Meet the influencer who forced Bournvita to reduce sugar
A popular health influencer who went viral for calling out the harmful ingredients of Bournvita has now posted a video declaring a “big
Creator Dissect
Creator News
Advertising
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SRK’s ‘Dunki’ is a road magnet for brand integrations
SRK’s ‘Dunki’ is finally in theatres, receiving mixed reviews but winning the hearts of fans across the nation. Amidst complicated messages and humorous
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Air India Express launches brand sonic identity
Air India Express has fused a festive spirit into its signature sonic identity and launched it across various touchpoints. They have also recorded
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Creator News
Content creators Priya Jain and Pranjal Kamra have tied the knot!
“Where Law meets Finance” Content creators Priya Jain and Pranjal Kamra have recently tied the knot in a vibrant ceremony. Taking to social
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Christmas 2023 by Creators
Christmas is finally here, and some of India’s top content creators have joined in on the fun. Taking to social media, they have
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Brands celebrate Christmas with merry creatives
“Merry and bright, all day and night” Christmas is one of the most magical days of the year. From exchanging gifts to singing
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Myntra onboards Victoria Secret Beauty, expanding its portfolio
Fashion e-commerce platform Myntra has expanded its global portfolio by onboarding Victoria Secret Beauty onto its platform in association with Apparel Group. To
International
Hershey India introduces a new lollipop with a colorful campaign
“Bold fruity fun.” Hershey India has announced the launch of the ‘Jolly Rancher Two-Much’ with a colorful campaign fusing medieval battles and fruity
Indian
Zomato says it’s okay if Santa is late in their new Christmas campaign
“Where are you, Santa?” India’s leading food delivery platform Zomato has launched its Christmas ad campaign, capturing the festive cheer through a heartwarming
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Amul India’s new AI video promises an “utterly butterly Christmas”
‘Celebrate a Merry Christmas, with Amul!” Amul celebrates Christmas with an AI-generated animated video that promises the audience an “utterly butterly Christmas”. The
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RedBus has launches a heartwarming Christmas film celebrating togetherness
“A gift for you, from redBus” RedBus has launches a heartwarming Christmas film titled “#EveryonesChristmas: Homecoming” to celebrate their annual initiative. he wholesome
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Creator Economy
Entrepreneur Nikhil Kamath Launches WTF Fund to Empower India’s Emerging Content Creators
~ 60 lakhs Reserved to Foster Rising Stars in the Creator Space The WTF Fund would provide the tools & mentorship for the
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Fetch and Cosmopolitan host a magical Christmas night for Coca-Cola!
‘The evening unfolded like a refreshing sip of Coca-Cola” Christmas is finally here, and to get the holiday started, Fetch India has hosted
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Creator News
Vishnu Kaushal makes his Bollywood debut with Dunki
Vishnu Kaushal has made his Bollywood debut festive film ‘Dunki’, directed and edited by Rajkumar Hiran and starring none other than Shah Rukh
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McDonald’s and Accenture expand their partnership
McDonald’s Corporation and Accenture have announced an expansion of their partnership. This will help them execute McDonald’s strategy which aims to leverage the
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Bisleri announces Deepika Padukone as global brand ambassador
#DrinkItUp with Bisleri X Deepika Padukone Bisleri, the world’s leading water brand, has roped in Bollywood superstar Deepika Padukone as its first-ever global
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Maggi meets Khushi Kapoor as they dive into the Korean market
‘Something amazing is about to be served.’ Maggi Noodles has launched its first-ever ad campaign featuring Khushi Kapoor as they dive into the
Digital Media
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Lenskart launches DC superhero themed eyewear collection
“There’s a new hero in the eyewear realm.” Eyewear brand Lenskart has announced the exciting new launch of two inspiring highly-anticipated collections inspired
International
Domino’s introduces its vibrant new look with a new campaign
Domino’s India has introduced a dynamic new look with the launch of its brand-new campaign, “It Happens Only with Pizza”. “The new look
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FREAKINS and the Rebel Kid join hands to launch a new collection
“Chaotic brilliance.” GenZ denim brand FREAKINS has announced their collaboration with GenZ influencer the Rebel Kid aka Apoorva Makhija by launching a brand-new
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Kriti Sanon ‘Fake News’: everything you need to know
Bollywood actress Kriti Sanon has found herself in the middle of a fake news controversy with Indian media outlets claiming that she endorsed
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Somany Ceramics launches bathware collection with Salman Khan
Somany Ceramics, a leader in the tile and sanitaryware industry, has launched its premium bathware collection through a TVC featuring brand ambassador and
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Creator News
Prateek Kuhad releases a music video starring Kusha Kapila!
Prateek Kuhad has released a brand-new music video ‘Oh Piya’ starring none other than content creator Kusha Kapila. ‘Oh Piya’ a beautiful and
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Accenture launches generative AI studio in India
Accenture has launched a brand-new generative AI Studio in India’s tech capital, Bengaluru to bring together the company’s talent and technology. It aims
Marketing
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Curly Tales Launches Its 1st Indian Street Food Restaurant in Bandra!
“Desi Food and Street Flavours at it’s finest!” CurlyTales has launched its first-ever Indian Street Food Restaurant in none other than Bandra, Mumbai.
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Kartik Aaryan & McDowell’s silent ode wins hearts across the country
House of McDowell’s latest Glassware campaign stars none other than Karthik Aaryan recreating his iconic monologue from his debut movie. Conceptualised by DDB
International
KitKat’s innovative new campaign with Anushka Sharma
“Have you experienced a Rich, Delicious break yet?” KitKat has launched a premium range of chocolates with a nation-wide 3D anamorphic outdoor campaign
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7UP announces Ranbir Kapoor as brand ambassador in India
7UP, a beverage brand, has onboarded Bollywood actor Ranbir Kapoor as the popular new face of its brand. This collaboration is scheduled to
Creator Dissect
Creator News
Orry and Bigg Nerds: the unexpected collaboration
Reel Orry VS Real Orry One of the most unexpected creator collaborations of the season is here. Orry and Bigg Nerds have joined
Digital Media
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CONTENT CALLENDER: Topical dates of January 2024
Stay on top of January dates with our monthly topical calendar. January is jam-packed with important dates for colorful occasions that everyone should
Indian
Tiger Shroff and Kapiva Ayurveda join hands for a new campaign
“Inspired yet?” Kapiva, a modern Ayurvedic solution company, has announced its collaboration with Bollywood actor Tiger Shroff. Together, they embark on a mission
Indian
CaratLane launches new campaign to celebrate ‘everyday vows’
CaratLane, India’s leading omni-channel jewellery brand, has launched its latest romantic campaign, ‘Everyday Vows‘. Conceptualized and executed by BBH India, the idea behind
Industry Updates
News
Republic Media Network launches Hindi-news website – ‘Republic Bharat’
Republic Media Network has announced the launch of its Hindi website Republic Bharat, marking the network’s second foray into the digital news landscape
Digital Media
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Elon Musk’s Grok AI is now available in India: what you need to know
Elon Musk’s artificial intelligence company xAI has announced the rollout of its generative ai chatbot, Grok AI, in India and 45 other countries.
Indian
American Tourister launches a magical campaign with Ananya Panday
“As soon as I laid my eyes on Rollio I was teleported to an amazing new universe.” American Tourister India has launched a
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Creator News
Creators light up Netflix’s end-of-the-year party
Netflix has celebrated the end-of-the-year with a fabulous party and dazzling gathering of content creators. These include some of India’s top names who
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Google celebrates “25 years in search”
Bollywood and cricket are among some of the most searched options worldwide. Google has been celebrating a dazzling milestone by marking its 25th
International
Zara apologizes amid backlash for Gaza-linked campaign
Fashion giant Zara has issued a public apology for its advertisement campaign that provoked controversy and outrage on social media. The campaign featured
Indian
Hrithik and Sara spread Christmas love in Ferrero India’s new campaign
Ferrero India is set to brighten the holiday season with two campaigns by its brand ambassadors: Hrithik Roshan for Ferrero Rocher and Sara
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Ogilvy India wins Global Grand EFFIE
Ogilvy India has added yet another award to its list. The Global Best of the Best Awards 2023 has announced Ogilvy India (with
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Myntra says they want to double down on the Gen-Z cohort
The 19th edition of Myntra’s fashion shopping extravaganza End of Reason Sale (EORS) began on 9th December. This edition featured over 23 lakh
Indian
Tic Tac & Ranveer Singh join hands with #FindYourMatch campaign
“There is a Tic Tac for every moment & every mood.” Tic Tac, the confectionery brand of Ferrero India, has launched its latest
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Creator News
Kusha Kapila starring in new TV show ‘Dehati Lakde’
Content creator Kusha Kapila is on a roll. After featuring in ‘Sukhee’ and ‘Thank You For Coming’, she is now all set to
News
‘Thala for a reason’: Dhoni involved in a viral trend
Cricket legend M.S Dhoni, affectionately known as ‘Thala’, has become a trend. ‘Thala’ derives from the Tamil language and translates to “head” or
International
‘Boycott Zara’ calls after its latest campaign: here’s why
Fashion retailer Zara has come under fire for its latest “The Jacket” campaign, which triggered a wave of global outrage and controversy on
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SRK, Akshay Kumar and Ajay Devgn served notices after Vimal ad
Bollywood superstar trio SRK, Akshay Kumar and Ajay Devgn have been reportedly served notices after appearing in a controversial Vimal ad. The central
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Creator News
Shenaz Treasury announces the launch of her new book!
Actor and travel-vlogger Shenaz Treasury has announced the launch of her new book, “All He Left Me Was a Recipe”. This book is
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BTS’ V hailed as the #1 male fashion influencer of 2023
In the unpredictable world of fashion, one name stood out above the rest in 2023. BTS’ V, aka Kim Taehyung, was hailed above
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Rajan Bhalla launches ‘Fresh Talent Films’ for aspiring actors
Rajan Bhalla, the leader with over three decades of diverse industry experience, has launched Fresh Talent Films, a platform for aspiring actors to
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Amazon strikes three-year ad streaming deal with IPG Mediabrands
Amazon Ads has announced a three-year agreement with IPG Mediabrands to add its clients’ commercials on Prime Video from next year. Interpublic is