Parle urges customers to seek hidden prizes for a sweet surprise
Seek the hidden prizes. Parle Products, manufacturer of biscuits, has launched a new campaign ahead of Valentine’s Day for is Hide & Seek
Advertising
News
Ranveer Singh and Rashmika Mandanna star in #Trendz for Meesho
“Don’t think twice, It’s time to maximize.” Meesho, an e-commerce marketplace, has launched its brand new star-studded campaign, ‘Jab Meesho pe hain latest
Indian
Tata Tele Business Services unveils campaign ‘#DontForgetToThankIT’ to Celebrate IT Professionals
~‘#DontForgetToThankIT’ is crafted to recognize the efforts of the unspoken heroes – the ITProfessionals in our daily lives~ New Delhi, January 16, 2024:
Indian
ALL IS FAIR IN LOVE, WAR, AND LAY’S: RANBIR KAPOOR AND NEETU KAPOOR LEAD THE FUN IN “ISEY KEHTE HAIN PYAAR” CAMPAIGN
Introducing Lay’s magnum opus with ‘Isey Kehte Hain Pyaar’: An entertaining series of ad films, capturing the absolute, unspoken love across generations Brand
Creator Dissect
Creator News
Dehati Ladke season 2 trailer starring Kusha Kapila was a wild ride
“Rollercoaster of a journey” The much-anticipated trailer for Amazon miniseries Dehati Ladke has finally been released! “Dehati Ladke Season 2 is back. While
Marketing
News
12th Fail: Vikrant Massey’s film beats Barbie and Oppenheimer in global ratings
Filmmaker Vidhu Vinod’s Chopra’s latest release, ’12th Fail’, has soared past all expectations and secured the top spot as the highest-rated Indian film
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Tropicana removes letters ‘A’ and ‘I’ from name: never ‘artificial’ ingredients
Tropicana is ditching artificial intelligence for natural ingredients. The top-selling orange juice maker has released limited edition bottles that remove the letters “A”
Digital Media
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Hrithik Roshan tuns 50: a journey through brands
One of Bollywood’s most iconic superstars turns 50 today. Hrithik Roshan has made waves across the big screen for over two decades after
Indian
Cadbury celebrates its 200th birthday with its iconic “Mum’s Birthday” ad
“Yours for 200 Years” Cadbury has turned 200 and is flourishing. To celebrate its groundbreaking anniversary, it’s revived and reworked its much-loved “Mum’s
Advertising
News
MS Dhoni and MC Stan make an unlikely duo in Fire-Boltt’s new ad film!
“#TheSmartestSmartwatch.” Fire-Boltt has launched its brand-new #GaleTohMil ad film featuring the most unlikely duo – cricket legend MS Dhoni and iconic Indian rapper
Creator Dissect
Creator News
MC Stan teases “cool” collab with MS Dhoni
“Shot something cool with Thala Legend” Popular rapper and Bigg Boss Season 16 winner MS Stan has teased an exciting collaboration with none
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‘Peak Bengaluru’: architect-turned vada pav seller’s photo seller goes viral
“I’m not a superhero but I can save the day with a Vadapav” Bengaluru is famous not just for its startup culture and
Indian
Ranbir Kapoor and Rohit Shetty star in Tata AIG’s ‘expect the expected’ campaign
Rohit Shetty keeps the shoot going despite Ranbir Kapoor’s injuries. General insurance company Tata AIG has launched its brand-new campaign ‘Expect the Expected’
International
Coca-Cola celebrates 2024 with a family beverage campaign
“No matter the season, enjoy the perfect family of Coca-Cola products for every imperfect family.” Coca-Cola has kicked off this New Year with
Industry Updates
News
Truck drivers’ protest ends after dialogue with govt : here’s what happened
The truck drivers’ protest which took the nation by storm has come to an end as the Union Home Secretary Ajay Bhalla and
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Video of Zomato delivery agent on ‘horseback’ in Hyderabad goes viral
Residents of Hyderabad witnessed an astonishing site this morning: a Zomato delivery agent galloping through the streets on a horse to deliver food
Creator Dissect
Creator News
Dehati Ladke’s Kusha Kapila gets candid about college and moving to Mumbai
Content creator and social media personality Kusha Kapila’s latest show, Dehati Ladke, has recently premiered on Amazon. The series portrays the story of
Digital Media
News
2024’s Mega Mergers: here’s everything you need to know
2024 is going to be a ground-breaking year for industries across the globe with two historic mergers in sight. The two upcoming unions
Indian
‘Ditch the old, embrace the new’: Croma’s end-of-the-year campaign
‘Out with the old, in with the new!’ Croma has ended the year with a bang. Their end-of-the-year campaign in the Tamil Nadu
Digital Media
News
WhatsApp bans record 71 lakh Indian accounts in one month: Here’s why
WhatsApp has banned a record-breaking 71 lakh Indian accounts in November 2023. This record was disclosed in India’s monthly report under the IT
Creator Dissect
Creator News
Nancy Tyagi creates Alia-Bhatt inspired outfit from scratch
“77/100 Days of “Outfit From Scratch” Popular video creator Nancy Tyagi has created an Alia Bhatt-inspired outfit from scratch under budget as part
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Parle-G replaces iconic logo with this influencer’s face: here’s why
Parle-G’s iconic biscuit packet has undergone a complete makeover: instead of its iconic Parle-G girl, the packet cover featured the face of a
Advertising
News
Katrina Kaif’s ‘Merry Christmas’ hijacks Christmas celebrations
Katrina Kaif and Vijay Sethupathi’s movie Merry Christmas is taking the country by storm with its bold guerilla marketing. In a marketing move
Digital Media
News
Netflix India sparks nostalgia with its ‘Playback 2023’
Netflix has dropped its annual special gift, “Playbook 2023”, taking its viewers on a nostalgic journey through the iconic moments of this past
Digital Media
News
Reliance Jio and IIT Bombay set to launch India’s ‘BharatGPT AI’
Reliance Jio Infocomm is set to launch a groundbreaking initiative in collaboration with IIT – the ‘Bharat GPT’ program. This news was announced
Digital Media
News
New York Times sues OpenAI and Microsoft over AI copyrighted work
The New York Times has sued OpenAI and Microsoft for AI copyright infringement on Wednesday, intensifying the legal battle over the unauthorized use
Marketing
News
Netflix’s ‘Kho Gaye Hum Kaha’ rides high on brand integrations
“The connection is strong with this one.” Netflix’s ‘Kho Gaye Hum Kahan’ has won the hearts of audiences across the country. Starring Siddhant
Digital Media
News
Google likely to lay off 30,000 employees due to AI innovation
Google’s AI model has advanced so rapidly that it has reportedly considered revamping its internal operational structure and downsizing its workforce. According to
Creator Dissect
Creator News
Sonam Kaushal’s aces her ’10 voices in 60 seconds’ challenge
Voice actress Sonam Kaushal was recently confronted with a mind-bobbling ’10 Voices in 60 seconds’ challenge, where she was meant to impersonate some
Creator Dissect
Creator News
Meet the influencer who forced Bournvita to reduce sugar
A popular health influencer who went viral for calling out the harmful ingredients of Bournvita has now posted a video declaring a “big
Advertising
News
SRK’s ‘Dunki’ is a road magnet for brand integrations
SRK’s ‘Dunki’ is finally in theatres, receiving mixed reviews but winning the hearts of fans across the nation. Amidst complicated messages and humorous
Marketing
News
Air India Express launches brand sonic identity
Air India Express has fused a festive spirit into its signature sonic identity and launched it across various touchpoints. They have also recorded
Creator Dissect
Creator News
Content creators Priya Jain and Pranjal Kamra have tied the knot!
“Where Law meets Finance” Content creators Priya Jain and Pranjal Kamra have recently tied the knot in a vibrant ceremony. Taking to social
Creator Dissect
Creator News
Christmas 2023 by Creators
Christmas is finally here, and some of India’s top content creators have joined in on the fun. Taking to social media, they have
Marketing
News
Brands celebrate Christmas with merry creatives
“Merry and bright, all day and night” Christmas is one of the most magical days of the year. From exchanging gifts to singing
Advertising
News
Myntra onboards Victoria Secret Beauty, expanding its portfolio
Fashion e-commerce platform Myntra has expanded its global portfolio by onboarding Victoria Secret Beauty onto its platform in association with Apparel Group. To
International
Hershey India introduces a new lollipop with a colorful campaign
“Bold fruity fun.” Hershey India has announced the launch of the ‘Jolly Rancher Two-Much’ with a colorful campaign fusing medieval battles and fruity
Indian
Zomato says it’s okay if Santa is late in their new Christmas campaign
“Where are you, Santa?” India’s leading food delivery platform Zomato has launched its Christmas ad campaign, capturing the festive cheer through a heartwarming
Digital Media
News
Amul India’s new AI video promises an “utterly butterly Christmas”
‘Celebrate a Merry Christmas, with Amul!” Amul celebrates Christmas with an AI-generated animated video that promises the audience an “utterly butterly Christmas”. The
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RedBus has launches a heartwarming Christmas film celebrating togetherness
“A gift for you, from redBus” RedBus has launches a heartwarming Christmas film titled “#EveryonesChristmas: Homecoming” to celebrate their annual initiative. he wholesome
Creator Dissect
Creator Economy
Entrepreneur Nikhil Kamath Launches WTF Fund to Empower India’s Emerging Content Creators
~ 60 lakhs Reserved to Foster Rising Stars in the Creator Space The WTF Fund would provide the tools & mentorship for the
Digital Media
News
Fetch and Cosmopolitan host a magical Christmas night for Coca-Cola!
‘The evening unfolded like a refreshing sip of Coca-Cola” Christmas is finally here, and to get the holiday started, Fetch India has hosted
Creator Dissect
Creator News
Vishnu Kaushal makes his Bollywood debut with Dunki
Vishnu Kaushal has made his Bollywood debut festive film ‘Dunki’, directed and edited by Rajkumar Hiran and starring none other than Shah Rukh
Marketing
News
McDonald’s and Accenture expand their partnership
McDonald’s Corporation and Accenture have announced an expansion of their partnership. This will help them execute McDonald’s strategy which aims to leverage the
Marketing
News
Bisleri announces Deepika Padukone as global brand ambassador
#DrinkItUp with Bisleri X Deepika Padukone Bisleri, the world’s leading water brand, has roped in Bollywood superstar Deepika Padukone as its first-ever global
Advertising
News
Maggi meets Khushi Kapoor as they dive into the Korean market
‘Something amazing is about to be served.’ Maggi Noodles has launched its first-ever ad campaign featuring Khushi Kapoor as they dive into the
Digital Media
News
Lenskart launches DC superhero themed eyewear collection
“There’s a new hero in the eyewear realm.” Eyewear brand Lenskart has announced the exciting new launch of two inspiring highly-anticipated collections inspired
International
Domino’s introduces its vibrant new look with a new campaign
Domino’s India has introduced a dynamic new look with the launch of its brand-new campaign, “It Happens Only with Pizza”. “The new look
Marketing
News
FREAKINS and the Rebel Kid join hands to launch a new collection
“Chaotic brilliance.” GenZ denim brand FREAKINS has announced their collaboration with GenZ influencer the Rebel Kid aka Apoorva Makhija by launching a brand-new
Digital Media
News
Kriti Sanon ‘Fake News’: everything you need to know
Bollywood actress Kriti Sanon has found herself in the middle of a fake news controversy with Indian media outlets claiming that she endorsed