Kusha Kapila is NDTV’s ‘Social Impact Influencer of the Year’
Content creator and actress Kusha Kapila received the ‘Social Impact Influencer Of The Year’ award at the NDTV Indian Of The Year event
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Brands light up Holi with colourful creatives
One of India’s most iconic festivals is back and better than ever before. To leverage the colourful chaos of Holi, brands across the
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Top 5 marketing newsletters you must read
The marketing world can be a confusing place. With constantly changing trends, back-to-back updates and dynamic new innovations along the way, it can
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IPL 2024: Star Sports collaborates with Tata Play and Airtel to launch exciting new services
Star Sports Network, the official broadcaster of Tata IPL 2024, will revolutionize content viewing in India with an added range of dynamic new
Indian
Brands embrace Holi with colourful campaigns in 2024
Holi is almost here, and brands are embracing its colourful chaos with a host of vibrant marketing campaigns. Parle-G: Parle-G Genius wohi, jo
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Madison World reveals a new look for its 36th anniversary
Madison World, a homegrown diversified communication group, celebrates its 36th anniversary with a brand-new look. The heart of the branding is the logo,
Indian
Britannia launches AI-powered camera campaign for NutriChoice with Ranveer Singh
Britannia NutriChoice has announced the groundbreaking advancement in Brand Experience with the introduction of India’s first AI-powered mixed reality smartphone camera. This initiative
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Govt warns social media influencers against endorsing offshore online betting, gambling platforms
The Ministry of Information and Broadcasting on Thursday advised all social media influencers and endorsers to refrain from promoting or advertising, including surrogate advertisements,
Indian
Fortune celebrates Holi with its ‘Holi ke rang, Fortune ke sang’ campaign
“Get ready to paint the town with colors, flavors, and memories this Holi, all with Fortune by your side!” Adani Wilmar, one of
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YouTube wants content creators to come clean about using AI for videos
YouTube has rolled out new rules for content creators that requires them to label content that has been synthetically created, including AI. “Today
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Nutella celebrates 60 years with Ranveer Singh introducing a collection of persona jars
“From Chef’s kiss to Fashion Icon vibes, the Nutella persona party has it all!” Nutella, the hazelnut cocoa spread, celebrates its 60th anniversary
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Uorfi Javed announces Amazon reality show on her life: ‘Follow Kar Lo Yaar’
Amazon Prime Video is bringing social media sensation Uorfi aka Urfi Javed’s life story to screens with its new series “Follow Kar lo
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Zomato’s “pure veg” fleet saga: a recap
Zomato faced severe backlash after CEO Deepinder Goyal announced the launch of a “Pure Veg Mode” service to cater to customers who have a
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CarryMinati joins Star Sports as the new face of Cheeky Singles.
As the countdown to IPL 2024 begins, Star Sports has joined hands with India’s Asia’s #1 YouTuber and one of India’s most popular
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IPL 2024: RCB reveals new name, logo and jersey
“New threads, same reds.” Captains Faf du Plessis and Smriti Mandhana along with batting icon Virat Kohli revealed the new jersey of RCB during
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Cadbury Dairy Milk celebrates “First Coach” among cricketers
“Iit wasn’t for them, we wouldn’t have found our famous cricketers.” Cadbury Dairy Milk pays a tribute to the unsung heroes behind-the-scenes of
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Anirudh Sharma’s latest hit “SADDEN” has just dropped!
‘First track for EP “Right in the feels” is all yours.’ Popular content creator Anirudh Sharma has just dropped his latest his, “SADDEN”,
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BREAKING: ads can be shot free on Maharashtra government land
The government of Maharashtra has announced that advertisements can be shot on government-owned land at no charge. Via a government resolution (GR) issued
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boAt partners with RCB and GT as the official audio & wearable sponsor for IPL 2024
“Time to get ready and win.” BoAt has announced its new official partnership with two IPL teams – the Royal Challengers Bangalore (RCB)
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Haldiram’s celebrates Holi with a colourful ‘Khulke Khilao Holi’ campaign
“Visit your nearest store get the perfect Holi hamper from Haldiram’s.” As the festival of colors approaches, Haldiram’s, India’s popular sweets and snacks
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Content creators light up Lakme Fashion Week x FDCI 2024.
The 49th edition of Lakme Fashion Week x FDCI, India’s premier fashion and lifestyle event, has dazzled netizens across the country. Attended by a host
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CONTENT CALLENDER: Topical dates of April 2024
Stay on top of April dates with our monthly topical calendar. April is jam-packed with important dates for colorful occasions that everyone should
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RCB wins WPL 2024, brands raise a toast in celebration
Royal Challenges Bangalore has scored a historic win by defeating Delhi Capitals by 8 wickets after a spectacular match. RCB”s win makes history:
Indian
Dream11 goes all out with a star-studded IPL campaign
“Pick your side now.” Dream11 has scored big with a glamorous IPL campaign featuring an ensemble cast of famous personalities like Rohit Sharma,
International
Ed Sheeran rocks across India with popular influencers: take a look
Global music sensation Ed Sheeran is set to rock Mumbai with his concert on Maech 16. Ahead of his much-awaited show, he has
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Star Sports launches epic promo with Akshay Kumar and Tiger Shroff for IPL 2024
“Don’t miss the clash of the titans as the veteran faces the apprentice!” Star Sports, the official broadcaster of the TATA IPL 2024,
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Central govt 18 OTT platforms for ‘vulgar and obscene’ content; FULL LIST below
The Ministry of Information & Broadcasting under the central government has banned 18 OTT platforms for allegedly posting ‘obscene and vulgar’, and even
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IPL 2024: Disney Star finalizes its 7 sponsors
Disney Star, the official television broadcaster of IPL 2024, has onboarded in seven sponsors for the upcoming season of the Indian Premier League
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Meet DEVIN: the world’s ‘first fully autonomous’ AI software engineer.
Stealing the spotlight in the AI world, a US-based AI lab, Cognition, has announced the launch of what it calls the world’s ‘first
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David Beckham gets humbled in Stella Artois’s new commercial
“An International Icon and David Beckham.” Footballing royalty David Beckham has partnered with Stella Artois at the expense of his ego in a
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Punjab Kings announces Astral Pipes as associate partner for IPL 2024
Punjab Kings, an Indian Premier League franchise, has announced Astral Pipes as an associate partner for the upcoming IPL 2024. The ‘Shers‘ team
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Coke Studio Bharat remixes ‘Holi Re Rasiya’ with content creators
“Kickstart the festive mood with this colourful performance” Coke Studio Bharat has dropped a remixed version of its iconic “Holi Re Rasiiya” featuring
International
Gen Z Alert! Crocs teams up with Vedang Raina and Radha Thandani.
“It’s a crossover that no one saw coming.” Crocs Inc., a global casual footwear brand, has announced a dynamic new collaboration with rising
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Government issues a new marketing code for pharmaceuticals
The Department of Pharmaceuticals notified a new code which prohibits pharma companies from offering gifts and travel facilities to healthcare professionals or their family
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Decathlon reveals dynamic new brand identity and logo
Global sports retail major Decathlon has revealed its new brand purpose: to “Move People Through the Wonders of Sport” with a view to
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Pepsi brings back ‘Yeh Dil Maange More’ with Ranveer Singh to celebrate 125 years in India
Pepsi celebrates 125 years in India with a grand surprise. Pepsi pays homage to its past by revisiting its popular slogan, ” ‘Yeh
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Nikarika Jain launches her jewellery brand, “Dumroo”
“Shop your perfect match.” Popular content creator Nikarika Jain has launched her brand-new jewellery brand, “Dumroo“. Across her years-long digital journey, Niharika has
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JioCinema announces a partnership with ShareChat and Moj
JioCinema, India’s leading streaming platform, has announced a partnership with ShareChat and Moj, two of the country’s most popular short-form video apps. This collaboration aims to
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‘Killer Jeans’ creators file a lawsuit against Netflix’s ‘Killer Soup’
Killer Jeans maker Kewal Kiran Clothing Limited (KKCL)has filed a lawsuit against Netflix web series ‘Killer Soup’ starring Manoj Bajpayee and Konkona Sensharma,
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Nvidia is sued by authors over AI use of copyrighted works
Tech giant Nvidia is facing a lawsuit from a group of authors who accuse it of using their copyrighted works without permission to
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Breaking: Shlok Srivastava launches his own digital school
“We Launched Our Digital School” Shlok Srivastava aka Tech Burner has announced that he has opened a brand-new digital school for fans and
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Zomato introduces kurta uniforms for women delivery partners
“Zomato delivers choices.” Online food delivery app Zomato have announced that its female delivery partners now have the option to wear kurtas instead
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Cleartrip sets the mood for summer with its #NationOnVacation campaign
“Get ready to travel BIG with the BIGGEST offers, this summer!” As India prepares itself for the upcoming summer travel frenzy, Cleartrip, a
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Dark Parle G: what is it and why is it going viral?
Real or AI generated? Parle-G has captured the attention of social media for a bizarre reason. A picture circulating online of a supposed
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Slice’s new ad with Nayanthara captures essence of ‘Ras Aisa Ki Bas Na Chalega’
“Indulge in the deliciousness of mangoes in every drop of Slice.” Slice has just launched its first-ever campaign featuring its newly appointed brand
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PM presents first-ever National Creators Award | List of winners
Prime Minister Narendra Modi presented the first-ever National Creators Award in Delhi. Presented across 20 sprawling categories, including the best storyteller, disruptor, celebrity
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BW Businessworld’s “Most Influential Women” issue celebrates 100 leaders
BW Businessworld, a leading name in business journalism, is proud to announce the release of its special issue titled, “Most Influential Women’, committed
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Influencer Kritika Khurana wins in the DNA Women Achievers Awards
Kritika Khurana, known in social media circles as “That Boho Girl” has won at the DNA Women Achievers Awards 2024 in the influencer
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The ISPL begins: stars and legends go head-to-head
The inaugural Indian Street Premier League, India’s pioneering tennis ball T10 cricket tournament, commenced yesterday at the Dadoji Kondadev Stadium in Mumbai. The