November 9, 2024
Digital Media Latest News

India TV announces 24/7 news stream for the Paris 2024 Olympics.

India TV, a leading news broadcaster across the country, has announced a 24×7 news stream for the Paris 2024 Olympics for CTV audience, bolstering its commitment to delivering CTV-first content.

With this, India TV becomes the only news channel in the country to provide firsthand coverage of the Olympic Games, following its dynamic and comprehensive coverage of the ICC Men’s Cricket World Cup 2023 through connected TV platforms.

This newly announced Olympics 24/7 stream service aims to deliver nonstop coverage of the 2024 Olympics, from on-ground coverage in Paris, real-time updates, highlighted moments, behind-the-scenes insights, athlete’s life stories, and exclusive interviews with athletes and coaches. Thus, Indian viewers will be able to witness the Olympics secondhand like never before.

Ritu Dhawan, managing director of India TV, said, “With our vision of CTV growth, we understand the requirements of demanding audience. Along the same lines, we also understand the importance of the Olympics and its growing popularity among viewers. With this CTV first Olympics stream, we aim to bring the Olympics closer to viewers, allowing them to witness every triumph, every remarkable feat, and every moment of glory as it happens”.

India is looking forward to a strong participation and powerful performance at the Paris Olympics 2024 with top athletes like Neeraj Chopra in javelin, PV Sindhu in badminton, and Mirabai Chanu in weightlifting. India aims for its best-ever performance with 117 participants, giving it the opportunity to showcase its growing prowess and rising potential on a global stage.

Several other initiatives have underscored India’s commitment to the 2024 Olympics. One of the most important ones is the launch of ‘India House’ at the Paris Olympics that will celebrate India’s cultural and sporting achievements along with supporting young athletes on their path to victory.