Viraj Ghelani’s spooky debut: an unforgettable horror comedy
Popular content creator Viraj Ghelani is set to take the leading role in the upcoming Gujarati Horror Film ‘Jhalmudi’ alongside Manasi Parekh and Parthiv
Creator Dissect
Creator News
Indian
BlinkX lauds India’s mindset in their new #MadeForTheMarket campaign
BlinkX has launched a series of digital brand campaigns, #MadeForTheMarket, which highlights the importance of a trusted tech partner throughout the investing journey
Marketing
News
Society Tea collaborates with Faye D’Souza to serve ‘News in a Minute’
Society Tea has collaborated with Faye D’Souza to launch “News in a Minute”, a series of 12 videos – one minute each. With
Industry Updates
News
Hersh Bhandari named CEO of Republic Media Network’s broadcast business
Republic Media Network has elevated Hersh Bhandari to the position of CEO for its broadcast business. In his new role, Bhandhari will oversee
Creator Dissect
Creator News
Aaditya Shukla featuring in ‘The Railway Men’
Aaditya Shukla stars in ‘The Railway Men’, a web series based on true events that is making rounds on Netflix. Aaditya is a
Indian
Virat Kohli sports a black eye to promote Puma’s Black Friday deals
This Black Friday, Puma’s brand ambassador Virat Kohli created a stir on social media with his post sporting a black eye, provoking his
Marketing
News
Rajasthan Royals and Luminous Power Technologies extend association
Royals Sports Group-owned franchise Rajasthan Royals has announced that they are extending their partnership with India’s leading energy solutions provider Luminous Power Technologies.
Digital Media
News
7 day deadline for media to tackle deepfakes, Rajeev Chandrasekhar days
Amid outrage over a surge of deepfake videos on social media, India’s Union Minister of Electronics and Information Technology has taken action. Rajeev
Creator Dissect
Creator News
Orry shines bright in CRED’s Black Friday campaign; ASCI rules disregarded
“Money is not the root of all problems, but a lack of money is the root of all problems.” ‘Bollywood BFF’ Orhan Awatramani,
Marketing
News
Vistara and Netflix’s “The Archies” collaborate for a ‘Flight to Riverdale’
Movie marketing has soared to new heights this year after Netflix ‘s ‘The Archies’ has exclusively collaborated with India’s finest full-service carrier, Vistara,
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Creator News
Orry’s latest trend: ‘I am living, I’m a liver’
“You go for a job, you are a jobber. You paint, you are a painter. I am living, I am a liver.” Orhan
Digital Media
News
Bill Gates says 3-day work week is possible with AI
Microsoft’s cofounder Bill Gates believes that technology will not replace humans but could make a 3-day work week possible. The billionaire shared his
International
Snoop Dog ‘quits’ smoking for Solo Stove campaign
Clever, controversial, or both? Snoop Dogg set the internet on fire when he announced that he had decided to quit smoking, bringing his
International
Google takes dig at Apple in new Pixel ad campaign
‘Can Santa give me a bunch of Google engineers?’ Google’s rivalry with Apple has taken on a festive touch in their new commercial
Indian
Tata Play releases a heartwarming ad on World Television Day
Tata Play has launched a brand-new #HarTVJingalala digital campaign to celebrate World Television Day. Conceptualized and developed by Chimp&Z Inc., this new campaign
Digital Media
News
Adobe acquires homegrown video creation AI platform Rephrase.ai
Tech giant Adobe has reportedly acquired Bangalore-based generative AI company Rephrase.ai, including their video creation platform. This marks Adobe’s first-ever acquisition of not
Creator Dissect
Creator News
‘Wing it with Ankush’ is back for season 2!
‘Get ready to Glitter Up!’ ‘Wing it with Ankush’ is back for Season 2 and promises to be bigger, better and even more
Digital Media
News
The saga concludes: Sam Altman returns as CEO of OpenAI
The Board of Directors replaced him. He replaced the Board of Directors. Sam Altman was officially reinstated as the CEO of OpenAI on
Creator Dissect
Creator Economy
Influencers drive beauty and fashion purchases, Meta reports
The ‘Meta GWI Beauty Report 2023′ has revealed a fascinating Meta’s social media platforms have redefined consumer behavior. The vast majority of Indian
Advertising
News
Virat Kohli ends partnership with Cornerstone to start his own company
Star cricketer Virat Kohli has reportedly split ways with longstanding sports marketing firm Cornerstone, owned by his old friend Bunty Sajdeh. “…Kohli and
Indian
Aditya Roy Kapur VS his clean-shaven self in Beardo’s latest campaign
Beardo, a male grooming and lifestyle brand owned by Marico, has introduced its latest addition to the family: none other than Aditya Roy
Indian
FlyBoo Holidays launches new TVC starring PV Sindhu
‘Just Pack Your Bags, FlyBoo got your back’ FlyBoo Holidays, a rapidly growing company in the Indian travel industry, has launched its latest
Creator Dissect
Creator Economy
‘Hi, my name is’ trend explodes across social media
Make way for social media’s latest trend! The ‘Hi, my name is’ trend has taken the internet by storm. The basic format of
Creator Dissect
Creator Economy
Creators light up Entrepreneur India’s ‘Influencer Awards 2023 ceremony
India’s top content creators shone bright at Entrepreneur India’s ‘Influencer Awards 2023’. Held on 20 November at Hotel Trident, BKC, Mumbai, the event
Digital Media
News
OpenAI staff demand board resignation over Sam Altman’s sack
The staff of OpenAI were on revolt on Monday with more than 730 employees signing an open letter threatening to quit unless the
Indian
Ishaan Khatter roped in as brand ambassador of Bewakoof
Bewakoof has appointed Bollywood actor Ishaan Khatter as its brand ambassador and has launched a new “All eyes on you” campaign with him.
Creator Dissect
Creator News
Unnati Malharkar interacts with Sonam Kapoor at the Elle List
Unnati Malharkar was spotted interacting with several Bollywood superstars and B-list celebrities at the Elle List awards. The debut award ceremony, held on
Advertising
News
World Cup 2023 brand advertising: a quick recap
India’s phenomenal journey at the ICC Men’s Cricket World Cup 2023 ended in a heartbreaking defeat on Sunday, where they lost to Australia
Digital Media
News
OpenAI fires CEO Sam Altman, who now joins Microsoft
OpenAI’s board has sacked its CEO and director Sam Altman on Friday. In a famous statement, the company said: “Altman’s departure follows a deliberative
Digital Media
News
Meta breaks up its Responsible AI team to focus on Generative AI
Meta has reportedly dissolved its Responsible AI team to focus and divert more resources on developing Generative AI. As per reports from The
Creator Dissect
Creator Economy
Is Dua Lipa performing at the ICC World Cup finals?
Anticipation has reached a rocket pitch with the ICC Men’s Cricket World Cup coming to its spectacular conclusion on Sunday. The final match
Digital Media
News
WhatsApp channels has over 500 million active users, Meta announces
Meta’s Mark Zuckerberg announced that messaging platform WhatsApp Channels have surpassed their 500 million monthly active users milestone. Zuckerberg took to social media
Advertising
News
India VS New Zealand: Disney+Hotstar hits new viewership record
During the semi-finals of the ICC Men’s Cricket World Cup 2023 between India and New Zealand, viewership on Disney + Hotstar reached a
Creator Dissect
Creator News
Beauty is for everyone: Sushant Divgikar stars in Joy Personal Care’s ad
Joy Personal Care, a home-grown personal care brand established by RSH Global, announced Sushant Divgikar as its brand ambassador for its flagship winter
Digital Media
News
Memes flood social media after India’s victory in the World Cup semi-finals
In a historic showdown, the Indian cricket team has scored a spectacular victory against New Zealand in the World Cup semi-finals. Viewed by
Creator Dissect
Creator Economy
Creators pose with football star David Beckham at Meta event
Former football captain of England David Beckham arrived in India as the UNICEF Goodwill ambassador and visited Meta office in Mumbai on Wednesday.
Indian
It’s okay not to share, says KFC
Some things aren’t meant to be shared. KFC has launched a brand- new item on their food menu, the ‘Chizza’, and its campaign
Digital Media
News
Microsoft debuts its first homegrown AI chip ‘Maia’
Micrsoft has introduced their first-ever homegrown artificial intelligence chip ‘Maia 100 chip’ and a companion serving chip, Cobalt. This duo will bring back
Creator Dissect
Creator Economy
India’s creators wish their followers Happy Diwali
Diwali is a time of love, laughter and color like no other. Young or old, everyone comes together to celebrate the Festival of
Indian
Colgate’s new OOH billboard encourages its customers to brush properly
Colgate India has stepped up its game in strategic OOH advertising to encourage customers’ habit of brushing their teeth every night. Their new
Indian
Brands celebrate Children’s Day: a walk down memory lane
November 14 is a special day. Every year, it makes the world comes together to celebrate Children’s Day, a testament to the enduring
Digital Media
News
‘Mika’: The world’s first robot CEO
Dictator, a global Polish rum company, has made history by announcing that it has hired the first humanoid robot as its Chief Executive
Creator Dissect
Creator Economy
Comedy influencers are seeing the fastest growth in India
Forbes India, in partnership with GroupM, announced the Top 100 Digital Stars List for 2023, curated by The Goat Agency. In the list,
Indian
Sociowash wins creative digital mandate for Sujata Appliances
Sociowash, a full-service advertising agency, has won the creative digital mandate for Sujata Appliances, a legacy brand in the consumer appliances space. This
Indian
Home Credit India launches Diwali campaign #KhushiyonKaShubharambh
Home Credit India has rolled out its festive campaign, #KhushiyonKaShubharamb, under the brand thought of #ZindagiHit. This new campaign confirms Home Credit India’s
Digital Media
News
2 out of 3 Indian employees want AI to evaluate their performance, report says
71 percent of employees in India claim that they would rather have their performance evaluated by AI than their managers, as per a
Creator Dissect
Creator News
Zara Patel reacts to her video being used in Rashmika’s deepfake
British-Indian influencer Zara Patel has reacted to her video being used in actress Rashmika Mandanna’s deepfake. Taking to Instagram, she shared her concern
Indian
Croma’s ‘Uphaar’ sweets: a surprising prank
After rigorously promoting its new ‘Uphaar’ range of sweets as part of their ‘Mithai Ke Budget Mein Gadgets’ campaign, Tata-owned Croma has now revealed
Advertising
News
Disney+Hotstar makes PKL season 10 free for mobile users
Disney+Hotstar has announced that the upcoming tenth season of Pro Kabaddi League will be available for all mobile users in India. The decision
Indian
Max Proteins brings back ‘Protein Police’ for its #MadeForOneMore campaign
Max Protein has launched its exciting new range of Protein Powders through its latest #MadeForOne campaign, showcasing the return of the popular ‘Protein