June 22, 2026

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WhatsApp And Only Much Louder Partner To Raise Awareness About The App’s Multiple Layers Of Privacy

The collaboration has led to the production of the hilarious WhatsApp GoodMornings social series with Zakir Khan, Biswa Kalyan Rath, Aakash Gupta, and

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PR

Digit Life Insurance announces Virat Kohli as Brand Ambassador, extends “That’s It!” ad campaign to life insurance products

October 14, 2024, Bengaluru: Go Digit Life Insurance Limited (Digit Life Insurance), one of India’s fastest growing new-age digital life insurer, announced Virat

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PR

Ghodawat Consumer Unveils “Barso Ka Bharosa” Campaign for STAR Refined Oil Featuring Raveena Tandon

National, India, 14th October 2024: Ghodawat Consumer Limited, an FMCG wing of the fastest-growing conglomerate in India, Sanjay Ghodawat Group, has officially launched

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PR

1.2 Cr in 24 Hours: MyMuse’s Boldest Sale Ever Breaks Records

MyMuse’s Flash Sale: Breaking the Mould and Records in 24 Hours! In a bold experiment to shake up traditional sale strategies, MyMuse, India’s leading

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PR

Lloyds Metals and Energy ropes in ABND for their Branding mandate

Mumbai, October 14th 2024: ABND, one of the well-established branding agencies in the industry, has been awarded the communication design mandate for Lloyds

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PR

India’s Marketing Minds Unite to Launch CMO Fellowship Program for Aspiring Marketing Leaders

Bangalore, 14th October: Some of India’s seasoned marketing leaders have come together to launch the CMO Fellowship, an advanced marketing program focused on

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Creator Dissect Creator News

Sushant Divgikar partners with Warner Music India to perform ‘Bawla’ for India’s Maati

‘Straight from the soul of Rajasthan’ Sushant Divgikar aka Rani KoHEnur has collaborated with Warner Music India’s new label Maati, which aims to

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Digital Media News

‘Double Standards’: Gautam Gambhir sparks backlash for promoting fantasy cricket app on social media

Gautam Gambhir, the Indian cricket team’s head coach, has come under fire after promoting a fantasy cricket app on social media. Gambhir took

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Digital Media News

AI Attack: 2.5 billion Gmail users targeted with fake scam call

A sophisticated AI scam targeting Gmail users has surfaced, tricking people into sharing personal data by approving fake account recovery requests. Over 2.5

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Digital Media News

Former co-CEO of FTX Ryan Salame heads to prison – and updates his LinkedIn profile with a humorous ‘New Role’

“Unhinged.” Former FTX executive Ryan Salame has made an unexpected update to his profile in the aftermath of his prison sentence of 7.5

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Campaign Indian

Colgate Strong Teeth Campaign Sheds Light on How Increased Snacking is Weakening Teeth in India

Colgate-Palmolive (India) has rolled out its latest initiative under the Colgate Strong Teeth brand, titled ‘#TheDailyGrind’, focusing on the growing concern of frequent

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Campaign Indian

Crocs Unleashes Gen Z’s Festive Spirit with ‘Splash Your Style’ Monsoon Campaign

As the rains wash over India, Crocs, the iconic global footwear brand, is making a splash of its own with the launch of

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Startup Updates

Social Hardware Secures Rs 3.2 Crore in Seed Funding to Boost Innovation in Assistive Technology and Robotics

Social Hardware, a Bengaluru-based startup pioneering assistive devices and advanced robotics, has raised Rs 3.2 crore in a seed funding round. This round

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Startup Updates

Figr Secures $2.25 Million in Seed Funding Led by Kalaari Capital to Revolutionize AI-Driven Product Design

Bengaluru-based product design startup Figr has successfully raised $2.25 million in a seed funding round, spearheaded by Kalaari Capital. The round saw additional

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PR

G-SHOCK introduces new Pink Ribbon models, reflecting the brand’s unwavering commitment to Breast Cancer Awareness

Designed to honor survivors and support those fervently fighting this battle, these watches aim to raise awareness of breast cancer throughout October. In

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PR

Snapdragon launches its first-ever festive season campaign in India: “Power To Move”

Qualcomm Technologies, Inc., has launched its first-ever festive season campaign in India, empowering consumers with the “Power To Move”. Snapdragon, Qualcomm Technologies’ flagship chipset

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PR

Krystle D’Souza to grace the ramp as the showstopper for Pooja Rajpal Jaggi at Bombay Times Fashion Week 2024

October 2024:  Pooja Rajpal Jaggi, an Indian designer, launches her latest collection “Ibtida” with Bollywood sensation Krystle D’Souza as the showstopper for Bombay Times Fashion Week

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PR

Viah Beauty, a Luxury Skincare Brand, Launches Eye Contour Rejuvenating Serum for Bright, Youthful Eyes

India 2024:  Viah Beauty, the luxury skincare brand, introduces its latest innovation, the Eye Contour Rejuvenating Serum. Formulated with a powerful blend of French Gentian

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PR

Altair Names Cimatron, part of Sandvik Group, as Global Channel Partner

Cimatron to offer Altair Inspire’s injection molding and metal forming simulation solutions Altair (Nasdaq: ALTR), a global leader in computational intelligence, has appointed

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PR

Innovation Takes Center Stage at Finals of Youth Ideathon 2024

India’s Biggest Innovation and Entrepreneurship Competition for School Students brings together over 1.8 Lakh Young Innovators from more than 5,000 Schools across India

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Latest Marketing News

Nas Summit 2024: India’s Biggest Creator Event is Coming to Mumbai!

India’s biggest creator event is finally here! Bringing together some of the most dynamic creators, startups and investors from across the world under

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PR

PUMA Welcomes Formula 1 Driver Charles Leclerc as New Brand Ambassador

October 2024 – Global sports company PUMA is excited to announce Charles Leclerc, Formula 1 star and Scuderia Ferrari HP driver, as the newest

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PR

Young Female Writers Shaping India’s Entertainment and Breaking Boundaries

Navratri, the celebration of female strength, resilience, and creativity, offers the perfect opportunity to spotlight young Indian female writers who are making waves

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Creator Dissect Creator News

Prajakta Koli makes it to Hollywood Reporter’s Creator A List

Prajakta Koli marks a significant milestone in her career by making it to Hollywood Reporter’s Creator A List as one of the “50

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Agency Interviews Interviews

#AgencyDissect: The Hype Capital

1.  Who are we? We are The Hype Capital, a full-stack social media agency founded in 2021, born from the passion of individuals

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Creator Dissect Creator News

Content creator Harshita Gupta announces her Debut Book ‘Unloved: The Art of Moving Out’

Digital sensation Harshita Gupta has announced her debut book, ‘Unloved: The Art of Moving Out‘. “There isn’t anyone who hasn’t been shattered by

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Digital Media News

Internet Archive hacked, over 31 Million Accounts Exposed: Here’s what we know so far

The Internet Archive, a popular digital library known for its Wayback Machine, was hacked and suffered a data breach that exposed approximately 31 million

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Digital Media News

‘Just Chill’: Boss’s message to employee to work from home goes viral, sparks social media praise

“We need more bosses like my boss.” Amid the surge of news on toxic workplaces and unsupportive bosses, one recent post on Threads

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Startup Updates

Nykaa Launches 10-Minute Deliveries in Mumbai to Compete in Quick Commerce Market

Nykaa, a leading beauty and fashion e-commerce platform, has initiated a pilot program for 10-minute deliveries in Mumbai, marking its entry into the

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Campaign Indian

Rohit Sharma Unveils RS by True Elements, Bringing His “Hitman” Swag to Healthy Eating

True Elements, a leading brand under Marico Limited, has launched a dynamic new campaign featuring Indian cricket icon Rohit Sharma, introducing his exclusive

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Campaign Indian

Aap Kab Ban Rahe Hain Manyavar? Campaign Celebrates Groom’s Journey | Manyavar Wedding Wear

Manyavar, a leading brand in men’s wedding attire, has rolled out its latest campaign, ‘Aap Kab Ban Rahe Hain Manyavar?’, focusing on the

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Campaign Indian

Star Sports Unveils PKL Season 11 Campaign Featuring Kannada Icon Kiccha Sudeep

Star Sports, the official broadcaster of the Pro Kabaddi League (PKL), has rolled out an exciting new campaign for Season 11, featuring renowned

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Campaign Indian

Amazon India’s New Campaign #AapkeHittMeJaari Focuses on Cyber Safety During the Great Indian Festival

As part of its Great Indian Festival celebrations, Amazon India has launched the #AapkeHittMeJaari digital campaign, aimed at educating customers about the growing

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PR

Treize Communications bags the PR mandate for leading Ayurveda brand, Ayushakti

Mumbai: 10th October, 2024: Ayushakti, one of the leading and most trusted ayurvedic health centres around the world has partnered with Treize Communications,

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PR

Truworth Wellness Launches ‘Every Mind Matters’ Campaign on World Mental Health Day 2024

The campaign aims to address silent mental health struggles employees face and encourages leaders to create supportive work environments. October 10, 2024: Truworth

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PR

PUMA Ambassadors Virat Kohli & Anushka Sharma Face Off in Gully Cricket for the First Time – Guess Who Wins?

~ Lulu balling, lassi shots, & and plenty of fun with PUMA India ~ October, 2024 – Virat Kohli and Anushka Sharma, one of the

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PR

Go Spiritual India Launches Mental Health Awareness Campaign on World Mental Health Day, Addressing the Rising Crisis of Mental Health, Suicides, and Societal Pressures

Mumbai, October 10, 2024 – In a world where mental health challenges continue to escalate at an alarming rate, Go Spiritual India, a leading

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PR

Cricketer Yuvraj Singh’s YouWeCan Foundation launches ‘Your Health is in Your Hands’ campaign on the occasion of Breast Cancer Awareness Month

Gurugram, October 10, 2024: Cricketer, cancer survivor and philanthropist Yuvraj Singh’s YouWeCan Foundation, which is a non-profit organization that works extensively in the field of public health

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PR

Vanshik, a luxury menswear label presents “Nazakat,” showcasing modern styles with a classic touch

Vanshik, a luxury menswear brand, showcases its collection, “Nazakat,” which focuses on India’s rich cultural heritage with a modern twist. This collection blends

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PR

Ashnam Introduces ‘Serene Lights’ – A Festive Collection to Illuminate Your Homes

Mumbai, 9/10/24: Ashnam, a premium home décor brand, has launched its new festive collection, ‘Serene Lights.’ Designed to bring elegance and calm to

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PR

Sumangal Banaras Unveils “Kashi – The Saga 2024”: A Celebration of Timeless Artistry and Tradition

A new campaign celebrates the timeless craftsmanship of Banarasi sarees, showcasing Varanasi’s rich heritage and weaving traditions that endure through evolving fashion trends

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PR

Swiggy Instamart brings 24/7 delivery, unique ‘adda’ experiences, and exciting pandal voting during Durga Puja in Kolkata

Kolkata residents can enjoy uninterrupted celebrations with Swiggy Instamart’s 24/7 delivery. They can also vote for their  favorite pandals, and immerse in a

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PR

Jisora, an Apparel Brand, launches a Kidswear Line for Girls

India, 2024 Jisora, an apparel brand known for its fusion wear, announces the launch of its newest Kidswear line for girls building on

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PR

P N Gadgil & Sons Unveils ‘Opulent Aura’: A Festive Collection of Timeless Diamond Elegance

P N Gadgil and Sons (PNGS), one of India’s most esteemed jewellery brands, proudly introduces its latest festive collection, ‘Opulent Aura.’ With the

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PR

The Estée Lauder Companies’ NIV and NYKAA Announce The BEAUTY & YOU India 2024 Finalists

The twelve finalists represented a cross section of the Indian beauty industry’s most promising new talent   October 2024: The Estée Lauder Companies (“ELC”) New Incubation Ventures (“NIV”) and NYKAA are pleased to announce the finalists for BEAUTY&YOU India 2024. Created by NIV and launched in partnership with

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Industry Updates Latest News

Industry legend Ratan Naval Tata passes away at 86

Ratan Tata, former chairman of the Tata Group, passed away on October 9, 2024 at Mumbai’s Breach Candy Hospital.  Just on Monday, the

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Creator Dissect Creator News

Ashish Chanchlani launches a new beauty and wellness brand ‘OG Beauty’

Popular digital creator Ashish Chanchlani has launched his beauty and wellness brand, ‘OG Beauty’. Renowned for his engaging content and comic flair, his

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Marketing News

Uber India debuts pet-friendly ‘Uber Pet’ services in Bengaluru, the internet reacts

“Let the road trips and tail wags begin!” Uber India has just launched ‘Uber Pets’ in Bengaluru, allowing users to travel in taxis

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Digital Media News

Threads is developing a new community feature called ‘Loops’: Here’s what we know

Threads is reportedly developing a new feature called “Loops” to allow users to find and participate in topic-specific communities within the app. While

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Campaign Indian

Licious Celebrates Durga Pujo Spirit with a Flavorful Festive Campaign

Durga Pujo, one of the most awaited festivals for Bengalis around the world, is a time to celebrate traditions, togetherness, and, above all,

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