creative Cities Network hosted pavilions Held in
PR
Hidden Costs Unveiled: Food Aggregators Add ₹12,000 Annual Burden to Indian Households
The report reveals that the premiums charged by key aggregators in India generate an overall ecosystem cost of ₹9,000-11,000 crores. The cumulative packaging
PR
Tonic Worldwide appoints Kiran Mandrawadkar as Business Head – South
India, 18th September 2024: Tonic Worldwide has appointed Kiran Mandrawadkar as Business Head – South. Mandrawadkar will be based out of the agency’s
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Award-winning entertainer Lilly Singh has been appointed as a United Nations SDG Advocate
Award-winning entertainer, writer and producer Lilly Singh has been appointed as a United Nations SDG Advocate by Secretary-General António Guterres. The SDG Advocates
Digital Media
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Instagram launches Teen Accounts with built-in safety features
‘Built-In Protections for Teens, Peace of Mind for Parents’ Instagram has launched ‘Teen Accounts’, a new update to enhance privacy, mitigate the intrusive
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Tupperware plans to file for bankruptcy: Here’s why
Tupperware Brands Corporation and some of its subsidiaries have filed for Chapter 11 bankruptcy protection. The once-iconic container maker has given in to
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FCB announces a Creative Council for India to raise the spirit of innovation
In a bid to redefine the creative landscape in the country, FCB Group India has revealed its new Creative Council for India. This
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Finolex Pipes Celebrates the Spirit of Ganesh Chaturthi with ‘Peedhiyan Badlengi, Parampara Nahi’ Campaign
As Ganesh Chaturthi approaches, Finolex Pipes and Fittings has launched an evocative campaign titled ‘Peedhiyan Badlengi, Parampara Nahi’ (Generations Change, Traditions Don’t), capturing
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Indian
Re’equil Marks 6th Anniversary with a Powerful #PostPartumDepression Awareness Campaign
As part of its 6th anniversary celebration, Re’equil has launched a deeply moving campaign focusing on postpartum depression (PPD) to raise awareness and
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Indian
Godrej Appliances Unveils Striking OOH Campaign for its Fully Automatic Front Load Washing Machine
Godrej Appliances, part of the renowned Godrej & Boyce family under the Godrej Enterprises Group, has launched an impressive out-of-home (OOH) campaign to
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Saffola’s ‘Step-Up For Your Heart’ Campaign: Inspiring Heart Health This World Heart Day
This World Heart Day, Saffola, a leading heart-care brand, is launching its ‘Step-Up For Your Heart’ campaign to raise awareness about the importance
PR
Rado Captain Cook High-Tech Ceramic Skeleton & Centrix Open Heart Super Jubilé MAKING SPECIAL MOMENTS TRULY TIMELESS
The most cherished occasions call for something unforgettable. From Rado, the pioneering Swiss watchmaker renowned as the Master of Materials, come two exquisite
PR
A47.in Teams Up with Tinkle Comics for a special Merch Drop Featuring Shambhu, Suppandi and Tantri the Mantri!
National, September 17th 2024 – A47.in, the brand that celebrates India’s coolest stories, is excited to announce a special collaboration with Tinkle Comics,
PR
Hyperlocal News Platform Way2News Raises $14 Million in Series B Round Led by WestBridge Capital
With a strong presence already established in Andhra Pradesh, Telangana, and Tamil Nadu, this funding will fuel Way2News’ growth and further strengthen its
PR
Airtel Digital TV’s New Plan Offers Amazon Prime Benefits to Customers
Plans for unlimited Hindi Linear TV and Amazon Prime Lite start at INR 521 As part of its ‘Ultimate and Amazon Prime Lite’
PR
Yellow.ai launches VoiceX to make customer conversations natural and real-time with ~1.3 second latency
The LLM-powered voice platform boosts CSAT by 40%, reduces operational costs by 60%, and enhances customer engagement by 60% for improved user experiences
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Reliance Jio is down in India amid widespread outrage, netizens flood social media with memes
Jio is down across India, with many users complaining about network outrages on different social media platforms since Tuesday morning. According to the
Creator Dissect
Creator News
Viraj Ghelani shares his unexpected experience of working in SRK’s ‘Jawan’, fans react
“Creators are cast for their clout only.” Content creator and actor Viraj Ghelani recently revealed that working in the Shah Rukh Khan and
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Indian origin techie gives a tour of his lavish home in Silicon Valley, the internet reacts
An Indian-origin techie’s lavish home in Silicon Valley has become the talk of social media after a house tour video shared by popular
Digital Media
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OpenAI launches OpenAI o1 aka Project Strawberry: Everything you need to know
OpenAI has launched a preview of OpenAI o1, formerly known as Project Strawberry, which can think through problems and break them down step-by-step.
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#AgencyDissect: Korra
1. Who are we? We are Korra, a digital marketing agency founded in 2016. Our name is inspired by ‘Korra Kaagaz’, meaning blank
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Korea Blockchain Week 2024 Sets New Benchmarks with Record Attendance and Groundbreaking Web3 Innovations
FACTBLOCK, the founder and organizer of Korea Blockchain Week (KBW), announced the successful conclusion of the seventh edition of KBW, setting new records with
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WeWork India Debunks Myths with ‘Your Office, Your Way’ Campaign
WeWork India, often recognized as a hub for startups and small businesses, is now aiming to change that perception with its latest campaign,
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Indian
Linen Club’s 2024 Onam Campaign Pays Tribute to Kerala with Festive Song ‘Ponnonamkathiradi’
Linen Club, the renowned fashion brand from Aditya Birla Group, has launched its much-anticipated Onam 2024 campaign titled “Ona Vakdhanam” (#KeptMyPromise). This campaign
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Indian
Dove Launches AR-Powered Media Campaign in Nepal, Blending Print and Digital Advertising
Dove has unveiled an innovative new campaign in Nepal, merging traditional print media with cutting-edge digital technology. This campaign promotes the Dove Bar
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Indian
Coca-Cola and Ogilvy’s ‘Happy to Queue’ Campaign Brings Festive Magic to Ganesh Chaturthi
This Ganesh Chaturthi, Coca-Cola partnered with WPP Open X and Ogilvy to introduce an innovative experiential campaign titled ‘Happy to Queue.’ Known for
PR
Approach Entertainment Named PR & Celebrity Partner for The Influence Exchange Confex & Awards
Dubai, UAE: Approach Entertainment, an award-winning firm specializing in Celebrity Management, Film Productions, and Entertainment Marketing, has been named the Exclusive PR &