Orry learns to cook.
Philips has announced the launch of its limited-edition Signature Series Airfryer equipped with Smart Sensing Technology in India. To kickstart the celebrations, they have collaborated with pop culture icon Orry and culinary expert Chef Ranbeer Brar for a dynamic cooking session.
In this new campaign, Orry will be attempting to cook with the Philips Signature Series Airfryer under the expert guidance of celebrity chef Ranveer Brar, who showcases the appliance’s dynamic abilities. This lively approach also highlights the airfryer’s engagement with its audience – if Orry can do it, anyone can!
After days of teasers and comments by Orry and Chef Ranveer Brar, the campaign culminated in an entertaining video featuring the duo engaging in fun banter while emphasizing how the Philip Signature Series Airfryer simplifies the cooking process. With automatic adjustments for both temperature and time, it ensures delicious results every time for seasoned chefs, kitchen newbies and everyone in between.
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Commenting on the new campaign, Pooja Baid, chief marketing officer, Versuni India Home Solutions (formerly known as Philips Domestic Appliances), said, “The Philips Signature Series Airfryer is our top-of-the-line Airfryer, boasting an impressive tech stack that includes Smart Sensing Technology, Rapid Air Technology, and Fat Removal Technology. With its captivating design and the endorsement of Chef Ranveer Brar, it’s like having a personal chef right in your own kitchen. Teaming up with Orry and Chef Ranveer Brar for this launch was a bold decision, one that has proven to be nothing short of brilliant. As leaders in the category, this campaign marks our commitment to furthering the Airfryer revolution in the country”.
The campaign is LIVE on Philips Home Living India Instagram handle, Orry’s Instagram handle and Chef Ranveer Brar’s Instagram handle.
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