Comedy influencers are seeing the fastest growth in India
Forbes India, in partnership with GroupM, announced the Top 100 Digital Stars List for 2023, curated by The Goat Agency. In the list,
Creator Dissect
Creator Economy
Indian
Sociowash wins creative digital mandate for Sujata Appliances
Sociowash, a full-service advertising agency, has won the creative digital mandate for Sujata Appliances, a legacy brand in the consumer appliances space. This
Indian
Home Credit India launches Diwali campaign #KhushiyonKaShubharambh
Home Credit India has rolled out its festive campaign, #KhushiyonKaShubharamb, under the brand thought of #ZindagiHit. This new campaign confirms Home Credit India’s
Digital Media
News
2 out of 3 Indian employees want AI to evaluate their performance, report says
71 percent of employees in India claim that they would rather have their performance evaluated by AI than their managers, as per a
Creator Dissect
Creator News
Zara Patel reacts to her video being used in Rashmika’s deepfake
British-Indian influencer Zara Patel has reacted to her video being used in actress Rashmika Mandanna’s deepfake. Taking to Instagram, she shared her concern
Indian
Croma’s ‘Uphaar’ sweets: a surprising prank
After rigorously promoting its new ‘Uphaar’ range of sweets as part of their ‘Mithai Ke Budget Mein Gadgets’ campaign, Tata-owned Croma has now revealed
Advertising
News
Disney+Hotstar makes PKL season 10 free for mobile users
Disney+Hotstar has announced that the upcoming tenth season of Pro Kabaddi League will be available for all mobile users in India. The decision
Indian
Max Proteins brings back ‘Protein Police’ for its #MadeForOneMore campaign
Max Protein has launched its exciting new range of Protein Powders through its latest #MadeForOne campaign, showcasing the return of the popular ‘Protein
Digital Media
News
Fiverr tackles job fears with new AI campaign ‘Power of Humanity’
Fiverr, a freelance job marketplace, aims to lead the way by embracing the endless possibilities of AI in their new campaign, ‘Power of
Creator Dissect
Creator News
‘Tasting like a WOW!’ Sunfeast Yippee Noodles teams up with Jasmeen Kaur
‘So delicious, so yummy, just tasting like a WOW’ Ever since Delhi-based entrepreneur Jasmeen Kaur declared herself ‘So beautiful, so elegant, just looking
Indian
MakeMyTrip rolls out a wild campaign starring Ranveer Singh and Alia Bhatt
‘Stay Better, Pay Lesser’ MakeMyTrip has launched a brand-new campaign starring superstars Ranveer Singh and Alia Bhatt aimed at attracting new users to
Creator Dissect
Creator News
Influencer rants about Lay’s magic masala taste, Lay’s and Bingo respond
Zervaan J Bunshah, an influencer with more than 118k followers on Instagram, went viral on social media after posting a video where he
Digital Media
News
Rashmika Mandanna’s AI deepfake video takes the internet by storm
A deepfake video of actress Rashmika Mandanna went viral on social media, leading to widespread calls for legal action, including from superstar Amitabh
Indian
Magicpin’s surprising campaign wishes Happy Holi ahead of Diwali
‘Up to 70% Savings Holi Ho Ya Diwali’ Savings super-app Magicpin launched a new campaign with a quirky twist, extending festive wishes to
Advertising
News
Virat Kohli’s century creates new record on Disney+Hotstar
Virat Kohli has ‘helped’ Disney+Hotstar score a new record with 4.4 crores of concurrent viewers prompted by his legendary century during India’s ICC
Creator Dissect
Creator News
Bhuvan Bam as ‘Titu Mama’ stars in new Takeshi Castle launch
Bhuvan Bam, one of India’s most popular content creators, is all set to take over as the commentator of ‘Takeshi’s Castle’. The popular
Indian
Meta introduces new features to empower creators on Facebook
Meta, the parent company of Facebook, has introduced powerful new features to empower content creators on their platform. Some of the new features are:
Indian
Ferrero India’s Diwali campaign with Hrithik Roshan and Sara Ali Khan
Ferrero India has announced two captivating campaigns featuring Hrithik Roshan and Sara Ali Khan for Diwali. Their #LightupyourDiwali campaign with Hrithik Roshan and
Creator Dissect
Creator Economy
Creator Economy Summit 2023: fame vs money
In the latest Creator Economy Summit held on October 31 2023, some of India’s top digital content creators were asked to choose between
Digital Media
News
Adani buys remaining 51% stake in Quintillion Business Media
Billionaire Adani Group has announced the purchase of the remaining 51 percent stake in BQ-publisher Quintillion Business Media. This will allow them to
Advertising
News
Amazon prime launches ‘Sabki Zubaan Par Prime’ with Manjoj Bajpayee
Prime Video, one of the world’s leading entertainment platforms, has launched a new marketing campaign ‘Sabki Zubaan Par Prime’ through a tongue-in-cheek ad
International
Phillips India rolls out few festive campaign #HowIndiaCelebrates
Philips India has rolled out its latest festive campaign, #HowIndiaCelebrates, a vibrant celebration of the multitude of ways in which India honors its
Advertising
News
Agoda’s first Indian TVC turns Ayushmann Khurrana into a globetrotter
Digital travel platform Agoda has launched its first-ever television advertisement in India. Starring Bollywood sensation Ayushmann Khurrana, who is also their newest brand
Creator Dissect
Creator News
Amazon’s “Rainbow Rishta” to feature several LGBTQAI+ creators
“To loving out loud because at the end of the day it’s all that matters!” Amazon Prime is celebrating love in “Rainbow Rishta”,
Digital Media
News
Microsoft’s AI-powered ‘Copilot’ ‘set to launch
‘Your everyday AI companion’ Businesses are set to gain access to Microsoft’s work assistant ‘Copilot‘, one of the highest-profile AI tools to hit
Digital Media
News
Google India appoints Shekar Kosla as VP-marketer
Google India has appointed Shekar Khosla as its VP-marketing. With almost three decades worth of experience on his shoulders, Khosla is undoubtedly well-suited
Indian
Kalyan Jewellers launched star-studded Diwali campaign
Kalyan Jewellers has kickstarted its Diwali festivities with the launch of its brand-new star-studded campaign. Global and national brand ambassadors Katrina Kaif and
Marketing
News
Brands serve up spooky creative treats for Halloween
Halloween is finally here, and brands are ready to go trick-or-treating on social media as they celebrate the season with some delightfully spooky
Creator Dissect
Creator News
Rigi introduces ‘India’s first-ever’ voice AI influencer
Rigi, a company that designs tech-based solutions for creators, has announced the launch of ‘India’s first-ever’ voice AI influencer during its event, Prabhav
Digital Media
News
Apple India’s net profit up 76% in 2023
Apple India’s business is soaring high. The world’s leading tech giant created a new record in India with their revenue coming close to
Digital Media
News
BW Businessworld launches BWSustainabilityWorld website
On World Sustainability Day, BW Businessworld launched its new community, ‘BWSustainabilityWorld’ along with its much-anticipated website. The creation of BWSustainabilityWorld is a step
Creator Dissect
Creator News
Influencer’s matrimonial ad leaves the internet in splits
When placing advertisements for potential partners in Matrimonials, the typical qualities that one looks for are education, physical appearance and job. But social
Creator Dissect
Creator News
‘Baap of Chart’ banned by SEBI and fined Rs 17 Crore: Here’s why
India’s markets regulator SEBI has taken a severe stance against popular social media influencer Mohammad Nasiruddin Ansari, aka ‘Baap of Chart’. They imposed
Creator Dissect
Creator News
‘So beautiful, so elegant, just looking like a wow’ video goes viral
‘So beautiful, so elegant, just looking like a wow!’ This line has taken Instagram by storm these past few days thanks to a
International
Weikfield’s CEO takes a lie detector test in its latest campaign
Weikfield Foods, the popular maker of products like Custard Powder, Corn Flour and Baking Powder, has announced the introduction of Weikfield Iron Fortified
Creator Dissect
Creator News
Czech Influencer Drops 1 Million Dollars From Helicopter
Popular Czech Republic influencer and TV host Kamil Bartoshek, astonished and delighted people by dropping a staggering sum of one million dollars from
Indian
Paisabazaar launches new festive campaign with three actors
‘Even Celebs Need It!’ Paisabazaar announced the launch of its new brand campaign, ‘Even Celebs Need It!”, starring actors Tusshar Kapoor, Dino Morea
Indian
Saif and Soha Ali Khan feature in House of Pataudi’s new campaign
House of Pataudi has announced a new brand campaign featuring star siblings Saif and Soha Ali Khan to showcase their Autumn Winter ’23
Digital Media
News
Polycab India and Madison Media team up for the ICC World Cup 2023
Polycab India, leading electrical goods company which recently went through a complete brand refresh, has partnered with Madison Media and Professional Management Group
Creator Dissect
Creator News
Forbes India and Goat name India’s Top 10 digital stars
“A fair and data-driven assessment.” In today’s world, the glamour and influence of digital socials and social media influencers is unparalleled. They have
Digital Media
News
Amazon rolls out AI-powered image generation to help advertisers
Amazon has launched an AI-powered image generation to help advertisers deliver a richer and better ad experience for customers. This is a generative
Indian
Kapil Sharma stars in Policybazaar humorous campaign
Policybazaar has brought back comedic genius Kapil Sharma for a humorous new campaign, marking his return as brand ambassador. The actor-comedian, who previously
Advertising
News
Schindler India joins hands with Times OOH for in-lift advertising
Schindler India has joined hands with Times Innovative Media Limited (Times OOH) for an in-lift advertising partnership. This monumental partnership will help empower
Creator Dissect
Creator News
Funcho teams up with Falguni Pathak for an epic garba night
Navratri is one of India’s most iconic festivals, full of light, laughter and the most colorful outfits. Who better to celebrate it than
Digital Media
News
Meta sued by 33 states over claims of children’s mental health harm
Instagram and its parent company Meta are being sued by a coalition of 33 states in America for intentionally damaging children’s mental health.
Marketing
News
Dissecting Koffee with Karan: Season 8’s ace marketing tactics
Koffee with Karan’s 7th season was a masterpiece of success, with its first episode recording the highest viewership across all seasons on Disney
International
Cornitos launches new cricket campaign with mascot Corny
Cornitos, a brand of Greendot Health Foods, has launched a brand-new #CornyTheCrazyCricketFan campaign, featuring its famous new mascot, ‘Corny – the uncooperative Chimp.’
Creator Dissect
Creator News
Ashish Chanchlani hits 30 million followers on YouTube
Ashish Chanchlani, one of India’s earliest and most famous content creators, has hit a landmark of 30 million followers on YouTube. Ashish took
Digital Media
News
Meta to launch “Telegram-like” broadcast channels on Facebook and Messenger
Industry giant Meta has announced new broadcast channels on Facebook and Messenger. Making the announcement at Meta’s IGU Delhi edition, the company stated
Indian
TimeX and Ananya Pandey tell consumers to “waste more time”
‘Waste more time’ Timex claims that consumers can invest time by wasting it with their latest campaign, ‘Waste More Time’ with Bollywood actress