TINDER’S BRINGS ITS SWIPE NIGHT EVENT TO INDIA
The Swipe Night event had been launched in the US version of the Tinder app last year and it will be making its
International
Indian
DABUR MESWAK’S #MYGANPATIMOMENT CAMPAIGN CELEBRATES THE OCCASION WITH ONE OF THE LARGEST DIGITAL GANPATI MURALS
Festivals are all about bringing people together and celebrating moments of sheer joy. Ganesh Chaturthi is one such occasion where brands get to
Indian
MCDONALD’S WANTS YOU TO #TOUCHTHIS
Ever since the coronavirus pandemic started mushrooming out of control, people have been feeling uneasy about touching surfaces like elevator buttons, doorknobs, ATMs,
Indian
SOME BEST TO-DATE GANESH CHATURTHI CAMPAIGNS TO CONSIDER BEFORE DESIGNING YOURS FOR 2022
Ganesh Chaturthi is right around the corner which means that the social media platforms are ready to be filled with mind-bending creatives flooded
Advertising
News
MX PLAYER GIVES ADVERTISEMENTS A SEAMLESS SOLUTION THROUGH A SELF-SERVE PLATFORM
India is steadily pacing forward towards the digital world and is a hub for innovative ideas that demand to be seen by the
Digital Media
News
WILL SNAPCHATS LATEST ‘FAMILY CENTER’ FEATURE FOR MONITORING INTERACTIONS RECEIVE A BACKLASH?
After being developed for a couple of months, Snap, the parent company of the active social media platform Snapchat, finally announced a release.
Indian
ELEVATE YOUR JANMASHTAMI CREATIVES WITH THE BEST OF 2021 TO INSPIRE FROM
Janmashtami, a well-awaited festival honouring the birth of Lord Krishna, is right around the corner. Besides bringing tremendous joy, festivals are known to
International
KONYA’S ‘IT’S YOUR CHOICE’ CAMPAIGN REMINDS PEOPLE TO WEAR MASKS
The COVID19 Pandemic has had the world in its clutches for most of 2020 and people have been under lockdown through most of
Marketing
News
COCA-COLA ENCOURAGES US TO LOOK AT THE PANDEMIC SITUATION AS A CHANCE TO START OVER
Ever since the countries began removing lockdown restrictions, the conversation about whether we can ever go back to the way things were before
Marketing
News
TATA CLIQ CELEBRATES THE LOVE BETWEEN SIBLINGS WITH THE LONGEST RAKHI EVER
The year 2020 has been a turbulent one with its lockdowns and social distancing norms that have kept people away from their loved ones.
International
REMARKABLE FRIENDSHIP DAY CAMPAIGNS OF 2022 THAT CHERISHED ALL ASPECTS OF FRIENDSHIP
No matter the age, friendship day has always been of tremendous significance and cherishes some of the most memorable bonds that we share.
Marketing
News
AMAZON PRIME DAY 2022 CELEBRATES ITS SUCCESS OF MEMBERSHIP GROWTH & PURCHASES
Amazon Prime celebrates the success of its Prime Day 2022 which was launched over the last weekend of July. The celebration lasted for
Marketing
News
SOME OF THE MOST SUCCESSFUL CO-BRANDING EXAMPLES THAT BOOSTED SALES & REACH
Marketing does not always confide to advertising your own products. It can be taken a step further through different methods that deliver a
International
GILLETTE’S BARBER SURAKSHA PROGRAMME RAISES AWARENESS ABOUT THE PANDEMIC
The world is going through a difficult phase due to the ongoing pandemic and small businesses have been at the receiving end of
Advertising
News
THE MOST CONTROVERSIAL RECENT INDIAN ADS THAT WERE BACKLASHED
Indian media is filled with raging viewers every now and then as advertisers either support a negative idea or slip out pitiful mistakes.
Advertising
News
TOYOTA PULLS OUT ITS ADS AHEAD OF OLYMPICS
Toyota Motor will not be running any TV commercials in Japan during the Olympics and neither will the president of Toyota Motor participate
Digital Media
News
TWITTERS LONG-TESTED FORECASTING TOOL HAS FINALLY RELEASED FOR ADVERTISERS
Twitter has finally released its long-tested feature for advertisers. This latest feature under the name ‘Campaign Planner’ is released mainly for investors in
Marketing
News
IXIGO USES MARIO THEME TO EDUCATE TRAVELLERS ON FLIGHT SAFETY DURING THE PANDEMIC
The travel app Ixigo has released a new video on social media that is based on the iconic NES game Super Mario Bros.
Campaign
International
MICROSOFT SMEARS GOOGLE’S NOW EVERYWHERE CAMPAIGN
Marketing has gotten very competitive in the digital world and advertising plays a significant role in staying relevant. Brands often end up undermining
Marketing
News
JOY TAKES THE INITIATIVE TO HELP SEX WORKERS AND THE TRANS COMMUNITY
As we practice social distancing, the pandemic has also brought people closer together in spirit as more and more people are stepping forward
Campaign
International
GOOGLE THANKS HEALTH WORKERS WITH #STAYHOMESAVELIVES CAMPAIGN
As we deal with the deadly pandemic, COVID-19 related searches on google are on the rise and more and more people are looking
Digital Media
News
EVERYTHING IS AWESOME ON LEGO’S SOCIAL MEDIA
About the Brand: The Lego Group, founded in 1932 by Ole Kirk Kristiansen in Denmark, began manufacturing its line of plastic construction toys
Digital Media
News
BRANDS GIVE AN ODE TO FATHERS ON FATHERS DAY 2022
Previously listing our best Father’s Day campaigns through the years, inspiration brewed through brands and we’ve witnessed numerous splendid campaigns released this year.
Marketing
News
APPLE V/S BLACKBERRY – THE BATTLE OF THE FRUITS
The late 2000s were visibly dominated by BlackBerry. And although Apple was new to the market, it proved to be a threat to
Campaign
Indian
SOME BEST TO-DATE GANESH CHATURTHI CAMPAIGNS TO CONSIDER BEFORE DESIGNING YOURS FOR 2022
Ganesh Chaturthi is right around the corner which means that the social media platforms are ready to be filled with mind-bending creatives flooded
Digital Media
News
KEEPING THE MASK ON WITH RONALD MCDONALD
While the pandemic is ever on the rise, the financial burden it brought along has forced governments to open up economies once again.
Digital Media
News
DISSECTING CARMESI’S INSTAGRAM STRATEGY
About the brand Carmesi is a Gurgaon based personal hygiene brand that was started by Tanvi Johri in 2017. It specialises in all-natural
Campaign
International
TITAN RAGA’S #FLAUNTYOURFLAW CAMPAIGN AGAINST BODY-SHAMING
In society, several stereotypes have been built around how a person is supposed to look. People are often shamed for not looking or
Marketing
News
BOLLYWOOD GOES #SUSTAINABLESQUAD FOR WORLD ENVIRONMENT DAY 2022!
The World Environment Day for 2022 took place on 5th June and social media was flooded with some banger creatives that did fair
PR
DISSECTING PRIME VIDEO INDIA’S INSTAGRAM STRATEGY
About the brand: Prime Video is an online video-on-demand service by Amazon that began in the USA in 2006 as Amazon unbox. Ten
Digital Media
News
BRANDS SPEAK UP AGAINST RACISM ON SOCIAL MEDIA
In a horrific turn of events that unfolded in Minneapolis on the 25th of May, a police officer by the name of Derek
PR
BGMI USES RAJKUMMAR RAO TO ATTRACT MOVIE LOVERS TO THE GAME!
All gamers surely recollect the desperate wait that the initially enticing battle game PUBG had when releasing its Indian adaptation- BGMI. When released
PR
YASHRAM LIFESTYLE BRANDS PUSHES YOUTH TO #BESHAMELESS FOR WORLD MENSTRUAL HYGIENE DAY 2022
Like other important awareness days, brands have shown their dedication to spreading awareness on another noteworthy issue that is not spoken of often.
PR
BOLLYWOOD GOES #SUSTAINABLESQUAD FOR WORLD ENVIRONMENT DAY 2022!
The World Environment Day for 2022 took place on 5th June and social media was flooded with some banger creatives that did fair
PR
TAPROOT DENTSU AND FREE PRESS JOURNAL COLLABORATE TO CREATE A WITTY CAMPAIGN TO ‘FIGHT AGAINST CORONAVIRUS’
The year 2020 seems quite like a chapter ripped right out of a dystopian novel with one bizarre event occurring after the next.
PR
SNAPCHAT TARGETS THE 142M EBAY SHOPPERS WITH A COLLABORATION
Constantly updating social media platforms has been an essential part of keeping the audience engaged, especially with the ever-increasing competition to overpower. Hence,
PR
REEL CREATORS ARE GAINING MILLIONS OF VIEWS WITH THE CHUCKLESOME TIGINI TREND
When mentioning Instagram, the foremost thing that comes to mind is the countless reels that entertain millions each day. From the generic hack
PR
AMERICAN TOURISTER’S #UNDENIABLELEAVE CAMPAIGN MAKES VIRAT KHOLI TALK DIRECTLY TO BOSSES
The proclaimed travel-gear brand, American Tourister is ready to get back to action after the decrease in restrictions and countries welcoming visitors again.
PR
DECENTRALISED SOCIAL MEDIA NETWORKS TO TAKE OVER?
The introduction of Web 3 is prevailing over centralised social media platforms like Instagram and Facebook, and thus makes an appearance in the
PR
THROWBACK TO THE MOST SUBLIME RAMADAN CAMPAIGNS IN ADVERTISING
The holy month of Ramadan is a time when Muslims around the world attempt to connect with the divine by exercising spiritual discipline and
PR
HEAD OF INSTAGRAM CONFIRMS LAUNCH OF NFTS ON THE PLATFORM
It is no surprise that Instagram has a creator centric platform that encourages individuals and brands to make the most of this platform
PR
IS TOOTHSI’S CAMPAIGN AN INSPIRATION FOR BIGGER BUDGET ADS?
In years of countless strategies used in the advertising industry, some infamous ones take place to date. Picking up ideas directly from other
PR
#NOCONDITIONSAPPLY WHEN IT COMES TO CELEBRATING SISTERHOOD DURING SINDHOOR KHELA
In a global campaign called #NoConditionsApply for TOI, FCB Ulka does a brilliant job of raising a mirror to us, showing us our hypocrisy
PR
SNAPCHAT IS THE NEWEST HUB FOR MARKETERS IN 2022
While many businesses opt for Instagram, Facebook and Linkedin, one such underlying medium in terms of business is Snapchat. Even though it is
Advertising
News
THE ADVERTISING CLUB IS BACK WITH EMVIES
The country had delayed a little on the most awaited media awards due to the pandemic. However, the awards function is back with
Digital Media
News
#DONTRUSHCHALLENGE CREATES DESI WAVES ON SOCIAL MEDIA
While we’re still under lockdown and social distancing is going to remain the mantra for the foreseeable future, people haven’t had the opportunity to
International
ZOLO DECLARES ITSELF ‘USE-LESS’ IN THEIR EARTH-DAY CAMPAIGN
Zolo, a co-living brand in India, has offered convenient, affordable and comfortable living solutions since 2015. The app-based technology platform operates in over
Creator Dissect
Creator Economy
RISE OF FINFLUENCERS TAKES OVER BFSI MARKETING
With the ever-increasing role of social media, another one has been dominating the field of influencer marketing under various prevailing platforms. Initially focusing
Indian
ISHANT SHARMA MAKES AN UMPIRE SHOUT ‘OUT-STANDING’ IN RUPAY’S NEW CAMPAIGN
Conceptualised by DDB Mudra, a clever campaign was released by a contactless payment enabling brand RuPay that focused on communicating the message in
PR
THIS RAMADAN, SAMAARA TEA URGES PEOPLE TO EMANATE KINDNESS AND DO #NEKIHARROZ
1 th April 2021, India: Ramadan is a month of fasting, sacrifices, prayers and reflecting on our innate sense of giving back. It emphasises