December 9, 2024
Marketing News

BOLLYWOOD GOES #SUSTAINABLESQUAD FOR WORLD ENVIRONMENT DAY 2022!

The World Environment Day for 2022 took place on 5th June and social media was flooded with some banger creatives that did fair justice to the day. Countless initiations and efforts to optimise awareness using this opportunity were witnessed. We have our eyes on one such specific campaign that surrounded big names contributing to help out our environment.

Under the name ‘Sustainable Squad’, prominent faces, mainly from the Bollywood Industry have become a part of this solution to make our environmental activities more sustainable, as the name suggests.

The campaign featuring Virat Kholi, Ananya Pandey, Jhanvi Kapoor, Disha Patani and other renowned celebrities, is pushing to take concrete steps to bring progress in the condition of our planet by raising funds.

These funds will further contribute to planting 10 acres of the food forest, saving lakhs of water litres and helping the cause bring about a broader change.

Virat Kohli shared, “The Green Rising Sustainable Squad is here to show us that even simple everyday actions can make a huge positive impact on the environment. Happy to be supporting this project that is driving lasting change on our planet.” Seema Sajdeh added  “This day reminds us to reorient ourselves to think about how we can leave a lighter footprint on our planet. Lets take the first step together today – we will all be happier and healthier tomorrow.”

Through this Cornerstone Sport initiative, stars and fans alike can come together to take concrete steps for World Environment Day.

@TheGreenRising now has thousands of views on their campaign videos and is using #SustainableSquad and #TheGreenRising frequently to gain more reach and engagement to this helpful campaign.

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