July 25, 2024

Shraddha Kapoor embraces ‘infinite possibilities everyday’ for MyGlamm’s new campaign

MyGlamm, an online D20 makeup and portfolio brand, has launched its new campaign, ‘Infinite Possibilities Everyday‘ with the super 4 liquid lipstick stack, highlighting its 4-in-1 design. The campaign features actor and brand ambassador Shraddha Kapoor, who showcases the vibrant diversity and versability of makeup.

Shraddha Kapoor ingeniously depicts the campaign concept by speaking in four different accents. From British posh to American drawl, from Russian zest to French chic, Shraddha flawlessly embodies various personas, highlighting the playful nature of MyGlamm’s Super 4 campaign and emphasizing Super 4’s adaptability with a focus on offering one lipstick with four shades.

Shraddha Kapoor, actor and brand ambassador said, “Being a part of the MyGlamm Super 4 campaign has been incredibly exciting for me. It’s not just about makeup; it’s about embracing every facet of yourself and expressing it fearlessly. With MyGlamm Super 4, I love how you can effortlessly switch between shades to match your mood and style, allowing you to be your most authentic self in every moment.

Ketan Bhatia, group brand director, Good Glamm Group, shared his excitement about the launch, stating, “At MyGlamm, we believe in challenging the status quo and pushing boundaries in beauty. The MyGlamm Super 4 4-in-1 Liquid Lipstick Stack is designed for the girl on the go, offering a convenient way to switch her lip shade at any point of time in the day, with its 4-in-1 lip colours and travel friendly size. The campaign is a celebration of individuality and creativity, offering consumers a unique and convenient solution to showcase many different sides of them and the DVC launch with Shraddha encapsulates just that.”

The MyGlamm Super 4 Liquid Lipstick Stack is available in two variants: Two Bolds featuring pinks and deep reds; and Nude Mood with basic nude shades. It is priced at Rs 699.