OMEGA Begins its Timekeeping At the Olympic Games Paris 2024
OMEGA Begins its Timekeeping At the Olympic Games Paris 2024 OMEGA’s Countdown Clock in Paris has finally reached zero, and the Olympic Games Paris
PR
Campaign
Indian
Arkade Developers Celebrates 38 Years with #FamilyFirst Campaign Emphasizing Family Values in Mumbai
Arkade Developers, a prominent real estate developer in Mumbai, is celebrating 38 years of creating happy spaces with the launch of their #FamilyFirst
Campaign
Indian
HP India Celebrates Gen-Z Ambitions with ‘Be Unstoppable’ AI PC Campaign
In a groundbreaking move set to revolutionize the way we work, HP India has unveiled its ‘Be Unstoppable’ campaign to highlight the transformative
Campaign
Indian
KFC Targets Gen Z with ‘KFC Roll’ Campaign: Enjoy Cravings Anytime, Anywhere
KFC India’s latest campaign is all about indulging cravings anytime, anywhere, specifically targeting the spontaneous and adventurous Gen Z. With a fresh range
Agency Interviews
Interviews
#AgencyDissect : Dissecting BOSS Hub
The BOSS Hub focuses on empowering creators to create quality content hassle free, The BOSS Hub, provides them with a fully functioning studio
PR
Deepa Dey to move on from Hindustan Unilever Limited after four years
Deepa Dey, Head of Communication & Sustainability, Nutrition and Special Projects at Hindustan Unilever Limited, has decided to move on after four years
Agency Interviews
Interviews
#AgencyDissect : Dissecting Myntmore
Myntmore is not just another advertising agency. We leverage emotions to compound your growth. We focus on how marketing is impacting your Business
Digital Media
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C Spire removes ads from Paris Olympics 2024 over Last Supper controversy
C Spire, one of the largest telecommunications companies in the US, has decided to pull all advertisements from the Paris Olympic Games 2024
PR
Propelld Unveils Heartfelt Parent’s Day Campaign: #UnveilTheirStory
Bangalore, India – [29 -July-2024] – Propelld, India’s leading education financing company, is proud to announce the launch of its emotionally resonant Parent’s
Agency Interviews
Interviews
#AgencyDissect : Dissecting Hat Media
With a client-first approach, Hat Media is dedicated to creating an online presence for your brand, elevating its visibility, ensuring each post only
PR
Mr. S Balasubramanian Re-elected President of Advertising Club Madras
Chennai: Mr. S. Balasubramanian, National Head – Digital Media, Dinamalar has been re-elected as the 45th President of Advertising Club Madras for the
Creator Dissect
Creator News
Rachel D’Cruz’s “Fix With Me” series transforms defective clothes into masterpieces
Fashion creator Rachel D’Cruz has embarked on a 30-day “Fix With Me” challenge, where she transforms defective clothes into glamorous and innovative masterpieces.
Agency Interviews
Interviews
#AgencyDissect : Dissecting Design Piñata
Design Piñata is Kolkata’s leading multidisciplinary design studio, reputed in producing quality and original work. 1. Who are we? Started in 2009, Design
PR
Birla Opus Paints appoints Burson for reputation management and brand communications in India
Burson has been named the strategic communications partner in India for Birla Opus Paints, a brand under Aditya Birla Group’s Grasim Industries. Burson
Digital Media
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News
Reddit launches lead generation ads
“Collect high-quality leads from Reddit’s engaged audience.” Reddit has launched its own version of Lead Gen Ads, which will allow marketers to gather
Digital Media
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Snapchat announces new AR experiences for the 2024 Olympics.
Snapchat has launched new AR experiences for the 2024 Olympics, including AR Lenses, filters, and highlights, in collaboration with the International Olympic Committee
Agency Interviews
Interviews
#AgencyDissect : Dissecting Social Wildflower
Social Wildflower is a 21st-century designvertising agency with the power to generate, convince, convert, grow & make brands wildly social! 1. Who are
Agency Interviews
Interviews
#AgencyDissect : Dissecting Kreative Digitals
Kreative Digitals is a powerhouse agency that embodies a hub of innovative ideas and creative solutions. 1. Who are we? We are Kreative
Agency Interviews
Interviews
#AgencyDissect : Dissecting Crewtangle
Crewtangle is a Brand Marketing agency led by a crew passionate about the Art of Designing and curating Extravagant Experiences. 1. Who are
Campaign
Indian
Meesho’s ‘Shopping ki Power’ Campaign Highlights Genuine Customer Reviews and Easy Returns
Meesho, the rapidly growing e-commerce platform, has unveiled its latest campaign, ‘Shopping ki Power,’ with a mission to promote online shopping adoption among
Campaign
Indian
Ranveer Singh Teams Up with Kotak Mahindra for #SalaryKoJagao Campaign
In an ambitious move to revolutionize financial management for professionals, Kotak Mahindra Bank has launched the #SalaryKoJagao campaign, featuring Bollywood superstar Ranveer Singh.
Startup
Updates
Exoticca Secures €60M Series D to Revolutionize Multi-Day Tour Packages with AI Technology
Exoticca, a pioneering travel tech platform specializing in multi-day tour packages, has successfully raised €60 million in a Series D funding round. The
Startup
Updates
Incuspaze Secures $8M Funding to Expand Flexible Workspace Solutions in India
Incuspaze, a leading workspace solution provider, has secured approximately $8 million in its maiden funding round. This investment was led by the India
Agency Interviews
Interviews
#AgencyDissect : Dissecting Revamp Studios
Revamp Studios helps you save your time, money and efforts by introducing you to the best and the most distinctive Branding, Advertising, Content
Agency Interviews
Interviews
#AgencyDissect : Dissecting Herumb Media
Herumb Media aims at creating expertly curated 360 digital marketing solutions, and thus help their clients stand out by unveiling new horizons and
PR
Colgate-Palmolive picks WPP as Amazon Agency of Record in Europe
London: Colgate-Palmolive has selected WPP as its Amazon agency of record in its key markets in Europe, consolidating Amazon media activities with a
PR
Global Kartel partners with Ampverse DMI for College Rivals S2
Global Kartel, India’s leading marketing and advertising agency, has joined forces with Ampverse DMI for College Rivals S2. The second season of their
PR
Iyer Premkumar elevated to COO of GOOZOOP HAWK
GOZOOP Group has announced the promotion of Iyer Premkumar to Chief Operating Officer (COO), effective 1st July 2024. In his new role, Iyer
Advertising
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Deadpool & Wolverine: Disney Consumer Products India teams up with 25 brands
In anticipation of Marvel Studios’ Deadpool & Wolverine release, Disney Consumer Products India has collaborated with 25 brands to launch a range of
PR
With the release of much-awaited Deadpool & Wolverine: Best Fantasy Series and Movies to Visit Now!
With the release of much-awaited Deadpool & Wolverine: Best Fantasy Series and Movies to Visit Now! Fantasy Escapes: Your Go-To List! If you
Digital Media
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OpenAI launches SearchGPT to take on Google: What is it and how to use it?
OpenAI has announced its highly anticipated entry into the search market with the launch of SearchGPT, an AI-powered search engine with real-time access
PR
DS HQ Retains Global Leadership as World’s #1 LEED Platinum Certified Green Building
DS HQ Retains Global Leadership as World’s #1 LEED Platinum Certified Green Building ~ The new scores highlight DS Group’s commitment to Sustainability
Creator Dissect
Creator News
Comedy creators star in ‘Hardly Working by Naukri’: Prashasti Singh, Kumar Varun and more
‘Whether you’re working hard or HARDLY working, you’ll relate to this regardless!’ Comedy creators steal the spotlight in Naukri.com and Disney+Hotstar’s new standup
Agency Interviews
Interviews
#AgencyDissect : Dissecting Purple & Pink
Purple & Pink is a leading digital marketing agency across the globe. At Purple & Pink, Digital Marketing Agency, they focus on building
PR
Prime Video Receives Blockbuster Response to its Mega Line-up for Prime Day 2024!
MUMBAI — July 26, 2024 — Prime Video’s mega line-up for Prime Day 2024 India, scheduled on July 20 & 21, captivated Prime
Advertising
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Mars Wrigley launches Galaxy Jewels in India with Kiara Advani
‘When someone means the Galaxy to you…’ Mars Wrigley India has launched Galaxy Jewels, a sophisticated gifting option that features captivating new packaging
PR
Spykar Partners as Associate Gold Sponsor for the India tour of Sri Lanka
Spykar, India’s finest denim brand is excited to be the Associate Gold Sponsor for the upcoming India tour of Sri Lanka, commencing on 27th July 2024. This partnership celebrates the shared spirit of
PR
QYOU Media India’s Flagship Channel Q TV brings All-new BakLOL for Indian viewers
26th July, 2024, Mumbai, India: Building upon its Zara Hatke proposition, Q TV, QYOU Media India’s, Hindi General Entertainment Channel continues to bring
Campaign
International
HSBC Bridges Geographical Gaps for Indian Expats with Priyanka Chopra Jonas and Authentic Indian Cuisine
HSBC has launched an innovative new campaign featuring global icon Priyanka Chopra Jonas, aimed at reinforcing a sense of belonging among Indian expatriates.
PR
Google elevates Sanjay Gupta as APAC president
Google elevates Sanjay Gupta as APAC president In the interim, Roma Datta Chobey will take on Gupta’s role and lead the India LCS
PR
Shalu Zala moves to HSBC
Shalu Zala moves to HSBC Shalu Zala has joined HSBC as vice president – marketing strategy and social media. She updated her LinkedIn
PR
Amazon Prime Video and the NBA Announce Landmark 11-Year Global Media Rights Agreement Beginning in 2025
Prime Video acquires exclusive U.S. national and international rights for coverage of 66 regular season NBA games; the Emirates NBA Cup; the entire
PR
Drive Fitt partners with Preity Zinta and Shubman Gill to expand to India
Drive Fitt partners with Preity Zinta and Shubman Gill to expand to India The fitness and cricket fusioned gym facility aims to expand
PR
Sapience Communications expands to India to be led by Shubhi Grover and Sanjana Chawla.
Sapience Communications expands to India to be led by Shubhi Grover and Sanjana Chawla Sapience Communications, a public relations and digital marketing agency,
Digital Media
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Film Companion closes down, Anupama Chopra pens a heartfelt tribute
‘Onwards & Upwards, always.’ Renowned film journalist Anupama Chopra has confirmed the closure of Film Companion, a famous web platform for entertainment journalism
PR
Alphabet’s ad revenue in Q2 sees 11% increase
Alphabet, Google’s parent company, announced its second-quarter results for 2024. The company reported an increase in ad revenue, with sales rising 11% to reach $64.6
PR
Ad legend Brendan Conan Pereira passes away at 96
In the history of advertising, few names stand out like Brendan Conan Pereira. His passing marks the end of an era, but his
PR
Mirum India’s Hareesh Tibrewala Joins Anhad Consultancy Services As CEO
Having co-founded Mirum India, part of WPP Network, in October 2009 and calling it quits at the same in June 2024, Hareesh Tibrewala
PR
Himanish Ashar Assumes Executive Creative Director- Innovation Role At Leo Burnett India
Having started his career with Leo Burnett India and being associated with the same for close to nine years now, Himanish Ashar has
PR
FCB Group India elevates Kartikeya Tiwari as Creative Digital Partner
FCB announces the appointment of Kartikeya Tiwari as creative digital partner, FCB Group India. In this role, Kartikeya will help shape the digital