December 9, 2024
Agency Interviews Interviews

#AgencyDissect : Dissecting Hat Media

With a client-first approach, Hat Media is dedicated to creating an online presence for your brand, elevating its visibility, ensuring each post only enhances the recall value of your brand!

1.Who are we? 

We are HAT Media – The Head and Tales of Strategic Content. 

Our motto, Think HATke, drives us to create unique, quick, quirky, and ethical content  that transforms ordinary marketing into extraordinary creative experiences. Since its inception in 2015, HAT Media has always been HATke. 

Our journey began with a bold step: the police department’s decision to venture onto a  public platform, breaking the mould. As Mumbai Police’s official Tweeter-in-chief, Sunchika Pandey, began her work, the  handle has become one of the most loved and followed. This clever positioning has successfully dismissed the fear of the police, connecting with  people on a whole new level.  

At HAT Media, we blend humour with the heart to make a real difference, proving that  safety tips can be as catchy and entertaining as the latest trends.

2. What does the agency do?

From crafting digital masterpieces to managing social media magic, creating content that  pops to branding that rocks, and advertising that hits the mark, we are all about tailor made strategies that truly speak to the audience and bring in sick results. (Iykyk)

3. What is the size and strength of the company?

We are a powerhouse of over 20 young pros – strategists, creatives, designers, and  quirk smiths. Our diverse talents and team spirit make us the ultimate problem-solving  squad, delivering ek number (top-notch) results every time.

4. What are the various services that your agency caters to?

Our services are as versatile as a HAT trick: 

  • Brand Marketing 
  • Print Advertising 
  • Content Marketing 
  • Social Media Marketing 
  • Moment Marketing 
  • Video and Graphic Designing 
  • Custom Coffee Table Book 
  • Branded Calendar 
  • Training Modules 
  • Out-Of-Home Advertising

5. Some notable clients and campaigns you’ve worked on?

We have partnered with unique brands and clients who trust us to steer their creative  journeys. 

Known for driving the Mumbai Police’s social media presence, we have collaborated with  icons like: 

  • CP Mumbai Police 
  • Thane City Police 
  • Pune City Police 
  • Maharashtra Police 
  • Uttar Pradesh Police 
  • Kumbh Mela Police 
  • Brihanmumbai Municipal Corporation (BMC)  
  • Thane Municipal Corporation (TMC) 
  • Ritesh Sidhwani 
  • Swachh Mumbai 
  • City and Industrial Development Corporation of Maharashtra (CIDCO)
  • Maharashtra State Electricity Distribution Company Limited (MSEDCL)
  • Mumbai Coastal Road 
  • Bombay Missal Company 
  • Truckila
  • Tossin Pizza 
  • Pune City Municipal Corporation (PCMC) 
  • Maharashtra Pollution Control Board (MPCB) 
  • GRP Mumbai
  • Mumbai Traffic Police (MTP) 
  • West Bengal Police 
  • Jansampark Madhya Pradesh 
  • Probus Insurance 
  • ABFRL (Aditya Birla Fashion and Retail Limited) 
  • Kalpataru 
  • Mahindra’s CSR – Nanhi Kali 

There are so many that we have lost count. But the best highlight among all the  accounts is indeed our Mumbai Police. All the campaigns and posts made the brand live  and viral for all of the Mumbaikars!  

6. What makes your agency stand out from the rest?

We are not your average creative agency. We are definitely client-centric and people first, but we are also ethical, a bit crazy, witty, and quick-thinkers. We create content on  the spot. With an eye on trends and tech, we create campaigns that don’t just perform  but make people say, ‘So beautiful, so elegant, just looking like a wow.’ 

Our USP? Thinking HATke! We weave marketing magic that speaks the heart’s  language. For us, creating something unique isn’t just a goal – it’s our top HATtitude!

7. What has been the biggest hurdle in your agency?

The biggest hurdle we faced was striking a balance between light-hearted and  informative content on government accounts – Mumbai Police and BMC – during COVID 19.  

However, our agile and forward-thinking mindset allowed us to quickly adapt,  continuously learn, and stay ahead of industry trends.

8. What are some of the key future goals or projects that the agency is working towards?

We are aiming higher with advanced analytics and creativity-fueled marketing solutions.  Big campaigns are brewing, set to break records and set new standards – it’s our  G.O.A.T ambition!

9. How has the company culture affected overall performance?

We are a team of moment marketers on a mission to chart new territories in the world of  strategic content. 

With a blend of creativity, collaboration, and nonstop quirks, we fuel a positive vibe,  spark innovation, and drive stellar performance and client happiness.

10. What roles is the agency hiring for and how to reach out?

We are actively seeking talented individuals for: 

  • Business Development 
  • Human Resources 
  • Client Servicing 
  • Graphic Designer  
  • Digital Marketing Expert 
  • Media Buyer and Planner 
  • SEO Strategist 
  • English Content Writer  
  • Marathi Content Writer 
  • Website Designer 
  • Website Developer 

Interested candidates can reach out to us at hatmediaofficial@gmail.com.