Comedy Central redefines shared experiences with ‘Your Happy Place, Happier TWOgether’
The innovative campaign playfully nudges viewers to indulge in a shared viewing experience with smartphones ~ Link to experience the magic of Valentine’s
Marketing
News
Creator Dissect
Creator News
Creators purchasing homes in Mumbai? It’s more likely than you think!
Content creators are on a house-buying spree this year! In a series of bizarre coincidences, several content creators have purchased new homes across
International
Valentine’s Day 2024: our favourite campaigns
With Valentine’s Day fast approaching, brands are putting their best foot forward with dazzling new campaigns. Conventional and unconventional, romantic and individualistic, humorous
Marketing
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Pinkvilla announces its star-studded jury for 2024
“The epitome of style and screen presence” The much-anticipated Pinkvilla Screen & Style Icons are gearing up for a specular gala on March 18,
Creator Dissect
Creator News
Tapas Relia breaks down iconic Hanuman song for Yashraj Mukhate
Tapas Relia, one of India’s leading musical composers and producers, has broken down how the iconic song “Aasman ko chhuka” from Hanuman Returns
Marketing
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Chennai Super Kings announces Katrina Kaif as brand ambassador for IPL 2024
Chennai Super Kings (CSK) has announced the appointment of Katrina Kaif as its brand ambassador for the upcoming Indian Premier League (IPL) season
Indian
Bold Care launches new campaign on men’s sexual health with Ranveer Singh
#TakeBoldCareOfHer Bold Care, a sexual health and wellness brand, has launched a daring and unique campaign, #TakeBoldCareOfHer, with Bollywood actor and co-founder Ranveer
Marketing
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Coca-Cola triumphs with six medals at Indian Marketing Awards 2023
Coca-Cola won a total of 6 medals across categories in the 10th edition of the Indian Marketing Awards (IMA). Hosted at Taj Santacruz,
Marketing
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BCCI sets base price for IPL partnerships for next 5 IPL seasons
The Board of Control for Cricket in India (BCCI) has set a base price for IPL partnerships over the next five seasons. The
Indian
Ikea’s new campaign solves all house storage problems
“Find organising solutions that double up the space in your kitchen.” Ikea has launched a new campaign focusing on one of the core
Digital Media
News
Disney, Fox and Warner Bros to create joint sports streaming platform
Fox Corp, Warner Bros Discovery and Walt Disney’s ESPN have announced that they will be launching a sports streaming platform later this autumn
Advertising
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X-alternative platform Bluesky is now open to all users
If you’ve been waiting for the opportunity to try out Bluesky, championed as the decentralized version of Twitter, now’s your chance. After almost
Indian
Nutella celebrates ’60 years of smiles’ with Ranveer Singh
“Spreading smiles for 60 years.” Nutella celebrates its 60th anniversary with a dose of positivity and a film starring brand ambassador Ranveer Singh.
Creator Dissect
Creator News
Diksha Singhi’s brand “A Little Extra” impresses sharks on Shark Tank
Content creator Diksha Singhi appeared on Shark Tank season 3 and managed to impress the sharks. Diksha owns a brand called “A Little
Indian
82°E reveals campaign for Body Care range with Deepika Padukone
“Skincare simplified.” 82°E, a self-care brand co-founded by Deepika Padukone and Jigar Shah, has expanded its product category with a range of new
Indian
Snapchat launches “less social media, more snapchat” campaign
“We’re not social media, we’re Snapchat.” Snapchat has launched its bold new campaign, “Less social media, More Snapchat” to position itself as the
International
Netflix signs its first global ad partnership with Expedia
Netflix has announced Expedia Group as its first global advertising partner, as per a news report by Ad Week. Flexing their international muscle,
Digital Media
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AICWA demands an FIR to be signed against Poonam Pandey
“You stooped so low for cheap publicity.” Legal trouble looms for actress Poonam Pandey after her fake death stunt has left the country
Indian
Hrithik Roshan lights up Valentine’s Day with Ferrero Rocher
“The perfect golden gift.” Ferrero Rocher lights up Valentine’s Day with Bollywood superstar Hrithik Roshan in its latest campaign. As the most romantic
Advertising
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YouTube announces 4 new studio features for content creators
YouTube has announced several new features for YouTube Studio to help content creators gain more control, insights and customization for their channels. Enhanced
Creator Dissect
Creator Economy
Spokenfest 2024: a recap
Spokenfest was back and better in 2024. As Asia’s largest spoken world festival, the two-day feelings fiesta was filled with togetherness and replete
Creator Dissect
Creator News
Poonam Pandey fakes her death: worst marketing stunt ever?
“Worst publicity stunt.” Poonam Pandey has faked her death to “raise awareness” about cervical cancer in a stunt that has been almost unanimously
Digital Media
News
JioCinema to live-stream 10th season of Celebrity Cricket League
JioCinema, India’s leading streaming destination, has announced its partnership with Celebrity Cricket League (CCL), and will exclusively live-stream Celebrity Cricket League Season 10
Indian
Counting Love: Anushka Sen and Vihaan Samat star with the Man Company’s campaign
“We have all heard that love cannot be measured. But will we not be lying if we say that we have never tried
Digital Media
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Google’s Super Bowl ad reveals Pixel’s AI tool to help people with blindness capture photos
Google is back in the Super Bowl and has created a new ad for the Pixel 8 smartphone showcasing how Google AI can
Creator Dissect
Creator Economy
Wyld secures exciting offers on Shark Tank
“It’s time for a #WYLD collab with the Sharks!” WYLD, standing out as the world’s first social currency payment card, have scored a
Advertising
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IIT Bombay is back with E-Summit 2024!
“Nexus of Ingenuity” IIT Bombay is back with their Entrepreneurship Summit 2024, which will be held on the 3rd and 4th of February
International
India will be Pepero Production’s first global destination!
Lotte Wellfood has announced that it has selected India as its first overseas production base for its popular Pepero brand, which has a
Creator Dissect
Creator News
Team Naach wins Best Dance Influencer of the year!
Team Naach has won the award of ‘Best Dance Influencer’ of the year at the 3rd edition of Impact Digital Influencer Awards. Hosted
Advertising
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Soup Wars: brands join Netflix’s soup trend with their own billboards
“Sharing soup is my love language.” Netflix has initiated a new trend across India with their soup billboard titled “Craving killer soup? Watch now”
Creator Dissect
Creator News
Mentos collaborates with Orry to rescue him from ‘Aam Zindagi’
From ‘Aam Zindagi’ to ‘Mazedaar Zindagi’. Mentos has collaborated with the internet’s newest sensation, Orry by bringing back their entertaining ‘Yeh hai Aam
Marketing
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The Beckhams recreate hilarious viral moment in Super Bowl ad
Uber’s whip-smart commercial features the Beckhams trolling themselves once again. In the new teaser for Uber Eats’ Super Bowl, David Beckham once again
Advertising
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Sprite goes label-less to stand out from competition
In a new trial, Sprite has removed the labels from the front of its bottles to stand out from its competition and boost
Creator Dissect
Creator News
Harsh Beniwal and Jiya Shankar’s romantic single “Meri Zindagi” has released!
“Let love lead the way…” Harsh Beniwal and Jiya Shankar’s latest single, “Meri Zindagi”, has just been launched. With Valentine’s Day right around
International
YouTube launches AdBlitz to showcase Super Bowl ads
“Fans get more from the game (and the ads)” With 2024 Super Bowl just around the corner, YouTube has launched “AdBlitz”, where all
Digital Media
News
Cadbury Silk and Zoya Akhtar create this year’s Valentine Day campaign with GenAI
“This Valentine’s Day, craft your love story in AI” Cadbury Silk and Zoya Akhtar have captured the hearts of audiences worldwide by their
International
Revlon onboards Madelyn Cline as global brand ambassador
Revlon, an American beauty brand, has announced actress and model Madelyn Cline as its global brand ambassador. She will be the face of
Creator Dissect
Creator Economy
Bigg Boss finale: highlights and the winner
After more than 100 days, the grand finale of Bigg Boss season 17 finally began. On Sunday, host Salman Khan declared Munawar Faruqui
Indian
Unexpected: Nora Fatehi’s deepfake revealed to be an HDFC collab
“We scammed people to save them.” A week ago, Bollywood dancer Nora Fatehi took to Instagram to express shock and anger over the
Advertising
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‘The Fighter’ soars with brand collaborations and iconic merch
“Gear up in style.” Hrithik Roshan and Deepika Padukone action starrer ‘Fighter’ has soared past expectations in the Bollywood box office. Hailed as
Digital Media
News
Google update reveals that AI can now read your private messages
Google’s latest update has revealed a game-changing upgrade for Android with a dark twist: Google’s AI will now read and analyze all your
Digital Media
News
Samsung debuts AI-powered camera for its Galaxy S24 smartphones
“The new era of mobile AI.” Last year, Samsung launched its Galaxy S23 Ultra, with features surpassing those of most of its competitors.
International
Apple’s new Vision Pro: here’s everything you need to know
“Experience what it’s like to use Apple’s first ever spatial computer.” Apple is all set to launch its new Vision Pro headset on
Digital Media
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Goafest 2024 is set to start in May: everything you need to know
“Celebrate creativity, campaigns and cocktails.” The 17th edition of the much-anticipated Goafest, the biggest advertising festival in South Asia, is set to take
Creator Dissect
Creator News
Orry and SoboGuys: an unexpected collaboration
In an unexpected collaboration between Orry and the Sobo Guys, social media viewers were introduced to Orry’s “minions”. The reel shows Orry walking
International
H&M slammed for controversial ad “sexualizing schoolgirls”, issues apology
Clothing brand H&M faces online backlash for a controversial ad campaign that is deemed offensive for “sexualizing schoolgirls”. The brand has since apologized
Marketing
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Burger King baits McDonald’s by trying to rename an island
“A place with real fire cannot be called McDonald’s.” Burger King is baiting McDonald’s yet again. In an audacious new move to establish
Advertising
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Ranveer Singh and Rashmika Mandanna star in #Trendz for Meesho
“Don’t think twice, It’s time to maximize.” Meesho, an e-commerce marketplace, has launched its brand new star-studded campaign, ‘Jab Meesho pe hain latest
Indian
Tata Tele Business Services unveils campaign ‘#DontForgetToThankIT’ to Celebrate IT Professionals
~‘#DontForgetToThankIT’ is crafted to recognize the efforts of the unspoken heroes – the ITProfessionals in our daily lives~ New Delhi, January 16, 2024: