LoveChild by Masaba Launches Quirky New Campaign Showcasing Masaba’s ‘All-In’ Founder Style
~Get ready to see Masaba Gupta like never before, as the new campaign dives into her passion, her perfectionism, and her involvement in
PR
Campaign
Indian
YesMadam and Shraddha Kapoor Bring Trust and Togetherness to the Forefront in New Diwali Campaign
This Diwali, YesMadam, a home salon service startup, has launched a heartwarming campaign featuring Bollywood actress Shraddha Kapoor. The campaign beautifully encapsulates the
PR
Ericsson steps up focus on R&D in India
Hires engineers to work on Network APIs at its India R&D centers Showcases innovative demos on AI, Gen AI and Robotics at the
PR
House Of Makeup, a premium beauty brand, launches 3 nude shades in their DAWN TO DAWN super-stay liquid lipstick collection
India, 2024: House Of Makeup, a premium beauty brand known for its clean formulations, launches three new nude shades in its DAWN TO DAWN
PR
PUMA India Launches Ad Film Feat. Ibrahim Ali Khan Pataudi; Takes the Iconic Palermo Sneaker to the Streets
~ Sneakers, beats & city vibes: With Ibrahim in the lead, a street style adventure shot by PUMA across Mumbai, Kolkata, and Shillong
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News
Zepto’s “I miss you” i-Pill to woman sparks internet backlash, provokes brand apology
Quick commerce platform Zepto has come under fire for sending an inappropriate message to a customer, igniting a heated debate on the ethics
PR
Unstoppable Comedy Night: Ravi Gupta Takes Center Stage at Infiniti Mall
Mumbai, 16 October, 2024 : Laughter is all set to go public at Infiniti Mall, Malad! Experience an unforgettable night of standup comedy
Digital Media
News
What is OpenAI’s Swarm and why is it raising alarm bells about AI?
OpenAI has introduced a new multi-agent orchestration framework called Swarm, designed to improve the interaction and collaboration of multiple AI agents. “Swarm is
Creator Dissect
Creator News
Shivesh Bhatia launches his new cookbook ‘Chocolate: 100 Irresistible Recipes’
Digital sensation Shivesh Bhatia has announced the launch of his latest cookbook, titled ‘Chocolate: 100 Irresistible Recipes’. With easy-to-follow instructions and beautiful photographs,
Digital Media
News
Amazon Prime Video will introduce ads in movies, shows in India from 2025
Amazon Prime Video will begin showing limited advertisements on its shows and movies in India from 2025, the retail giant announced. “We aim
Campaign
Indian
Godrej L’Affaire’s Campaign Shines Light on Mental Health Conversations in the Workplace
In recognition of World Mental Health Day, Godrej L’Affaire has launched a powerful campaign film that spotlights the often-overlooked emotional challenges professionals face
Campaign
Indian
Bajaj Electricals Unveils ‘Built to Shine’ Campaign Showcasing Cutting-Edge Lighting Solutions
Bajaj Electricals, one of India’s most iconic lighting brands, has launched its latest campaign titled ‘Built to Shine.’ Conceptualized by McCann, this campaign
Campaign
Indian
Puma India Sets Up a Fun-Filled Gully Cricket Face-Off Between Virat Kohli and Anushka Sharma
In a thrilling yet playful encounter, Indian cricketer Virat Kohli and Bollywood star Anushka Sharma went head-to-head in an entertaining gully cricket match.
Campaign
Indian
JSW MG Motor Unveils ‘Live Business Class’ Campaign for the Luxurious MG Windsor
JSW MG Motor India has launched an exciting new campaign, ‘Live Business Class’, showcasing the premium features of their latest intelligent CUV, the
Campaign
Indian
Royaloak Furniture Launches Hyperlocal Campaign for Festive Mega Sale with Up to 70% Off
As the festive season approaches, Royaloak Furniture is giving families across India a reason to upgrade their homes in style with the launch
Campaign
Indian
Lloyd Unveils Next-Gen Appliances in a Dynamic Campaign Featuring Deepika Padukone and Ranveer Singh
Lloyd, a prominent player in the consumer durables industry, has launched two captivating campaigns, showcasing its latest innovations alongside Bollywood’s beloved duo, Deepika
PR
Gargi by PNGS Expands with the Launch of Its 6th Store in Thane
Pune, 15/10/24: Gargi by P N Gadgil & Sons (PNGS), a distinguished name in the fashion jewellery realm, recently inaugurated its sixth store
PR
La Pink signs Parineeti Chopra as Its Brand Ambassador
La Pink, India’s first beauty brand with 100% Microplastic Free Formulations celebrated for its unique, natural and innovative products, is excited to announce
PR
Prime Video Launches the Explosive Trailer for Citadel: Honey Bunny, Directed by Raj and DK
Starring Varun Dhawan and Samantha in the lead, the Indian series born from the world of Citadel is produced by D2R Films, Amazon
PR
TATA Starbucks Launches Its New Diwali Campaign, Turning Into #MeriSpecialJagah This Festive Season
Reinforcing the brand’s commitment to Indian consumers, Starbucks celebrates local traditions authentically. National, 15th October 2024: TATA Starbucks has announced the launch
PR
Fixderma Appoints Preetam Jena as Chief Marketing Officer
October 15 , 2024: Fixderma, the popular dermat-prescribed skincare brand has officially announced the appointment of Preetam Jena as its Chief Marketing Officer
PR
Lifestyle and popkorn elevate men’s fashion with the new A/W 2024 campaign
India, October 15, 2024: Lifestyle, India’s leading fashion retailer recently launched an integrated campaign to celebrate and showcase looks of its in-house fashion
PR
kPaisa Revolutionizes Digital Finance with Innovative App for Tier 2 & 3 Cities
Empowering India’s Unbanked and Underbanked Populations with Easy-to-Use Investment, Lending, and Daily Financial Services, Designed for Tier 2 & 3 Cities. This version
PR
Pepperfry Partners with Infra.Market to Elevate Customer Experience and Product Range
Offering a wide range of home building and décor solutions, the partnership aims to create a one-stop destination for ultimate customer convenience Mumbai,
PR
With the release of comic caper Vicky Vidya Ka Woh Wala Video, we have got you the must-explore Comedy Binge List!
If you’re in the mood for some lighthearted entertainment that promises to lift your spirits, this curated list of comedy series and movies
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Marketing
News
Nas Summit Mumbai is hosting RAD Creator Awards for the first time
Nas Summit is coming to Mumbai on October 19th, promising a bigger and better experience than ever before. As India’s largest creator event,
PR
Swiggy With Team Singham Again Creates a Guinness World Record for the Largest Vada Pav Delivery in a Single Order
Swiggy set the record by distributing 11,000 vada pavs to children from Robin Hood Army-supported schools in Mumbai, spearheaded by Singham Again Team
PR
AnyMind Group appoints Siddharth Kelkar and Aditya Aima to lead India & MENA operations
Singapore/India: 15th October, 2024 – AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced key leadership appointments for
Creator Dissect
Creator Economy
Content Creators shine bright at Lakme Fashion Week x FDCI 2024: Sakshi Sindwani, Parul Gulati and more
The Lakme Fashion Week, India’s premier fashion and lifestyle event in partnership with FDCI, has dazzled the country for decades as the hub
Digital Media
News
Reddit back online after a global outrage: Everything we know
Reddit services have been restored on Monday after a global outrage which affected thousands of users across the globe for hours on end.
Digital Media
News
‘Zero experience, no resume’: CEO’s unexpected hiring story goes viral
‘Give people a chance.’ A CEO’s unexpected post on his “most successful hire” has gone viral on LinkedIn, garnering widespread praise. The founder
Marketing
News
Bombay Shaving Company searches for the new face of its brand with ‘Razorpreneur 2.0’
Bombay Shaving Company has announced the launch of ‘Razorpreneur 2.0’ Titled “Search For India’s Smartest Creator,” this dynamic new initiative features some of
PR
TATA Starbucks opens doors to its second coffee experiential store in India, at Dhanraj Mahal, Colaba
The store brings together a range of specialty coffees from the world over and a curation of signature Starbucks beverages that celebrate the
PR
WhatsApp And Only Much Louder Partner To Raise Awareness About The App’s Multiple Layers Of Privacy
The collaboration has led to the production of the hilarious WhatsApp GoodMornings social series with Zakir Khan, Biswa Kalyan Rath, Aakash Gupta, and
PR
Digit Life Insurance announces Virat Kohli as Brand Ambassador, extends “That’s It!” ad campaign to life insurance products
October 14, 2024, Bengaluru: Go Digit Life Insurance Limited (Digit Life Insurance), one of India’s fastest growing new-age digital life insurer, announced Virat
PR
Ghodawat Consumer Unveils “Barso Ka Bharosa” Campaign for STAR Refined Oil Featuring Raveena Tandon
National, India, 14th October 2024: Ghodawat Consumer Limited, an FMCG wing of the fastest-growing conglomerate in India, Sanjay Ghodawat Group, has officially launched
PR
1.2 Cr in 24 Hours: MyMuse’s Boldest Sale Ever Breaks Records
MyMuse’s Flash Sale: Breaking the Mould and Records in 24 Hours! In a bold experiment to shake up traditional sale strategies, MyMuse, India’s leading
PR
Lloyds Metals and Energy ropes in ABND for their Branding mandate
Mumbai, October 14th 2024: ABND, one of the well-established branding agencies in the industry, has been awarded the communication design mandate for Lloyds
PR
India’s Marketing Minds Unite to Launch CMO Fellowship Program for Aspiring Marketing Leaders
Bangalore, 14th October: Some of India’s seasoned marketing leaders have come together to launch the CMO Fellowship, an advanced marketing program focused on
Creator Dissect
Creator News
Sushant Divgikar partners with Warner Music India to perform ‘Bawla’ for India’s Maati
‘Straight from the soul of Rajasthan’ Sushant Divgikar aka Rani KoHEnur has collaborated with Warner Music India’s new label Maati, which aims to
Digital Media
News
‘Double Standards’: Gautam Gambhir sparks backlash for promoting fantasy cricket app on social media
Gautam Gambhir, the Indian cricket team’s head coach, has come under fire after promoting a fantasy cricket app on social media. Gambhir took
Digital Media
News
AI Attack: 2.5 billion Gmail users targeted with fake scam call
A sophisticated AI scam targeting Gmail users has surfaced, tricking people into sharing personal data by approving fake account recovery requests. Over 2.5
Digital Media
News
Former co-CEO of FTX Ryan Salame heads to prison – and updates his LinkedIn profile with a humorous ‘New Role’
“Unhinged.” Former FTX executive Ryan Salame has made an unexpected update to his profile in the aftermath of his prison sentence of 7.5
Campaign
Indian
Colgate Strong Teeth Campaign Sheds Light on How Increased Snacking is Weakening Teeth in India
Colgate-Palmolive (India) has rolled out its latest initiative under the Colgate Strong Teeth brand, titled ‘#TheDailyGrind’, focusing on the growing concern of frequent
Campaign
Indian
Crocs Unleashes Gen Z’s Festive Spirit with ‘Splash Your Style’ Monsoon Campaign
As the rains wash over India, Crocs, the iconic global footwear brand, is making a splash of its own with the launch of
Startup
Updates
Social Hardware Secures Rs 3.2 Crore in Seed Funding to Boost Innovation in Assistive Technology and Robotics
Social Hardware, a Bengaluru-based startup pioneering assistive devices and advanced robotics, has raised Rs 3.2 crore in a seed funding round. This round
Startup
Updates
Figr Secures $2.25 Million in Seed Funding Led by Kalaari Capital to Revolutionize AI-Driven Product Design
Bengaluru-based product design startup Figr has successfully raised $2.25 million in a seed funding round, spearheaded by Kalaari Capital. The round saw additional
PR
G-SHOCK introduces new Pink Ribbon models, reflecting the brand’s unwavering commitment to Breast Cancer Awareness
Designed to honor survivors and support those fervently fighting this battle, these watches aim to raise awareness of breast cancer throughout October. In
PR
Snapdragon launches its first-ever festive season campaign in India: “Power To Move”
Qualcomm Technologies, Inc., has launched its first-ever festive season campaign in India, empowering consumers with the “Power To Move”. Snapdragon, Qualcomm Technologies’ flagship chipset
PR
Krystle D’Souza to grace the ramp as the showstopper for Pooja Rajpal Jaggi at Bombay Times Fashion Week 2024
October 2024: Pooja Rajpal Jaggi, an Indian designer, launches her latest collection “Ibtida” with Bollywood sensation Krystle D’Souza as the showstopper for Bombay Times Fashion Week