Gen Z Alert! Crocs teams up with Vedang Raina and Radha Thandani.
“It’s a crossover that no one saw coming.” Crocs Inc., a global casual footwear brand, has announced a dynamic new collaboration with rising
International
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Government issues a new marketing code for pharmaceuticals
The Department of Pharmaceuticals notified a new code which prohibits pharma companies from offering gifts and travel facilities to healthcare professionals or their family
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Decathlon reveals dynamic new brand identity and logo
Global sports retail major Decathlon has revealed its new brand purpose: to “Move People Through the Wonders of Sport” with a view to
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Pepsi brings back ‘Yeh Dil Maange More’ with Ranveer Singh to celebrate 125 years in India
Pepsi celebrates 125 years in India with a grand surprise. Pepsi pays homage to its past by revisiting its popular slogan, ” ‘Yeh
Creator Dissect
Creator News
Nikarika Jain launches her jewellery brand, “Dumroo”
“Shop your perfect match.” Popular content creator Nikarika Jain has launched her brand-new jewellery brand, “Dumroo“. Across her years-long digital journey, Niharika has
Marketing
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JioCinema announces a partnership with ShareChat and Moj
JioCinema, India’s leading streaming platform, has announced a partnership with ShareChat and Moj, two of the country’s most popular short-form video apps. This collaboration aims to
Digital Media
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‘Killer Jeans’ creators file a lawsuit against Netflix’s ‘Killer Soup’
Killer Jeans maker Kewal Kiran Clothing Limited (KKCL)has filed a lawsuit against Netflix web series ‘Killer Soup’ starring Manoj Bajpayee and Konkona Sensharma,
Digital Media
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Nvidia is sued by authors over AI use of copyrighted works
Tech giant Nvidia is facing a lawsuit from a group of authors who accuse it of using their copyrighted works without permission to
Creator Dissect
Creator News
Breaking: Shlok Srivastava launches his own digital school
“We Launched Our Digital School” Shlok Srivastava aka Tech Burner has announced that he has opened a brand-new digital school for fans and
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Zomato introduces kurta uniforms for women delivery partners
“Zomato delivers choices.” Online food delivery app Zomato have announced that its female delivery partners now have the option to wear kurtas instead
Indian
Cleartrip sets the mood for summer with its #NationOnVacation campaign
“Get ready to travel BIG with the BIGGEST offers, this summer!” As India prepares itself for the upcoming summer travel frenzy, Cleartrip, a
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Dark Parle G: what is it and why is it going viral?
Real or AI generated? Parle-G has captured the attention of social media for a bizarre reason. A picture circulating online of a supposed
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Slice’s new ad with Nayanthara captures essence of ‘Ras Aisa Ki Bas Na Chalega’
“Indulge in the deliciousness of mangoes in every drop of Slice.” Slice has just launched its first-ever campaign featuring its newly appointed brand
Creator Dissect
Creator News
PM presents first-ever National Creators Award | List of winners
Prime Minister Narendra Modi presented the first-ever National Creators Award in Delhi. Presented across 20 sprawling categories, including the best storyteller, disruptor, celebrity
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BW Businessworld’s “Most Influential Women” issue celebrates 100 leaders
BW Businessworld, a leading name in business journalism, is proud to announce the release of its special issue titled, “Most Influential Women’, committed
Creator Dissect
Creator News
Influencer Kritika Khurana wins in the DNA Women Achievers Awards
Kritika Khurana, known in social media circles as “That Boho Girl” has won at the DNA Women Achievers Awards 2024 in the influencer
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The ISPL begins: stars and legends go head-to-head
The inaugural Indian Street Premier League, India’s pioneering tennis ball T10 cricket tournament, commenced yesterday at the Dadoji Kondadev Stadium in Mumbai. The
Digital Media
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India’s first AI teacher, Iris, launched in Kerala
India’s first AI teacher will push the boundaries of ‘what’s possible’ in the field of education. Kerala, known for its strides in education,
International
Brands celebrate International Women’s Day with bold campaigns
International Women’s Day is right around the corner, and brands around the world have fired up to celebrate it with bold and empowering
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‘National Creators Award 2024’ nominees announced!
The government has announced the nominees for the National Creators Award 2024, acknowledging which creators have contributed the most to change and innovation
Digital Media
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Kerala to launch government-backed OTT platform
Kerala is set to make waves in digital entertainment by launching the first government-backed OTT platform in the India, media networks have reported.
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BCCI invites bids to select creative agency for events
The Board of Control for Cricket in India (BCCI) is inviting bids from reputed entities to serve as the creative agency for BCCI
Creator Dissect
Creator News
Revealed: Jay Shetty accused of faking his past and plagiarizing Instagram posts
British-Indian podcaster and renowned life-coach Jay Shetty is facing intense scrutiny and backlash following allegations of fabricating elements of his life story and
Indian
Kalyan Jewellers celebrates women who carve their own path for International Women’s Day
“On Women’s Day, and always, celebrating you for who YOU are.” Kalyan Jewellers has launched the #SimplyMe digital campaign ahead of International Women’s
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The Face Shop onboards Khushi Kapoor as its first brand ambassador in India
The Face Shop, a global Korean beauty and skincare brand, has announced Khushi Kapoor as the first-ever brand ambassador in India. Marking a
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Slice onboards Nayanthara as new brand ambassador
Slice has announced the appointment of actress Nayanthara as its latest brand ambassador. After becoming a popular name in households across the country
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Sakshi Keswani launches new vintage collection with Freakins India
Freakins India has teamed up with popular content creator Sakshi Keswani aka beingsuku for an exquisite new range of clothes. Channeling her love
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Pepsi unleashes a new visual identity for the first time in 14 years
“Bigger. Bolder. Better. The new-look Pepsi is here!” Pepsi has taken over iconic global locations to unleash its first major redesign in fourteen
Indian
Urban Company’s launches a dignity of labour campaign for Women’s Day
In anticipation of Women’s Day, Urban Company and Talented’s new ad strives to create a conversation around the dignity of labour for women
Marketing
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TRESemmé welcomes Ananya Panday as their new brand ambassador
“Prepare for a styling revolution as the iconic Ananya Panday joins TRESemmé!” TRESemmé, a hair care brand, has announced its brand-new partnership with
Creator Dissect
Creator News
It’s the season of love for creators: Yashraj, Alanna and more
February has been a month of bliss, harmony and love for content creators across India. Multiple weddings and one surprising pregnancy have left
Marketing
News
An unexpected collaboration: Bill Gates and a Dolly chaiwala
“One chai please.” Bill Gates, the co-founder of Microsoft, left the internet stunned after he shared a video featuring Nagpur’s Dolly Chaiwala. In
International
Puma units Mary Kom, Kareena Kapoor and more to champion women’s cricket
“Cricket is everyone’s game.” Global sports brand Puma has united with a lineup of female icons – actor & entrepreneur Kareena Kapoor Khan,
Marketing
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A new media empire: everything about the Disney-Reliance merger
“A landmark agreement that heralds a new era in the Indian entertainment industry.” Reliance Industries and The Walt Disney Company have formally signed
Creator Dissect
Creator News
Content creator issues challenge, brands respond
Content creator Cameron aka Cmrn Rides has issued a challenge via a reel on Instagram, inviting brands to comment on his post, and
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Vikrant Massey is the perfect pun-master in Aditya Birla’s health insurance ads
‘100% Health. 100% Health Insurance’. Aditya Birla Health Insurance Co. Limited (“ABHICL”) has teamed up with popular actor Vikrant Massey to launch a
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Jio Studios and Mumbai Film Company join hands for “Raja Shivaji”
On the occasion of Chatrapati Shivaji Maharaj Jayanti, Jio Studios and Mumbai Film Company have joined hands to bring the first-of-its-kind film, “Raja
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Prime Video and Sony Pictures Television launch “Sony Pictures – Stream” in India
Prime Video has entered a distribution agreement with Sony Pictures Television (SPT), a division of Sony Pictures Entertainment (SPE), to launch “Sony Pictures–
Digital Media
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“We are deeply sorry”: Schbang offers second apology for Poonam Pandey’s death stunt
“We know the end doesn’t justify the means.” Schbang, the creative agency responsible for orchestrating Poonam Pandey’s controversial staged death to raise awareness
Digital Media
News
Instagram hack: long images
Long posts are taking over Instagram, breaking conventional aspect ratios and astonishing social media users. Whether they’re used for novelty, convenience or glamour,
Digital Media
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Tech companies sign new pact to combat deepfakes
Major tech companies have signed an accord to voluntarily adopt “reasonable precautions” to prevent potentially disruptive artificial intelligence tools from being used to
Digital Media
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CONTENT CALLENDER: Topical dates of March 2024
Stay on top of March dates with our monthly topical calendar. March is jam-packed with important dates for colorful occasions that everyone should
Digital Media
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OpenAI launches Sora – a game-changing text-to-video AI tool
“Introducing Sora, our text-to-video model.” OpenAI, the creator of ChatGPT, have introduced their next leap into artificial intelligence by launching Sora, a brand-new
Digital Media
News
TRENDING: the ‘Ek machli, paani mei gayi, chhapaak’ game
“New Viral Game by The Chapaak Boys.” A new game has taken over the internet for those with large friend groups. The origin
Campaign
Indian
Ranveer Singh and Yashraj Mukhate vibe in Tic Tac’s campaign
Ferrero India has launched a colourful and infectious campaign for Tic Tac! Hailed as #VibeHai, this campaign stars Ranveer Singh and Yashraj Mukhate,
Creator Dissect
Creator News
Sakshi Sindwani and Raghav Arora appear on The Breakfast Club talk-show
“From ‘Bachpan Ka Pyaar’ To A Grand Wedding” Sakshi Sindwani and Raghav Arora have appeared as guest stars on the popular talkshow, “The
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Zomato plays Cupid by matching users with foodie companions
Zomato turned itself into the ultimate dating app for Valentine’s Day. The food delivery platform has launched an innovative matchmaking service which offers
Marketing
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Tata and Uber in talks for partnership to drive engagement
The Tata Group is reportedly in discussions with Uber Technologies to explore a strategic alliance aimed at boosting traffic volumes and engagement on
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Hilton announces global partnership with Deepika Padukone
Hilton announced a global partnership with Indian actress Deepika Padukone. This partnership is an extension to Hilton’s first global marketing platform, “Hilton. For
Marketing
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Karthik Aaryan partners with D2C charging solutions brand, Urbn
Urbn, a homegrown D2C charging solution brand, has announced Bollywood actor Kartik Aaryan as its newest brand ambassador. This surprising move marks a