CONTENT CALLENDER: Topical dates of July 2024
Stay on top of the monsoon season with our monthly topical calendar. July is jam-packed with important dates for colorful occasions that everyone
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OpraahFx forays into meme marketing with OhsoFunny
OpraahFx, an influencer marketing and talent management firm, has forayed into meme marketing with an exciting new wing, ‘OhsoFunny‘. With meme pages of
International
Evocus and 27 Olympians say “Go clean for the win” in a new campaign
“27 Olympians say Go clean for the win with Evocus Hydration I.V.!” On World Olympics Day, AV Organics introduced Evocus Hydration I.V. as
Creator Dissect
Creator News
Ankit Baiyanpuriya promotes Honda Motorcycle in a new campaign
Fitness influencer Ankit Baiyanpuriya has teamed up with Tribal Communications to promote Honda Motorcycle and Scooter India’s Shine 100 motorcycle. In the campaign video,
International
Celebrating Pride 2024: A Roundup of Brand Campaigns
“Reflect. Empower. Unite.” Every year, Pride Month is a time for celebration, joy and reflection. While many brands have been unusually silent this June due
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Meta AI rolls out in India on WhatsApp, Facebook, Instagram
Meta is finally rolling out its AI chatbot, the Meta AI assistant, on various social media platforms across India. Meta AI will be
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Spotify and Royal Enfield combine music & motorcycles in a new collab
Spotify and Royal Enfield have announced a year-long partnership to combine the interests of music fans and motorcycling enthusiasts. Coinciding with World Music
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India’s Cannes Lions Tally Grows on Day Two
India’s performance at the Cannes Lions International Festival of Creativity continues to unfold, with the nation adding five more metals to its collection
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Travel influencer Larissa D’Sa is the new host for National Geographic’s “Postcards of Meghalaya”
‘A Shillong Odyssey.’ Travel influencer Larissa D’Sa is the host of ‘Postcards of Meghalaya’, an enchanting new series that transports viewers to the
Indian
Swiggy decodes Rohit Sharma’s language in their new ‘Ye se Wo tak’ campaign
Swiggy Instamart has launched a new digital ad film featuring Rohit Sharma and his wife, Ritika Sajdeh. The ad is part of their ‘Yeh
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Apple reveals new AI features and partnership with OpenAI at WWDC’24
Apple has revealed a host of new AI-powered features backed with an OpenAI partnership at WWDC’24, with CEO Tim Cook and other important
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Cricket and finance? ICICI Prudential Mutual Fund and Disney Hotstar join hands for a new campaign
‘Suno Sabki Karo Multi’ As part of its latest investor education initiative campaign, ICICI Prudential Mutual Fund has partnered with Disney Hotstar for the
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Creators cheer on Team India at the T20 World Cup
India secured a thrilling 6-run victory against Pakistan in their latest match of the ICCA Men’s T20 World Cup 2024 on Sunday. As
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Brands celebrate India’s win against Pakistan with epic creatives
India’s spectacular victory against Pakistan in their latest T20 World Cup match has provoked pride and excitement across the country. Joining in on
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Pepsi celebrates its new visual identity in a grand event in Delhi
Beverage titan Pepsi recently revealed its new logo across the world, the first update in their visual identity in 14 years. Rolling out
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Publicis India launches a ‘Fabulously Futuristic’ new campaign for their Enamor lingerie
“The future of lingerie is here.” Publicis India has launched their latest campaign, ‘Fabulously Futuristic’ for Enamor, India’s leading lingerie brand. This campaign
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IWMBuzz Digital Awards Season 6: the full list of winners
The sixth edition of IWMBuzz Digital Awards has concluded with star-studded aplomb and a dynamic list of winners. As India’s original and biggest
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Meta rolls out Meta Verified for WhatsApp users in India
Meta has announced its rollout of Meta Verified program for WhatsApp users in India and other countries. “When you see a Meta Verified
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ChooseBold 2.0: Virat Kohli, Smriti Mandhana and Vidyut Jammwal star in Royal Challenge Packaged Drinking Water’s campaign
“It’s time to take a bigger, bolder leap. It’s time to #ChooseBold.“ Royal Challenge Packaged Drinking Water has launched a new TC campaign Choosebold
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APB Network launches GamesLive and offers FREE online gaming to users
From thrilling adventures to challenging puzzles. ABP Network has announced its entry into the world of casual online gaming with the launch of
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YouTube celebrates PRIDE with the voices of its creators: Larray, Delaney Walsh and more
“A month-long extravaganza of self-expression, reflection and pure fabulousness.” YouTube has announced a month-long celebration for Pride, which will see the platform highlight
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Livpure addresses “the elephant in the room” with Sachin Tendulkar in new ad
“Maintaining an ordinary water purifier = maintaining an elephant.” Livpure has launched a television commercial with Sachin Tandulkar to introduce its new Livpure
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Nvidia overtakes Apple as No.2 most valuable company amid AI boom
Nvidia has overtaken tech giant Apple as the world’s second most valuable company, hitting a $3 trillion market cap milestone for the first
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Ruder Finn Asia launches crisis simulation management platform SONAR 5.5
“Build Resilience, Act with Confidence.” Ruder Finn Asia, the award-winning communications consultancy, has announced the latest version of its SONAR crisis management platform.
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‘Throw them in the dustbin’: X user criticizes Mamaearth products; CEO hits back
An X user criticized Mamaearth’s products for their poor quality, sparking similar criticism across social media. CEO Ghazal Alagh has responded to these
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‘The world isn’t ready’: OpenAI employees publish open letter warning about AI risks
“A Right to Warn about Advanced Artificial Intelligence.” A group of current and former employees at tech giants OpenAI and Google DeepMind have
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X will now allow adult content…
Social media platform X, formerly Twitter, now officially allows pornographic content on its platform under its updated policy. “Sexual expression, whether visual or
Indian
Durex TBBT celebrates the LGTBQIA+ community with a special issue of Outlook Magazine
“Reflect. Empower. Unite.” Durex has announced a special new collaboration with Outlook Magazine for an exclusive Pride Month edition. Curated under Durex’s flagship
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Instagram tests unskippable ‘ad breaks’ to boost ad engagement
Is Instagram forcing you to watch ads? Instagram has confirmed that it has begun testing “unskippable” ads that will force you to watch
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Shaadi.com launches a “Dowry Calculator”
“Anti-Dowry.” Shaadi.com, India’s premier online matrimonial site, has launched a controversial new “Dowry Calculator”. Spearheaded by founder Anupam Mittal, this initiative is designed
Creator Dissect
Creator Economy
Amazon.in launches ‘Creator University’ for budding creators in India
Amazon.in has announced the launch of Creator University and Creator Connect to help budding creators in India. Creator University is an education program
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FSSAI orders food companies to remove ‘100 fruit juice’ from ads and labels
The Food Safety and Standards Authority of India (FSSAI) has directed all food companies to remove any claim of ‘100% fruit juices’ from
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Zomato cheers for Team India with Ranveer Singh & Ruth Prabhu
“India’s only wish.” In a bid to spark excitement for the Cricket World Cup, India’s leading food delivery platform Zomato has launched an
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Creator News
Viraj Ghelani’s horror-comedy ‘Jhamkudi’ hits the cinema
Content creator Viraj Ghelani’s debut movie ‘Jhamkudi’ has hit the cinemas! A horror-comedy drama set in the haunted Gujarati village of Raniwada, the
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Mr. Beast becomes the most subscribed creator on YouTube
Jimmy Donaldson, aka MrBeast, is now the most subscribed YouTuber, officially surpassing the music company T-Series. MrBeast, who runs a channel famous for
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Virat Kohli introduces pain relief brand TIDL to India
“Two legends. One epic launch.” TIDL, a fast-growing pain relief brand, has partnered with cricket superstar Virat Kohli to launch advanced solutions in
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OpenAI launches ChatGPT Edu for universities: Here’s what you need to know
ChatGPT has launched a new version of ChatGPT specially for universities and education institutions. Dubbed “ChatGPT Edu“, this new AI-powered tool aims to
Indian
Disney & Hotstar debuts ‘CAUGHT AND BOLD’ to live stream the T20 World Cup
Disney+Hotstar is set to revolutionize cricket coverage by launching ‘CAUGHT AND BOLD’, a live cricket show for the ICC Men’s T20 World Cup.
Creator Dissect
Creator News
Karan Sonawane & Saurabh Ghadge’s ‘BLACKOUT’ trailer is out
The trailer for Karan Sonawane & Saurabh Ghadge’s Bollywood debut movie ‘BLACKOUT’ has finally been released. A comedy thriller that delves into the
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Breaking: Google is removing its chat option from business listings
Google has announced that it will be shutting down the chat and call history features on Google Business Profiles in July, as it moves to
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Prachi Nigam gets a “glow up” by Anish Bhagat – with a powerful twist
“Never try to fix something that was never broken” Prachi Nigam, the Class 10 UP Board topper who had faced relentless trolling over
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Yashraj Mukhate and Shravani Sharma team up for a new Milton ad
Yashraj Mukhate and Shravani Sharma have teamed up yet again to star in a new ad for Milton Homewares. With summer almost over,
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Whisper launches a new #KeepGirlsinSchool campaign
“Together, we can help #KeepGirlsInSchool.” Whisper, a leading feminine-care brand from Procter & Gamble, is raising awareness about the early onset of menstruation
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L&T Switchgear rebrand with a new identity, ‘Laurix Knudsen’
L&T Switchgear, an electrical and automation brand, has revealed its new brand identity, ‘Lauritz Knudsen Electrical and Automation’. With a legacy of over
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Why are Kusha Kapila and Uorfi posting their resumes online? Find out more about their collab with Myntra.
Kusha Kapila and Uorfi have joined Myntra for an unexpected new collab. Taking to social media, both content creators posted their resumes with
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People don’t use AI as much as it’s hyped, new study suggests
A new study has revealed that despite artificial intelligence (AI) products like ChatGPT being “much hyped”, very few people are regularly using them.
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Shraddha Kapoor embraces ‘infinite possibilities everyday’ for MyGlamm’s new campaign
MyGlamm, an online D20 makeup and portfolio brand, has launched its new campaign, ‘Infinite Possibilities Everyday‘ with the super 4 liquid lipstick stack,
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YouTube rolls out its in-app ‘Playable’ games to more users
You can now play your favorite games on YouTube. YouTube has begun rolling out ‘Playables’, a collection of 75 free gams that are
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Bhuvan Bam trademarks his much-loved character Titu Mama
Bhuvan Bam, a content creator turned actor, has recently trademarked Titu Mama, marking the first step for his BB Ki Vines universe. The
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Sunfeast Dark Fantasy reveals what’s in Shah Rukh Khan’s tiffin in their latest campaign
The internet has been abuzz with the question “What’s in Shah Rukh Khan’s tiffin?” over the past few days, and Sunfeast Dark Fantasy’s