Bigg Boss finale: highlights and the winner
After more than 100 days, the grand finale of Bigg Boss season 17 finally began. On Sunday, host Salman Khan declared Munawar Faruqui
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Indian
Unexpected: Nora Fatehi’s deepfake revealed to be an HDFC collab
“We scammed people to save them.” A week ago, Bollywood dancer Nora Fatehi took to Instagram to express shock and anger over the
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‘The Fighter’ soars with brand collaborations and iconic merch
“Gear up in style.” Hrithik Roshan and Deepika Padukone action starrer ‘Fighter’ has soared past expectations in the Bollywood box office. Hailed as
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Google update reveals that AI can now read your private messages
Google’s latest update has revealed a game-changing upgrade for Android with a dark twist: Google’s AI will now read and analyze all your
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Samsung debuts AI-powered camera for its Galaxy S24 smartphones
“The new era of mobile AI.” Last year, Samsung launched its Galaxy S23 Ultra, with features surpassing those of most of its competitors.
International
Apple’s new Vision Pro: here’s everything you need to know
“Experience what it’s like to use Apple’s first ever spatial computer.” Apple is all set to launch its new Vision Pro headset on
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Goafest 2024 is set to start in May: everything you need to know
“Celebrate creativity, campaigns and cocktails.” The 17th edition of the much-anticipated Goafest, the biggest advertising festival in South Asia, is set to take
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Orry and SoboGuys: an unexpected collaboration
In an unexpected collaboration between Orry and the Sobo Guys, social media viewers were introduced to Orry’s “minions”. The reel shows Orry walking
International
H&M slammed for controversial ad “sexualizing schoolgirls”, issues apology
Clothing brand H&M faces online backlash for a controversial ad campaign that is deemed offensive for “sexualizing schoolgirls”. The brand has since apologized
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Burger King baits McDonald’s by trying to rename an island
“A place with real fire cannot be called McDonald’s.” Burger King is baiting McDonald’s yet again. In an audacious new move to establish
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Ranveer Singh and Rashmika Mandanna star in #Trendz for Meesho
“Don’t think twice, It’s time to maximize.” Meesho, an e-commerce marketplace, has launched its brand new star-studded campaign, ‘Jab Meesho pe hain latest
Indian
Tata Tele Business Services unveils campaign ‘#DontForgetToThankIT’ to Celebrate IT Professionals
~‘#DontForgetToThankIT’ is crafted to recognize the efforts of the unspoken heroes – the ITProfessionals in our daily lives~ New Delhi, January 16, 2024:
Indian
ALL IS FAIR IN LOVE, WAR, AND LAY’S: RANBIR KAPOOR AND NEETU KAPOOR LEAD THE FUN IN “ISEY KEHTE HAIN PYAAR” CAMPAIGN
Introducing Lay’s magnum opus with ‘Isey Kehte Hain Pyaar’: An entertaining series of ad films, capturing the absolute, unspoken love across generations Brand
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Dehati Ladke season 2 trailer starring Kusha Kapila was a wild ride
“Rollercoaster of a journey” The much-anticipated trailer for Amazon miniseries Dehati Ladke has finally been released! “Dehati Ladke Season 2 is back. While
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12th Fail: Vikrant Massey’s film beats Barbie and Oppenheimer in global ratings
Filmmaker Vidhu Vinod’s Chopra’s latest release, ’12th Fail’, has soared past all expectations and secured the top spot as the highest-rated Indian film
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Tropicana removes letters ‘A’ and ‘I’ from name: never ‘artificial’ ingredients
Tropicana is ditching artificial intelligence for natural ingredients. The top-selling orange juice maker has released limited edition bottles that remove the letters “A”
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Hrithik Roshan tuns 50: a journey through brands
One of Bollywood’s most iconic superstars turns 50 today. Hrithik Roshan has made waves across the big screen for over two decades after
Indian
Cadbury celebrates its 200th birthday with its iconic “Mum’s Birthday” ad
“Yours for 200 Years” Cadbury has turned 200 and is flourishing. To celebrate its groundbreaking anniversary, it’s revived and reworked its much-loved “Mum’s
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MS Dhoni and MC Stan make an unlikely duo in Fire-Boltt’s new ad film!
“#TheSmartestSmartwatch.” Fire-Boltt has launched its brand-new #GaleTohMil ad film featuring the most unlikely duo – cricket legend MS Dhoni and iconic Indian rapper
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MC Stan teases “cool” collab with MS Dhoni
“Shot something cool with Thala Legend” Popular rapper and Bigg Boss Season 16 winner MS Stan has teased an exciting collaboration with none
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‘Peak Bengaluru’: architect-turned vada pav seller’s photo seller goes viral
“I’m not a superhero but I can save the day with a Vadapav” Bengaluru is famous not just for its startup culture and
Indian
Ranbir Kapoor and Rohit Shetty star in Tata AIG’s ‘expect the expected’ campaign
Rohit Shetty keeps the shoot going despite Ranbir Kapoor’s injuries. General insurance company Tata AIG has launched its brand-new campaign ‘Expect the Expected’
International
Coca-Cola celebrates 2024 with a family beverage campaign
“No matter the season, enjoy the perfect family of Coca-Cola products for every imperfect family.” Coca-Cola has kicked off this New Year with
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Truck drivers’ protest ends after dialogue with govt : here’s what happened
The truck drivers’ protest which took the nation by storm has come to an end as the Union Home Secretary Ajay Bhalla and
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Video of Zomato delivery agent on ‘horseback’ in Hyderabad goes viral
Residents of Hyderabad witnessed an astonishing site this morning: a Zomato delivery agent galloping through the streets on a horse to deliver food
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Dehati Ladke’s Kusha Kapila gets candid about college and moving to Mumbai
Content creator and social media personality Kusha Kapila’s latest show, Dehati Ladke, has recently premiered on Amazon. The series portrays the story of
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2024’s Mega Mergers: here’s everything you need to know
2024 is going to be a ground-breaking year for industries across the globe with two historic mergers in sight. The two upcoming unions
Indian
‘Ditch the old, embrace the new’: Croma’s end-of-the-year campaign
‘Out with the old, in with the new!’ Croma has ended the year with a bang. Their end-of-the-year campaign in the Tamil Nadu
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WhatsApp bans record 71 lakh Indian accounts in one month: Here’s why
WhatsApp has banned a record-breaking 71 lakh Indian accounts in November 2023. This record was disclosed in India’s monthly report under the IT
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Nancy Tyagi creates Alia-Bhatt inspired outfit from scratch
“77/100 Days of “Outfit From Scratch” Popular video creator Nancy Tyagi has created an Alia Bhatt-inspired outfit from scratch under budget as part
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Parle-G replaces iconic logo with this influencer’s face: here’s why
Parle-G’s iconic biscuit packet has undergone a complete makeover: instead of its iconic Parle-G girl, the packet cover featured the face of a
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Katrina Kaif’s ‘Merry Christmas’ hijacks Christmas celebrations
Katrina Kaif and Vijay Sethupathi’s movie Merry Christmas is taking the country by storm with its bold guerilla marketing. In a marketing move
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Netflix India sparks nostalgia with its ‘Playback 2023’
Netflix has dropped its annual special gift, “Playbook 2023”, taking its viewers on a nostalgic journey through the iconic moments of this past
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Reliance Jio and IIT Bombay set to launch India’s ‘BharatGPT AI’
Reliance Jio Infocomm is set to launch a groundbreaking initiative in collaboration with IIT – the ‘Bharat GPT’ program. This news was announced
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New York Times sues OpenAI and Microsoft over AI copyrighted work
The New York Times has sued OpenAI and Microsoft for AI copyright infringement on Wednesday, intensifying the legal battle over the unauthorized use
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Netflix’s ‘Kho Gaye Hum Kaha’ rides high on brand integrations
“The connection is strong with this one.” Netflix’s ‘Kho Gaye Hum Kahan’ has won the hearts of audiences across the country. Starring Siddhant
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Google likely to lay off 30,000 employees due to AI innovation
Google’s AI model has advanced so rapidly that it has reportedly considered revamping its internal operational structure and downsizing its workforce. According to
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Sonam Kaushal’s aces her ’10 voices in 60 seconds’ challenge
Voice actress Sonam Kaushal was recently confronted with a mind-bobbling ’10 Voices in 60 seconds’ challenge, where she was meant to impersonate some
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Meet the influencer who forced Bournvita to reduce sugar
A popular health influencer who went viral for calling out the harmful ingredients of Bournvita has now posted a video declaring a “big
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SRK’s ‘Dunki’ is a road magnet for brand integrations
SRK’s ‘Dunki’ is finally in theatres, receiving mixed reviews but winning the hearts of fans across the nation. Amidst complicated messages and humorous
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Air India Express launches brand sonic identity
Air India Express has fused a festive spirit into its signature sonic identity and launched it across various touchpoints. They have also recorded
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Content creators Priya Jain and Pranjal Kamra have tied the knot!
“Where Law meets Finance” Content creators Priya Jain and Pranjal Kamra have recently tied the knot in a vibrant ceremony. Taking to social
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Christmas 2023 by Creators
Christmas is finally here, and some of India’s top content creators have joined in on the fun. Taking to social media, they have
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Brands celebrate Christmas with merry creatives
“Merry and bright, all day and night” Christmas is one of the most magical days of the year. From exchanging gifts to singing
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Myntra onboards Victoria Secret Beauty, expanding its portfolio
Fashion e-commerce platform Myntra has expanded its global portfolio by onboarding Victoria Secret Beauty onto its platform in association with Apparel Group. To
International
Hershey India introduces a new lollipop with a colorful campaign
“Bold fruity fun.” Hershey India has announced the launch of the ‘Jolly Rancher Two-Much’ with a colorful campaign fusing medieval battles and fruity
Indian
Zomato says it’s okay if Santa is late in their new Christmas campaign
“Where are you, Santa?” India’s leading food delivery platform Zomato has launched its Christmas ad campaign, capturing the festive cheer through a heartwarming
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Amul India’s new AI video promises an “utterly butterly Christmas”
‘Celebrate a Merry Christmas, with Amul!” Amul celebrates Christmas with an AI-generated animated video that promises the audience an “utterly butterly Christmas”. The
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RedBus has launches a heartwarming Christmas film celebrating togetherness
“A gift for you, from redBus” RedBus has launches a heartwarming Christmas film titled “#EveryonesChristmas: Homecoming” to celebrate their annual initiative. he wholesome