Kartik Aaryan & McDowell’s silent ode wins hearts across the country
House of McDowell’s latest Glassware campaign stars none other than Karthik Aaryan recreating his iconic monologue from his debut movie. Conceptualised by DDB
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International
KitKat’s innovative new campaign with Anushka Sharma
“Have you experienced a Rich, Delicious break yet?” KitKat has launched a premium range of chocolates with a nation-wide 3D anamorphic outdoor campaign
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7UP announces Ranbir Kapoor as brand ambassador in India
7UP, a beverage brand, has onboarded Bollywood actor Ranbir Kapoor as the popular new face of its brand. This collaboration is scheduled to
Creator Dissect
Creator News
Orry and Bigg Nerds: the unexpected collaboration
Reel Orry VS Real Orry One of the most unexpected creator collaborations of the season is here. Orry and Bigg Nerds have joined
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CONTENT CALLENDER: Topical dates of January 2024
Stay on top of January dates with our monthly topical calendar. January is jam-packed with important dates for colorful occasions that everyone should
Indian
Tiger Shroff and Kapiva Ayurveda join hands for a new campaign
“Inspired yet?” Kapiva, a modern Ayurvedic solution company, has announced its collaboration with Bollywood actor Tiger Shroff. Together, they embark on a mission
Indian
CaratLane launches new campaign to celebrate ‘everyday vows’
CaratLane, India’s leading omni-channel jewellery brand, has launched its latest romantic campaign, ‘Everyday Vows‘. Conceptualized and executed by BBH India, the idea behind
Industry Updates
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Republic Media Network launches Hindi-news website – ‘Republic Bharat’
Republic Media Network has announced the launch of its Hindi website Republic Bharat, marking the network’s second foray into the digital news landscape
Digital Media
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Elon Musk’s Grok AI is now available in India: what you need to know
Elon Musk’s artificial intelligence company xAI has announced the rollout of its generative ai chatbot, Grok AI, in India and 45 other countries.
Indian
American Tourister launches a magical campaign with Ananya Panday
“As soon as I laid my eyes on Rollio I was teleported to an amazing new universe.” American Tourister India has launched a
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Creator News
Creators light up Netflix’s end-of-the-year party
Netflix has celebrated the end-of-the-year with a fabulous party and dazzling gathering of content creators. These include some of India’s top names who
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Google celebrates “25 years in search”
Bollywood and cricket are among some of the most searched options worldwide. Google has been celebrating a dazzling milestone by marking its 25th
International
Zara apologizes amid backlash for Gaza-linked campaign
Fashion giant Zara has issued a public apology for its advertisement campaign that provoked controversy and outrage on social media. The campaign featured
Indian
Hrithik and Sara spread Christmas love in Ferrero India’s new campaign
Ferrero India is set to brighten the holiday season with two campaigns by its brand ambassadors: Hrithik Roshan for Ferrero Rocher and Sara
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Ogilvy India wins Global Grand EFFIE
Ogilvy India has added yet another award to its list. The Global Best of the Best Awards 2023 has announced Ogilvy India (with
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Myntra says they want to double down on the Gen-Z cohort
The 19th edition of Myntra’s fashion shopping extravaganza End of Reason Sale (EORS) began on 9th December. This edition featured over 23 lakh
Indian
Tic Tac & Ranveer Singh join hands with #FindYourMatch campaign
“There is a Tic Tac for every moment & every mood.” Tic Tac, the confectionery brand of Ferrero India, has launched its latest
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Creator News
Kusha Kapila starring in new TV show ‘Dehati Lakde’
Content creator Kusha Kapila is on a roll. After featuring in ‘Sukhee’ and ‘Thank You For Coming’, she is now all set to
News
‘Thala for a reason’: Dhoni involved in a viral trend
Cricket legend M.S Dhoni, affectionately known as ‘Thala’, has become a trend. ‘Thala’ derives from the Tamil language and translates to “head” or
International
‘Boycott Zara’ calls after its latest campaign: here’s why
Fashion retailer Zara has come under fire for its latest “The Jacket” campaign, which triggered a wave of global outrage and controversy on
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SRK, Akshay Kumar and Ajay Devgn served notices after Vimal ad
Bollywood superstar trio SRK, Akshay Kumar and Ajay Devgn have been reportedly served notices after appearing in a controversial Vimal ad. The central
Creator Dissect
Creator News
Shenaz Treasury announces the launch of her new book!
Actor and travel-vlogger Shenaz Treasury has announced the launch of her new book, “All He Left Me Was a Recipe”. This book is
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BTS’ V hailed as the #1 male fashion influencer of 2023
In the unpredictable world of fashion, one name stood out above the rest in 2023. BTS’ V, aka Kim Taehyung, was hailed above
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Rajan Bhalla launches ‘Fresh Talent Films’ for aspiring actors
Rajan Bhalla, the leader with over three decades of diverse industry experience, has launched Fresh Talent Films, a platform for aspiring actors to
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Amazon strikes three-year ad streaming deal with IPG Mediabrands
Amazon Ads has announced a three-year agreement with IPG Mediabrands to add its clients’ commercials on Prime Video from next year. Interpublic is
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Sara Ali Khan stars in Lee ad flaunting ‘real denim’
Denim brand Lee has onboarded popular actor Sara Ali Khan as its brand ambassador and launched a new campaign titled “Lee: Home of
Digital Media
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2023 trend recap!
2023 has been the year of trends. Big or small, they have set the internet on fire and provided entertainment, humor and surprisingly
Indian
Nutella and Ranveer Singh spread love in a wholesome Christmas campaign
#nutellawithlove With Christmas season upon us, Nutella is back to celebrate the holiday with a new campaign starring Bollywood actor Ranveer Singh. In
Digital Media
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Google’s Gemini AI: here’s everything you need to know
‘Google’s most capable AI model yet.’ After months of speculation, Google has finally launched its generation system ‘Gemini AI’, the long-anticipated answer to
Creator Dissect
Creator News
Creators light up ‘The Archies’ movie premiere
Netflix’s long-anticipated movie, ‘The Archies’, is finally here, bringing Riverdale to India. Its premiere, hosted last night, was a dazzling affair with top
Creator Dissect
Creator News
From To’s captivating Hindi-version has been released
‘From To’s’ Hindi version has been released starring popular creator Rida Tharana and transporting viewers to the late ’90s and early 2000s. ‘From
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‘The Archies’ creates a marketing storm with its brand collaborations
Zoya Akhtar’s highly-anticipated Netflix film ‘The Archies’ has cooked up a marketing storm with dazzling collaborations it has stacked up ahead of its
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Apollo Tyres launches thrilling new films with Sachin Tendulkar
“Witness exemplary precision as the Master of Performance takes on the tracks with style and speed.” Apollo Tyres has announced the launch of
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Reddit’s new logo: a refreshed look?
“Reddit has a refreshed look.” As the internet evolves, so does brands – and with that, their logos. The popular social media platform
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Creator News
Content Creators Adda 2023: Bhuvan, Prajakta and many more
The Film Companion annual Adda is back in 2023! Sneha Menon Desai has gathered some of India’s top content creators in a great
Industry Updates
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Spotify to lay off 17% of its employees worldwide
Audio streaming company Spotify has announced that it will soon be letting go of 17% of its global workforce. CEO Daniel Ek wrote
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Ranbir Kapoor’s ‘Animal’: brands are on the hunt
Ranbir Kapoor’s ‘Animal’ has roared in the box office to become the second-highest global opener of Bollywood movies in 2023, generating both praise
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Aalap Desai launches full-funnel ad agency after leaving Dentsu
Aalap Desai, the former chief creative officer of Dentsu Creative West and Dentsu Creative Experience India, has announced the launch of a brand-new
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Creator News
Ourange Juice gang drops brand-new anthem in Mumbai
The Orange Juice Gang, comprising of a talented young group of content creators, have launched their latest track ‘Ourange Juice Anthem’ that celebrates
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Zomato cordially invite users to their wedding with Dinner
Zomato has taken to the Times of India to announce their upcoming wedding with ‘Dinner’ and cordially invites its users to attend the
Digital Media
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India leverages AI to capture its 121 languages
India has begun to deliver services more digitally and build language datasets through Bhashini, an AI-led language translation system. This system creates an
Digital Media
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Netflix drops new 2023 Christmas Watchlist!
It’s Christmastime, and Netflix has found the perfect watchlist for you. December is the best time to curl up in the bed and
Digital Media
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Spotify ‘Wrapped’ is finally here – here’s how you can view yours
“Your year in audio” It’s the end of the year, and Spotify ‘Wrapped’ is finally here. It’s making news all over the internet,
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Creator News
Harsh Beniwal hints at an Animal trailer spoof
Content creator Harsh Beniwal has surprised fans by creating a buzz for Sandeep Reddy Vanga’s upcoming movie, Animal. Animal has been drawing attention
Indian
Santa Claus isn’t real? Burger King hijacs Christmas with festive campaign
Burger King ‘hijacks’ the most festive time of the year with their latest myth-busting campaign that takes a playful jab at none other
Indian
Vicky Kaushal becomes Zomato’s new notifications writer for a day
Zomato has joined hands with Bollywood actor Vicky Kaushal to pay a special tribute to India’s first Field Marshal, Sam Manekshaw. As part
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Creator News
Viraj Ghelani’s spooky debut: an unforgettable horror comedy
Popular content creator Viraj Ghelani is set to take the leading role in the upcoming Gujarati Horror Film ‘Jhalmudi’ alongside Manasi Parekh and Parthiv
Indian
BlinkX lauds India’s mindset in their new #MadeForTheMarket campaign
BlinkX has launched a series of digital brand campaigns, #MadeForTheMarket, which highlights the importance of a trusted tech partner throughout the investing journey
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Society Tea collaborates with Faye D’Souza to serve ‘News in a Minute’
Society Tea has collaborated with Faye D’Souza to launch “News in a Minute”, a series of 12 videos – one minute each. With
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Hersh Bhandari named CEO of Republic Media Network’s broadcast business
Republic Media Network has elevated Hersh Bhandari to the position of CEO for its broadcast business. In his new role, Bhandhari will oversee